Tag: Gulder

  • Gulder unveils ‘Own Your Journey’ campaign for consumers

    Premium beer brand Gulder has unveiled a new brand campaign with the tagline, “Own Your Journey” to inspire consumers on their journey to success.

    At the launch of the campaign in Lagos, the Portfolio Manager, National Premium Lager, Nigerian Breweries, Sarah Agha, explained that its theme would help individuals and consumers have a good definition of their personal journeys in all spheres of their endeavours.

    She said it would encourage them to own their journey to success and be the best version of themselves as they journey through life.

    Shedding more light on the new brand positioning, the Marketing Director, Nigerian Breweries, Emmanuel Oriakhi, said: “Gulder is one of the oldest beer brands in Nigeria, and as we continue to evolve as a brand, we feel the need to continually redefine what Gulder represents.

    “This is not a complete change of direction. We are simply crafting a narrative that allows us communicate our brand values better.

    “We want to encourage Nigerians to be proud of their quest for success. As young Nigerians, we are all on a journey towards achieving our personal and professional goals. This journey is what we want to celebrate.”

    Gulder’s fresh brand perspective will oversee some new creative directions which will further help distinguish the premium beer brand from all other competing brands.

    According to Agha, plans are already in place to launch a series of events that will cut across various media channels to communicate the fresh new identify of the Gulder brand.

    The beer brand had in 2018 introduced its bold new label design, which showcases one of Gulder’s strongest brand assets, ‘The Gulder Knight’, which is faced forward, giving the Gulder brand a more progressive outlook and a new tagline inspired by a fresh perspective themed: “Looking Forward”.

    This change further cemented Gulder’s position as the drink for the modern man.

    Since its launch in 1970, Gulder has often set high standards, achieving various milestones during its illustrious years as the “The Ultimate Beer”. This often led to the brand being regarded as Nigeria’s most innovative beer brand.

    Now, with its decision to urge consumers to “Own Their Journey”, Gulder is set to up the ante by challenging Nigerians to take charge of their quest for success and their proverbial journey towards achieving their personal and professional goals.

    Gulder Beer is one of the oldest Nigerian beer brands, renowned for being a staple for the young, bold and courageous Nigerian. It also celebrates the brave Nigerian spirit, all of these while retaining its crisp taste and signature look.

     

  • Gulder don batter him button

    These are dodgy times indeed. The collateral damage of the delinquent behaviour of the political class is mounting every minute. As the Americans will put it, stuff is happening every minute.  In sane and sober climes, a fraction of this stuff will be enough for a declaration of national emergency. Yet the Nigerian cockpit is strangely somnolent, the crew overpowered by the noxious fumes of fatalistic complacency.

    It does appear as if no one is exempt from the fog of confusion that has settled on the country and its dizzying and disorienting effects. Not even visiting foreign dignitaries. The fog is no respecter of royalties even of vintage mint. At the tail end of what appeared a whirlwind but most brilliantly coordinated tour of Nigeria, Prince Charles, the heir presumptive to the throne of England, finally met his comeuppance with the buttons on his coat awfully misaligned, giving the impression of professorial distraction.

    You can trust the old colony. Prince Charles’ bespoke bungle has given rise to frenzied speculations among the uppity natives, the impish descendants of Lord Lugard’s old tormentors. Could it be due to the sultry tropics and their disorienting effects or something more tropicalizing and turpor-inducing, they wondered aloud.

    In a dramatic enactment of what is famously known as the Stockholm Syndrome, many have even ascribed the sartorial howler of the charming prince to a new mode of chic dressing, an informal tip of the royal hat in the direction of the Yahoo boys which is in conformity with the well-known youthful radicalism of the eccentric and outspoken heir to the British throne.

    You can trust Okon and Baba Lekki to fasten like leeches on the current controversy. On Friday morning, the crazy boy walked in with his senile accomplice reeking as usual of illicit gin. Okon’s shirt was buttoned up wrongly in a crazy and ridiculous manner while Baba Lekki’s danshiki was worn upside down. Snooper was trying to suppress his mirth when Okon offered an explanation.

    “Ha, oga na Princess Charles dey cause all dis yeye nonsense. You know say Gulder don batter him button”, the mad boy crowed and burst into a hilarious giggle.

    “Egungun subu o so di’dan”, Baba Lekki began with a caustic Yoruba wisecrack and then switched into perfect English. “You see when a smart masquerade stumbles and falls, he will convert it to an acrobatic display”.

    “Ha baba make I tell you something, na Gulder come hammer him head. Na Gulder go finis all dem white people for Nigeria. He get time like dat one dem Oyinbo man come do business for Nigeria. Dem giam two bottle of dem Gulder beer and him say he wan go take him paper for inside dem hotel room. One hour he never return so dem go look for dem Oyibo man and come find him fast asleep for dem floor with expensive shit all over,” the mad boy sniggered.

    “Okon, you are a fool. Charles no dey drink Gulder, na only Gin and Lime”, the old man crowed with mischief written all over his face.

    “Baba no tell me dat nonsense. Gin and Lime na ogogoro and dem small Lemon”, Okon snapped.

    “Okon, dem give Charles python meat for Benin. Dat one na slow poison”, Baba Lekki intoned.

    “Before or after Gulder?”, the mad boy demanded.

    “Ha you see, Gulder don do him work, python meat go do him work after. My friend Omoruyi say dem Benin people never forgive dem Oyinbo becos dem thief dem Bronze work”, the old crook retorted. It was at this point that snooper quickly back-heeled into his room.

     

  • Gulder Supports as MTV Base Returns with Guy Code Season 2

    MTV Base Guy Code, a show about the rules guiding the everyday life of the modern man is set to return for its second season in Nigeria.

    Guy code which is sponsored by Gulder, is the ultimate guy’s guide to the laws of manhood. The show which had a successful first season, is set to return with quips, tips and the latest rules that every modern Nigerian young man should know. In typical fashion, it will also be featuring A-list celebrities, as they give their take on some of the latest dating trends and guy codes.

    Borne out of a mission to understand what makes the modern Nigerian man tick, this season will see the show address issues such as exes to relationship drama, reputation, dripping in finesse, wedding etiquette, and more.

    This coming season is set to celebrate modern masculinity, a theme which has typified the Gulder brand in recent times. This year’s edition will feature rapper, and songwriter, Falz, Actors, Kunle Remi and Mawuli Gavor, singer and songwriter Seyi Shay, former big brother Naija housemate, Teddy A, as well as other top Nigerian celebrities.

    You can also expect appearances from some of the leading ladies in Nigerian entertainment. The collaboration between Gulder and MTV Base has been hugely successful as the programme has quickly become a fan favourite for guys looking to learn the rules of the game as well as ladies who are looking for insights into the alpha male’s thought process.

    With all the trends to have emerged in the last couple of months and with hot takes and perspective from the cast, this season of Guy Code sets to be even bigger than the last. Fans can expect the usual controversial topical discussions that the show thrives on.

    Set to premiere on the 2nd of September 2018, the show will be airing every Sunday on MTV Base, DStv channel 322 and GOtv channel 72 at 10pm (WAT), You can also catch repeat airings of previously shown episodes on Thursdays at 10:00 PM (WAT) on MTV Base and on STV at 10:30 PM (WAT). Guy code is bringing back all the exciting discussions about the comical lows and hilarious highs of being a Nigerian man.

    The Gulder beer is renowned for being a brand for the young, bold and courageous Nigerian, reveling in celebrating the confident modern man. A product of Nigerian Breweries Plc, Gulder is the extra matured high quality lager beer made from premium barley, the finest of hops and the purest of water to give it a crisp, distinctive and refreshing taste

  • Gulder launches new label

    Nigerian beer brand and chief sponsors of the now rested TV show, ‘Gulder Ultimate Search’, Gulder has launched a bold new label design for young and beer lovers.

    According to its management, with the bold new label design, Gulder takes its daring and ultimate living mantra to another level. On the new label design, one of Gulder’s strongest brand assets, ‘The Gulder Knight’, now faces forward giving the Gulder brand a more progressive outlook. This change also symbolizes the Gulder man as the drink of the modern man.

    Speaking on the new label design, Portfolio Manager, National Premium Lager, Nigerian Breweries, Olayinka Bakare explained the reason behind the new label and the brand proposition.

    Gulder, he said, has always been big on transformation and consumer satisfaction.

    “With the launch of our all new label design, we want to delight our consumers and inspire them to be the best version of themselves as symbolized by every element in the new design. Gulder still maintains its unique taste, but with a better branding which positions it as the beer for the strong hearted, upwardly mobile and daring beer lover,” he adds.

    Speaking further, he said that the Gulder brand is renowned for being a staple for the young, bold and courageous Nigerian; celebrating the daring and brave spirit of the modern man.

  • Be bold, dare the ultimate, says Gulder in new label

    A new label and the brand proposition has been revealed for Gulder Ultimate Beer.

    The Portfolio Manager, National Premium Lager, Nigerian Breweries, Olayinka Bakare explained the new design, revealing elegance and pleasant surprises appeal to the bold and strong Nigerians

    “We are all about inspiring our customers to live the ultimate life and be all they can be. We are a true, driven and daring brand and we wanted a new look that encapsulates all these our values. We are convinced this new look Label communicates our brand ideals better and are proud to be unveiling it.”

    “Gulder has always been big on transformation and consumer satisfaction, and with the launch of a new label for its bottle, Gulder is set to retake market leadership with its beautifully designed Label essentially redesigned to delight consumers and encourage them to be the best version of themselves – the ultimate life!” he said.

    Gulder was established since 1970, and the brand has retained its heritage and youthful satisfaction.

    Bakare added that unfolds a new phase of the brand will give Nigerians a true taste of  ultimate uniqueness.

    “For the bold, the daring, the relentless, Gulder Ultimate Beer helps to create ultimate fulfillment for those who dare the taste. With its helmet of courage and the striking redness of the valour it exudes, the great brown bottle has left blissful legendary prints on those that have dared to drink from the famous bottle,” he said.

    ‘To double its already profound feeling of self-fulfillment, the great taste we have all come to love and respect, is back in bold new look,” he added.

    He therefore encourage to strive for the ultimate in all their endeavour and replicate this with a beer for the ultimate to unwind.

  • Driver allegedly bolts with beer worth N554,000

    Driver allegedly bolts with beer worth N554,000

    A 30 -year-old driver, Tope Alesinloye, who allegedly bolted with alcoholic drinks valued at N554,000, was on Monday brought before an Ikeja Magistrates’ Court in Lagos.

    The accused, who resides at Ifo area of Ogun, is facing a charge of stealing.

    Alesinloye pleaded not guilty of the charge.

    The Magistrate, Mrs O.J Awope, granted the accused N200,000 bail, with two sureties in like sum. Awope said that the sureties should be gainfully employed and show evidence of two years tax payment to the Lagos State Government.

    Earlier, the prosecutor, ASP Ezekiel Ayorinde, told the court that the accused committed the offence on November 8 at Ogba, Lagos.

    Read also: Driver docked over theft of maize

    He said that the accused absconded with 168 crates of Gulder lager beer worth N554, 000, property of Fafem Haulage Nigeria Ltd.

    The prosecutor said that the accused was supposed to deliver the drinks to a customer at Yaba, Lagos.

    “On his way, he diverted the truck to an unknown customer where he sold the drinks.

    “The accused abandoned the truck and ran to Ekiti.

    “He was later arrested and handed over to the police,’’ he said.

    The offence contravened Section 287 of the Criminal Law of Lagos State, 2015(Revised).

    Reports say that the accused risks three years in prison, if found guilty of stealing according to the provisions of Section 287.

    The case was adjourned until January 19 for mention.

    NAN

  • Gulder hosts winner of Ultimate party contest

    Gulder hosts winner of Ultimate party contest

    Celebrities and other socialites joined the winner of the Ultimate Party online contest, Adedamola Awoniyi, for a memorable night hosted by Gulder in Lagos, last weekend. The all-night party brought together leading entertainers, including Jude Abaga (popularly known as MI), Dr. Sid, Ice Prince, Alexx Ekubo and Blossom Chukwujekwu. The Ultimate Party, a dream-come-true experience, was one of the brand’s activations leveraging Guy Code, a male-centric television series currently showing on MTV Base (DStv Channel 322).

    Marketing Director, Nigerian Breweries, Franco Maria Maggi, said the event was to strengthen the connection between Gulder, a premium brand from Nigerian Breweries Plc, and its consumers, adding that many of such experiences should be expected from the brand. “The idea is to reward the ultimate guy. There are millions of ultimate guys out there, but we cannot reward everybody at the same time. The Ultimate Party is for the man who is striving to achieve success,” said Maggi. He described the Ultimate Party as “a celebration of new beginning” for the brand. Maggi added: “For the consumers, the important thing is to stay connected to Gulder. This is because the brand will continue to celebrate them.”

    The week-long events leading to the party started with the unveiling of Awoniyi, an adventurous fashion designer and upcoming movie star, as the winner of the Ultimate Party contest. He was later hosted by MI at the rapper’s Lekki home where the duo discussed extensively about their favourite party, music and other adventures. Earlier on Friday, Awoniyi was treated to a spa session to prepare him for the experience, which the Kwara State-born entrepreneur described as thrilling. “I have never dreamt of this kind of treatment. I never thought of winning the competition. Of course, I am not afraid of trying new things. I am adventurous, which is the reason I participated in the contest,” he said.

    The fashion maker said he was particularly grateful that a premium brand like Gulder honoured him while he “is still striving to attain success.” From the spa experience, hotel reception to the party venue, Awoniyi was given a royal reception. He selected the music played at the party, artistes that attended and other features that made the party truly unique and ultimate.

    MI, who attended the party in the company of other showbiz stars, said he had many things in common with the Ultimate Party contest winner and was honoured to host him. “Both of us”, the multiple-award winning artiste said, “are bold, daring and on our journey to success.” He added that Awoniyi was among the most hardworking and adventurous young Nigerians he had come across in recent times.

    Awoniyi was received with a performance by an Egyptian Tanoura dancer who set the tone for what turned out to be a thrilling night. At some point, the fascinating performer was joined by Awoniyi and his friends. This, perhaps, was the most exciting session of the show.

    Earlier at a meeting with MI, the celebrated consumer described himself as a party lover. As at 3:30am on Saturday, he was still on the dancing floor with his friends. And at 4am, there was no sign that the party would end soon as over 70 per cent of the ‘clubbers’ were still having fun.

  • Gulder sponsors TV show

    Guy Code, a new TV show that targets male viewers, is airing on MTV Base (DStv Channel 322). The series focuses on popularising rules that should guide the conduct of young male adults.

    The show is aired by MTV Base (DStv channel 322) Sundays at 10pm and repeated on the same channel on Thursdays at 10pm. It is also repeated on STV on Thursday at 10:30pm and on AIT Fridays, at 10pm.

    Guy Code is sponsored by Gulder, a premium brand from Nigerian Breweries Plc.

    Already, the weekly series has triggered healthy online conversations on guys’ tendencies towards friends and the female folk. Viewers can also hook up to TheUltimateGuyKnows to share their thoughts on different subjects raised by the show.

    The series explores different guy-related issues with a view to prescribing the socially-acceptable codes and etiquettes.

    Guy Code premiered on MTV Base on October 1. Its first episode was a meeting point of wit, intelligence and youthfulness as celebrities such as Ehiz, Praiz, Ik, Emma Nyra and Chigurl engaged viewers on touchy questions in first move, lying, ‘crazy’ girlfriends and sugar mummy.

    The second and third editions followed with a focus on snooping, sliding into the DM, catfishing, wedding etiquettes, what men want, marriage proposal and other similar topics.

    In a humorous but educating approach, the hosts discussed the code in each of the themes, specifying the ‘no-go’ areas while presenting how the ultimate guy plays the games.

  • Gulder seeks to invoke  confidence in men

    Gulder seeks to invoke confidence in men

    NIGERIANS aspiring to become the ultimate in their ventures can look up to Gulder beer, produced from the stable of Nigerian Breweries Plc. The brand is set to motivate men to confront their fears as they strive for new heights and achieve such with its recently released commercials.

    In one of the commercials, a man stares at a beautiful lady as she walks into a boutique but while he admires her and wants to make a move, fear and doubt creep in to to suggest a possible rejection. The story turns out differently. Another commercial has a man visit his proposed father in-law, an army General, for the first time. Known to brutalise men who hang around his daughters, mere staring at his picture on the wall made the suitor so scared he needed his girlfriend to reassure him. But he was able to conquer his fears and in the end was received with a rare smile and warm handshake by the General.

    The third commercial presents a career-driven youngman not getting due rewards for his contributions in the office. He is afraid of confronting his boss, wondering how he would pay his rent and pay for his car loan if the boss is displeased and he is fired. He fears he might even lose his fiancée. But he braves the odds and confronts his boss who also welcomes him and ushers him into a seat.

    According to Onyeka Okoli, Senior Brand Manager, Gulder seeks to play significantly revolutionary roles in the lives of its teeming customers nationwide.

    “At work, at play and in building relationships, Gulder is the beer brand that inspires men to succeed in everything they aspire to do and achieve,” Okoli said.

    “We have played this role since the brand berthed in the country and this time around, we want to take men to the point where they can confront their fears and battle them till success is achieved.”

    Continuing, Mr Okoli says the Gulder brand, through research and relationships with its market has discovered that “the greatest limitations to success reside in the imagination. They are not always real. The young man that loves a girl but cannot state his intent is only scared. The man who is scared of meeting his boss or his prospective in-laws is also afraid of the unknown.

    “But Gulder says we can go on, confront our fears and live to enjoy the fruits of success it would bring to us at the end of the day. In doing this, Gulder will continue to remain the number one national premium beer, playing a significant role in the life of its consumers.”

    Already, the Gulder brand through its radio programmes hosted by famed motivational speaker, Muyiwa Afolabi and themed ‘The Ultimate State of Mind (TUSOM)’ buoys motivation among Nigerians. The show, which is produced in pidgin English and Igbo targets men, Gulder’s main target.

  • Obiano okays Gulder’s new look

    Anambra State Governor Chief Willie Obiano has described as creative the new packaging of Gulder.

    He spoke when a delegation from the Nigerian Breweries (NB) Plc, manufacturers of the beer, visited him at the Government House, Awka.

    He said the brand’s new look made it distinctive from other beers. He said: “This new Gulder bottle makes the beer stand out from other beer bottles. I have seen the new bottle and what you have done with the new packaging is really creative. It’s really good.”

    Obiano further described Gulder as an innovative beer, hence its wide acceptability in the market. He said: “I must say I am not surprised that Gulder beer is doing well in Nigeria. The brand is a case study at the Lagos Business School. Let me also use this opportunity to commend the Brand Managers working to ensure Gulder’s success. They are doing a great job of promoting such a great drink.”

    He added that many people in the East, including Anambra, patronise Gulder as well as other Nigerian Breweries brands.

    Obiano noted: “We have the population that enjoys beer here. If there is a segment in Nigeria, so concentrated that enjoy drinking beer, you find that in Anambra State.”

    The new Gulder bottle has several revolutionary attributes, such as a premium Staniol with the gold neck seal with a conical-shaped neck.

    The bottle also has a strong masculine shoulder with a distinctive metalised label.

    The rich metallic front and back labels add to Gulder’s premium look and feel. The new look bottle was unveiled on September 6.