Tag: IDL

Intercontinental Distillers Limited (IDL) has celebrated its valued business partners at the 2025 Distributors’ Awards, reaffirming its commitment to a progressive partnership while also using the event to unveil three new exciting products — Chelsea Orange Flavoured London Dry Gin, Chelsea Strawberry

Flavoured London Dry Gin and Ivory Cream Liqueur.

Speaking at the colourful ceremony held in Lagos, the Managing Director/CEO of IDL, Chief Engr. Patrick Anegbe commended the distributors for their dedication, loyalty, and resilience in driving the company’s success across Nigeria.

 He described them as “true partners in progress” whose consistent efforts have kept  IDL’s brands at the forefront of the beverage industry.

Anegbe reiterated IDL’s commitment to maintaining high standards in quality, taste, and customer satisfaction, assuring stakeholders that the company would continue to innovate to meet the changing preferences of consumers.

Read Also: West Midlands Open University matriculates students, pushes for digital learning revolution

In his remarks, Mr Mobolaji Alalade, Head of Marketing, said the new products reflect the company’s drive to offer richer experiences and more variety to consumers. “Great brands are not built in the distillery alone, but in the hands and hearts of those who share them with the world,” he stated.

He described the new introductions — Chelsea Orange and Chelsea Strawberry (both in 75cl bottles), and Ivory Cream Liqueur (available in 75cl and 20cl sizes) — as “luxury in a glass,” crafted to appeal to diverse consumer tastes and expand distributor opportunities in the market.

Aare Hope Gbagi, Head of Sales, revealed that 290 distributors were rewarded for moving high volumes for the company in the year 2024.

Four platinum winners who represent the top-tier distributors emerged from the South West region of Nigeria, namely: Bimkem Nigeria Enterprises, Abeokuta; Ogbohu Nigeria Limited, Ota; Vazak Ventures; and Biola Y. A, Oke–Arin. Mrs Oyewale Adebimpe, CEO of Bimkem Nigeria Enterprises, the overall winner, attributed the success of the business to God and her husband.

iIntercontinental Distillers Limited (IDL) has honoured its loyal distributors for their contributions to the company’s success in year 2023.

The event also featured the relaunch of one of its prominent brands, Commodore Original Aromatic Schnapps – “The Spirit of Answered Prayers.”

The ceremony was attended by His Royal Majesty, Oba Alayeluwa Abdul-Kabir Adewale Shotobi, The Ayangburen of Ikorodu Kingdom, who led a prayer session in Yoruba, praying for the business with the rebranded Commodore Schnapps. In his opening remarks, IDL Managing Director Patrick Anegbe expressed his gratitude to the distributors, acknowledging their significant role in IDL’s accomplishments despite challenging business conditions.

Anegbe said: “Today, we gather to celebrate and honor our distributors, who have played a pivotal role in our success over the years. Your unwavering loyalty and commitment have been instrumental in driving our business forward. We are truly grateful for the trust you have placed in us, and we remain dedicated to providing you with the highest level of service.”

Read Also: Ex-lawmaker hails Tinubu, EFCC over stance on graft cases

Outstanding distributors were awarded cash prizes and gifts. Anegbe also noted the increasingly difficult business climate, sharing the challenges faced by IDL and the manufacturing industry throughout year 2023. He cited rising material costs, increased electricity tariffs, and high diesel prices, along with the burden of multiple taxes, levies, and inadequate infrastructure that complicate logistics across Nigeria.

IDL’s Head of Sales, Aare Hope Gbagi, encouraged distributors to actively support the company’s success across all product lines, emphasizing IDL’s ambition to lead in every wine and spirits category it serves. Head of Marketing, Mr. Mobolaji Alalade, announced an aggressive marketing strategy to ensure Commodore Aromatic Schnapps is widely available nationwide. He described the schnapps as “a spirit crafted for consumers with refined palates who appreciate true craftsmanship – it is ‘The Spirit of Answered Prayers.’”

Two Lagos-based distributors YTTT Distributions Ltd and Biola AY Stores, were winners of the Diamond category.