The Nation Newspaper

Tag: Hollandia

  • Hollandia rewards consumers

    Chi Limited has rewarded winners of the just-concluded Hollandia Yoghurt ‘Colours of Goodness’ social media promo.

    At the prize presentation, which held recently, several prizes, including Smart Phones, Tablets and packs of Hollandia Yoghurt were handed over to winners of the social media contest promo.

    The participants, who  expressed their views,  said the gifts were a bonus to the satisfaction derived from consuming the product.

    One of the lucky winners, Victoria Damilola Thomas, who smiled home with a Samsung Galaxy Smartphone, said: “I am excited to know that I am now a proud owner of a  Samsung Galaxy Smartphone, courtesy of Chi Limited. The Hollandia Yoghurt ‘Colour of Goodness’ contest has made me feel the goodness within and given me an opportunity to flaunt it outside.”

    The promo required consumers to like the Hollandia Yoghurt Facebook-page and follow the brand’s Instagram and Twitter handle. They were also urged to post creative photos of themselves with three packs of the new Hollandia Yoghurt, using the hashtag ‘#Coloursofgoodness’.

    The Head, Marketing of the firm, Probal Bhattacharya, said: “The Hollandia Yoghurt ‘Colours of Goodness’social media contest is our way of creating a platform for millions of our consumers to showcase their ingenuity and get rewarded for doing so. For consumers who are eager to feel the goodness of Hollandia Yoghurt within and also flaunt the brand’s goodness outside, the Hollandia Yoghurt ‘Colours of Goodness’ contest provides the best opportunity.”

     

  • New Hollandia Gogurt pack launched

    Chi Limited has introduced the new Hollandia Gogurt Grab ‘n’ Go Packs into the market.

    It comes in handy 315ml packs filled with Hollandia Yoghurt.

    The Managing Director, Chi Limited, Mr Deepanjan Roy, said: ‘As a company, we are always mindful aboutthe wellbeing of our consumers and the society in general, hence, we thought of ensuring that consumers continually get refreshment and nourishment even in challenging traffic situations. The Hollandia Yogurt ‘Gogurt’ Grab n’ Go 315ml pack is healthy, refreshing, fulfilling and a real delicious delight.  Hollandia Yogurt ‘Gogurt’ is the right drink to satisfy your hunger or thirst on the go.”

    He said further that considering  economic issue facing consumers, the company has the pegged product at a affordable price.

    “The pack has been specifically designed in a dynamic prismatic shape with an attractive cap on its head, making it very trendy and attractive for the youth to identify with and enjoy while ‘on the go’,” he added.

  • Hollandia Yoghurt out with ‘slurp it off’

    Chi Limited, makers of the Hollandia Yoghurt drink, has introduced new Hollandia Yoghurt Slurp it off Grab ‘n’ Go Packs- a handy 315ml pack.

    According to the Marketing Executive Sportslus Limited, Taiwo Adejare, the new Hollandia Yoghurt ‘Slurp it off’ handy pack is quite innovative and affords consumers the opportunity to refresh on the move.

    “Most times we are faced with options to savour our snacks but the Hollandia Yoghurt ‘Slurp it Off’ 315ml pack offers much more because it is healthy, nourishing, convenient and easily disposable,” he said.

    Managing Director, Chi Limited, Mr. Deepanjan Roy, said: “We know that many consumers desire Hollandia Yoghurt for different reasons, one of which is to enjoy their snacks along with their favourite yoghurt drink. We also know that health is one of the biggest motivating factors in consumers’ decision making process, so we decided to introduce the Grab’n’ Go pack for consumers who are on the move and desire a healthy drink with their meals. It is very affordable and offers consumers value for their money.’’

  • Hollandia introduces Evaporated Milk

    Mike is a chemical engineer who works with an oil company. He lives in Lagos with his wife, Sheila, a banker. They have a set of seven-year-old twin boys – David and Daniel.

    Mike and Sheila live a very busy life and are trying to balance very hectic work schedules and being good parents.

    The couple start their day early – getting ready for work and getting the boys ready for school. Mike makes sure the boys are up by 6:00am to take their baths, while Sheila prepares a quick breakfast of some toast and oats for Mike, a smoothie for herself and a bowl of cereal each for the boys, all of which she makes even tastier with a 215 ml pack of Hollandia Evaporated Milk.

    To keep their routine going smoothly, when she goes shopping, Sheila buys Hollandia Evaporated Milk 215g packs. She it gives a ‘25 per cent more’ than any other evaporated milk brand at same price, and that it is tastier and creamier.

    Hollandia Evaporated Full Cream Milk is the first milk brand in Nigeria to be packaged in Tetra pak, taking product packaging and convenience to a whole new level. The product is designed to provide consumers with creamy, great tasting, highly nutritious and affordable evaporated milk in handy 215g packs. Hollandia Evaporated Milk’s 215g unique packaging ensures supreme convenience as the innovative Pour, Cap and Keep pack eliminates the hassles of milk storage and the design ensures longer safety from spoilage and contamination.

    According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, “we want to draw consumer’s attention to the 25 per cent extra milk in Hollandia Evaporated Milk 215g pack when compared to any other milk brand at same price. We are committed to ensuring that our loyal consumers continue to get value and satisfaction for money whenever they buy Hollandia Evaporated Milk”.

  • Hollandia introduces Evaporated Milk

    Hollandia introduces Evaporated Milk

    Mike is a chemical engineer who works with an oil company. He lives in Lagos with his wife, Sheila, a banker. They have a set of seven-year-old twin boys – David and Daniel.

    Mike and Sheila live a very busy life and are trying to balance very hectic work schedules and being good parents.

    The couple start their day early – getting ready for work and getting the boys ready for school. Mike makes sure the boys are up by 6:00am to take their baths, while Sheila prepares a quick breakfast of some toast and oats for Mike, a smoothie for herself and a bowl of cereal each for the boys, all of which she makes even tastier with a 215 ml pack of Hollandia Evaporated Milk.

    To keep their routine going smoothly, when she goes shopping, Sheila buys Hollandia Evaporated Milk 215g packs. She it gives a ‘25 per cent more’ than any other evaporated milk brand at same price, and that it is tastier and creamier.

    Hollandia Evaporated Full Cream Milk is the first milk brand in Nigeria to be packaged in Tetra pak, taking product packaging and convenience to a whole new level. The product is designed to provide consumers with creamy, great tasting, highly nutritious and affordable evaporated milk in handy 215g packs. Hollandia Evaporated Milk’s 215g unique packaging ensures supreme convenience as the innovative Pour, Cap and Keep pack eliminates the hassles of milk storage and the design ensures longer safety from spoilage and contamination.

    According to Chi Limited’s Managing Director, Mr. Deepanjan Roy, “we want to draw consumer’s attention to the 25 per cent extra milk in Hollandia Evaporated Milk 215g pack when compared to any other milk brand at same price. We are committed to ensuring that our loyal consumers continue to get value and satisfaction for money whenever they buy Hollandia Evaporated Milk”.

  • Hollandia Yoghurt unveils campaign

    Chi Limited has unveiled a campaign for Hollandia Yoghurt in Lagos.

    In the Television commercial (TVC), tagged ‘It’s All Good,’ a  woman singer, songwriter and dancer –  Seyi Shay,promotes  ‘goodness’ highlighting the benefits of drinking Hollandia Yoghurt.

    On why she loves Hollandia Yoghurt, Seyi Shay said: “I love drinking Hollandia Yoghurt, bursting with goodness. Hollandia Yoghurt makes me feel real good on the inside that I can’t just stop flaunting it on the outside. I have had some of my fans say that I have great skin, healthy nails and hair. And for me, it doesn’t just stop at that.

    ‘’Hollandia Yoghurt gives me improved energy levels for non-stop performance. So, you see why Hollandia Yoghurt is my favourite.’’

    The TVC highlights the connection between consumption of Hollandia Yoghurt that is nutritionally fulfilling and a refreshingly radiating personality which Seyi Shay embodies in her person and music. It draws attention to the success that is within the reach of those who dare to dream big. In the TVC, Seyi Shay achieved her dream of becoming a star in the same way that every customer experience is a brand moment of truth.

    On the TVC, a member of the creative agency in charge of the copy, said the new TVC is a product of innovative thinking that has helped to convey the message that the “goodness” derived from taking Hollandia Yoghurt drink is not only experienced inside but also radiates on the outside. “It is not always easy to find an emotional way to say things that are factual. This is why we decided to engage the services of Seyi Shay to highlight the goodness of consuming Hollandia Yoghurt regularly.”

    Seyi Shay, who prefers Hollandia yoghurt, said:  “The partnership was a no-brainer and a flawless match for brand Hollandia brand and my brand. For me, it’s more than just a commercial, it’s my own way of getting millions of Nigerians everywhere to see and enjoy the goodness of Hollandia Yoghurt.”

    An consumer of Hollandia Yogurt, Mr. Olanrewaju Ogundipe, praised Chi Limited and its creative team for putting together such a great commercial. He said: “I really appreciate the work’’.

    A marketing professional, Mrs Sandra Ochulor, noted that Hollandia Yoghurt stands out in its ability to create an aspiration through its advertising while effectively delivering on the brand promise.

    “Technology is clearly changing the way that consumers engage with brands and there is a clear convergence now between creative and the experience that is delivered. It used to be that customer service defined the customer experience. Now, thanks to technology, we can do so much more to enhance the customer experience.”

    In a related development, Hollandia yoghurt has also launched some new and exciting variants. They were launched to give the consumers a fuller and richer yoghurt experience anytime and anywhere.

    Managing Director of Chi Limited, Mr. Roy Deepanjan said: “This year’s Hollandia Yoghurt launched the ”It’s All Good” campaign to deliver on the brand truth- which is that Hollandia Yoghurt is good –on the inside as well as on the outside. We observed that there have been dramatic changes in the lifestyle of the consumer. People no longer have the luxury of time as they chase their dreams. That’s our reason for introducing new variants and pack sizes that respond to our consumers’ current needs. We look forward to working with Seyi Shay on a host of different platforms to bring the beloved brand even closer to Nigerians.’’

    In addition to Strawberry, Pineapple Coconut, and Plain Sweetened, Hollandia Yoghurt consumers can also enjoy new variants, such as Orange, Green Apple, and Pure N Plain.

  • Hollandia’s Yoghurt new variant lauded

    Consumers across the country have applauded Chi Limited for its introduction of three new variants of Hollandia Yoghurt in addition to existing variants in the market.

    The new variants: ‘Green Apple,’ ‘Orange’ and ‘Pure and Plain’ are expected to cater for a growing demand for dairy products in general and yoghurt in particular.

    In a latest food marketing consumer survey, the consumers said the new variants will widen their experiences of Hollandia Yogurt as a result of its new formulation which accordingly has a rich mouthfeel and a balanced flavour.

    The survey stated that the consumers are also impressed with the new low-fat yogurts product proposition and other health benefits as they face major health risk associated with junk foods.

    Citing a case study of three friends, the qualitative marketing research narrate: “Amaka, Bose, Amina and Uju are four close friends… and all yoghurt lovers. Amaka and Amina have been trying for months to get rid of junk food and make healthier food decisions. However, they have often failed to stay on course. This is because sometimes, the healthy options are simply too bland and unappealing. Recently they started substituting heavy dinners with healthy fruits and veggie smoothies. They couldn’t keep up with it however, as it often tasted…off.

    “One day, a friend asked them to try adding some yoghurt to their smoothies. They thought adding yoghurt would only add more sugar and not enough benefits to the mix. In any case, they gave it a try. In the course of selecting the ideal yoghurt, they ran into Hollandia Pure N Plain Yoghurt with no added sugar.  The yoghurt added the creamy smooth texture their smoothies lacked and greatly elevated the taste without adding any sugar. Now they look forward to their daily smoothies. All thanks to Hollandia Pure N Plain Yoghurt,” the survey stated.

    “Bose, on the other hand, loves experimenting with flavours. However, it soon became obvious that the many brands out there were limited to one or two basic flavours. Over time, even for a yoghurt lover like her, it had become somewhat boring.

  • Consumers relish Hollandia Yoghurt

    Consumers relish Hollandia Yoghurt

    As consumers are more aware of the nutritional and health benefits of yoghurt as a good source of protein, vitamins and calcium, its market can only grow more especially with the fortunes of Hollandia brand. TONIA ‘DIYAN writes.

    Consumers across the country have applauded Chi Limited for introducing three new variants of Hollandia Yoghurt in addition to the existing ones in the market. The variants: Green Apple, Orange and Pure and Plain are expected to cater for the growing demand for dairy products in general and yoghurt in particular.

    According to consumers, the new variants will widen their experiences of Hollandia Yoghurt because it has a rich and balanced flavour. They added that the new low fat yogurts are excellent to taste. Hollandia Yoghurt is not only healthy and fulfilling, but a delight to consumers. The variants come in 1 litre, 500ml and 250ml tetra paks.

    Amaka, Bose, Amina and Uju are four close friends and all yoghurt lovers.

    Amaka and Amina have tried for months to get rid of junk foods and make healthier food decisions. However, they often failed to stay on course. This is because sometimes, the healthy options are simply too bland and unappealing. Recently, they started substituting heavy dinners with healthy fruits and veggie smoothies. They couldn’t keep up with it as it often tasted…off.

    One day, a friend asked them to try and add some yoghurt to their smoothies. They thought adding the drink would add more sugar and not benefit the mix.  In the course of selecting the ideal yoghurt, they ran into Hollandia Pure N Plain Yoghurt with no added sugar.  The yoghurt added the creamy smooth texture their smoothies lacked and greatly elevated the taste without adding any sugar. They now look forward to their daily smoothies; thanks to Hollandia Pure N Plain Yoghurt.

    Bose, on the other hand, loves experimenting with flavours. However, it soon became obvious that the many brands were limited to one or two basic flavours. Over time, even for a yoghurt lover like her, it had become somewhat boring.

    Bose discovered Hollandia Yoghurt Orange flavor while on her monthly grocery shopping. She bought one pack out of curiosity and gave it a try.

    She is yet to regret the decision. This is because Hollandia Yoghurt Orange Flavour combined the exciting citrus-y flavor perfectly with the signature Hollandia smooth yoghurt in a way that delivered a superior taste experience.

    Uju’s love of yoghurt was beyond the norm. With apples being her absolute favorite fruit, she frequently searched for apple-flavoured yogurt to satisfy both desires. On one of her weekly shopping runs, Uju ran into a fellow shopper, who was buying cartons of the Hollandia Green Apple. After some prodding, she discovered that it also came in a 180 ml pouch, perfect for her busy life as a marketer on the go! he ordered a carton for herself. She didn’t expect it to be any different from others she’d tasted over the years, but she was wrong. Not only did the Hollandia Green Apple taste very nice, she found that it didn’t leave her with an after-taste so common with those she had tried in the past. She could not believe it, Hollandia Green Apple restored Uju’s faith in apple drinks and she isn’t planning to lose the faith anytime soon.

    The four jolly friends have since been able to fulfill their respective cravings without betraying their individual tastes.

    With the introduction of On-The-Go pack of Hollandia Yoghurt 180ml sachets in Orange, Strawberry and Plain Sweetened and Pure N Plain flavours at the cost of N50 for children and young adults. No doubt, consumers who are attracted to the brand like Amaka, Bose and Amina feel a kinship with its refreshing and energising flavours and they are willing to become adorers and ambassadors in the nearest future.

    Therefore, by successfully translating feedbacks from customer engagement into innovative product extensions that satisfy the yearnings of consumers for new experiences, Chi Limited has become the undisputed market leader in its segment in terms of sales volume and product innovation.

    The Pure and Plain variant, which was developed to satisfy the ever-increasing health conscious consumer contains no sugar and is adjudged suitable for the individual who desires to consume yoghurt strictly for its numerous health benefits.

    According to nutritionists, consumption of yoghurt is recommended for persons who suffer from obesity, irritable bowel syndrome, among others, because yoghurt exerts a positive effect on health.

    Speaking on the newly introduced variants, Managing Director, Chi Limited, Mr. Roy Deepanjan said: “The new variants of Hollandia Yoghurt were developed following extensive consumer engagement activities which revealed that our loyal customers who have helped us to reach the number one position have a yearning for more varieties of the Hollandia Yoghurt brand.

    “We at Chi Limited have always been keen on satisfing the ever growing population of Hollandia Yoghurt consumers across Nigeria with products designed to satisfy their needs and expectations from our brands.”

  • Hollandia promo winners get prizes

    Hollandia promo winners get prizes

    Winners in the Hollandia Yoghurt Refresh N Win Promo has received their gifts worth millions of naira.

    The prizes include iPads, iPhones, smart phones and instant airtime recharge from major telecoms service providers.

    At the grand finale in Lagos, Chi Limited, makers of the delicious Hollandia Yoghurt, raised the stake by rewarding two customers with trip to London and Paris instead of one winner making the trip to either of the two destinations as winner of the grand prize.

    A consumer of Hollandia Yoghurt in Benue State, Chigozie Victor, won the grand prize of trip to London while another consumer in Oyo State, Akinwole Dolapo, was the proud winner of the grand prize of a trip to Paris.

    The promo, which started last year, was monitored and supervised by the Nigeria Lottery Commission and the Consumer Protection Council.

    Apart from the grand prizes, consumers also won iPads, iPhones and smartphones. Among them is a consumer in Rivers State, Slyvester and another consumer in Oyo State, Olumuyiwa Okeleye, who won an iPhone each.

    Other lucky winners, who smiled home with smartphones, include Ngozi Nwankwo, Ifeanyi Uche, Eze Daniel and Afeez Mufutau, all in Lagos State.

    Meanwhile, hundreds of lucky winners were credited with free airtime from major telecoms service providers every week while the promo lasted.

    The winners were excited as they collected their gifts. They thanked the firm for rewarding their patronage and loyalty. They commended Hollandia Yoghurt for lifting their spirits and Chi Limited for its unblemished history in fulfilling promises to customers.

    Managing Director, Chi Limited, Mr. Deepanjan Roy, said the promo was the company’s way of rewarding customers who have been loyal in their patronage of Hollandia Yoghurt over the years.

    He said: “These customers have been there for us over the years. They are the reason we have remained in business all these years. The patronage of these customers has helped us to remain the market leader in spite of stiff competition and this is just one of the numerous ways we are rewarding them.”

    The winner of the trip to London, Chigozie from Benue said he was overwhelmed by the sincerity of the makers of the Hollandia Yoghurt brand as he was not a believer in Promos and Raffle draws before now.