Nigerian visibility strategist and media entrepreneur, Kehinde Ajose has raised the alarm on what he calls the “broke fame epidemic” — a trend where creators and entrepreneurs are popular online but struggle financially.
In his new eBook, Media Money, Ajose addresses this issue head-on, offering practical strategies to help creators turn visibility into sustainable income. “A lot of people have clout, but no cash flow,” Ajose says. “You see them trending, but they’re broke, burnt out, and bitter. Media Money is my response to that struggle.”
Ajose, who has worked with some of Nigeria’s top personalities, is challenging creators to move from applause to income. “You can have 100,000 followers and still borrow ₦1,000,” he warns. “It’s not just about going viral — it’s about structuring your influence into something profitable.”
The book offers what Ajose calls “bankable strategies” — from creating products to positioning for brand partnerships. It includes insights from his interviews with stars like Bimbo Ademoye and Lateef Adedimeji, who have turned visibility into value.
Clare Ezeakacha, founder of Clare Cares Foundation, said: “Media Money illuminated my mind and helped me gain clarity around brand visibility and monetisation.”
Ajose also critiques the culture of clout-chasing without a financial plan. “What’s the point of 50k likes if it doesn’t feed your bank account or fuel your vision?” he asks.
Reviewed and referenced in top national news platforms, the book is quickly becoming a must-read among creators.
“This book is a movement,” Ajose said. “You can be paid and popular, not just famous and frustrated.”