In a pulsating blend of tradition and modernity, Nigerian-born highlife artist Ju’life King, known offstage as Ige Olushoga Jacobs, is redefining the sound of highlife music for a new generation. Hailing from Abeokuta, Nigeria, and now based in the United States, Ju’life King’s latest single, “My Love,” showcases his passion for the genre while embracing contemporary influences. With a heart that beats in rhythm with the rich melodies of highlife, he aims to bridge cultural divides and connect with audiences worldwide.
“The inspiration for ‘My Love’ came from a deep appreciation for the rhythms of highlife music,” Ju’life King shared. “I wanted to merge those traditional elements with sounds that resonate with today’s listeners. The song captures the essence of love through uplifting melodies and heartfelt lyrics, making it both relatable and timeless.”
Reflecting on his blend of traditional highlife music with his experiences in the US, Ju’life King emphasized the unique fusion that characterizes his sound.
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“Blending highlife with my US experiences means incorporating elements of jazz, R&B, and pop to create a fresh sound. It’s about maintaining the core of highlife while reflecting the cultural diversity of my environment. This approach allows me to create a musical expression that celebrates both my Nigerian heritage and my journey in the US.”
When asked about the personal influences behind “My Love,” Ju’life King shared that the song draws from a mixture of personal experiences and musical inspirations. “The song was influenced by personal emotions, the love and unity instilled by my family, and the works of iconic highlife musicians like Dr. Victor Olaiya, Orlando Julius, and E.T. Mensah. Their music laid the foundation for highlife, and I want to continue that legacy while bringing my own contemporary touch.”
Ju’life King also spoke about the challenges of being a highlife artist in the US and staying connected to his roots. “One of the biggest challenges is the cultural disconnect.It’s sometimes difficult to maintain the authenticity of highlife, especially with limited access to traditional instruments and collaboration with other highlife artists. However, I’m committed to introducing highlife to new audiences while staying true to my heritage.”