As the world commemorates International Hausa Day, Arewa24, the largest Hausa satellite TV station with a global viewership, has exceeded 45 million viewership.
Ranar Hausa Ta Duniya began in 2015, when BBC Hausa staff member Abdulbaki Aliyu Jari and some of his friends on social media declared the day as an opportunity for Hausa speakers to gather and discuss the progress and challenges the language faces in the 21st century.
Since its inception, Arewa24 has been a beacon of cultural preservation, promoting the Hausa language and enriching the lives of its viewers through diverse and engaging contents.
Speaking on the issue, Celestine Umeibe, Deputy CEO & Chief Commercial Officer, Network AREWA24 Limited said, “Arewa24 stands out for its commitment to broadcasting high-quality Hausa language programs that reflect the values, traditions, innovations, globalisation and everyday experiences of the Hausa-speaking community across the globe.
With popular shows like Mata A Yau, Gari Ya Waye, Zamantakewa, Jan Z among others, the station not only entertains but also educates its audience on various social issues.’’
He stated that through dramas, TV series, and movies like Dadin Kowa, Kwana Chasa’in, Arewa24 tackles important topics such as health, education, and social justice etc., all while showcasing the Hausa traditional systems and today context situation and cultural heritage of the Hausa people.
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“Its programs serve as platforms for discussions on matters like health, entrepreneurship, and social cohesion, thus contributing to the overall development of the society.
Arewa 24 also highlights the vibrant cultural activities and thriving businesses within the Hausa community, further solidifying its role as a Hausa language and cultural ambassador on the global stage,” Umeibe added.
In a world where languages and cultures are increasingly under threat, Arewa24 has taken a stand to ensure that the Hausa language remains vibrant and relevant.
The station’s dedication to producing content that is both informative and entertaining has not only elevated the status of the Hausa language but also positioned it prominently in the global media landscape.