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  • Golden Penny holds inaugural food festival in Enugu

    Golden Penny holds inaugural food festival in Enugu

    Golden Penny Foods, the flagship brand of Flour Mills of Nigeria (FMN), has hosted its inaugural Golden Penny Food Festival in Enugu, marking a significant milestone in the company’s strategy to deepen consumer engagement in the South East and across Nigeria.

    The festival, which took place at Ngwo Park in Uwani, Enugu, drew an enthusiastic crowd comprising families, students, food enthusiasts, media practitioners, and young people.

    The event featured a lively mix of food tasting, live cooking demonstrations, product exhibitions, and interactive games. All these were curated to offer participants a holistic experience of the brand beyond conventional retail.

    Speaking at the event, Managing Director of Golden Penny Foods Limited, Devlin Hainsworth, explained that for more than six decades, FMN, through Golden Penny, has nourished Nigerian households with a diverse portfolio of high-quality food products designed for every meal of the day.

    Hainsworth said that the festival in Enugu was not only a celebration of this legacy but also a public reaffirmation of the brand’s commitment to nourishment, convenience, and accessibility.

    He noted that the event was conceived to showcase the brand’s dedication to meeting consumer needs through innovation.

    Read Also: Golden Penny Semovita  fetes Abuja residents,  celebrates 60th anniversary 

    “The Golden Penny Foods Festival is a celebration of our wide range of superior quality and nourishing food products, produced as an innovative response to consumers’ need for tasty nutrition,” he said.

    Hainsworth also expressed appreciation for the strong turnout and support from attendees in the region.

    “We are grateful for the applaudable turnout of our consumers in Enugu and its environs. It is a testament to the established trust over the years between the Golden Penny brand and our consumers, a journey marked by the organisation’s unwavering commitment to delivering excellence across various generations,” he said.

    Marketing Director for Golden Penny Foods, Illyas Kazeem, highlighted the evolution of the festival concept.

    “We started this journey two years ago with the Semovita Soup Festival across some regions, and this is a step further, bringing it to a full food fest. You can see the wide variety we have here, from pasta to noodles, cereals, oil, and many more. The goal is to let consumers experience our brand directly and get acquainted with our endless range of tasty nutrition,” he said.

    Associate Marketing Director for Core Categories (Pasta and Noodles), Ms Foluke Makinde, spoke on the significance of the regional outreach. 

    She emphasised that the brand aims to make food not only nutritious but also enjoyable.

    “The South East is a very important part of the country, and as a company, it is a strategic focus for us to win here and win strongly. We want people to know that food can be fun, and that nutrition can be enjoyable. Beyond just the products, we are giving people a full brand experience. They are not just tasting pasta or noodles, but learning new ways to enjoy them and leaving with new memories,” she said.

  • Golden Penny Foods celebrates dealers

    Golden Penny Foods celebrates dealers

    Golden Penny Foods, Nigeria’s Iconic provider of superior quality food brand, held its 2025 B2C Dealers Conference on Wednesday the 21st of May, 2025 at the Balmoral Convention Center, Ikeja. The conference, themed “Power of 10X Unleashed,” served as a dynamic platform to reinforce brand loyalty, deepen relationships with its esteemed dealer network, and demonstrate FMN’s unwavering commitment to the food manufacturing and distribution industry in Nigeria.

    The “10X” theme captured FMN’s vision of exponential growth through stronger partnerships, enhanced leadership, and greater value delivery across the food value chain. The Business leadership emphasized the company’s focus on empowering its partners to elevate performance, build deeper customer relationships, and drive transformation in Nigeria’s fast-moving consumer goods (FMCG) sector.

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    Speaking at the conference, the Managing Director of Golden Penny, Devlin Hainsworth said, “Our holistic organizational purpose is to Feed and Enrich Lives, Every Day, an agenda that is reflected in how we nurture relationships with our dealers and business partners.

    This annual conference is designed to first, reward the commitment to excellence and loyalty of our top performing dealers, and encourage other business partners to gear for superior outcomes too. Secondly, through this annual dealers and sales conference, we provide a two-way communication and feedback channel that allows us to chart the cause of our envisaged future as partners in success and sustainability”. Concluded Mr. Hainsworth as he passionately expressed the organization’s commitment to excellence and nurturing sustainable relationships with its business partners and dealers.

    A key highlight of the event was the recognition of top-performing dealers and field sales staff, honored for their exceptional contribution to FMN’s market success and brand loyalty. Prestigious awards such as the Rising Star award and the National B2C Award were presented to celebrate excellence, consistency, and impact across the network. The top three performers – Alhaji Idris Saleh (1st); Alhaji Lamidi Monsur Ayinde (2nd) and Alhaji Abbas Yahaya Isah (3rd) – were also awarded custom Golden Penny vans to support their business infrastructures, demonstrating Golden Penny Foods commitment to empowering dealers.

  • Golden Penny Semovita  fetes Abuja residents,  celebrates 60th anniversary 

    Golden Penny Semovita  fetes Abuja residents,  celebrates 60th anniversary 

     In what has been described as a display of brand affinity, Flour Mills of Nigeria (FMN) has orchestrated what may be the largest direct brand-to-consumer event on the African continent with the Golden Penny Soup Festival 2.0, held over the weekend at the Harrow Park in Abuja.

    The event which is also the continuation of the celebration of Golden Penny Semovita’s 60-year heritage has become a nationwide celebration of Nigerian cuisine, culture, and community.

    Devlin Hainsworth, Managing Director (Food Division) of FMN, reflected on the brand’s journey: “Mega brands stand the test of time. But you have to keep them relevant and fresh. This iconic brand has so much meaning, and you have to evolve them in a way that keeps true to the core, but also moves with the time and looks forward.”

    Hainsworth highlighted the emotional aspect of the brand’s connection with consumers: “Golden Penny is a love brand and it brings so much in terms of nutrition, in terms of emotion and family, and also in terms of quality, substantive value. At events like this, I’m happy we can really bring over in an experiential way that combination and also help to say thank you to our consumers.”

    The Abuja edition of the Golden Penny Soup Festival 2.0 saw thousands of consumers interact directly with the brand in a vibrant, multisensory experience. This event, following successful outings in Lagos and Ibadan, represents a strategic shift in FMN’s approach to brand building, prioritizing immersive experiences over traditional advertising.

    Ilyas Kazeem, Marketing Director (Food Division) at FMN, emphasized the significance of this approach: “Seeing this crowd today, seeing them having fun and the brand at the centre of everything—it is what we stand for as the Golden Penny brand. We represent quality, nutrition, and fun. This is what we are, celebrating Nigeria’s spirit, diversity, and culture through food and experience.”

    The festival showcased Golden Penny Semovita’s versatility by pairing it with an array of soups from across Nigeria, including kubewa karkashi, miyan geda, eforiro, ewedu, egusi, black soup, white soup, oha, edikaikong, and fisherman soup.

    Kazeem elaborated on this aspect: “Made from the finest premium wheat, easy to mold and swallow, fortified with essential vitamins and nutrients, Golden Penny Semovita gives you that perfect combination, that perfect mix, that perfect pairing with that pot of soup, regardless of where you are coming from across the country.”

    The event was hosted by the energetic social media sensation, Kie Kie, alongside Abuja’s own Chuks Da General who kept a lively atmosphere throughout the day. Adding to the excitement, special guest performer Segun Johnson delighted the crowd with his musical talents.

    The highlight of the festival was an electrifying performance by Nigeria’s musical export and Abuja’s beloved ‘Gwagalada’ crooner, Kizz Daniel, which sent fans into a frenzy of excitement.

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    Attendees were treated to a variety of engaging activities and the chance to win impressive prizes. Cash gifts in hundreds of naira were awarded, along with specially packaged Golden Penny branded bags filled with goodies.

    Lucky participants also took home electronics such as refrigerators, microwave ovens, gas cookers, blenders, mobile phones, and sound speakers.

    The festival featured dancing competitions, singing contests, mystery hunts, and raffles, keeping the energy high throughout the event. These activities not only entertained but also reinforced the connection between Golden Penny Semovita and the joy of shared meals.

    Beyond the entertainment, the Golden Penny Soup Festival 2.0 offered valuable educational opportunities. Attendees participated in masterclasses led by renowned Nigerian chefs and experts including Omoboyede Olusanya, GMD of Flour Mills of Nigeria, Chef Maah, Naija Celebrity twins chef and Jemila Lawal.

  • Golden Penny Instant Noodles Chicken relaunched

    Golden Penny Instant Noodles Chicken relaunched

    The Flour Mills has relaunched the Golden Penny Instant Noodles Chicken to unveil its new taste to customers as well as distribution strategies.

    Speaking at the event in Lagos, Ayokunle Iyiola, the Category Manager for Flour Mills – managing the noodles category, Golden Penny noodles brand and Honeywell noodles brand – said the relaunch was organised since the Golden Penny Instant Chicken Noodles has been around for a while.

    He added while looking at the firm’s strategy as an innovative leading company, the management listened to the consumers, and took the opportunity and advantage to relaunch the chicken flavour through better flavour.

    “Better flavour in terms of the taste, how consumers perceive it; the quality is more chewy, we’ve improved on the artwork, the packaging; something refreshing.

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    “So, that’s why we’re here: to let our consumers know that we’re not resting, we’re improving; we’re trying to give them better offerings at an affordable price, which is very important in the life of our nation at this moment.”

    According to him, the Golden Penny noodles are very affordable in the market.

    “We’ve given our consumers very quality products, made from high quality wheat and oil. At the same time, we’re conscious of feeding the nation, because that’s what Four Mills stand for. We’ve been feeding the nation for over 60 years, and we understand what it means to feed Nigerians.

    “So, for us, we’re so particular about giving a product at a good price and knowing that everybody within the value chain is happy – from our dealers, to our wholesalers, to the retailers, and to the consumers. We factor that into how we launch our products into the market.”