The Nation Newspaper

Tag: House of Tara

  • Tara Durotoye gives back to society

    Tara Durotoye gives back to society

    FOUNDER, House of Tara, Tara Durotoye, is conscious of the need to leave the world better than one met it, hence she is doing her bit to empower as many people as she can to become productive members of society. Penultimate Wednesday was a day set aside for the celebration of this lifelong mission of hers as she collaborated with First Bank on the 1000 Voices event designed to celebrate and promote female entrepreneurship.

    Featuring successful female entrepreneurs, including prominent blogger Linda Ikeji, there were touching stories of success against the odds even as ways were discussed to move the cosmetics industry to the next level.

    The august event, tagged National Beauty Summit, was held at the expansive Harbour Point, Victoria Island Lagos. Tara Durotoye, through her House of Tara, is widely reputed as the pioneer in the beauty industry.

    She paved the way for the 1000 voices and more who now walk confidently on the path of self-actualisation.

  • Why we adopted House of Tara as brand, by MD

    FATE Foundation has held its second yearly FATE Alumni Conference in Lagos.

    A guest speaker Mrs. Tara Fela-Durotoye, who is the Managing Director of the House of Tara, a leading brand in the colour cosmetics industry, said she changed her brand name from Tara Orekelewa to reinforce the brand as a corporate entity, from a one-man business.

    She recalled that the name of the brand at inception was Tara Orekelewa, which she used to communicate the indigenous identity of the products and make it stand out from foreign brands.

    She said her products represent African heroines, such as Olufunmilayo Ransome-Kuti and Queen Amina of Zaria, to celebrate them in a globalised world.

    The wife of motivational speaker Fela Durotoye said  she used her personality brand with the corporate brand to give credibility to the craft.

    “I started an industry that never existed and so there was need to give the business a face,” she added.

    She, however, emphasised the need for structure, the reason she “stepped away from the House of Tara brand” to develop her personality brand, TFD.

  • House of Tara, others honoured at NiBC10

    CIUCI Consulting, a Strategy and Consumer Intelligence company is 10 years old.To mark occasion,the firm  last Tuesday, at the Nigerian Stock Exchange, Lagos launched Nigeria Business Composite 10 (NiBC10).

    It was  to honour 10 businesses which CIUCI has worked with to achieve remarkable improvement at different stages.

    Notable among the honorees was House of Tara International, a popular household beauty brand in Nigeria.

    Other honorees were Bestman Games, Iya Foods, L’Avyanna, Everyday Supermarkets, DBH Solutions, Ugo Monye Official, Healthcare Leadership Academy, Private Sector Health Alliance of Nigeria and Massey Street Children’s Hospital.

    Receiving her award, CEO of Tara International, Tara Fela Durotoye, expressed delight that the company which she founded a couple of years back is getting the recognition it deserves.

    Chukwuka Monye, the CEO of CIUCI, said the NIBC 10 was a selection of 10 successful Nigerian Enterprises which  have exhibited high potentials for growth and have over the years maintained a brilliant track record.

    CIUCI Consulting recently won the Stevies Award for Middle East and Africa Category for its contribution to social and economic impact in Nigeria through human capital development and several special interventions. It also won the Stevies Award for Middle East and Africa Category for its innovative solutions for clients.

     

     

     

  • House of Tara adopts Banky W’s Jasi for campaign

    House of Tara adopts Banky W’s Jasi for campaign

    BEAUTY outfit, House of Tara, has teamed up with R&B star, Banky W, to launch a new campaign tagged Colour Burst in time for the summer.

    According to information, the artiste will be deploying his song, Jasi, to create a fun and colourful video.

    The management of the brand said Colour Burst would foreground the wonders that colours can do for the African woman.

    It is a visual campaign that celebrates the variety and versatility of the Tara product line. Made up of four stunning looks, each one represents a different personality and style of makeup. Using vibrant hues and modern techniques, Colour Burst demonstrates that every shade makes a statement.

    Temi Akingbe, brand manager for House of Tara, said: “I am very excited. The Colour Burst campaign has been a few months in the making and was really a combined effort of everyone at House of Tara, but most especially the talented makeup artists. We are extremely proud of the campaign and it shows how far the makeup industry in Nigeria has come because this clearly rivals any international standard. Most importantly, we wanted to capture the vibrancy of our product line and for everyone to have fun with it.”