Tag: Goldberg

  • Goldberg, fans salute Super Eagles despite 2025 AFCON setback

    Goldberg, fans salute Super Eagles despite 2025 AFCON setback

    The drums sounded louder and the lights shone brighter on Wednesday night, even as Nigeria’s AFCON dream suffered a painful end.

    At the Ministry of Youth, Sports and Social Development (PAKO Field), Dopemu, Lagos, Goldberg once again brought fans together under its Festival of Drums and Light, proving that support for the Super Eagles goes beyond results.

    After the successful first edition of the Festival of Drums and Lights during Nigeria’s quarter-final win over Algeria, the experience returned bigger and bolder for the much-anticipated semi-final clash between the Super Eagles and hosts Morocco’s Atlas Lions.

    Following the buzz created last Saturday, it was clear that Wednesday’s semi-final would draw an even larger crowd.

    Goldberg prepared accordingly. More fans arrived early, more instant prizes were made available, and more ice-cold Goldberg Lager Beer flowed freely — including Goldberg Black — as supporters settled in for what promised to be a dramatic night.

    Read Also: AFCON 2025: Fans decry poor officiating in Nigeria’s loss to Morrocco

    Even before Nigeria took centre stage, the atmosphere was already building.

    Fans trooped in from the first semi-final contest between Senegal and Egypt, with DJ Y.K setting the mood by dropping party jams as the Teranga Lions edged past the Pharaohs by a lone goal.

    As that match ended, attention quickly shifted to the main event: Nigeria versus Morocco.

    Goldberg’s Festival of Drums and Lights again delivered a rich blend of football, music and culture. The venue glowed in the brand’s signature gold, while drums, chants and familiar supporters’ songs filled the air.

    It was another reminder of the Our Beat, Our Gold campaign — a celebration of how Nigerians live football together.

    The Super Eagles matched the energy with a determined performance.

    After 120 minutes of tense football, the match was decided by penalties. Nigeria fell 2–4 in the shootout, with Morocco converting through Hamza Igamane, Eliesse Ben Seghir, Achraf Hakimi and Youssef El-Nesyri.

    Only Paul Onuachu and Fisayo Dele-Bashiru scored for Nigeria, while Samuel Chukwueze and Bruno Onyemaechi saw their efforts saved by goalkeeper Yassine Bounou.

    The heartbreak was real, but so was the unity.

    As the final penalty was saved, Hypeman Advantage stepped in with his usual energy, holding the crowd together and keeping spirits high.

    His presence ensured that the Goldberg standard remained intact, even in defeat.

    Teni later took the stage, performing after the exhausting 120 minutes and penalty drama. Her performance helped lift the mood, turning disappointment into shared reflection and calm celebration.

    Speaking after the event, Portfolio Manager, Mainstream Lager Brands, Nigerian Breweries Plc, Laolu Babalola, said the night captured the true spirit of Nigerian football fans.

    “This is exactly what Our Beat, Our Gold stands for,” he said. “Football gives us joy and sometimes heartbreak, but what never changes are how fans show up. Even after a tough result, Nigerians stayed together, supported the team and shared the moment. Goldberg is proud to stand with them.”

    Also speaking, Senior Brand Manager, Goldberg, Kunle Aroyehun said the semi-final experience showed the deeper role football plays in Nigerian life.

    “What we witnessed here goes beyond the scoreboard,” he said. “Goldberg’s Festival of Drums and Lights is about community, culture and connection. Even in disappointment, fans found comfort in togetherness, and that is powerful.”

    For many supporters, Goldberg became a source of consolation after the defeat.

    “We were hurt, no doubt,” said one fan, Musa Abdullahi, holding a bottle of Goldberg. “But sitting here, watching together, drinking Goldberg and listening to music made it easier to accept. The boys tried, and we are still proud.”

    The Festival of Drums and Light forms part of Goldberg’s wider Our Beat, Our Gold campaign, which has followed the Super Eagles throughout AFCON 2025 with viewing centres, cultural activations and fan experiences across Lagos and beyond.

    As one of the longest-standing sponsors of Nigerian football, the brand has continued to put fans at the centre of the journey.

    Though the Super Eagles fell just short of the AFCON final, Goldberg says its support for the team and the fans remains firm.

    “Win or lose, we stand together,” Aroyehun said. “That rhythm, that belief, that community — it is gold.”

    On a night of missed chances and broken dreams, Goldberg’s drums still beat, its lights still shone, and Nigerian football fans were reminded that their passion endures, even in heartbreak.

  • Pomp as Goldberg lifted Super Eagles into Semi-finals

    Pomp as Goldberg lifted Super Eagles into Semi-finals

    The roads leading to the Ministry of Youth, Sports and Social Development (PAKO Field), Awe Close, Dopemu, Lagos, are usually quiet.

    But on Saturday, they came alive long before kick-off as fans made their way to Goldberg’s Festival of Drums and Light, staged alongside the Super Eagles’ AFCON quarter-final clash against Algeria.

    The early build-up set the tone. Traffic thickened, music filled the air and supporters arrived in numbers, drawn by a match-day experience that promised more than football. From the entrance, it was clear Goldberg was in charge of the atmosphere.

    Inside the PAKO Field, the venue had taken on a carnival look, fully dressed in Goldberg’s signature gold colours.

    Branded zones dotted the grounds, from the photo booth to the dressing room and the popular Shoot for Gold stand, where fans tested their shooting accuracy and earned branded items.

    The setting signalled a night designed for shared moments. The programme opened on a note of national pride as Yinka Davies, supported by the Ayo Bankole Orchestra, delivered a stirring rendition of “Nigeria, We Hail Thee”. The anthem flowed into familiar supporters’ songs and popular tunes, easing fans into the evening and reinforcing the emotional bond between football and culture.

    As the countdown to kick-off continued, 100 drummers led by Kaakaki took over the space. Their deep, steady beats rolled through the venue, joined by the energetic display of the Dance Na the Main Thing group. Ball jugglers and freestyle performers added colour, keeping fans engaged as excitement built.

    Tolu Daniels anchored the experience as host, guiding the flow of activities and drawing fans closer together. His chant of “Up Super Eagles… Go for Gold” quickly spread through the crowd, echoing the belief that Nigeria’s journey at AFCON was far from over.

    Fan engagement remained central throughout. Predict and Win games delivered prizes and laughter, while DJ Flame’s early set sustained the relaxed but lively mood.

    A short screening of Nigeria’s famous AFCON 1994 3-0 victory over Gabon helped stir memories of past success and raised expectations ahead of the match.

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    When the game began, the Super Eagles showed promise from the opening whistle, drawing steady encouragement from the stands. By half-time, with the score still level, Goldberg kept the energy alive. Hypeman Advantage and DJ Flame lifted spirits, ensuring belief did not fade.

    That belief proved timely. In the second half, Victor Osimhen broke the deadlock, triggering a wave of celebration across the PAKO Field. Adams Akor followed with Nigeria’s second goal, sealing a 2–0 win over Algeria and confirming the Super Eagles’ place in the AFCON semi-final.

    As the final whistle sounded, the Festival of Drums and Lights moved into full celebration mode. Zlatan Ibile took the stage with his hit song Overthinking, fire dancers lit up the night and DJ KhoDeD kept the crowd moving. Mavo’s grand entrance pushed the energy higher, before Segun Johnson closed the live performances. DJs then took over, playing hit after hit as fans danced late into the night, many with ice-cold Goldberg Lager Beer in hand.

    Speaking on the experience, Portfolio Manager, Mainstream Lager Brands, Nigerian Breweries Plc, Laolu Babalola, said the night reflected the essence of the brand’s Our Beat, Our Gold campaign.

     “This is how Nigerians experience football,” he said. “It’s not just about the match. It’s about the rhythm, the togetherness and the belief. Our Beat, Our Gold is about creating spaces where fans can feel that connection, especially at moments like this.”

    Also commenting, Senior Brand Manager, Goldberg, Kunle Aroyehun, described the festival as a celebration of shared identity.

    “Football has a special place in Nigeria,” he said. “What we saw here shows how culture and football come together to unite people, and how Goldberg continues to support those moments.”

    The Festival of Drums and Lights form part of Goldberg’s wider Our Beat, Our Gold campaign, which has followed the Super Eagles through AFCON 2025 with viewing centres and fan activations across Lagos and beyond.

    As one of the longest-standing sponsors of Nigerian football, the brand continues to place fans at the centre of the Super Eagles’ journey.

    With Nigeria now through to the semi-final and still chasing a fourth AFCON title, Goldberg says it will keep standing with the team and the fans, celebrating every step of the way.

    Drum performers entertaining the fans and consumers before the Super Eagles’ win against Algeria.

  • Goldberg’s ‘Takeover Party’ berths in Oyo

    Goldberg’s ‘Takeover Party’ berths in Oyo

    ​Goldberg Lager Beer has announced the latest edition of its highly anticipated Goldberg TakeOver Party in Oyo State.

    The event promises an electrifying night filled with music, culture, and non-stop entertainment, on Friday, September 13, 2024, at the renowned Bar DC, Dacamca Hotel, located on Oba Adeyemi Street, Tobacco, Oyo State.

    The festivities will kick off late in the afternoon and continue deep into the night, offering attendees an experience like no other.

    Goldberg’s TakeOver Part​ies have become legendary for its uniqueness, and the Oyo edition is set to be no different.

    The last TakeOver Party in Ikotun, Lagos, saw an incredible turnout as fans gathered to witness unforgettable performances by Reminisce and Hardvantage, creating a night of excitement to remember for a long time. Now, the stage is set for Oyo to experience that same magic.

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    The Oyo edition of the Goldberg TakeOver Party promises an exhilarating DJ Battle, featuring two of the region’s most talented and sought-after DJs. DJ CLASSIC and DJ DA6TEM, known for their ability to turn up any party.

    These DJs will go head-to-head, each bringing their unique style and energy to the turntables for a chance to win some amazing cash prizes. Expect a fierce showdown as they spin the hottest tracks and create an atmosphere that will have everyone on their feet, dancing to the rhythm of enjoyment with their favorite beverage brewed to golden standards.

    Adding to the excitement, the TakeOver Party will showcase energetic performances by the groovy Hardvantage, and live musical performances by the sensational Ayo Maff, and a lineup of other trending artists.

    These performers are set to bring the house down with their electrifying sets, ensuring that the night is filled with vibrant beats, soulful melodies, and high-energy performances that will resonate with fans long after the event is over.

    In true Goldberg fashion, the event isn’t just about music; it’s about creating memorable experiences. Throughout the night, fans will have the opportunity to participate in fun activities and stand a chance to win exclusive giveaways and exciting prizes. Whether you’re a long-time Goldberg fan or new to the brand, there’s something special waiting for everyone.

    Goldberg Lager Beer, known for its premium quality and rich cultural heritage, continues to celebrate the spirit of the enjoyment inherent in every Nigerian with each Goldberg TakeOver Party. This event reiterates Goldberg’s commitment to bringing people together, celebrating our shared traditions, and offering an “Enjoyment Made Different” experience.

  • Goldberg sponsors 10th AMVCA

    Goldberg sponsors 10th AMVCA

    Nigeria’s iconic lager beer, Goldberg, has announced its sponsorship of the 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs).

    The event will hold tomorrow and Saturday at the Eko Hotel and Suites on Victoria Island in Lagos.

    The prestigious event celebrates the excellence and innovation of African storytelling, and Goldberg’s involvement underscores its unwavering commitment to supporting and nurturing African culture.

    A key highlight in the sponsorship is that Goldberg will reward the best-dressed male and female attendees at the AMVCAs’ Cultural Night event with N1 million each.

    Read Also: Goldberg hails Super Eagles’ semi-final berth

    As the Omoluabi brand from Nigerian Breweries stable, Goldberg has consistently championed a vibrant and dynamic cultural scene, sponsoring various events, such as music concerts, comedy shows, cultural festivals, and even making its presence felt in the Nigerian football space with the Super Eagles.

    The AMVCAs represent the pinnacle of African filmmaking, and Goldberg’s sponsorship reflects its dedication to elevating the stories and voices that shape the continent’s cultural identity.

    “At Goldberg, we believe that Africa has a wealth of stories waiting to be told.

    “The AMVCAs represent the very best of African storytelling, and we’re honoured to be a part of this momentous 10th edition. We believe that African stories deserve a global audience, and this platform provides a launchpad for them to shine,” said the Senior Brand Manager, Goldberg Lager Beer, Kunle Aroyehun.

    The senior brand manager reiterated that Goldberg’s sponsorship of the AMVCAs extended beyond financial support.

    “Beyond our financial commitments, the brand is using its platform to amplify the voices of upcoming talents and celebrate the rich tapestry of African cultures,” he added.

  • Goldberg, Life & Zagg toast fans  as Eagles hit  AFCON  Final

    Goldberg, Life & Zagg toast fans  as Eagles hit  AFCON  Final

    For the first time in 11 years, the Super Eagles have qualified for the final of the Africa Cup of Nations after they beat South Africa 4-2 on penalties after a 1-1 draw  after extra time in their semi-final match in Bouake, Cote d’Ivoire.

    While the  feat  understandably sparked wild jubilations across the board, it is a double celebration for fans and loyal consumers of Goldberg, Life Continental beer & Zagg Energy Malt Drink; official brands of the Super Eagles.

    These fans who stuck  with these leading Nigerian Breweries brands from the kick-off of the AFCON tournament have been rewarded for their loyalty and also for their knowledge of the round leather game.

    As the nation erupted in jubilation, Goldberg, Life, and Zagg stepped up their game to enhance the fan experience, making this journey unforgettable for supporters everywhere.

    With almost 1200 viewing centres scattered across the country, Goldberg, the Omoluabi brand synonymous with celebrating Nigerian culture and football, pulled out all the stops to engage fans throughout the tournament.

    From Farm City in Lekki, Eyo Centre in Ikoyi, and even Q7 Lounge and Bar Arepo among others, fans were all smiles as they went home with various prizes after enjoying the sweet victory recorded by the Eagles.

    The #NaijaGameOn Fantasy League Challenge from Goldberg has also been the talk of the town and it is only a matter of days before the grand winners emerge

    The top two winners with the most points at the end of each match day and the top 10 with the most points at the end of the tournament get rewarded.

    An ecstatic fan, Yusuf Ibrahim, exclaimed: “Goldberg truly understands our passion for football. Their support has made this AFCON journey even more exciting!”

    From grassroots activations to social media campaigns, Goldberg ensured that every Nigerian felt the pulse of the game.

    Life Continental Beer, a brand synonymous with cultural heritage and tradition, elevated the matchday experience with its signature blend of authenticity and excitement.

    Through engaging fan contests and immersive viewing experiences, Life Continental Beer infused every moment with the spirit of resilience and triumph.

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    A proud supporter, Chinwe, expressed her joy, stating, “Life Continental Beer has been the perfect companion throughout this thrilling journey. Cheers to the Super Eagles and Life Continental Beer for making every match unforgettable!”

    Meanwhile, Zaag in leaving an indelible mark on the AFCON 2023 journey made available exclusive giveaways to star-studded fan zones.

    The energy malt drink embraced the passion of supporters, ensuring that every fan felt valued and celebrated.

    Representatives from these brands all described the AFCON 2023 journey as worthwhile and equally satisfying.

    “We’re committed to celebrating the spirit of Nigerian football. Seeing the joy on fans’ faces as the Super Eagles soar into the final is the ultimate reward for us,” Head of Media and Sponsorship, Nigerian Breweries Plc, Wasiu Abiola declared.

    With their innovative activations and heartfelt dedication, Goldberg, Life, and Zagg have all proven that when it comes to celebrating football, everyone wins.

  • AFCON 2023: Fans fly high with Goldberg, Life & Zagg for Eagles

    AFCON 2023: Fans fly high with Goldberg, Life & Zagg for Eagles

    There was wild jubilation across Nigeria and beyond as the Super Eagles secured a thrilling 2-0 victory over Cameroon in their Round of 16 clash at the ongoing AFCON 2023 on Saturday.

    Fans who joined Goldberg, Life Beer and Zagg’s activations with a chance to win big were  delighted with the brace from Ademola Lookman that gave Super Eagle a quarter-final ticket.

    Goldberg’s #NaijaGameOn took centre stage, drawing predictions from eager supporters across the nation.

     Ugochukwu Okafor from Enugu earned a mouthwatering prize from the Omoluabi beer for predicting  correctly a 2-0 win for Nigeria: “I knew the boys had it in them and Goldberg made the victory even sweeter!”

    Zagg’s guess game also rewarded  other fans as Temitope Alao from Oyo flawlessly predicted the final score of 2-0, winning a stylish Eagles jersey.

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    “It’s a dream come true!” Alao exclaimed, clutching the jersey. “Zagg made the match even more fun and now I have a memento to cherish forever!”

    Life Beer’s live viewing experiences in Onitsha and Port Harcourt brought the energy of Abidjan right to Nigeria’s heartland.

    Fans like Chioma Nwokolo from Onitsha revelled in the electrifying atmosphere. “It felt like we were right there in the stadium,” Chioma shared, “cheering alongside thousands of other passionate Nigerians.

    Thanks, Life Beer, for bringing the AFCON spirit home!”

    The Super Eagles’ victory wasn’t just a win on the pitch; it was a celebration of Nigerian unity, fuelled by the passion and activations  for the Super Eagles  by  Goldberg, Life Beer and Zagg.

     “We are very glad to be part of the success story of the Super Eagles at the 2023 AFCON, as we have always promised, we are going all the way with the team and we are positive about bringing the trophy back to Nigeria” the excited Portfolio Manager – Beyond Beer, Nigerian Breweries Plc, Sampson Oloche declared after Saturday’s victory.

    As the Eagles continue their flight towards AFCON glory, these leading Nigerian Breweries brands are sure to remain faithful companions, cheering on the team and rewarding fans every step of the way.

    Exciting prizes await fans and consumers ahead of the quarter-final duel against Palancas Negras of Angola on Friday night.

  • AFCON 2023: Goldberg, Life Continental , Zagg  rally fans behind  Eagles

    AFCON 2023: Goldberg, Life Continental , Zagg  rally fans behind  Eagles

    Nigeria’s Super Eagles kicked off their 2023 Africa Cup of Nations campaign with a draw 1-1  against Equatorial Guinea  as they stay in hunt in Group A.

    The result means there is still much expected from Super Eagles, who were the dominant side.

    Despite the drawn game, the team’s dedicated sponsors – Goldberg, Life Continental, and Zagg Energy Drink are not deterred and are urging Nigerians and consumers to stand with the team.

    For fans at designated Live Match Viewing Centres powered by Life Continental Beer, the experience was one to remember.

    Even miles away from the action, CS Park Aba buzzed with excitement as fans cheered on the Eagles and enjoyed top-notch entertainment. The fans had the chance to win unique prizes like official Super Eagles jerseys and other branded goodies.

    As the Super Eagles chase their fourth AFCON title, fans in Railway Centre Port Harcourt, Stamford Hotel Onitsha, and New Berries Centre can look forward to similar electrifying experiences.

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    Meanwhile, Goldberg’s Naija Game Fantasy League offers another avenue for fans to engage, with up to N2 million in prizes up for grabs.

    “The Super Eagles have shown they mean business in Cote with better opportunities to win but we missed the chances,” declared the Head of Marketing Communications, Nigerian Breweries Plc, Sandra Amachree, praising the team’s powerful performance. “This is not a bad start, and we’re confident they’ll only get stronger as the tournament progresses.”

    Beyond the pitch, Goldberg, Life Continental, and Zagg are creating a vibrant atmosphere of support. From televised watch parties to online prediction contests, they’re ensuring fans stay connected and invested in the Eagles’ journey to glory. This comprehensive engagement reflects their long-standing commitment to Nigerian football.

    With a potential group decider against Cote D’Ivoire looming, hopes for an early knockout stage qualification are soaring. The Super Eagles, fuelled by fan passion and sponsor support, are poised to soar even higher in this year’s AFCON.

  • Goldberg, Life Continental , Zagg back Eagles’ fourth AFCON bid

    Goldberg, Life Continental , Zagg back Eagles’ fourth AFCON bid

    As the Africa Cup of Nations kicks off in Cote d’Ivoire this weekend, the Super Eagles of Nigeria have been assured of unwavering support, both from home and far away in Cote d’Ivoire.

    Nigerian Breweries Plc, through its brands –Goldberg, Life Continental Beer, and Zagg Energy Malt drink – is playing crucial roles in galvanizing millions of Nigerian football fans and consumers to stand with the Super Eagles during the qualification series.

    Now, the brands are ready to go the extra mile to help the national team secure a fourth title following previous successes in the 1980, 1994, and 2013 editions.

    Head of Communications – Marketing, Nigerian Breweries Plc, Sandra Amachree, hinted that a series of initiatives have been designed to ensure that brands’ loyal customers and passionate football fans enjoy a memorable AFCON experience, cheering on the Super Eagles wherever they are in the world.

    Read Also: Yemi Alade to perform at AFCON, says it is a dream come true

    “We’re geared up for the tournament,” declared Amachree. “Whether you’re in Côte d’Ivoire, Nigeria, or anywhere else, the mission remains the same: to provide the Super Eagles with maximum support as they chase their fourth title at this year’s tournament.”

    The Super Eagles’ campaign begins tomorrow with a tricky encounter against Equatorial Guinea before other games against hosts, Cote D’Ivoire and Guinea-Bissau.

    “It’s vital that we hit the ground running from the very first game and avoid putting ourselves in a difficult position. We know the Super Eagles are ready to make us proud, and we are prepared to give them the maximum backing they need to soar high in Côte d’Ivoire,” she pointed out.

    Nigerian Breweries, as one of the longest financial and moral backers of the Nigerian Football Federation since February 1st 2018, will be involved in several national activations where fans can enjoy the AFCON tournament at numerous outlets and bars.

    Several prizes will also be up for grabs as fans will get rewards for their loyalty to Nigerian Breweries brands and passion for the Super Eagles.

  • Goldberg, Life Beer fetes consumers with ‘The Big Weekend Experience’

    Goldberg, Life Beer fetes consumers with ‘The Big Weekend Experience’

    • By  Afolabi Idowu

    Nigerian Breweries is set to further excite its consumers as the Breweries giant unveils an entertaining platform this September and October with “The Big Weekend Experience” – an extraordinary fusion of beer and music.

    Breaking the news in Lagos recently,  National Trade Marketing Manager at Nigerian Breweries Plc, Mfon Bassey, said the new platforms would guarantee an exhilarating spectacle from September 17th to October 22nd, pointing out that beer and music lovers from across Nigeria are cordially invited to celebrate life, good music, great company, and the finest brews.

    “Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other. But that’s not all; the entire portfolio of top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer,”

    According to him, under the vibrant Nigerian night sky, some of the nation’s most electrifying music artists, including Skales, Orezi, and May D, will take the stage.

    He added that the platform promises an energy level that will set hearts racing and rhythms that will be impossible to resist.

    The National Trade Marketing Manager at Nigerian Breweries Plc, highlighted the company’s unwavering commitment to quality brands and creating thrilling consumer experiences.

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    He further stated that, “Nigerian Breweries has been synonymous with quality brands and experiences for decades. We’ve pioneered events like Star Trek, Gulder Ultimate Search, Maltina Dance All, and many others that show our dedication to setting the standard. This time, we’re bringing our finest brews to ‘The Big Weekend Experience,’ ensuring that no one is left out.”

    Skales, one of the performing artists at the event, shared his personal connection during the press conference. He fondly recalled growing up with his grandmother and mother running a warehouse housing brands from the Nigerian Breweries portfolio. He expressed his joy at being part of the artist lineup for “The Big Weekend Experience.”

    Also speaking at the event, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc. Ita Bassey, added that “The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years.”

  • NB launches ‘Goldberg Black Lager Beer’

    NB launches ‘Goldberg Black Lager Beer’

    In a landmark move to revolutionise the Nigerian alcohol beverage market, Nigerian Breweries has officially launched Goldberg Black, a dark lager, with a relatively higher ABV of 6%, brewed with dark malt and notes of caramel for a distinct taste and aroma.

    This unveiling comes as a momentous step, marking the company’s commitment to expanding its reach and catering to the discerning tastes of Nigerian consumers.

    Goldberg, a name synonymous with premium quality and rich heritage, is embarking on a strategic journey with the introduction of its iconic dark lager beer to the young Nigerian demographics.

    The highly-anticipated launch event took place at Cubana in Ikeja, Lagos, on Friday, September 1st, attracting industry leaders, notable personalities, celebrities, and enthusiastic supporters who witnessed the debut of Goldberg Black lager beer.

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    Speaking on the brand launch, Portfolio Manager- Mainstream Brands, Nigerian Breweries Plc., Ita Bassey said, “We are excited about Goldberg Black’s entry into the Nigerian market. This is a testament to our commitment to building meaningful connections with consumers.

    “Goldberg Black not only provides a refreshing option for beer enthusiasts but also contributes to the growth and development of the Nigerian beverage industry.”

    Brewed with pride, a commitment to enjoyment, and total respect, Goldberg Black empowers consumers to shape their future while appreciating the richness and significance of their roots.

    The choice of Goldberg Black represents an embodiment and celebration of ‘Same Root, New Rhythm.’

    Backed by decades of brewing expertise, the crisp and refreshing flavour profile of Goldberg Black captivates the palates of those seeking a refreshing and enjoyable drinking experience.