Tag: key

  • ‘Customer experience key to business success’

    ‘Customer experience key to business success’

    Etisalat Nigeria has reiterated its commitment to quality customer experience. It said it is also committed to continuous development of innovative products and services in its effort to offer customers on its network more value for money.

    Its Director, Brands and Experience, Elvis Ogiemwanye, gave the assurance  during the Abuja leg of its regional Customer Forum, an interactive gathering that enables the telco to have direct engagement with customers to exchange ideas, discuss areas of improvement as well as provide feedback on the services of the company.

    Ogiemwanye said the forum is a feedback platform that enables the telco to improve its operations and develop more innovative products and services. He added that the forum demonstrates the value the firm places on its customers and commitment to excellent customer experience.

    “We place a lot of value on our customers, because our customers remain at the heart of our business. That is why we hold this forum in different regions to engage with our customers, get their feedback on our products and services and improve on them based on the feedback we have gathered. Through this customer forum we are able to identify things we are doing right and the areas we should improve on,” he said.

    Also speaking at the event, its Director, Customer Service, Plato Syrimis, said the revamped easy-to-use self-help mobile application, EasyMobile App is one of the most recent innovative solutions that the company introduced as a result of feedback from Etisalat customers.

    One of the customers present at the event, Dotun Oyebanji, commended the telco for providing subscribers across Nigeria with good network coverage and excellent customer service.

  • Communication key to agric sector’s growth, says Ogbeh

    Communication key to agric sector’s growth, says Ogbeh

    Agriculture Minister Audu Ogbeh has said public relations (PR) is key to fostering the growth of agriculture.

    Ogbeh described PR as an essential tool for the development of the potential of agricultural resources.

    Speaking at the Annual General Meeting of the Nigerian Institute of Public Relations (NIPR) in Ibadan, the Oyo  State capital, with the theme: “Networking for national economy of self-reliance – the synergy of agriculture and communication”,  Ogbeh said marketing communication stakeholders must disseminate prime information on policy and programme marketing.

    In doing this, he said, marketing strategies must be used to reach out to the grassroots, tertiary institutions, farmers at all levels, farm tool manufacturers, international interest groups and organisations to grow the sector. Agricultural sector is believed to be the next driver of national growth beyond oil.

    Ogbeh said to encourage the growth of certain crops in Nigeria, the government had developed a transparent mechanism of importation of improved grass seeds through due procurement, adding that it must be supported by effective communication.

    He, however, urged the NIPR to take interest in building supportive linkages and networks by linking towns and publishing research results for various agro-allied institutes and schools.

    Also, the Dean, Basic Clinical Sciences, Afe Babalola University, Dr Laofe Ogundipe, challenged NIPR to embark on communication campaigns to extol the virtues of agriculture in order to achieve desired socio-economic development goals.

    He said Germany used allotment gardens to start its industrial revolution and banish hunger and poverty. “The People took to allotment gardens following strategic communication of the need to do so. Nigeria can attain similar development if we use communication to embrace agriculture. This is the synergy that will lead to development of our economy,” he said.

    In addition, Oyo State governor Senator Abiola Ajimobi, who was represented by his deputy, said the role of NIPR was very strategic in a country that wants to succeed. Ajumobi urged stakeholders to encourage PR practitioners to achieve economic and policy best practice.

  • ‘Creativity key to client-agency relationship’

    Client collaboration with agencies is key to creativity in marketing communication field, said the President of Association of Advertising Agency of Nigeria (AAAN), Mr. Kelechi Nwosu.

    He spoke during the 10th edition of the Lagos Advertising Ideas Festival (LAIF) Award.

    He said better creative work equals better growth while better creative works can only be achieved through clients/agencies’ collaboration.

    He, however, urged clients and agencies to have authentic ideas that resonate with Nigerians, adding: “What we hear is that authentic work from us is what will win internationally. And that authentic work will cause better growth for brands.”

    He said the LAIF Award was organised to improve relevant body of creative knowledge with the aim of rewarding excellence in the advertising creative industry.

    He said: “Our aim is improving the relevant body of creative knowledge with the aim of rewarding excellence in creativity as a proactive attitude at encouraging creative ingenuity. You will agree with me that creative award is the only reward for excellence in creativity, which is the currency of our business.”

    He maintained that creativity is fast gaining currency and Nigeria now than ever needs creativity in government, in private sector, in infrastructure in entertainment and in business.

    “Even creativity is needed in the fight against Boko Haram. Government needs creativity to come out of the present economic problem. We are here; we can give government fresh creative approach. This year our theme of Creative Inspiring Life is so true to our words; we have created two public advocacy campaigns: one is to fight corruption. The other is the unity campaign. We will start the campaign soon with the support of the sectoral group collaborators,” he said.

    According to him, to boost LAIF, students should be carried along, with the Young LAIFERS award being introduced.

    “So creativity will continue to inspire life and LAIF will continue to inspire creativity. See how many more agencies have entered into Cannes and the Crystal Awards. Three of our agencies won awards at Crystal this year. All these show that creativity is gaining currency,” he said.

  • Girl child education, key to national development

    The Executive Director, Women Protection Organisation (WOPO), Mrs Oluwatoyin Towobola, has called for the education of the girl child, saying, this is crucial to national development.

    Speaking at a programme organised by WOPO in conjunction with Schools Based Management Committee (SBMC), Mrs Towobola said there is need for more sensitisation and enlightenment programmes to educate the public on the need to give priority to girl child education. A nation that neglects the education of the girl child is heading for peril, Towobola warned.

    She called on all to see the education of the girl child as a priority, saying there is need to work more against their violence.

    “Education is very important because when you train a child, you have trained a nation. We also believe that training a child will boost the economy of the nation,” she said.

    While praising governments’ effort at giving the girl child the right to education, Mrs Towobola noted that government alone cannot do it hence the reason for her organisation’s decision to come in to assist.

    “The government is trying but it is obvious that they cannot do it alone; that is why we took it upon ourselves to help. We also call on well-meaning Nigerians to come to our aid in the struggle to give the girl child the right education,” she said.

    Director of Community Engagement Unit Lagos State Universal Basic Education Board (SUBEB), Mrs Adebodun Dosunmu, said girl child education is not negotiable, adding the girl as the pillar of the society.

    “It is the girl that develops into a woman, so there is need for her to be taken care of and given proper education. When this happens she will be able to take care of herself and the society at large,” she said.

    Dosunmu called on the community to take precise actions when any child is abused in their communities and report such case to the appropriate authority.

    The guest speaker, President, Old Students Association Methodist Girls High School Yaba, Mrs Yomi Afolabi, said education is not limited to school work.

    “Education is not limited to school work; it is about what they (girls) can know and what they should know about how to protect themselves against abuse,” she said.

    She blamed the violence and abuse of young girls on parents’s lack of attention to the victims’ plights and partly on the girl for lack of knowledge on how to defend herself.

    “Negligence from the parents is one of the major causes of abuse on the girl; it is also from the girls because they lack the knowledge of what to do in the face of abuse and violence,” she said.

     

  • ‘Improved power key to business growth’

    ‘Improved power key to business growth’

    Stakeholders  have agreed that improved power supply is vital to business growth in Nigeria.

    They gathered at a seminar organised by Mantrac Nigeria Limited to inform its customers about Caterpillar products, facilities, product support services, and new product options.

    The event, held in Lagos emphasised the growing need for improved power supply in the country. Speaking on “Power to grow your business,” the stakeholders applauded the country’s quest for improved capacity to generate power, maintaining that in the interim, private power solutions remained the most viable option open to business to augment the shortfall in power supply.

    The Managing Director of Mantrac Nigeria Limited, Caterpillar’s sole representative in Nigeria, Mr. Edmund Martin-Lawson, said: “The focus of the seminar is to enlighten the business community on the power to do business. Without power we won’t have energy; without energy we can’t produce. We need power everywhere and what we are saying today is that we have the power systems to grow business and move forward.”

    He noted that the world was now moving forward so rapidly and hybrid power systems that utilize solar energy and battery are now available to support the power needs of businesses. “Nigeria needs over 20,000 megawatts (Mw) of power but unfortunately what is being generated now is far too low. That is why there is need to bridge the gap between what is available and the power goals the country wants to realize in future,” he said, noting that the available products which meet customer needs ranged from hybrid, fuel to heavy diesel sets.

    “Definitely it is important for Nigeria to have power. The country has been growing steadily for some time. If we have increased power supply capacity, the growth rate which is currently in single digits will definitely be in double digit. What that means is that this country and economy definitely need extra power to move industries and businesses forward.

    “In the interim, that shortfall will come from power systems providers who have the capacity to provide the needed power equipment that will add more power through the country’s IPP project,” he said.

    Caterpillar’s Territory Manager, Stefan Laszenwski who is based in Geneva, Switzerland, assured of his company’s readiness to assist the country with power solution equipment to help in realizing her ever growing power needs. He said the in-thing in the world at the moment was progress, emphasizing that Nigeria needed to move forward and availability of power was key to such forward move.

    Laszenwski praised the country’s determined drive towards improved power generation, and noted that the country’s Independent Power Project (IPP) initiative could be enhanced with the latest range of equipment in his company’s stable. He said businesses and local communities could be boosted with products that could power several thousands of homes, islands, marine installations and Central Business Districts (CBDs). The products he said could run on gas, and with improved gas supply in the country, the era of poor power generation might be over soon.

    “I believe that what we at Mantrac are bringing in will improve the capacity of most Nigerian companies to do business,” he said. The option of gas-powered generators gives industrial customers up to 70 per cent savings on running cost.

  • Rule of law, others key to pension reform in Africa

    Rule of law, others key to pension reform in Africa

    A favourable business and investment climate that include effective enforcement of rule of law, creation of predictable, stable, transparent, fair and reliable business regulation and supervision by African governments will boost reform and development in the continent’s pension systems, a report on West Africa Pension System has shown.

    The report was unveiled during the pension summit in Abuja by Director of Regulations, National Pensions Regulatory Authority (NPRA) Ghana, Ernest Amartey-Vondee during a presentation on ‘Reform and Developments in African Pension Systems (Regional Report for West Africa)’. It analysed features of West African region Pension Scheme of Nigeria, Ghana, Sierra Leone, Liberia and Gambia.

    The report, which highlighted features of West African National Pension Schemes, analysed other ways to develop pension system in the continent. African government, it said, must promote an effective framework for fair competition and sound corporate governance while investment opportunities should enable the pension fund to earn returns commensurate to the risks they take.

    On the way forward for Africa pensions, the report said there is need for operational autonomy and financial independence for pension regulators.

    There must also be provision of resources, including adequate financial, human and other resources for pension regulators, while vigorous efforts should be put in place to extend coverage for pensions to the large informal sector of the economy.

    According to the report, there is need for consistent training for private sector pension service providers; for instance, custody services, effective pension fund management, to enhance skills for Trusteeship and the formation of an Association of Pension Regulators in West Africa to share experiences and ideas on effective pension’s regulation.

    It was, however, envisaged that the various pension reforms would enhance pension benefits and increase retirement income security for both formal and informal sector workers.

    The report further read: “The reform is expected to potentially make available a large pool of long-term funds for investment in the economy, and consequently lead to national economic development.

    “Effective supervision of pension funds is becoming ever more important and even more complex, and the Pension Regulators must be appropriately and adequately resourced to carry out its mandate effectively. A congenial investment environment must be also created by policymakers to make long-term investments by pension funds attractive, and also thrive.”

    Based on general observation of the report, pension funds, due to the long-term nature of their liabilities, represent a potentially major source of long-term financing, even for illiquid assets such as infrastructure, SME financing, among others, leading to sustainable growth.

    As a result of their immense size, pension funds investment decisions have a major influence on the financial markets. The funds in their investment efforts, look for long-term, inflation-protected returns.

    Pension fund asset management is based on the fundamental objective of ensuring that investment is undertaken in accordance with the principles of security, profitability; liquidity; diversification and asset-liability matching.

    Broad policy framework and conditions that are favourable to long-term investment financing by pension funds include that any operating policy must be consistent with the best interest of the pension scheme members and beneficiaries; such policies must help achieve certain important goals such as job creation, higher living standards, and sustainable economic development while the policies must be consistent with the usual financial regulation.

    The objectives must ensure security of assets, quality of investment assets, liquidity; profitability of the investments and diversification of the portfolio as a whole

    Policy makers at the governmental level should ensure stable macroeconomic conditions, maintenance of credible monetary policies; maintenance of healthy fiscal policies and sound financial sector regulatory environment.

  • ‘Diversification key to economic growth’

    Director-General, Centre for Black and African Arts and Civilisation (CBAAC), Mr Ferdinand Anikwe, has urged  Nigerians to reflect on the need to diversify the economy.

    Anikwe said Nigerians needed to sit down, go through their history and take important decisions that would contribute to the growth of the  economy.

    “Nigerians are complaining of no sale and low income from the oil sector; this could be a blessing in disguise.

    “There are so many other things that we can do to improve revenue generation for the country.

    “Apart from falling back on agriculture, we can also talk about small and medium scale enterprises and small scale industries,” he said.

    According to him, more than 80 per cent of the population engage in small businesses which the contributions can be effectively maximised.

    He said the challenge of fallen oil prices is an opportunity for the country to look inwards, reflect on its history and correct past mistakes.

    “With that, we can shift away from our imperfection and face the path to progress that can engage us in meaningful agriculture production.

    “Many  countries of the world have always moved from agriculture to industry and go back again to agriculture to enriched industry,” Anikwe said.

  • Food, key to national security

    Food, key to national security

    One of the greatest challenges to our country’s general wellbeing,as shown by the recent ill-fated Nigerian Immigration Service’s employment fiasco, is youth unemployment. Many have appropriately described it as a time bomb. Clearly, the greatest tragic consequence of unemployment is hunger. And as the cliché goes, a hungry man is an angry man. In local parlance, we say, man must wak. So, unless something is urgently done about unemployment, especially at the youth level, our country is staring at its own Armageddon. Discussing this national emergency with a friend, who has invested in chicken farming, he lectured me on the immense potentials and challenges of that sector.

    According to him, if only the Ministry for Agriculture, the Bank of Industry, the Bank of Agriculture and other key interest groups could put their thinking cap, that sector is enough to dwarf the touted 1.5 million employments that the present federal government claims to have generated. My friend gave a clinical comparison of the chicken value chain in a country like Brazil and compared it with his practical experience in Nigeria. From his analysis, while there is standardization in the production chain of chicken in developed countries, the reverse is the case in Nigeria. He gave a practical example, that while the drum-stick eaten in restaurants across cities of Europe and America are substantially similar, you find different sizes, and of course lower quality, in the ones eaten in Nigeria. He said that the landing cost of an imported chicken parts, is about half of the cost of the locally produced, despite the added cost of transport. He ticked off the extra costs that make local production uncompetitive, and proffered solutions to those challenges.

    No doubt, I was impressed with his analysis of the challenges and potentials of an improved chicken value chain, and I told him so. In fact, I told my friend that he has a patriotic responsibility to our country seething in angst of youth unemployment and the nihilistic insurgency, to share his ideas with the Honourable Minister of Agriculture, Dr. Akinwumi Adesina, and possibly other key drivers of the agricultural sector. Well, that is if the Honourable Minister is not already satiated with his well advertised, but truly impressive award as Forbes African Person of the Year? But why should he, considering that President Jonathan’s administration is faced with perhaps the greatest security challenge in the history of our country, since our last unfortunate civil war.

    As a matter of fact, there is little doubt that the greatest inducement to the armed challenge that our country is facing in the North Eastern states and increasingly now in the Middle Belt states is poverty. The poverty index in the affected states is abysmally higher than the equally high poverty index in other parts of the country. This critical state of affairs is daily made worse by the exponential youth unemployment, from where the armed bearing militants are easily recruited.  And according to the Honourable Minister who has shown impressive excitement in the discharge of his duties, despite criticism from the press, agriculture is the key to the unemployment challenges facing our country, and I add, the Boko Haram insurgency in the North East and the menace of the Fulani herdsmen in the North Central.

    The United Nations, World Bank and other multinational development agencies have confirmed inexorably the connection between poverty and insurgency. In a recent interview with this paper, the Bornu state Governor, Kashima Shetima was sport on this connection, when he said: “there is a lot of correlation between the poverty that has engulfed the North Eastern region of Nigeria and the Boko Haram insurgency. Because the World Bank described the Northeast portion of Nigeria, the Republic of Chad, the Republic of Niger, and the Darfur region of Sudan as one of the poorest places on Earth. Hence the emergence of militant organisations like the Janjaweed militia and the Boko Haram in the Northeast. And I believe once we engage the youth, once we create jobs, this madness, this nihilism will evaporate”.

    Those who try to play down this connection are merely playing the ostrich. And unless we act very urgently, the entire country may soon be engulfed in an insurrection by the youths, whose patrimony has been criminally wasted by decades of irresponsible leadership. Of course, the quickest and the only realistic way to go, is agriculture. Otherwise we will continue to suffer our country’s peculiar contradictions of national economic growth, without corresponding impact on the populace. Indeed, according to Goldman Sachs, Nigeria ranks amongst the next 11 emerging markets group, even when it also acknowledges that about 100 million of its population is living on less that $1.25 a day. Also, according to the National Bureau of Statistics, 60.9 percent of Nigerians in 2010 were living in absolute poverty, up from 54.7 percent in 2004. This staggering increase in the poor, regrettably amidst ‘plenty’, may explain the unlimited supply of canon fodders to the Boko Haram madness.

    Speaking to a Financial Times Publications Limited publication, Dr. Adesina put his enthusiasm in historic perspective thus: “We were not looking at Agriculture through the right lens. We were looking at Agriculture as a development activity, like a social sector, in which you manage poor people in rural areas. But Agriculture is not a social sector. Agriculture is business. Seed is business, fertilizer is business, storage, value added, logistics and transport – it is all about business.” He added that “Agriculture is the future of Nigeria”. After listening to my friend, speak on the potentials of the chicken business and how and why the stakeholders must come together to improve the value chain, I have become an enthusiast.

     

    •This article was first published on March 26, 2013.

     

  • Capacity expansion, key to service quality, says DBI chief

    Capacity expansion, key to service quality, says DBI chief

    Vice President of the Digital Bridge Institute (DBI), Dr Okechukwu Ugweje has said expansion of the current capacities of the telcos, compelling them to do more and addressing the problem through the top bottom approach are some of the solutions to the persistent poor telecoms service quality.

    DBI is the manpower training institution of the Nigerian Communications Commission (NCC). It is located in Abuja with campuses in Lagos and Kano.

    Ugweje lamented that poor service quality is real arguing that anybody who thinks it is not an issue in the industry is being economical with the truth. He identified network congestion as one major cause of poor service quality, adding that unless massive investment is carried out to strengthen the network, the issue will remain with the industry.

    “Qualty of service is a problem and anybody that tells you it is not a problem is being economical with the truth. One of the problems that cause quality of service issue is network congestion and the only way you can solve it is to expand the network. There are other issues in quality of service. Most of the telcos are aware that they do not have good quality service,” he said.

    He said the recent sealing of mega billion deals with both local and international finance houses is one of the efforts being made by the operators to correct the obvious disequilibrium between infrastructure and subscribers. According to him, the NCC is also not resting on its oars as it recently sanctions operators that failed to live up to the key performance indicators (KPIs) entered into with the NCC.

  • Drogba reveals: Mikel key for Nigeria

    Drogba reveals: Mikel key for Nigeria

    Didier Drogba says his former Chelsea mate John Mikel Obi could be a factor in Sunday’s quarter-final tie between Ivory Coast and Chelsea at the Royal Bafokeng Stadium, Rustenburg.

    The Shenua Shangahi striker told SportingLife at the AFCON 2013 mixed zone that: “It’s going to be hard against him, everyone knows how tough Mikel is more so his achievements with Chelsea last season.

    “He’s one of Nigeria’s quality players, but I’m sure we won’t allow him play his style of football come Sunday.”

    Asked why the Elephants didn’t play very well against Algeria Wednesday night, the Chelsea legend said: “I think it was a good result despite coming behind twice against the Desert Foxes; we showed a lot of character. So we intend to improve as the games come.”