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Tag: Golden Terra oil

  • Golden Terra Oil drives heart health conversation

    Golden Terra Oil drives heart health conversation

    Golden Terra Oil has earned a unique place in Nigerian kitchens, not only because of its pure, heart-friendly cooking oil but because of its unwavering commitment to consumer education.

    The brand simplifies complex nutritional concepts through health-and-wellness experts on topics like cholesterol balance, fat types, PUFA, Omega-3, Omega-6, and turns them into practical lessons that fit seamlessly into everyday life. One of the brand’s most consistent teachings is the importance of choosing oils that are rich in Polyunsaturated Fatty Acids (PUFA), which help to lower bad (LDL) cholesterol, reduce the risk of heart disease and stroke, and support brain and nerve function. These nutrients strengthen the heart you want to protect.

    According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, “For Golden Terra, consumer education is central to our philosophy. Beyond producing heart-friendly cooking oil, we believe in enlightening our consumers, giving them clarity, science, and confidence to make better decisions for themselves and their families. True impact isn’t only what we put in the bottle; it is the wisdom we place in the hands of the people. That is how we Pour Pure Love into society.”

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    Through consistent online engagement, nutrition content, professional insights, and clear, science-backed explanations, Golden Terra Oil continues to lead a national wellness movement. The brand is reshaping how Nigerians think about heart health, oil choices, and the decisions they make every day in their kitchens. But more importantly, Golden Terra Oil is teaching families that every time they cook, they are making a choice, not just for taste, but for health, for love, and for long-term well-being.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 3L, 5L, and 25L.

  • Golden Terra oil named most healthy cooking oil

    Golden Terra oil named most healthy cooking oil

    Golden Terra Oil‘s journey has always been about more than producing high-quality, heart-friendly cooking oil. It has been about empowering consumers with knowledge, helping families make healthier choices, and inspiring a culture of conscious eating.

    That passion was reflected at the 2025 Consumer Value Awards, where Golden Terra Oil emerged as the Most Preferred Healthy Cooking Oil with 72% of total votes, a recognition that speaks to both product excellence and the trust built through consistent consumer education.

    The honour began with an open call for Nigerians to nominate the brands they truly value.

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    When voting opened to the public for more than two months, thousands cast their votes. In a category filled with strong competitors, Golden Terra Oil surged ahead with a significant 72% clear evidence that consumers deeply believe in the brand.

    According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, “With Golden Terra, we don’t just create heart-friendly cooking oils; we also educate our consumers on making heart-healthy choices. We continually strive to help Nigerians understand the importance of good nutrition in their daily routines, making sure every product we offer is a step toward better health. It’s rewarding to see that they recognise these efforts and voted for us.”

  • Why More Nigerians Are Turning to Golden Terra Oil

    Why More Nigerians Are Turning to Golden Terra Oil

    The average Nigerian market is a theatre of colours, scents, and voices. From the lively banter of traders to the glittering rows of bottles and sachets jostling for attention, every corner promises something new. In this daily spectacle of choice, cooking oil remains one of the most contested categories. Shoppers, armed with shopping lists and personal preferences, pause before aisles filled with promises of purity, affordability, and health. Still, among all the noise and choices, one brand has steadily become a trusted fixture in Nigerian homes: Golden Terra Oil.

    Made from 100% Pure Soya Oil, Golden Terra Oil is steadily winning hearts not by shouting the loudest, but by delivering on what matters most to Nigerian families: health, taste, and trust. In a time where rising health concerns like hypertension and high cholesterol are reshaping conversations about what we eat, more Nigerians are making the conscious shift towards oils with proven nutritional benefits.

    Rich in Polyunsaturated Fatty Acids (PUFA) known for lowering bad cholesterol and supporting heart health, Golden Terra Oil is one of the few everyday cooking staples backed by nutritional science and loved for preserving the original flavours of Nigerian dishes. Alongside PUFA, it boasts essential nutrients like MUFA and Vitamin E, ensuring that health-conscious eating never has to come at the cost of culinary tradition.

    According to Probal Bhattacharya, Chief Marketing Officer, TGI Group, “It’s been incredibly rewarding to see how Nigerians have connected with not just our products, but the values behind them. The positive feedback from rising sales to the heartfelt response to our campaigns reminds us why we do what we do. More than ever, people are making informed, health-driven choices, and we’re proud to be part of that journey. At TGI Group, we’ll keep raising the bar, delivering quality, and educating our consumers because they deserve nothing less.”

    Read Also: Golden Terra Oil spreads ‘Pour Pure Love’

    But perhaps what sets Golden Terra Oil apart is its approach beyond the shelf. It’s not just a brand selling oil but feeding knowledge. Through ongoing consumer education campaigns from nutrition facts across media platforms to heart-health conversations, the brand consistently provides consumers with relevant information to make smarter, informed choices about their meals and wellbeing.

    This philosophy was beautifully captured in its widely celebrated “Pour Pure Love” campaign, a storytelling-driven initiative that highlighted how food, in Nigerian culture, is one of the simplest, purest expressions of love. The campaign, which resonated deeply both online and offline, reminded Nigerians that every pour into a sizzling pan carries with it the warmth of home, health, and care.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 3L, 5L, and 25L kegs.

  • Golden Terra Oil spreads ‘Pour Pure Love’

    Golden Terra Oil spreads ‘Pour Pure Love’

    For many discerning consumers, every meal offers its own unique offering, and that is why a lot goes into a meal!

    That is exactly the essence of Golden Terra Oil’s ‘Pour Pure Love’ campaign. The campaign’s core message emphasises that cooking is more than just preparing food; it’s an act of love. By using Golden Terra Oil, mothers pour not only pure oil but also pure love into their meals, giving both healthy diets and excellent taste.

    The phrase ‘Pour Pure Love’ has transcended its origins, becoming a part of everyday language among Nigerians. It symbolises acts of kindness, generosity, and genuine care, reflecting the campaign’s impact on societal values.

    From celebrating the love and dedication that mothers pour into every meal to neighbours helping each other, the campaign reflects real-life moments of kindness. It is now a part of everyday conversations, a phrase used to describe generosity and thoughtfulness.

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    Probal Bhattacharya, Chief Marketing Officer, TGI Group, reflected on the campaign’s development: “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create a message that not only showcases our product’s quality but also resonates deeply with the values and emotions of our consumers. Seeing the phrase become a part of daily life is truly rewarding, it shows that love, when shared, multiplies.”

    Golden Terra Oil’s campaign has gained admiration from consumers and accolades from the marketing industry. In September 2024, it won the Outstanding Campaign of the Year at the National Marketing Stakeholders Summit and Awards. It also received a Silverware in the Food and Consumable Products category at the Lagos Advertising and Ideas Festival (LAIF), recognising its creative excellence and deep emotional connection with audiences.

    ‘Pour Pure Love’ is a reminder that every small act of care leaves a lasting impact and just like Golden Terra Oil enriches every meal; it also enriches the world with generosity, warmth, and love, one act at a time.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength.

  • Golden Terra Oil spreads ‘Pour Pure Love’

    Golden Terra Oil spreads ‘Pour Pure Love’

    For many discerning consumers, every meal offers its own unique offering, and that is why a lot goes into a meal!

    That is exactly the essence of Golden Terra Oil’s ‘Pour Pure Love’ campaign. The campaign’s core message emphasises that cooking is more than just preparing food; it’s an act of love. By using Golden Terra Oil, mothers pour not only pure oil but also pure love into their meals, giving both healthy diets and excellent taste.

    The phrase ‘Pour Pure Love’ has transcended its origins, becoming a part of everyday language among Nigerians. It symbolises acts of kindness, generosity, and genuine care, reflecting the campaign’s impact on societal values.

    From celebrating the love and dedication that mothers pour into every meal to neighbours helping each other, the campaign reflects real-life moments of kindness. It is now a part of everyday conversations, a phrase used to describe generosity and thoughtfulness.

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    Probal Bhattacharya, Chief Marketing Officer, TGI Group, reflected on the campaign’s development: “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create a message that not only showcases our product’s quality but also resonates deeply with the values and emotions of our consumers. Seeing the phrase become a part of daily life is truly rewarding, it shows that love, when shared, multiplies.”

    Golden Terra Oil’s campaign has gained admiration from consumers and accolades from the marketing industry. In September 2024, it won the Outstanding Campaign of the Year at the National Marketing Stakeholders Summit and Awards. It also received a Silverware in the Food and Consumable Products category at the Lagos Advertising and Ideas Festival (LAIF), recognising its creative excellence and deep emotional connection with audiences.

    ‘Pour Pure Love’ is a reminder that every small act of care leaves a lasting impact and just like Golden Terra Oil enriches every meal; it also enriches the world with generosity, warmth, and love, one act at a time.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength.

  • Consumers tip Golden Terra Oil as healthy choice

    Consumers tip Golden Terra Oil as healthy choice

    Consumers of Golden Terra Oil have since identified the latter as a top choice when it comes to vegetable oil.

    Essentially, discerning consumers understand that paying attention to the type of cooking oil they use can have a significant impact on your health.

    Little wonder consumers trust Golden Terra Soya Oil to bring an unmatched balance of taste and health to every dish cooked with it.

    Opting for oils like Golden Terra Oil, which contains heart-friendly unsaturated fats can support overall well-being.

    Golden Terra Oil, made from 100% pure soya bean, is a cholesterol-free option rich in Vitamin A and unsaturated fats. This combination not only supports heart health but also promotes good vision, healthy skin, and a strong immune system. Choosing such oils over alternatives high in trans or saturated fats can reduce the risk of heart disease and obesity.

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    Deepanjan Roy, Executive Director of TGI Group emphasised this point: “Health is not a concern for tomorrow; it’s a responsibility for today. The earlier we embrace healthy habits, the better equipped we are to live fulfilling, energetic lives.”

    From young professionals juggling demanding schedules to parents managing busy households, everyone benefits from a body that is resilient and energised. True resilience comes from consistent care, not occasional effort.

    Achieving and maintaining health goals requires a combination of good habits. Start by incorporating physical activity into your routine, staying hydrated, and eating a balanced diet. When it comes to cooking, use versatile, health-friendly products like Golden Terra Oil to prepare delicious meals without compromising on nutrition.

    Probal Bhattacharya, Chief Marketing Officer of TGI Group added, “Your body works like a machine, and the fuel you give it determines how well it performs. By making small, consistent changes, like switching to healthier oils, you set yourself up for success not just in health but in life.”

    One common misconception is that health-conscious choices are only for the elderly or those battling specific conditions. In reality, building and maintaining a strong, healthy body is vital at every stage of life. Younger individuals, in particular, have the opportunity to lay the foundation for lifelong wellness.

  • Golden Terra Oil shines at LAIF awards

    Golden Terra Oil shines at LAIF awards

    Golden Terra Soya Oil shone brightest at the weekend at the 19th edition of the highly coveted Lagos Advertising & Idea Festival (LAIF) Awards.

    Themed “Staying A’LAIF,” the festival brought together the best minds in the Integrated Marketing Communications (IMC) industry, but Golden Terra wasn’t just part of the celebration; it became the story of the night.

    The brand’s groundbreaking Pour Pure Love campaign not only dominated conversations but also earned the prestigious Best Campaign of the Year Award in the FMCG category. This recognition placed Golden Terra in a league of its own, celebrating the power of a message that resonated deeply with audiences across Nigeria.

    The Pour Pure Love campaign went beyond marketing, it was a movement. By emphasising themes of care, togetherness, and nourishment, the campaign spoke directly to the heart of the Nigerian family. It reminded everyone that meals are not just sustenance but moments of bonding and expressions of love. From its visually captivating storytelling to its culturally relevant messaging, Pour Pure Love showcased Golden Terra’s commitment to enriching lives, one meal at a time.

    Lanre Adisa, President of the Advertising Agencies Association of Nigeria (AAAN), highlighted the importance of such campaigns during his opening remarks, calling the LAIF Awards a platform that “celebrates dreams and creativity that inspire the world.” Golden Terra’s Pour Pure Love campaign was a perfect embodiment of this vision, bringing authenticity, innovation, and heart to the forefront of Nigerian advertising.

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    Reflecting on the campaign’s success, Probal Bhattacharya, Chief Marketing Officer, TGI Group said, ” ‘Pour Pure Love’ is a testament to our belief that a brand can do more than just sell a product. It’s about crafting stories that resonate with people’s lives and aspirations. This campaign pays homage to the world’s moms, celebrating the warm, delicious meals that nourish not only our bodies but also our souls. Winning the Best Campaign of the Year Award underscores the authentic connections the ‘Pour Pure Love’ campaign fosters, evoking nostalgia and a deep appreciation for a mother’s love. Clearly, our brand messaging struck a powerful chord.”

    This historic win was complemented by Golden Terra’s additional accolades, including Best Film in the Food and Consumables Category, further solidifying the brand’s status as an industry leader. The awards not only recognised creative excellence but also celebrated a campaign that inspired and uplifted.

    As Golden Terra continues to pour love and creativity into every endeavor, this milestone serves as both a celebration and a challenge to aim even higher. With its legacy now written in LAIF history, the brand looks ahead with renewed commitment to creating campaigns that not only stand out but also make a difference.

    Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 45ml and 1000ml pouches, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

  • Golden Terra oil wins Marketing Excellence Award

    Golden Terra oil wins Marketing Excellence Award

    It was a night filled with glitz, glamour, and a dazzling celebration of marketing excellence.

    At the 2024 National Marketing Stakeholders Summit and Awards, Golden Terra Oil stole the spotlight, clinching the coveted Outstanding Campaign of the Year award.

    The Balmoral Convention Centre at Sheraton Hotel, Ikeja, was abuzz with excitement on the 28th of September, as leaders from across the marketing industry gathered to honour innovation, creativity, and impact.

    Golden Terra Oil’s “Pour Pure Love” campaign was the highlight of the night, reaffirming the brand’s commitment to excellence beyond borders.

    At the core of the campaign is the recognition of the dedication, love, and nurturing spirit of mothers.

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    Golden Terra Soya Oil understands the tireless efforts of mothers who go above and beyond to ensure that their families are fed with meals filled not just with nutrients, but with love and warmth.

    This campaign serves as a tribute to their unwavering commitment and as a celebration of the invaluable role they play in our lives.

    Speaking on the award, Probal Bhattacharya, Chief Marketing Officer, TGI Group, remarked, “Developing the ‘Pour Pure Love’ campaign took an immense amount of thought and insight. We wanted to create something that resonated deeply with our consumers, connecting with their everyday experiences and the role food plays in nurturing relationships. This award is a testament to how well our consumers received the campaign, and it’s incredibly motivating for our team.

  • Golden Terra Oil campaign rekindles memories of love and tradition

    Golden Terra Oil campaign rekindles memories of love and tradition

    In the bustling kitchens of homes across Nigeria, something magical is happening.

    Amidst the sizzle of pans and the aroma of spices, families are coming together in a celebration of love, nourishment, and togetherness. Golden Terra Soya Oil’s “Pour Pure Love” campaign has captured the hearts and taste buds of consumers nationwide.

    For Alhassan Sule, an engineer, watching the ad repeatedly reminds him of a time long gone, yet still etched vividly in his memory. As he watches the scene unfold on screen—a mother stirring a pot of soup, the aroma filling the kitchen—he can’t help but be transported back to his own childhood home.

    Suddenly, he was a young boy again, sitting at the kitchen table, watching his mother cook with the same love and care.

    He could almost taste the flavors of her cooking, and feel the warmth of her embrace as she served him a bowl of steaming hot soup.

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    But it wasn’t just the sights and smells that brought tears to his eyes; it was the flood of emotions that accompanied them—the love, the warmth, the sense of belonging. In that moment, he realized how much those simple meals had meant to him, how they had formed the foundation of his most treasured memories.

    As the ad came to an end, he finds himself smiling through his tears, grateful for the reminder of the love that had always been there, even in the simplest of moments. And as he reached for a bottle of Golden Terra Oil at the supermarket, he did so not just as a consumer, but as someone who had been touched by the power of nostalgia and the enduring bond of family.

    The “Pour Pure Love” campaign emphasises the importance of creating an emotional connection with consumers by offering meaningful connections in addition to high-quality products.

    Probal Bhattacharya, Chief Marketing Officer, TGI Group stated that the outpouring of positive reviews and engagement from consumers for the “Pour Pure Love” campaign underscores the enduring connection between Golden Terra Soya Oil and the moments of motherly love and care shared around the dining table.

    “Our goal is to be more than just a product on the shelf – we strive to be a trusted companion, a source of inspiration, and a symbol of warmth and love. With the Pour Pure Love campaign, Golden Terra Oil pays tribute to all the world’s Moms for the warm tasty meals that fill our hearts and our souls with all the love that they pour selflessly into our lives.”