Tag: insurance penetration

  • Commissioner projects 2.1% insurance penetration by 2033

    Commissioner projects 2.1% insurance penetration by 2033

    By 2033, insurance penetration in Nigeria is expected to increase from the current rate of 0.4 per cent to 2.1 per cent.

    Commissioner for Insurance, Mr Sunday Thomas, said the goal is achievable, given the recently launched Nigerian Insurance Industry 10 Year Strategic Transformation RoadMap with a well-coordinated implementation approach.

    He disclosed this at the 2023 Insurance Directors’ Conference organised by the College of Insurance and Financial Management (CIFM) in Lagos, stating the sector will support Nigeria’s economic transformation and sustainability agenda. The theme of the event was “The Board and Insurance Business Sustainability”.

    According to the National Insurance Commission (NAICOM) boss, a greater degree of penetration would significantly raise Nigeria’s insurance market’s ranking on the world insurance map.

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    He said, “Following the industry’s strategic transformation roadmap, the sector seeks to continue its transformation journey; transforming the regulatory environment to sustain the industry growth, transition to risk-based capital model and promoting insurance awareness and adoption.”

    “It will broaden insurance product offerings and improve effectiveness of distribution channels, enhance digitalisation of the insurance industry and deepen the industry’s talent pool and capabilities.

    According to the Commissioner on the performance and potentials of the insurance sector, “Over the years, had experienced an average steady year-on- year growth of 15.1 per cent in premium income. This is, however, far below the opportunities provided by the Nigeria economy.

    He expressed urgent need for the insurance industry to shift from its current outlook on being perceived as excessively conservative to adapting to the contemporary and emerging environment.

    Underscoring that the insurance industry needs to be reinforced to fulfil its part in achieving the noble national goal of realising a robust economy, in line with President Bola Tinubu’s objectives, the Commissioner challenged the industry’s board of directors to champion the government’s efforts to revitalise the economy and reduce the risk associated with personal and commercial endeavours.

    Launched last month, the industry road map comprises seven strategic thrusts, including: Transform the regulatory environment to sustain the industry growth, Transition to risk-based capital model, Promote insurance awareness and adoption, Broaden insurance product offerings and improve effectiveness of distribution channels, Enhance digitalization of the insurance industry, Deepen the industry’s talent pool and capabilities and Support Nigeria’s economic transformation and sustainability agenda.

  • Insurance penetration: Looking beyond capital

    Despite operating with the highest capital in Africa, Nigerian insurance industry’s penetration rate remains very low, at 0.6 per cent, compared with South Africa’s 15.4 per cent. What is required to change the narrative and grow the sector? OMOBOLA TOLU-KUSIMO reports.

    The Nigerian insurance industry operates with the highest capital in Africa. For instance, as at March 2015, Nigeria had minimum paid-up share capital requirement for life and non-life insurers of N150 million and N200 million, according to a report by Ernst and Young (EY).

    The EY report on African insurance market profiling analysis of 18 insurance markets in Africa, also put Nigeria’s minimum capital requirement for life insurance business at N2 billion (about $12.8 million) non-life, N3 billion (about $19.1 million), composite, N5 billion ($31.9 million); reinsurance, N10 billion, or $63.8 million equivalent.

    But, despite the country’s insurance industry’s robust operating capital base, its insurance penetration rate remains low, standing at 0.6 per cent, compared with South Africa’s 15.4 per cent. The minimum capital requirement for long-term and short-term insurers and reinsurers operating in South Africa is ZAR10.0 million, equivalent of about $1.2 million.

    The Rainbow nation, according to EY, has the most developed insurance market in Africa, accounting for about 75 per cent of all insurance premiums in the continent, primarily dominated by life insurance products,  accounting for more than 80 per cent of the total premiums written in 2013.

    South Africa’s 15.4 per cent insurance penetration level is also adjudged the highest in the region, driven mainly by life insurance (about 13 per cent penetration rate). South Africa’s total premiums also grew at a Compound Annual Growth Rate (CAGR) of about seven per cent from 2009 to 2013, with premium growth largely driven by the economic prosperity that South Africa has enjoyed over the years.

     

    Nigeria trails behind, Morocco, Kenya, Ethiopia

    Comparatively, Morocco also fares better than Nigeria. The North African country’s insurance market, is the second largest in the continent, recording premium volume of $3.2 billion in 2013. The minimum capital to conduct life, non-life and reinsurance business is fixed at $6.3 million. Morocco’s insurance industry, according to EY, grew at a CAGR of about six per cent from 2009 to 2013.

    Its insurance penetration rate, which stood at 3.5 per cent in 2013, is the highest in the Middle East and Northern Africa (MENA) region. The market is dominated by the non-life segment, which accounted for 68 per cent of the total premiums written in 2013. At the end of 2013, the market had 17 insurance companies and one reinsurer.

    Morocco’s insurance market has witnessed major consolidation since 2006 as a result of an increase in minimum capital and solvency margin requirements by the regulator. The consolidation has led to a fairly concentrated market, with the five biggest companies generating more than 70 per cent of the total written premium volume.

    The third country with the highest premium is Kenya, while Ethiopia is fourth, leaving Nigeria, Africa’s largest and the biggest economy, in fifth position. For instance, the Kenyan insurance industry grew at a CAGR of about 20 per cent between 2009 and 2013, making it one of the fastest growing insurance markets in Africa.

    Kenya is considered a regional hub for many foreign insurers, including Prudential and AIG, angling to gain a foothold in Eastern Africa. The market is also sought after by specialty insurers and reinsurers. The insurance market is dominated by the non-life segment, accounting for around two thirds of the total GWP in 2013.

    Kenya’s insurance penetration rate is put at 3.4 per cent, with Life at 1.16 per cent, and Non-Life at 2.28 per cent, in 2013. Although, it is the third largest in Africa, its penetration level is still low compared to South Africa’s. The low penetration is attributed to negative perception about insurance products, poor distribution channels as well as product offerings.

    Similarly, the Ethiopian insurance market witnessed impressive growth rates during 2009 and 2013, at a CAGR of 35 per cent. The country also recorded gross premiums written value of about $253 million. Its insurance market is however underdeveloped in comparison to other African countries, with an insurance penetration rate of 0.6 per cent in 2013.

    This is mainly due to the economic condition of the country which is still ranked amongst the poorest in the world with more than half the population living below the poverty line. The market is dominated by the non-life market, which accounted for about 95 per cent of the insurance premiums in 2013.

    Nigeria became the largest economy in Africa, ahead of South Africa following the rebasing of its Gross Domestic Product (GDP) in early 2014. It also has the largest insurance market in West Africa. However, the country’s insurance market is yet to achieve the penetration levels of its peers.

    For instance, in 2013, Swiss Re Sigma reported that Nigeria’s insurance penetration stood at 0.6 per cent, which is much lower than the 15.4 per cent insurance penetration rate in South Africa. Between 2008 and 2011, the insurance market grew at a CAGR of about .22 per cent.

    While the non-life insurance dominates the market with 75 per cent of the total premiums written in 2013, the life segment exhibited higher growth rates, a trend which is expected to continue.

    According to World Bank, Africa economically was the world’s fastest growing continent in 2013, and is forecast to remain one of the world’s three fastest growing regions. Economic growth in most countries is driven by commodity exports, increase in energy, construction and mining projects. These have had a cascading effect on the insurance markets.

    EY in its report stated that despite strong average GDP growth for the continent overall, many insurance markets in Africa are small by international standards.

    Other than the relatively mature insurance markets, such as South Africa, Namibia and Morocco, insurance penetration rate in the profiled countries including Nigeria, remain low with levels ranging between 0.6 per cent and 3.4 per cent, which is lower than the regional average of 3.5 per cent in 2013.

    The Deputy Commissioner for Insurance, Technical, National Insurance Commission (NAICOM), Mr. Sunday Thomas, gave more graphic details of the Nigerian insurance industry when, at the Chartered Insurance Institute of Nigeria (CIIN) 2019 Business Outlook held in Lagos, he affirmed that Nigeria’s insurance penetration across the majority of Africa remains drastically low.

    Presenting a paper titled: “The role of the regulator in shaping insurance industry performance in 2019,” Thomas said the industry in the third quarter of 2018, recorded 22 per cent increase in Gross Premium Income (GPI), year-on-year, to N315 billion, from N258 billion recorded in the corresponding period of third quarter 2017.

    He said the gross claim figure for the period under review increased by 30 per cent to N143 billion, from N110 billion in 2017. He added that the industry’s total asset stood at N1.179 billion as against N1.128 trillion in 2017.

    Thomas was emphatic that by global standards, Africa’s insurance industry remains relatively underdeveloped, accounting for just under 1.2 per cent, at $0.06 trillion of insurance premiums written globally. While Asia is $1.62 trillion, Europe has $1.47 trillion and North America, $1.46 trillion.

    Hear him: “Insurance penetration across the majority of Africa remains very low, South Africa remains the most dominant with about 16 per cent while other large countries like Nigeria remains drastically underpenetrated.

    “Looking ahead, it is expected that global life insurance premium growth will improve over the next few years. While advanced markets are expected to grow at a moderate pace, emerging markets are set to outperform, mainly driven by strong growth in China.

    “The global non-life sector is expected to improve, supported by advanced markets due to a solid economic environment, especially in the US. In emerging markets, non-life premium growth will remain robust, but slightly lower than in the recent past due to less strong growth in emerging Asia and ongoing soft rates.”

    The NAICOM chief listed capital requirement for insurance practice, establishment and implementation of effective risk management and full implementation of risk based capital and supervision as areas of focus for the commission on the industry in 2019.

    What could be responsible for country’s insurance industry’s lack-lustre performance despite operating with the highest capital in Africa? While answers to this may have thrown up a hot debate by industry operators and stakeholders over whether or not capital is the industry’s most critical problem, NAICOM appears to have taken the lead in the search for a solution.

    In trying to find solution to the country’s insurance industry’s problem, the Commission had on August 27, 2018, introduced the Tier-Based Minimum Solvency Capital (TBMSC) that would have made companies recapitalise in order to have a good ranking under the Tier 1, 2 and 3 categories of the TBMSC plan. But the plan was later cancelled in November by the regulator.

    The recapitalisation scheme, The Nation learnt, was aimed at developing and applying appropriate tools that consider the nature, scale and complexity of insurers, as well as non-core activities of insurance groups, to limit significant system risk and thereby achieve soundness of companies and contribute to the achievement of stability of the financial system.

    Before the cancellation of the TBMSC policy, NAICOM said the policy would allow insurers to focus on their areas of strength; improve settlement of claims; enhance local retention; encourage market discipline, prudence and appropriate pricing.

    Others are to encourage innovation and deepen market penetration; encourage voluntary mergers, and build investors’ confidence; and build a stronger and more vibrant insurance industry.

    But industry observers and stakeholders are of the opinion that capital is not the solution to growing the industry. They believe that the regulator should return to the drawing board and fully implement and enforce the Market Development and Restructuring Initiative (MDRI) and eliminate what some operators referred to as bad elements or companies in their midst.

    The MDRI project was aimed at addressing the issue of compulsory insurance products, insurance agency system, fake insurance institutions and risk based supervision. It was structured as a medium-term plan, 2009-2012, of installing the first phase of the necessary reforms in the areas of industry capacity, market efficiency and consumer protection in the Nigeria insurance market.

    At the end of the plan period, the market was expected to have increased its gross premium income to N1trillion.

     

    Stakeholder’s position

    A major stakeholder, who pleaded anonymity, said one of the major problems of the industry is inability of some companies to pay claims as and when due. He said the operators engage in unethical practices that have continued to bedevil the industry, thereby impoverishing it.

    He argued that capital is not the problem of the industry and urged the Commission to rather wield the big stick against bad and defaulting companies. He said the Commission needs to rejig its drive on the MDRI to further grow the industry by 2020.

    He said: “There is need for NAICOM to carry out the effective implementation of the MDRI initiative. Also, presently, some companies are not able to pay claims. These companies are known to NAICOM.

    “Some operators are unhappy with this development as the negative impacts of these companies that are not paying claims affect the existence of the good ones negatively. Hence, they want NAICOM to simply stop such companies from continuing to do business as the reason for any company in insurance business is to pay claims to the insured when the need arises.

    “Also, the industry is under trading with the current capital at its disposal. So capital is not the problem. The problem is that NAICOM needs to take action against companies that fail to pay genuine claims by suspending their operational licence. If NAICOM suspends like three or five of them, others will sit up.”

    But a top official of NAICOM, who does not want to be mentioned, disagrees with him. He said it is incorrect for anyone to say that the industry does not need capital. “If somebody believes that capital is not the problem of the industry, then let the person tell us what the problem is, he charged.

    He stated that the issue of full implementation and enforcement of the MDRI was on the Commission’s priority list. “Moreover, the State Insurance Producer (SIP) that we introduced and was rejected by brokers is part of our strategy to implement the MDRI,” he added.

    A major operator and one of the managing directors of an insurance company said it is true that many companies are under trading and underutilising their capital. He, however, expressed worry, saying “If capital is not the issue as argued by some, then what is the issue?”

    He observed that no market grows at appropriate rate when it is dependent on government business. He posited that enforcing compulsory insurance shows compulsion on the part of the consumers, noting that insurers should rather work on creating value to their customers.

    The managing director added that the regulator also has to take decisive actions and remove the bad companies that are causing problem for the industry. “Insurers should work on how to create value.

    “I do not believe in compulsory insurance because it is all about using force and people resist force. They don’t see value in it. There is room for growth, but that growth will not come from compulsory insurance. My take is that people must see value in what you are selling first,” he said.

    According to him, some companies are trading with a capital that is over and above the statutory minimum and are doing well.  But many companies are not writing enough premiums and are therefore not creating enough liabilities to cover that billion-naira statutory capital.

    “A lot of them are spending the premium to run the company. The reality of our situation is that we do not need this large number of companies that we have. Too many of them are in the fringes and barely surviving.

    “There is need to create strength by consolidating. We can have few insurance companies that can be big and strong. We have seen it work with the banks. They have consolidated and are stronger. Access Bank and Diamond Bank just merged. With the strength they have, it means they can give more loans because the deposit base has grown, he said.

    The managing director insisted that he believes that “We don’t really need to inject new capital. Part of the reasons why we have not been able to consolidate like the banks did is because many of us want to be managing directors. But rather than have 10 managing directors, have three and put all their resources together to be strong’’.

    He, therefore, suggested consolidation and not necessarily injection of capital. “The people who will need capital are those who do not know what they will do with their N2 billion because of their solvency level. The people that are writing real businesses and are showing will not need new capital. We don’t need new capital because we have surplus capital.

     

     

    “NAICOM on the other hand needs to take action. The banks did not consolidate voluntarily. They were forced. When the regulator looks at the finances of a company and see that it is going bad and there is no room for growth, it should say so. It is the regulator that can tell such a company that it can’t continue again.

    This is important because the more it continues business, the more trouble it causes for the financial system. The Central Bank of Nigeria (CBN) don’t allow banks to go down; they simply tell them to go and merge when they cannot inject capital. But in the case of insurance, they are allowed to get to the point where they cannot pay claims. This is wrong”, he added.

     

    NIA: Self-regulation is the way to go

    The Chairman, Nigeria Insurers Association (NIA), Mr. Tope Smart, said the association is promoting self-regulation among its member companies.

    Speaking during a media parley with newsmen in Lagos, Smart stated that the association is taking self-regulation more seriously than ever before, following the cancelled TBMSC introduced in August 2018, and later cancelled by NAICOM.

    The NIA Chairman stated that the association had two years ago launched a transformational agenda that would grow insurance companies and the sector, adding that it is in the interest of the operators to shore-up their capital and not wait to be compelled by the government to do so.

    Smart said: “Self-regulation is one of the things that we are trying to promote at NIA. In view of this, we launched a transformational agenda two years ago. We don’t want to wait until NAICOM tell us to raise capital.

    “We want to on our own decide that the capital we are using to trade needs to be increased to a particular threshold. We have agreed among ourselves that this is necessary.

    “When the commission cancelled TBMSC, we discussed the issue at our council meeting and told our members to shore up their capital so that they can be responsible and pay claim. It will also enable us to play where we are supposed to play and to carry the risk we are insuring.

    He said this is an issue that NIA is taking up at Council. “Going forward, we don’t want to wait for government to say do this or that and that is why we have taken it up as an association,” Smart said.

    Although, Thomas listed NAICOM’s focus areas for the industry in 2019, other areas, according to him, include monitoring of asset and liability management practices; enforcement of code of corporate governance; sustained surveillance on the activities of operators, especially those with issues of regulatory concern.

    Others are attention to financial reporting practices by holding board and external auditors responsible; and preparing for implementing International Financial Reporting Standard (IFRS) 9 and IFRS 17.

    He said that optimal development of the insurance market would be to facilitate financial inclusion initiatives, promote policy to facilitate public access to insurance services nationwide, and the enforcement of compulsory insurances

    Thomas stated that the key areas of regulatory concerns in the sector are corporate governance failure; inadequacy and poor quality of capital and asset structure; delays in the settlement of reported insurance claims; and reduction in the market capacity to underwriting special risks.

    He said they are also concerned about the inadequate risk assessment and pricing among insurance operators, inadequate deployment of technology in the industry; insufficient support to market development initiatives; challenges in financial reporting practices; and deficiency in human capital needs.

    “The Commission is working to ensure the success of its major priorities for 2017 to 2020 through the MDRI. The aftermath of the financial crisis saw a globally coordinated response that resulted to series of new regulations across major financial sectors, for a more robust and stable financial system.

    “Tougher, more detailed and more complex standards now apply to all aspects of regulation. Regulators across sectors remain highly vigilant to the risks of economic downturn and market shocks. The global business environment is changing and the changes will necessitate regulatory refocusing in 2019,” he said.

    He also said jurisdictions are increasing business protection against money laundering and financing terrorism. “There are rising supervisory expectations, reflecting the growth of principles-based supervisory approaches that emphasise the importance of governance, culture, and management approach and the outcomes,” he stated.

    The NAICOM chief further stated that a sound regulatory and supervisory system is panacea for maintaining a fair, safe and stable sector for the benefit and protection of the interests of policyholders; and effective insurance regulation supports economic growth.

  • NAICOM: insurance penetration in Nigeria, others abysmal

    Insurance penetration in Nigeria and other African countries remains abysmally low, Deputy Commissioner for Insurance, Technical, National Insurance Commission (NAICOM), Mr. Sunday Thomas, said at the weekend.

    Thomas, who spoke during Chartered Insurance Institute of Nigeria (CIIN) Business Outlook in Lagos, said the industry, during the third quarter 2018, recorded 22 per cent increase in Gross Premium Income (GPI), year-on-year to N315 billion from N258 billion recorded in the corresponding period of Q3 2017.

    He said the gross claim figure for the period under review increased by 30 per cent to N143 billion from N110 billion in 2017.

    By global standards, Africa’s insurance industry remained relatively underdeveloped, accounting for just under 1.2 per cent at $0.06 trillion of insurance premiums written globally, while Asia is $1.62 trillion, Europe $1.47 trillion and North America $1.46 trillion.

    He said: “Insurance penetration across majority of Africa remains very low; South Africa remains the most dominant with about 16 per cent while other large countries, such as Nigeria, remain drastically underpenetrated

    “Looking ahead, it is expected that global life insurance premium growth will improve over the next few years while advanced markets are expected to grow at a moderate pace, emerging markets are set to outperform, mainly driven by strong growth in China.

    “The global non-life sector is expected to improve, supported by advanced markets due to a solid economic environment, especially in the United States (U.S). In emerging markets, non-life premium growth will remain robust, but slightly lower than in the recent past due to less strong growth in emerging Asia and ongoing soft rates.”

  • Old Mutual partners Ecobank on insurance penetration

    Old Mutual General Insurance Company and Old Mutual Nigeria Life Assurance Company have announced a Bancassurance partnership with Ecobank Nigeria, a subsidiary of Ecobank Transnational Incorporated, to offer insurance products and services to existing and prospective customers in Nigeria.

    Old Mutual General and Old Mutual Nigeria Life are subsidiaries of the Pan-African Insurance giant and leading global financial services group, Old Mutual Limited,

    Old Mutual Nigeria Managing Director, Keith Alford said the collaboration, known as the Bancassurance Referral Model, offers Old Mutual an extensive outlet to offer life and general insurance products to Nigerians across 62 Ecobank branches in Lagos, Port Harcourt, Abuja and Ibadan.

    The Bancassurance partnership, according to him, is expected to  extend to 200 branches across Nigeria by 2019.

    He said the partnership, which commenced on June 4, 2018, enjoys the approval of the related industry regulators, the National Insurance Commission (NAICOM) and the Central Bank of Nigeria (CBN), for the sale of insurance products in banks through the Bancassurance Referral Model.

    He said:“The Old Mutual-Ecobank Bancassurance Partnership already exists across eight African countries with Nigeria projected to be the most robust in reach and spread. Having been in partnership with Ecobank on other fronts of our business over the years, this Bancassurance partnership further strengthens the capacity of both financial institutions to offer multiple access points for our various products and services to customers across Nigeria and indeed, Africa.

    “This is very unique and strategic. Through this partnership, Old Mutual will leverage Ecobank’s existing customer base and wide distribution to promote financial inclusion and insurance penetration, while pushing our brand offerings to customers of Ecobank. Customers and corporates with multiple footprints across African markets now have a one stop shop for all their Bancassurance services within the continent.

    Executive Director, Consumer Banking, Ecobank Nigeria, Mrs Carol Oyedeji, who also commented on the partnership, said the bank is delighted to be consolidating its longstanding partnership with Old Mutual in Nigeria.

    She described it as an alliance of brands, whose pan-African agenda and customer delivery objectives align perfectly.

     

     

     

  • STI Golf: Partnering stakeholders for insurance penetration in Nigeria

    When Finance Minister, Mrs. Kemi Adeosun, at an event organised by Nigerian Council of Insurance Brokers  (NCRIB), decried insurance industry’s contribution to the country’s gross domestic product (GDP), saying it has been less than one per cent over the years, she was only stating the obvious. According to her, the abysmal contribution is not a welcome development “if our economy is to grow exponentially and government of Nigeria is not happy with this”.

    It would be recalled that former Minister of Finance and Co-ordinating Minister of the Economy in the last administration, Dr. Ngozi Okonjo-Iweala, also made the same remark at the 2014 NCRIB conference in Abuja that such situation is not acceptable to the government of Nigeria.

    To redress this situation, different players in the insurance industry have engaged the insuring public to enhance insurance contribution to the gross domestic product of the country. One of the insurance firms, Sovereign Trust Insurance Plc, appeared not to be leaving no stone unturned at ensuring that the industry’s contribution to the gross domestic product of Nigeria increases from below one per cent. This, perhaps, could be one of the reasons the firms has been sponsoring the Ibadan Open Golf Tournament for the past six years.

    This, again, conforms to Prof. Anne Gregory of the University of Huddersfield, United Kingdom’s position that stakeholders should be involved in developing corporate brands. In her paper, published in the Journal of Marketing Management, entitled: Involving Stakeholders in Developing Corporate Brands: the Communication Dimension, Prof. Gregory underlined four strategies that should be used to develop the corporate brand and these include information, consultation, involvement and partnership.

    It is because of this, according to Sovereign Trust, that it is partnering stakeholders through golf with the mind that it is a strong way of increasing insurance penetration in Nigeria through information sharing on insurance, consultations and involvement as golfers across the country are major stakeholders.

    The insurance industry has not been able to tap into the economic potential, as how will Nigeria, which is the largest economy in Africa, explain that in a country of 198 million people insurance has only contributed less than one per cent to the economy.

    However, South Africa, the second largest economy in Africa, contributes 15 per  cent to the continent’s economy while Morocco has three per cent. Kenya, which is the largest economy in East Africa, contributes three per cent.

    It should be underlined that the problems of insurance in Nigeria is multifaceted, but partnering the stakeholders as Sovereign Trust is doing as a leading brand, is a step that will not only work towards higher insurance penetration in Nigeria, but  address some of the shortcomings insurance is facing as information about insurance will be shared along with consultation and involvement of the stakeholders as posited by Prof. Gregory. The positive multiplier effects of this development will benefit the industry in particular and the Nigerian economy in general.

    This year’s tournament, the 6th Sovereign Trust Open Golf Tournament, was won by Olajide Owolabi of Abeokuta Golf Club, while Evelyn Oyome won the female category with Chief Babajide Olatunde-Agbeja clinching the insurance practitioner prize. Folasade Ajala emerged victorious in the net category.

    Commenting on behalf of the Managing Director/Chief Executive Officer of the company, Mr. Olaotan Soyinka, the Assistant General Manager/Head of Corporate Communications and Brand Management, Mr. Segun Bankole, assured the club of the firm’s resolve in supporting the game of golf and sports development in general. “We still remain true to our commitment of sponsoring the tournament in perpetuity as part of our contribution to the development of golf and sports generally in our country. Our foray in this regard is not fortuitous but rather a management well-thought out decision to always give back to our operating environment at all levels of management as it relates to health, sports and environment.

    “As a socially responsible corporate entity, we will, as much as the opportunity avail us, to continue to support and promote sporting excellence and qualitative recreation both locally and  internationally. Our unmatched records are testimonies of our unflinching commitment towards the enhancement of human capital through sporting activities,” Bankole added.

    Beyond its generous support for the development of the game of golf, what holds significant is the ingenuity of STI to deploy its sponsorship of the elite game as a tool to penetrate the vast insurance market. The logic is glaring enough.

     

     

     

    “Since the elite love to play golf, STI’s sponsorship is inevitably a sure way of driving its brand into the consciousness of the golfers and indeed, the general public as a brand that truly covers. That certainly suggests a strategic business partnership for the insuring public and the organisation towards insurance penetration in Nigeria,”he said.

     

  • Upping the ante in insurance penetration

    Upping the ante in insurance penetration

    Africa’s insurance market is estimated at $64 billion. But Nigeria, despite its potential, is not in the picture because of low insurance penetration. But, the National Insurance Commission (NAICOM) and operators are determined to reverse the trend by driving insurance awareness. Insurance Correspondent OMOBOLA TOLU-KUSIMO reports.   

    The figures are unflattering. Despite laying claim to being sub-Saharan Africa’s largest and most populous economy, Nigeria’s insurance penetration rate is a paltry 0.3 per cent, compared with South Africa’s 16.9 per cent, which is said to be one of the highest in the world. It also accounts for three quarters of insurance uptake in the region.

    Yet, Nigeria’s poor performance in deepening insurance penetration goes back in time. In 2015, for instance, its insurance penetration in the non-life insurance business was a mere 0.2 per cent. It was one of the lowest rates in the world.

    Sadly, non-life insurance penetration levels in smaller and less-endowed African countries like Kenya and Morocco were high. Same for life insurance penetration, which remained low in Nigeria.

    The Nation learnt that among the top 10 African life insurance markets, Kenya, Zimbabwe and Cote d’Ivoire had the highest compound annual growth rates from 2011 to 2015. Interestingly, while Nigeria was conspicuously missing, other mature markets with high life insurance penetration rates such as South Africa and Namibia, grew by more than five per cent in 2015.

    Overall, the continent’s life insurance real premium growth slowed to 2.8 per cent in 2015, down from 5.1 per cent the year before, but still 1.5 percentage points higher than real non-life premium growth.

    However, the African Insurance Organisation (AIO) in its ‘AIO 2017 Insurance Barometer’ presented at the just-concluded conference in Uganda, stated that as life insurance penetration was low in all North- and most sub-Saharan African markets, the growth potential remains enormous.

    The AIO survey was conducted by 29 senior executives of regional and international insurance companies and intermediaries operating in Africa.The executives, who participated in the survey, were emphatic that widespread lack of insurance awareness and trust were main factors responsible for Nigeria’s lacklustre performance in the life insurance segment of the market.

    The CEOs recommended that leveraging cost efficient distribution channels, such as bancassurance, Internet or mobile phone distribution, will be key to selling life insurance to a larger share of the population living in low income countries, including Nigeria.

    South Africa may have heeded this wise counsel. With the near-term outlook for the life insurance industry in South Africa becoming challenging, and given sluggish domestic economic growth, South African life insurers have recently intensified efforts to sell insurance to the lower income segment of the society. Their hope was that this will support growth and broaden the reach of life insurance.

    AIO noted that except for South Africa, which is among the most advanced life insurance markets in the world, accounting for approximately 86 per cent of Africa’s total life premiums, most other African life insurance markets are small by international standards.

    Apart from South Africa, only Morocco generated a life premium volume of more than $1 billion in 2015. But in the case of Nigeria, AIO noted that regional disparities were huge.

    For instance, while the industry, according to the survey, is heavily concentrated around Lagos in the south-west, Nigeria’s north remained largely untapped by insurers. This, it said, was due to challenges related to product distribution in rural areas.

    With a volume of $46 billion, or 72 per cent of total African insurance premiums, the AIO survey maintained that South Africa was still by far Africa’s largest insurance market. It listed other major markets to include Morocco, Egypt, Kenya and Nigeria.

    As the survey observed, “Non-life insurance penetration levels in nearly all African countries were lower than the global average of 2.7 per cent. Only South Africa was on par.

    “At l.9 per cent and two per cent, Kenya and Morocco, respectively, have higher non-life insurance penetration levels than could be expected, based on their economic development.”

    The survey pointed out that insurance market development in both countries was facilitated by advanced and well-respected regulatory and supervisory authorities. It added that other positive factors included a strong and fast-growing middle class, rapid urbanisation and large infrastructure projects.

    Some of the projects include the standard gauge railway project in Kenya or the $ 3 billion project related to building additional 700 miles of new highways in Morocco.

    On the other end of the spectrum, the survey said Nigeria’s non-life insurance penetration was much lower, standing at 0.2 per cent, in 2015, despite its large industrial sector and its wealth in raw materials.

     

    African insurance market potential

    The AIO said Africa’s insurance landscape showed that sub-Saharan Africa represents a market of over 935 million people. Combined Gross Domestic Product (GDP) hovers around $1.6 trillion as the continent remains one of the most underinsured regions worldwide.

    The organisation, however, said the attitude of Africa’s insurers towards this market is fairly bullish. “On a scale of -5 to + 5 the ranking varies between two and 2.5, depending on the reference year.

    “By hindsight, the executives polled stated that their expectations of the market’s development were mildly more positive in 2015, compared with 2016, when the impact of the economic downturn was felt most vividly on insurers,” it said.

    The AIO projected that on the back of a positive economic momentum, insurance will expand more rapidly again. “The rather optimistic assessment of Africa’s insurance markets overall reflects the strong fundamentals of the industry.

    “With a young, growing and more affluent population, large commodity resources, enormous infrastructure deficiencies and a low insurance penetration, Africa’s insurance markets show many of the prerequisites that point to an accelerated growth path,” the survey said.

    The region’s executives jointly agreed that the use of new technologies, in particular brought about by Africa’s pervasive use of mobile phones, and the introduction of a broad range of micro-insurance products will open the doors widely to large sections of the society, which previously had little access to insurance products.

    “The combination of these strengths is thought to help improve Africa’s exceptionally low insurance penetration and provide a solid footing for the industry to stride forward with confidence. Africa’s exceptionally low insurance penetration is seen as its biggest opportunity for future growth,” the executives noted.

    They also predicted that the continent’s insurance penetration will greatly improve once demand for commodities recover and public investments in infrastructure pick up again. They added that the insurance sector is faced with a young, growing and better educated population eager to protect its newly accumulated assets.

    The CEOs further said, “The growing demand for insurance products, both in commercial and personal lines, is met with a broader spectrum of insurance products – ranging from agricultural insurance to micro-insurance and new offerings across personal lines.

    “In addition, product distribution greatly benefits from new technologies, such as the increasing use of mobile and internet applications, which greatly enhances efficiency and facilitates access to Africa’s large client segments living in remote areas.”

     

    Other strong underlying factors

    According to AIO, African insurance premium volume dropped sharply from $70 billion in 2014 to $64 billion in 2015, as many key African currencies such as the Egyptian Pound and the Nigerian Naira have weakened against the US$ in 2015 and 2016.

    “Currency depreciation remains the main cause for the declining premium volumes in US$ terms. However, only two major African insurance markets, Nigeria and Libya experienced negative real premium growth adjusted for inflation in original currency terms in 2015,” the survey said.

    It also observed that insurance uptake was very low in Africa due to a high poverty rate and a lack of capital and expertise within insurance companies that would help tap into the market. Also, the lack of effective and transparent legal, judicial and regulatory systems in combination with immature financial markets was an issue.

    Besides, the survey said the common use of informal types of insurance such as local safety nets based on transfers from relatives and friends rather than services of regulated and supervised formal insurance contributed to the low penetration.

    It, however, stated that a number of underlying positive factors support the outlook for a booming African insurance market. ”A very low insurance penetration rate means high growth opportunities and potential. In addition, the continued growth of international investments in the continent is driving the demand among investors for insurance products,” it said.

    Furthermore, the awareness to insure against natural disasters, the survey said, was rising, even as insurers are benefiting from positive changes in regulation and compliance systems. “Shifting demographics, changing cultural norms, an increasing urbanisation as well as the declining influence of the extended family as sources of informal insurance are likely to accelerate insurance sales further,” it predicted.

     

    NAICOM, operators move to drive

    penetration

    The Commissioner for Insurance, National Insurance Commission (NAICOM), Mr. Mohammed Kari, attributed Nigeria’s low insurance penetration to economic recession. According to him, the Commission and operators identified recession as being responsible for the lack of appreciation of insurance.

    The NAICOM boss, however, said the Commission was addressing the issue with publicity campaigns, which have been structured by the Insurers Committee. “The way out is to continue to advocate for people to appreciate insurance fast. We believe that with insurance awareness campaign, people will appreciate insurance more,” Kari stated during the conference in Uganda.

    Explaining  further, the Commissioner said: “The AIO Barometer also reported lack of growth in premium income from Nigeria particularly on the general insurance aspect. But it is the same old issues of lack of appreciation of insurance, which is the reason why the market is simultaneously leading the awareness campaign.

    “It is pertinent to state that the barometer also identified one major factor, which is that insurance is not something people buy in our part of the world. They buy only when they have excess spending. Unfortunately, the economy is bad now and most people relegate insurance to the background in the list of their budget. This problem has to with individual or personal lines.”

    Kari also said the problem of the public, on the other hand, was related to the head of organisations. “If the organisation’s head does not accommodate insurance in his personal understanding, it will also reflect officially, unfortunately. So, other than targeting the individual clients, we are also working on the public sector especially,” he added.

    To drive home his point, the NAICOM boss pointed out that there is no energy provider or marine insurer whether cargo or oil that does not appreciate insurance. “But it is the individual awareness that is lacking and if we can change that a little the impact will be huge,” he said, pointing out that the Commission was launching the Market Development and Restructuring Initiative (MDRI).

    The Managing Director of Old Mutual, Raimund Snyders, said operators in Nigeria and other countries must deal with the challenges hindering insurance penetration in the country.

    He listed some them to include poor insurance awareness, remote or dispersed rural clientele, inconsistent communication technology, lack of innovation, over or lack of appropriate regulation; unreliable or poor income levels; complex products; corruption and language diversity.

    To encourage penetration, Snyders, who said there is a lot to be learnt from South Africa, said operators must create awareness and educate the people; implement compulsory insurance demand scheme; recapitalisation and consolidation policies of government and the insurance regulatory authorities, smart contracts, block chain and bitcoin micro-insurance and use of technology.

    For the Managing Director, Custodian and Allied Insurance, Mr. Wole Oshin, Nigerian consumers are still insufficiently entrenched in the financial services system. He pointed out that a poor and underdeveloped consumer lending market was a key obstacle, if they are to achieve a greater insurance penetration.

    “In Nigeria, 90 per cent of all cars on our roads are fully paid for, a contrast to what obtained in more mature markets. If consumers lease or borrow to finance the acquisition of goods, the rate of insurance penetration will automatically surge,” he added.

    The Managing Director, AfricaRe, Nigeria, Corneille Karekezi, on his part, said technology will have a massive impact on the whole insurance value chain, including, but not limited to customer acquisition, product distribution, pricing, risk management and predictive analytics.

    He stressed that technological revolution will also require a new understanding of traditional risks, such as motor and emerging risks, such as cyber.

    The Managing Director, UAP Old Mutual, Uganda, Mr. David Kuria, stated that a strong political will and active government support were needed to advance the insurance sector in Africa.

    He observed that compulsory insurance coverage needs to be more strictly enforced, new regulations, for example in the areas of Bancassurance and micro-insurance, ought to be implemented sooner rather than later.

    The Managing Director, NEM Insurance Plc, Nigeria, Tope Smart, noted that one of the observations of the AIO Conference was the level of insurance penetration in Nigeria among other countries that has remained the same in between last year and this year, while other countries like Kenya and some two other countries were able to grow their level of penetration.

    He blamed Nigeria’s poor outing on recession. “Nigeria was in recession last year and we are yet to come out of it. That means that the development of government activities in the country was very low. Insurance cannot be in isolation and we are working hard to ensure that before the end of the year Nigeria will be out of recession,” he said.

    Smart, however, said operators expect that there will be an improvement in the level of government activities this year, and that transactions relating to insurance will improve and operators will increase their insurance penetration.

    “We also know that we need to drive awareness because people now need insurance more. The insurance rebranding programme of the Insurers Committee is part of the things that I think we have to look at,” he added.

    Rogers & Co. Ltd, a listed international services and investment company established in Mauritius in 1899 in a presentation on, “Driving Insurance Penetration” said there is need to develop affordable need-based products and build an appropriate delivery system.

    The company said they must render service that is simplified to customers, have speed and convenience, while they should also provide lifestyle data, be social media savvy, target marketing, prevent business model and ensure usage based costing.

    The General Manager, Reinsurance, Namib Re, Namibia, Rudolph Humavindu, said the systematic use of data will help insurers to further personalise customer experiences. Insurers will be able to create new products tailored to the specific needs of individuals and to make relevant risk recommendations, leading to greater customer satisfaction and eventually lower premiums.

  • Upping the ante in insurance penetration

    Upping the ante in insurance penetration

    Africa’s insurance market is estimated at $64 billion. But Nigeria, despite its potential, is not in the picture because of low insurance penetration. But, the National Insurance Commission (NAICOM) and operators are determined to reverse the trend by driving insurance awareness. Insurance Correspondent OMOBOLA TOLU-KUSIMO reports.  

    The figures are unflattering. Despite laying claim to being sub-Saharan Africa’s largest and most populous economy, Nigeria’s insurance penetration rate is a paltry 0.3 per cent, compared with South Africa’s 16.9 per cent, which is said to be one of the highest in the world. It also accounts for three quarters of insurance uptake in the region.

    Yet, Nigeria’s poor performance in deepening insurance penetration goes back in time. In 2015, for instance, its insurance penetration in the non-life insurance business was a mere 0.2 per cent. It was one of the lowest rates in the world.

    Sadly, non-life insurance penetration levels in smaller and less-endowed African countries like Kenya and Morocco were high. Same for life insurance penetration, which remained low in Nigeria.

    The Nation learnt that among the top 10 African life insurance markets, Kenya, Zimbabwe and Cote d’Ivoire had the highest compound annual growth rates from 2011 to 2015. Interestingly, while Nigeria was conspicuously missing, other mature markets with high life insurance penetration rates such as South Africa and Namibia, grew by more than five per cent in 2015.

    Overall, the continent’s life insurance real premium growth slowed to 2.8 per cent in 2015, down from 5.1 per cent the year before, but still 1.5 percentage points higher than real non-life premium growth.

    However, the African Insurance Organisation (AIO) in its ‘AIO 2017 Insurance Barometer’ presented at the just-concluded conference in Uganda, stated that as life insurance penetration was low in all North- and most sub-Saharan African markets, the growth potential remains enormous.

    The AIO survey was conducted by 29 senior executives of regional and international insurance companies and intermediaries operating in Africa.The executives, who participated in the survey, were emphatic that widespread lack of insurance awareness and trust were main factors responsible for Nigeria’s lacklustre performance in the life insurance segment of the market.

    The CEOs recommended that leveraging cost efficient distribution channels, such as bancassurance, Internet or mobile phone distribution, will be key to selling life insurance to a larger share of the population living in low income countries, including Nigeria.

    South Africa may have heeded this wise counsel. With the near-term outlook for the life insurance industry in South Africa becoming challenging, and given sluggish domestic economic growth, South African life insurers have recently intensified efforts to sell insurance to the lower income segment of the society. Their hope was that this will support growth and broaden the reach of life insurance.

    AIO noted that except for South Africa, which is among the most advanced life insurance markets in the world, accounting for approximately 86 per cent of Africa’s total life premiums, most other African life insurance markets are small by international standards.

    Apart from South Africa, only Morocco generated a life premium volume of more than $1 billion in 2015. But in the case of Nigeria, AIO noted that regional disparities were huge.

    For instance, while the industry, according to the survey, is heavily concentrated around Lagos in the south-west, Nigeria’s north remained largely untapped by insurers. This, it said, was due to challenges related to product distribution in rural areas.

    With a volume of $46 billion, or 72 per cent of total African insurance premiums, the AIO survey maintained that South Africa was still by far Africa’s largest insurance market. It listed other major markets to include Morocco, Egypt, Kenya and Nigeria.

    As the survey observed, “Non-life insurance penetration levels in nearly all African countries were lower than the global average of 2.7 per cent. Only South Africa was on par.

    “At l.9 per cent and two per cent, Kenya and Morocco, respectively, have higher non-life insurance penetration levels than could be expected, based on their economic development.”

    The survey pointed out that insurance market development in both countries was facilitated by advanced and well-respected regulatory and supervisory authorities. It added that other positive factors included a strong and fast-growing middle class, rapid urbanisation and large infrastructure projects.

    Some of the projects include the standard gauge railway project in Kenya or the $ 3 billion project related to building additional 700 miles of new highways in Morocco.

    On the other end of the spectrum, the survey said Nigeria’s non-life insurance penetration was much lower, standing at 0.2 per cent, in 2015, despite its large industrial sector and its wealth in raw materials.

     

    African insurance market potential

    The AIO said Africa’s insurance landscape showed that sub-Saharan Africa represents a market of over 935 million people. Combined Gross Domestic Product (GDP) hovers around $1.6 trillion as the continent remains one of the most underinsured regions worldwide.

    The organisation, however, said the attitude of Africa’s insurers towards this market is fairly bullish. “On a scale of -5 to + 5 the ranking varies between two and 2.5, depending on the reference year.

    “By hindsight, the executives polled stated that their expectations of the market’s development were mildly more positive in 2015, compared with 2016, when the impact of the economic downturn was felt most vividly on insurers,” it said.

    The AIO projected that on the back of a positive economic momentum, insurance will expand more rapidly again. “The rather optimistic assessment of Africa’s insurance markets overall reflects the strong fundamentals of the industry.

    “With a young, growing and more affluent population, large commodity resources, enormous infrastructure deficiencies and a low insurance penetration, Africa’s insurance markets show many of the prerequisites that point to an accelerated growth path,” the survey said.

    The region’s executives jointly agreed that the use of new technologies, in particular brought about by Africa’s pervasive use of mobile phones, and the introduction of a broad range of micro-insurance products will open the doors widely to large sections of the society, which previously had little access to insurance products.

    “The combination of these strengths is thought to help improve Africa’s exceptionally low insurance penetration and provide a solid footing for the industry to stride forward with confidence. Africa’s exceptionally low insurance penetration is seen as its biggest opportunity for future growth,” the executives noted.

    They also predicted that the continent’s insurance penetration will greatly improve once demand for commodities recover and public investments in infrastructure pick up again. They added that the insurance sector is faced with a young, growing and better educated population eager to protect its newly accumulated assets.

    The CEOs further said, “The growing demand for insurance products, both in commercial and personal lines, is met with a broader spectrum of insurance products – ranging from agricultural insurance to micro-insurance and new offerings across personal lines.

    “In addition, product distribution greatly benefits from new technologies, such as the increasing use of mobile and internet applications, which greatly enhances efficiency and facilitates access to Africa’s large client segments living in remote areas.”

     

    Other strong underlying factors

    According to AIO, African insurance premium volume dropped sharply from $70 billion in 2014 to $64 billion in 2015, as many key African currencies such as the Egyptian Pound and the Nigerian Naira have weakened against the US$ in 2015 and 2016.

    “Currency depreciation remains the main cause for the declining premium volumes in US$ terms. However, only two major African insurance markets, Nigeria and Libya experienced negative real premium growth adjusted for inflation in original currency terms in 2015,” the survey said.

    It also observed that insurance uptake was very low in Africa due to a high poverty rate and a lack of capital and expertise within insurance companies that would help tap into the market. Also, the lack of effective and transparent legal, judicial and regulatory systems in combination with immature financial markets was an issue.

    Besides, the survey said the common use of informal types of insurance such as local safety nets based on transfers from relatives and friends rather than services of regulated and supervised formal insurance contributed to the low penetration.

    It, however, stated that a number of underlying positive factors support the outlook for a booming African insurance market. ”A very low insurance penetration rate means high growth opportunities and potential. In addition, the continued growth of international investments in the continent is driving the demand among investors for insurance products,” it said.

    Furthermore, the awareness to insure against natural disasters, the survey said, was rising, even as insurers are benefiting from positive changes in regulation and compliance systems. “Shifting demographics, changing cultural norms, an increasing urbanisation as well as the declining influence of the extended family as sources of informal insurance are likely to accelerate insurance sales further,” it predicted.

     

    NAICOM, operators move to drive

    penetration

    The Commissioner for Insurance, National Insurance Commission (NAICOM), Mr. Mohammed Kari, attributed Nigeria’s low insurance penetration to economic recession. According to him, the Commission and operators identified recession as being responsible for the lack of appreciation of insurance.

    The NAICOM boss, however, said the Commission was addressing the issue with publicity campaigns, which have been structured by the Insurers Committee. “The way out is to continue to advocate for people to appreciate insurance fast. We believe that with insurance awareness campaign, people will appreciate insurance more,” Kari stated during the conference in Uganda.

    Explaining  further, the Commissioner said: “The AIO Barometer also reported lack of growth in premium income from Nigeria particularly on the general insurance aspect. But it is the same old issues of lack of appreciation of insurance, which is the reason why the market is simultaneously leading the awareness campaign.

    “It is pertinent to state that the barometer also identified one major factor, which is that insurance is not something people buy in our part of the world. They buy only when they have excess spending. Unfortunately, the economy is bad now and most people relegate insurance to the background in the list of their budget. This problem has to with individual or personal lines.”

    Kari also said the problem of the public, on the other hand, was related to the head of organisations. “If the organisation’s head does not accommodate insurance in his personal understanding, it will also reflect officially, unfortunately. So, other than targeting the individual clients, we are also working on the public sector especially,” he added.

    To drive home his point, the NAICOM boss pointed out that there is no energy provider or marine insurer whether cargo or oil that does not appreciate insurance. “But it is the individual awareness that is lacking and if we can change that a little the impact will be huge,” he said, pointing out that the Commission was launching the Market Development and Restructuring Initiative (MDRI).

    The Managing Director of Old Mutual, Raimund Snyders, said operators in Nigeria and other countries must deal with the challenges hindering insurance penetration in the country.

    He listed some them to include poor insurance awareness, remote or dispersed rural clientele, inconsistent communication technology, lack of innovation, over or lack of appropriate regulation; unreliable or poor income levels; complex products; corruption and language diversity.

    To encourage penetration, Snyders, who said there is a lot to be learnt from South Africa, said operators must create awareness and educate the people; implement compulsory insurance demand scheme; recapitalisation and consolidation policies of government and the insurance regulatory authorities, smart contracts, block chain and bitcoin micro-insurance and use of technology.

    For the Managing Director, Custodian and Allied Insurance, Mr. Wole Oshin, Nigerian consumers are still insufficiently entrenched in the financial services system. He pointed out that a poor and underdeveloped consumer lending market was a key obstacle, if they are to achieve a greater insurance penetration.

    “In Nigeria, 90 per cent of all cars on our roads are fully paid for, a contrast to what obtained in more mature markets. If consumers lease or borrow to finance the acquisition of goods, the rate of insurance penetration will automatically surge,” he added.

    The Managing Director, AfricaRe, Nigeria, Corneille Karekezi, on his part, said technology will have a massive impact on the whole insurance value chain, including, but not limited to customer acquisition, product distribution, pricing, risk management and predictive analytics.

    He stressed that technological revolution will also require a new understanding of traditional risks, such as motor and emerging risks, such as cyber.

    The Managing Director, UAP Old Mutual, Uganda, Mr. David Kuria, stated that a strong political will and active government support were needed to advance the insurance sector in Africa.

    He observed that compulsory insurance coverage needs to be more strictly enforced, new regulations, for example in the areas of Bancassurance and micro-insurance, ought to be implemented sooner rather than later.

    The Managing Director, NEM Insurance Plc, Nigeria, Tope Smart, noted that one of the observations of the AIO Conference was the level of insurance penetration in Nigeria among other countries that has remained the same in between last year and this year, while other countries like Kenya and some two other countries were able to grow their level of penetration.

    He blamed Nigeria’s poor outing on recession. “Nigeria was in recession last year and we are yet to come out of it. That means that the development of government activities in the country was very low. Insurance cannot be in isolation and we are working hard to ensure that before the end of the year Nigeria will be out of recession,” he said.

    Smart, however, said operators expect that there will be an improvement in the level of government activities this year, and that transactions relating to insurance will improve and operators will increase their insurance penetration.

    “We also know that we need to drive awareness because people now need insurance more. The insurance rebranding programme of the Insurers Committee is part of the things that I think we have to look at,” he added.

    Rogers & Co. Ltd, a listed international services and investment company established in Mauritius in 1899 in a presentation on, “Driving Insurance Penetration” said there is need to develop affordable need-based products and build an appropriate delivery system.

    The company said they must render service that is simplified to customers, have speed and convenience, while they should also provide lifestyle data, be social media savvy, target marketing, prevent business model and ensure usage based costing.

    The General Manager, Reinsurance, Namib Re, Namibia, Rudolph Humavindu, said the systematic use of data will help insurers to further personalise customer experiences. Insurers will be able to create new products tailored to the specific needs of individuals and to make relevant risk recommendations, leading to greater customer satisfaction and eventually lower premiums.

  • Upping the ante in insurance penetration

    Upping the ante in insurance penetration

    Africa’s insurance market is estimated at $64 billion. But Nigeria, despite its potential, is not in the picture because of low insurance penetration. But, the National Insurance Commission (NAICOM) and operators are determined to reverse the trend by driving insurance awareness. Insurance Correspondent OMOBOLA TOLU-KUSIMO reports.   

    The figures are unflattering. Despite laying claim to being sub-Saharan Africa’s largest and most populous economy, Nigeria’s insurance penetration rate is a paltry 0.3 per cent, compared with South Africa’s 16.9 per cent, which is said to be one of the highest in the world. It also accounts for three quarters of insurance uptake in the region.

    Yet, Nigeria’s poor performance in deepening insurance penetration goes back in time. In 2015, for instance, its insurance penetration in the non-life insurance business was a mere 0.2 per cent. It was one of the lowest rates in the world.

    Sadly, non-life insurance penetration levels in smaller and less-endowed African countries like Kenya and Morocco were high. Same for life insurance penetration, which remained low in Nigeria.

    The Nation learnt that among the top 10 African life insurance markets, Kenya, Zimbabwe and Cote d’Ivoire had the highest compound annual growth rates from 2011 to 2015. Interestingly, while Nigeria was conspicuously missing, other mature markets with high life insurance penetration rates such as South Africa and Namibia, grew by more than five per cent in 2015.

    Overall, the continent’s life insurance real premium growth slowed to 2.8 per cent in 2015, down from 5.1 per cent the year before, but still 1.5 percentage points higher than real non-life premium growth.

    However, the African Insurance Organisation (AIO) in its ‘AIO 2017 Insurance Barometer’ presented at the just-concluded conference in Uganda, stated that as life insurance penetration was low in all North- and most sub-Saharan African markets, the growth potential remains enormous.

    The AIO survey was conducted by 29 senior executives of regional and international insurance companies and intermediaries operating in Africa.The executives, who participated in the survey, were emphatic that widespread lack of insurance awareness and trust were main factors responsible for Nigeria’s lacklustre performance in the life insurance segment of the market.

    The CEOs recommended that leveraging cost efficient distribution channels, such as bancassurance, Internet or mobile phone distribution, will be key to selling life insurance to a larger share of the population living in low income countries, including Nigeria.

    South Africa may have heeded this wise counsel. With the near-term outlook for the life insurance industry in South Africa becoming challenging, and given sluggish domestic economic growth, South African life insurers have recently intensified efforts to sell insurance to the lower income segment of the society. Their hope was that this will support growth and broaden the reach of life insurance.

    AIO noted that except for South Africa, which is among the most advanced life insurance markets in the world, accounting for approximately 86 per cent of Africa’s total life premiums, most other African life insurance markets are small by international standards.

    Apart from South Africa, only Morocco generated a life premium volume of more than $1 billion in 2015. But in the case of Nigeria, AIO noted that regional disparities were huge.

    For instance, while the industry, according to the survey, is heavily concentrated around Lagos in the south-west, Nigeria’s north remained largely untapped by insurers. This, it said, was due to challenges related to product distribution in rural areas.

    With a volume of $46 billion, or 72 per cent of total African insurance premiums, the AIO survey maintained that South Africa was still by far Africa’s largest insurance market. It listed other major markets to include Morocco, Egypt, Kenya and Nigeria.

    As the survey observed, “Non-life insurance penetration levels in nearly all African countries were lower than the global average of 2.7 per cent. Only South Africa was on par.

    “At l.9 per cent and two per cent, Kenya and Morocco, respectively, have higher non-life insurance penetration levels than could be expected, based on their economic development.”

    The survey pointed out that insurance market development in both countries was facilitated by advanced and well-respected regulatory and supervisory authorities. It added that other positive factors included a strong and fast-growing middle class, rapid urbanisation and large infrastructure projects.

    Some of the projects include the standard gauge railway project in Kenya or the $ 3 billion project related to building additional 700 miles of new highways in Morocco.

    On the other end of the spectrum, the survey said Nigeria’s non-life insurance penetration was much lower, standing at 0.2 per cent, in 2015, despite its large industrial sector and its wealth in raw materials.

     

    African insurance market potential

    The AIO said Africa’s insurance landscape showed that sub-Saharan Africa represents a market of over 935 million people. Combined Gross Domestic Product (GDP) hovers around $1.6 trillion as the continent remains one of the most underinsured regions worldwide.

    The organisation, however, said the attitude of Africa’s insurers towards this market is fairly bullish. “On a scale of -5 to + 5 the ranking varies between two and 2.5, depending on the reference year.

    “By hindsight, the executives polled stated that their expectations of the market’s development were mildly more positive in 2015, compared with 2016, when the impact of the economic downturn was felt most vividly on insurers,” it said.

    The AIO projected that on the back of a positive economic momentum, insurance will expand more rapidly again. “The rather optimistic assessment of Africa’s insurance markets overall reflects the strong fundamentals of the industry.

    “With a young, growing and more affluent population, large commodity resources, enormous infrastructure deficiencies and a low insurance penetration, Africa’s insurance markets show many of the prerequisites that point to an accelerated growth path,” the survey said.

    The region’s executives jointly agreed that the use of new technologies, in particular brought about by Africa’s pervasive use of mobile phones, and the introduction of a broad range of micro-insurance products will open the doors widely to large sections of the society, which previously had little access to insurance products.

    “The combination of these strengths is thought to help improve Africa’s exceptionally low insurance penetration and provide a solid footing for the industry to stride forward with confidence. Africa’s exceptionally low insurance penetration is seen as its biggest opportunity for future growth,” the executives noted.

    They also predicted that the continent’s insurance penetration will greatly improve once demand for commodities recover and public investments in infrastructure pick up again. They added that the insurance sector is faced with a young, growing and better educated population eager to protect its newly accumulated assets.

    The CEOs further said, “The growing demand for insurance products, both in commercial and personal lines, is met with a broader spectrum of insurance products – ranging from agricultural insurance to micro-insurance and new offerings across personal lines.

    “In addition, product distribution greatly benefits from new technologies, such as the increasing use of mobile and internet applications, which greatly enhances efficiency and facilitates access to Africa’s large client segments living in remote areas.”

     

    Other strong underlying factors

    According to AIO, African insurance premium volume dropped sharply from $70 billion in 2014 to $64 billion in 2015, as many key African currencies such as the Egyptian Pound and the Nigerian Naira have weakened against the US$ in 2015 and 2016.

    “Currency depreciation remains the main cause for the declining premium volumes in US$ terms. However, only two major African insurance markets, Nigeria and Libya experienced negative real premium growth adjusted for inflation in original currency terms in 2015,” the survey said.

    It also observed that insurance uptake was very low in Africa due to a high poverty rate and a lack of capital and expertise within insurance companies that would help tap into the market. Also, the lack of effective and transparent legal, judicial and regulatory systems in combination with immature financial markets was an issue.

    Besides, the survey said the common use of informal types of insurance such as local safety nets based on transfers from relatives and friends rather than services of regulated and supervised formal insurance contributed to the low penetration.

    It, however, stated that a number of underlying positive factors support the outlook for a booming African insurance market. ”A very low insurance penetration rate means high growth opportunities and potential. In addition, the continued growth of international investments in the continent is driving the demand among investors for insurance products,” it said.

    Furthermore, the awareness to insure against natural disasters, the survey said, was rising, even as insurers are benefiting from positive changes in regulation and compliance systems. “Shifting demographics, changing cultural norms, an increasing urbanisation as well as the declining influence of the extended family as sources of informal insurance are likely to accelerate insurance sales further,” it predicted.

     

    NAICOM, operators move to drive

    penetration

    The Commissioner for Insurance, National Insurance Commission (NAICOM), Mr. Mohammed Kari, attributed Nigeria’s low insurance penetration to economic recession. According to him, the Commission and operators identified recession as being responsible for the lack of appreciation of insurance.

    The NAICOM boss, however, said the Commission was addressing the issue with publicity campaigns, which have been structured by the Insurers Committee. “The way out is to continue to advocate for people to appreciate insurance fast. We believe that with insurance awareness campaign, people will appreciate insurance more,” Kari stated during the conference in Uganda.

    Explaining  further, the Commissioner said: “The AIO Barometer also reported lack of growth in premium income from Nigeria particularly on the general insurance aspect. But it is the same old issues of lack of appreciation of insurance, which is the reason why the market is simultaneously leading the awareness campaign.

    “It is pertinent to state that the barometer also identified one major factor, which is that insurance is not something people buy in our part of the world. They buy only when they have excess spending. Unfortunately, the economy is bad now and most people relegate insurance to the background in the list of their budget. This problem has to with individual or personal lines.”

    Kari also said the problem of the public, on the other hand, was related to the head of organisations. “If the organisation’s head does not accommodate insurance in his personal understanding, it will also reflect officially, unfortunately. So, other than targeting the individual clients, we are also working on the public sector especially,” he added.

    To drive home his point, the NAICOM boss pointed out that there is no energy provider or marine insurer whether cargo or oil that does not appreciate insurance. “But it is the individual awareness that is lacking and if we can change that a little the impact will be huge,” he said, pointing out that the Commission was launching the Market Development and Restructuring Initiative (MDRI).

    The Managing Director of Old Mutual, Raimund Snyders, said operators in Nigeria and other countries must deal with the challenges hindering insurance penetration in the country.

    He listed some them to include poor insurance awareness, remote or dispersed rural clientele, inconsistent communication technology, lack of innovation, over or lack of appropriate regulation; unreliable or poor income levels; complex products; corruption and language diversity.

    To encourage penetration, Snyders, who said there is a lot to be learnt from South Africa, said operators must create awareness and educate the people; implement compulsory insurance demand scheme; recapitalisation and consolidation policies of government and the insurance regulatory authorities, smart contracts, block chain and bitcoin micro-insurance and use of technology.

    For the Managing Director, Custodian and Allied Insurance, Mr. Wole Oshin, Nigerian consumers are still insufficiently entrenched in the financial services system. He pointed out that a poor and underdeveloped consumer lending market was a key obstacle, if they are to achieve a greater insurance penetration.

    “In Nigeria, 90 per cent of all cars on our roads are fully paid for, a contrast to what obtained in more mature markets. If consumers lease or borrow to finance the acquisition of goods, the rate of insurance penetration will automatically surge,” he added.

    The Managing Director, AfricaRe, Nigeria, Corneille Karekezi, on his part, said technology will have a massive impact on the whole insurance value chain, including, but not limited to customer acquisition, product distribution, pricing, risk management and predictive analytics.

    He stressed that technological revolution will also require a new understanding of traditional risks, such as motor and emerging risks, such as cyber.

    The Managing Director, UAP Old Mutual, Uganda, Mr. David Kuria, stated that a strong political will and active government support were needed to advance the insurance sector in Africa.

    He observed that compulsory insurance coverage needs to be more strictly enforced, new regulations, for example in the areas of Bancassurance and micro-insurance, ought to be implemented sooner rather than later.

    The Managing Director, NEM Insurance Plc, Nigeria, Tope Smart, noted that one of the observations of the AIO Conference was the level of insurance penetration in Nigeria among other countries that has remained the same in between last year and this year, while other countries like Kenya and some two other countries were able to grow their level of penetration.

    He blamed Nigeria’s poor outing on recession. “Nigeria was in recession last year and we are yet to come out of it. That means that the development of government activities in the country was very low. Insurance cannot be in isolation and we are working hard to ensure that before the end of the year Nigeria will be out of recession,” he said.

    Smart, however, said operators expect that there will be an improvement in the level of government activities this year, and that transactions relating to insurance will improve and operators will increase their insurance penetration.

    “We also know that we need to drive awareness because people now need insurance more. The insurance rebranding programme of the Insurers Committee is part of the things that I think we have to look at,” he added.

    Rogers & Co. Ltd, a listed international services and investment company established in Mauritius in 1899 in a presentation on, “Driving Insurance Penetration” said there is need to develop affordable need-based products and build an appropriate delivery system.

    The company said they must render service that is simplified to customers, have speed and convenience, while they should also provide lifestyle data, be social media savvy, target marketing, prevent business model and ensure usage based costing.

    The General Manager, Reinsurance, Namib Re, Namibia, Rudolph Humavindu, said the systematic use of data will help insurers to further personalise customer experiences. Insurers will be able to create new products tailored to the specific needs of individuals and to make relevant risk recommendations, leading to greater customer satisfaction and eventually lower premiums.