The Nation Newspaper

Tag: INTEL

  • 50 Cent partners Intel on headphones

    50 Cent partners Intel on headphones

    American rapper, Curtis Jackson, aka 50 Cent, has launched his SMS Audio, a headphone and accessories brand, in partnership with Intel.

    The move has been touted as the first personal audio system that fuses fitness with technology.

    Technology analysts said the new range of headphones – to be known as SMS Audio BioSport In-Ear Headphones- would hit the market later this year.

    Powered by Intel, the headphones, according to its manufacturers, will integrate biometric sensors with a heart-rate monitor and sync with RunKeeper to empower athletes to collect fitness data and achieve peak physical performance.

    “The wearable technology collaboration between SMS Audio and Intel elevates our capability to bring smart exercise to consumers,” said Brian Nohe, president, SMS Audio.

    “With the introduction of the SMS Audio BioSport In-Ear Headphones powered by Intel, we’re now the first to provide this level of integrated, seamless and helpful biometric information to inspire customers to advance their fitness experiences.”

    Intel and SMS Audio are merging lifestyle requirements with technology innovation to enhance the fitness experience showcased by a patented ear-hook design that ensures a comfortable fit ,while an energy-harvesting audio jack removes the need for extra batteries or chargers.

    This sort of merger by a Hip-hop mogul and a major tech company is not the first as  Andre Young, alias Dr. Dre, a former Interscope label mate of 50 Cent, had his company, Beats Electronics, acquired by  Apple for a highly publicised $3.2 billion price tag earlier this year.

  • Intel, UN partner KIND

    Intel Corporation has unveiled the ‘She Will Connect Campaign,’ a new programe designed to expand digital literacy skills among young women in developing countries.

    The campaign was flagged off with a screening of the Intel ‘Girl Rising’ movie at the Silverbird Galleria Cinema.

    The initiative seeks to reach five million women and reduce the gender gap by 50 percent.

    The event, hosted by The United Nations and the Kudirat Initiative for Democracy (KIND) brought together young girls from schools iin Lagos to celebrate the International Day of The Girl Child.

    Country Manager, Intel West Africa, Mr. Olubunmi Ekundare restated Intel’s commitment to bring about positive change for the Girl-Child through education.

    “Here at Intel, we believe that smart girls are the equivalent of a smart world. What we seek to do, more than encouraging you all to do your best in school and seize the opportunity, is to build a world where youth are inspired to be advocates for change,” he said.