Winners have emerged in the Ikeja City Mall Promo tagged ‘Easter Eggtravaganza’.
Six winners emerge from the promo.
The one week promo was in three folds. The first was the ‘Easter Bunny Promo’. To participate, shoppers submitted their receipts of N5,000 purchase with their contacts at designated boxes placed at the entrances into the mall. And in a raffle draw, winners were selected and contacted. They won gifts donated by participating stores.
The stores include Mr Price, Cold Stone, Bheerhugz Cafe, Sports World, Nike, Swatch, Da Viva, black|Up, Bruno’s Place, Jack & Jones, Seven Eagle Spur Restaurant, Harmony, V Shop, Shoprite, Mango, Enzzo, Diva Accessories, and Kidz Country, KFC.
On Easter Sunday, there was the treasure hunt called ‘The Easter Bunny Treasure Trail’ where shoppers had to search Twitter, Facebook and the Ikeja City Mall blog for clues about participating tenant stores to help them locate treasures(The Easter Eggs) strategically positioned inside participating stores. The clues were uploaded on the eve of Easter Sunday to ensure fairness in the whole process.
Only shoppers who purchased items worth N5,000 on Sunday were automatically qualified for the second phase of the promo. And those who discovered the Easter Egg won N10,000 each to spend in any of the participating stores in the mall. Ten winners emerge from the second promo.
The third phase, tagged ‘Easter Bunny Lucky Walk’ saw the mall’s bunny walk round the mall the three days, sharing gifts to more than 20 people, appreciating them for their patronage and having selfies with them. Altogether, more than 35 people benefited from the promo.
At the raffle draw session, the Mall’s Marketing Manager, Eniola Ositelu advised participating stores to always encourage their customers to submit purchase receipt whenever there is a promo. “It is important that our tenants remind their customers that a promo is ongoing to ensure that every store participating actually has a winner to attend to.”
According to Ositelu, the Easter promo benefits everyone who is involved.
He said: “A loyal shopper to the mall would come and shop regularly, and when he does, tenants experience or maintain high turnover. When turnover is maintained, they can pay our rent. Therefore, it is a win-win situation for everybody involved in this promo.”
“One unique feature with our Easter promo this year is that we are rewarding more people than we did last year. Our Easter Bunny Trail is something different in the retail shopping mall industry in the country. We have succeeded in making the whole exercise engaging by testing the knowledge of shoppers and asking them to locate specific stores inside the mall.”
The idea is to help shoppers acquaint themselves with our stores. When we do our job and ensure that people walk into the mall and our tenants have the correct products, the correct pricing, the correct model, it will always be a win-win situation. And with this, we have been able to build a cordial relationship with our tenants, we have also employed liaison officers to help us communicate with them to make our promotional programs successful, we have a cordial relationship.”
On the budget for the promo, he said it is usually something substantial and beneficial because it translates to more foot traffic for all and at the end of the day it is usually a rewarding situation for those involved.
He said most of the promotions occur during festive period where most people are chanced to be at the mall and are engaged as oppose to shopping malls that are located in enclosed regions.
“For our promotional offers, public holidays help us to succeed as well as our location. And to achieve a successful promo, we put in something substantial, most times, 70 percent effort and it is beneficial to us because it translates to more foot traffic for all of us.”
Ositelu added that the mall has the highest foot traffic in Nigeria, and in West Africa particularly during public holidays.
“We have realised that people embrace our promotional offers and over the years we have seen more people participate. At the initial stage, people were sceptical but as time went on and people began to see the authenticity of our promos, we began to enjoy huge turnout.
“So far, our biggest promo has been our fashion show and this is because 45 per cent of out tenants are into fashion. Therefore, we look forward to a colourful fashion show the second quarter of this year. So far, turn out from shoppers have been very encouraging and amazing,” he said.
For the Promotions Supervisor, Festus Adinoyi, working with the mall has been rewarding.
“My experience has been rewarding, my job as the Promotion Supervisor of this mall has broaden my scope unlike when I was just the brand ambassador. My duty is to liaise with store owners in the mall and make them understand the benefit of promotional offers,” he said.
