Tag: jeep

Kewalram Chanrai Group has secured the exclusive right to distribute Fiat, Jeep, Chrysler auto brands in the country.

It got the deal after it became the franchise representatives of FCA auto brands in Nigeria.

The FCA Group is the renowned manufacturer of Italian and American auto brands, such as Jeep, Dodge, Chrysler, Ram, Fiat, Alfa Romeo, and Maserati.

The automobiles, such as the Jeep Wrangler, Compass, Grand Cherokee, Grand Cherokee SRT version, Dodge Durango, Fiat Tipo, Fiat Pickup and the Ram Open back are already on display at the firm’s showroom on Victoria Island, Lagos.

According to the company, more models would be added.

The company has also set in motion a strong mechanism to spread the presence of the brands to other parts of the country using its already established branch network.

The acquisition of marketing rights is a major boost to Kewalram Chanrai’s reputation as a diverse conglomerate with strong presence in 12 countries, including Nigeria. It has a distribution history spanning over 150 years.

As part of its repositioning strategy to ensure dominance in the market, the company has strengthened its after sales services for enhanced service delivery.

The after-sales personnel, it was learnt, were trained by the manufacturers’ technical workers.

Chanrai was said to have chosen as the exclusive distributor for the FCA brands because of its strong pedigree in the auto business as well as its firm commitment to the provision of after-sales service.

Fiat Group, the Italian auto maker had in 2014 acquired 100 per cent ownership in Chrysler Group, the American premium car company in a move that integrated the financial and the technical aspects of the two groups into one. The merger created a multi-national organisation that operates in more than 140 countries.

Jeep is a world-class brand that has been in production for more than seven decades.

The brand has benefited from renowned luxury car makers from Europe, making the brand one of the best in the market.

Dodge Brand is one of the popular brands in the world. A member of the revered Chrysler family and now Fiat  Group, Dodge specialises in the production of  Sports Utility Vehicles (SVU), passenger cars, large pickup and multi-purpose vehicles. Some of its products include the Durango SUV, Neon sedan, Dakota pickup and minivan.

Chrysler brand boasts of products, such as PT Cruiser, Town and Country minivan.

The Fiat brand is one of European brands. It is renowned for making affordable durable cars, especially mini cars and compact sedans. Its newly introduced small pickup is fast becoming the toast of pickup buyers across the globe. The Fiat Group is a big player in the luxury car segment with brands like Alfa Romeo and Maserati.

With these arrays of models, Kewalram Chanrai Group said Nigerians are in for the best of vehicles.

Kewalram Chanrai Group (KCG) is reintroducing two of the world’s iconic names – Fiat and Jeep – into the sedan, Sport Utility Vehicle (SUV) and pick-up market.

Ahead of a take-over announcement and re-launch, KCG is lining up the latest models of the brands’ offerings, in addition to investing hugely in sales and after-sales facilities, to ensure that customers have pleasant ownership experience.

Its Group Deputy Managing Director, Mr. Victor Ebuarjolo, said the Kewalram Chanrai Group, had been planning to ensure that the vehicles have sure-footed penetration into the market when they are launched.

The Group is also preparing vintage spots in its network for Jeep’s sister brand, Dodge, as well as Alfa Romeo and Maserati, froms Fiat segment.

Predictably, Tipo, the wave-making 1.6-litre C-segment sedan marking its first 30 years of functionality, simplicity and personality, is the car leading Fiat’s come-back.

Boosting Tipo’s confidence is not just its six airbags and six-speed automatic transmission, but also that it is the car with the highest growth rate in Europe, and the choice of over 180,000 motorists in the Middle East and Africa region.

Tipo will be accompanied by its pick-up sibling, Fiat Fullback  –  one of the first pick-ups in the world with an all-aluminium engine, which translates to lightweight and efficiency. The 2.4-litre pick-up will be available in 4×4, 4×2, single cabin and double cabin variants. It has up to 3100Kg towing capacity.

The coming of Fullback will certainly give the current market leaders, like Hilux, L200, Isuzu D-Max, Ranger, and NP 300 something to worry about. This is because having been enhanced technologically; the Fullback pick-up has a good price-value reputation and boasts the smallest turning circle in the class at just under N12 million.

Excitement also awaits lovers of the iconic Jeep brand, as it has been confirmed that the latest models of the luxury SUV brand, including the Jeep Grand Cherokee Limited (3.6 V6) and SRT (6.4 v8); the ALL new 3.6 V6 Wrangler Sahara trim levels: and 2.4 liter Compass Limited, are rearing to dare the competitors.

Ebuarjolo is upbeat about the success of the brands is poised to unleash on the market, saying that Fiat’s Tipo has got more than what it takes to impress the Nigerian market with its beautiful design, safety features and roominess.