The Nation Newspaper

Tag: KekeAds

  • KEKEADS unveils empowerment initiative

    As part of its corporate social responsibility agenda, Nigerian’s pioneer social impact transit advertising platform, KEKEADS, is set to launch an empowerment programme for the vulnerable in the country.

    The campaign, tagged KEKEADS for change, is an empowerment and sensitisation platform for the vulnerable people in Nigeria using social impact advertising.

    According to the founder and CEO, Smate and Smate International Limited, owners of the platform, Mr Esona Onuoha, the initiative was prompted “by the wide range of social problems faced by Nigerians including poverty, crime, domestic violence, internally displaced people, human right abuses, security challenges of all shades and hues, drug abuse, sexually transmitted diseases, drunk driving to safety on our roads.”

    Onuoha stated that given the prevailing challenging times in the country, it is only a social impact outdoor advertising platform like KEKEADS that can convey the necessary information to help people get their lives back together and on track.

    “And this is because KEKEADS recognises the social issues in Nigeria and offers an innovative social advertising strategy to build awareness of the social problems and to motivate people to undertake socially desirable actions through the use of the transit media platform.”

     

     

     

  • NASCO signs on KekeAds for mobile adverts

    NASCO signs on KekeAds for mobile adverts

    Foremost mobile advertising company, KekeAds, has been named one of the major media options for leading West African fast moving consumer goods (FMCG) company, NASCO Group. The partnership which was sealed recently underscores the huge drive by NASCO to improve the lives of its customers and people all over the country with its range of household items.

    According to the marketing manager, NASCO, Mr. James Iwunze, NASCO, as one of Nigeria’s oldest brand, has re-branded itself to fit the needs of the 21st century Nigerian with its renowned snacks like NASCO biscuit, NASCO short-bread, NASCO crackers etc; soaps, sanitary products, among a range of others. Iwunze said the choice of KekeAds was an easy one, as the company was looking for a simple, smart, mobile means to project its new range of goods and make them visible to customers in all the states of the federation.

    Speaking after the confirmation, the Head, Client Services, KekeAds, Ms. Lois Peters, hailed the partnership and thanked the company, one of Nigeria’s oldest indigenous brands, for finding KekeAds fit to advertise its range of products in every state, city and locale. She also assured that besides carrying visual adverts on the rear-end of the commissioned tricycles popularly called ‘Keke’, commuters would listen to messages from NASCO via the fitted automated audio advertising system, with key themes being the education of the public on life enhancing opics, as well as playing out the benefits of the NASCO products to the consuming commuters and creating awareness on what’s new from NASCO.

    Peters further stated that as the social impact focus has become customary since it went mainstream, KekeAds would be impacting on the economies of the various locations in Jos, Onitsha, Aba and Owerri, as the selected operators of the ‘Kekes’ would earn more income for themselves when they are commissioned to carry the adverts which will help alleviate poverty. She said, “KekeAds, through its activities, will provide jobs in the states, as the branding will have to be produced and installed by; the youth, administrative workers and even the ‘Keke’ unions who monitor the campaigns on behalf of KekeAds, will all be paid.”

  • KekeAds partners VacantBoards on mobile ads

    For over five years, KekeAds has been improving and diversifying its products and service offering to advertisers across the nation. The optimised advertising display panels, which include the Rooftop Back panels, internal passenger view panels, the Leaflet Dispenser System (LDS) and the Automated Audio Advertising System (AAA), have been introduced to the Nigerian market in response to growing calls from advertisers for more effective advertising solutions.

    KekeAds has recently announced a strategic alliance and partnership with Vacant Boards in a move that would shake up the outdoor industry.

    KekeAds maintains over 50,000 registered motor tricycle vehicles in major Nigerian cities and sells advertising on its system to businesses seeking to maximize exposure for their brand messages.

    “We have been impressed with how KekeAds have dominated the space for branding on the popular Kekemaruwas and proved to be the ideal partner for Vacant Boards clients wishing to reach different audience segments based on particular areas and routes” says Tunji Alao, Business

    Development Team lead at VacantBoards, “our clients can now simply book and pay for KekeAds from anywhere in the country on the VacantBoards site – www.vacantboards.com.”

    Alex Oyebamiji, Business Development Director at KekeAds said, “We are pleased to have been listed to do business with VacantBoards.

  • KekeAds unveils new product for Smes, berths in Lagos

    An answer to the constant struggle by the Small and Medium Enterprises (SMEs) in Nigeria to grow their businesses is now available through a new option, the ‘KekeAds Find Us Noticeboard Advertising’.

    The advantage and higher recall rates of transit media are high compared to any traditional media. A focused research was carried out to highlight the effectiveness for small businesses wishing to reach various segments of the Nigerians.

    After developing the Keke Display system advertising media for big brands, where there is an option of advertising on the inside and outside placed panels, they have moved to developing the concept for the SMEs. The Find Us Noticeboard service allows a number of companies to share the passenger facing panels inside the tricycles. Up to 10 SMEs can optimally use a panel and have enough space to display their messages, addresses and contact numbers to passenger while they commute. The service is very cost effective and from as low as N500 per month, a company can reach an attentive audience.

    The benefits of this advertising, apart from the obvious attention that this media attracts, are many, and as up to 18,000 passenger interactions in a month can be encountered by a  Keke; it has a very low cost per eyeball ratio. It moves with the crowd, catering to a captive audience that has the time to digest and note the numbers of any business they find interesting. The media has immense potential of be used as an innovative form of classifieds advertising.

    The most common myth that many advertisers had with this media is the proof of its effectiveness.

    Head Marketing, Rikies Cakes, Mr. Sam Akubuine, says, ‘the management, apart from being averse to advertising on this media, doubted it would reach its target audience. For this, we tested this media with only 20 Kekes to do a sample study, to our surprise there were numerous calls from interested people which lead to an increase in our sales of birthday and wedding cakes. Such reach to the audience from such a low number of Kekes was totally unexpected and delightful at the same time‘.

    Facing the steep challenge of convincing the advertisers for this new media and its effectiveness, KekeAds has expanded its operations across all the state capitals through strategic alliances with franchise operators and agencies. The national roll-out, which kicked off in November, last year, is offering a special introductory offer to brands wishing to test the system. The Lagos leg of the roll-out will comes up next month.

    Marketing Manager, Mr. I. G. Nwachukwu, said: ‘’Nigeria is a vast market with millions of consumers on the road each day, most of the time stuck in traffic. Many times during the day, these consumers would be inside a Keke for long periods and would then be the best example of a captive, wide demographic audience who have no choice but to absorb the messages displayed in the backs of the Kekes.’’