Dufil Prima Foods Plc, makers of Indomie Noodles, is prioritising corporate product sampling for its new line extension – Indomie Relish.
To this end, the firm held an out-of-store product sampling at some corporate organisations in Lagos, Port Harcourt and Abuja, to introduce Indomie Relish Seafood Delight to its core audience, the corporate consumers.
The targeted product sampling team visited various corporate offices such as banks, insurance offices, finance and telecommunication offices.
The Product Manager, Indomie Relish, Ginny Tewatia, said the exercise was introduce the new Indomie Relish product to its corporate consumers, educate them about the uniqueness of the product and elicit their opinions.
She said: “We believe that sampling is one of the best ways to help our target consumers better understand our product. Consumers are bombarded with various product messages through various mediums of communications, but until a consumer tries out a product and has their own experience, they won’t know if they like the way it tastes, smells or makes them feel.
“And with our sampling activity in the corporate world and malls, we are receiving a very good feedback from consumers, especially for Indomie Relish Seafood Delight. Consumers admire the product and understand the true value it is offering them – convenient complete meal with rich seafood taste and protein in form of real fish chunks and powder.”
Digital Marketing Executive of Dufil Oriola Oluwadarasimi said the sampling is a way of creating excitement around the new product line by placing a physical product in the customers’ hands.
“This is important because considering the economic situation, many consumers are not willing to spend their money on new products without foreknowledge of its ability to meet their expected need. Hence, they rely on that trial experience to make their informed decisions.”
Chairman of Lagos Mainland Local Government Omolola Essien, who was sampled at the local government secretariat, praised the new product. “This is a good product from Indomie. I can tell you confidently that Indomie Relish has won a new consumer and a referral partner,” she said.
A Business Services Manager at one of the commercial banks visited, Tolu Fadipe, said: “This noodle is a complete one for me as the accompanied ingredients will save me the stress of procuring additional spices for garnishing.”
