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Tag: Knorr

  • Knorr spreads happiness, joy across communities across Nigeria

    Knorr spreads happiness, joy across communities across Nigeria

    In a celebration that truly captured the spirit of the season, Knorr, Nigeria’s leading seasoning brand, spread yuletide cheer and joy across 21 markets and 30 communities spanning ten cities nationwide. 

    Through its annual “Share the Good” campaign, the brand reaffirmed its commitment to flavouring lives while celebrating consumers across Nigeria who have trusted the brand to add flavour to everyday meals.

    This year, Knorr took the celebration even further, expanding its reach across multiple cities, deepening community engagement, and putting smiles on faces, food in bellies, and joy in the hearts of thousands.

    Across markets and communities in Ibadan, Akure, Lagos, Anambra, Enugu, Owerri, Rivers, Delta, Benin and Abia, Knorr created meaningful moments by entertaining customers with cultural troupes, sharing nutritious food, and gifting raffle tickets to lucky shoppers who won Knorr-branded items like microwaves, umbrellas, fanny packs, gas cookers, and more. 

    The highlight of each market experience was the jollof cook-off, which had the markets cheering with excitement. Two market women were selected at each location to compete in a live jollof cooking competition, and the winners received cooking pot sets and Knorr Wingman Boxes.

    Speaking on this year’s “Share the Good”, Damilola Dania, Foods Demand Creation Lead, Unilever Nigeria Plc, said, “At Knorr, we believe the true spirit of the season is found in the connections we create and the happiness we share. 

    This year’s Share the Good campaign showed that in every market, every community, and every smile we encountered. From bustling marketplaces to communities, we sparked moments of happiness. Our 30-community, ten-city celebration reinforced the powerful role food plays in connection, care, and collective celebration — and we are proud to continue sharing the good across Nigeria.”

    Year after year, Knorr continues to show up at the heart of Nigeria’s most meaningful moments, from kitchens to celebrations — and 2025 was no exception. The success of this year’s Share for Good campaign once again affirmed Knorr’s belief that food is far more than a seasoning; it is a connector, a comfort, and a catalyst for shared happiness.

    By consistently placing people and communities at the centre of its festive outreach, Knorr transformed markets and neighbourhoods into spaces of celebration, collective pride, and genuine appreciation. 

    In doing so, the brand renewed its enduring commitment to tasty, memorable moments and sustaining a tradition of sharing the good — one that continues to resonate long after the festive season has passed.

  • Knorr celebrates community, culture, kindness through campaign

    Knorr celebrates community, culture, kindness through campaign

    This festive season, Knorr, Nigeria’s leading seasoning brand, is once again taking the spirit of generosity beyond the kitchen and into the heart of communities through its annual “Share the Good” campaign. 

    Rooted in Knorr’s belief that food is a powerful culture connector, the campaign celebrates togetherness, gratitude, and the people who play vital roles in feeding communities across the country.

    As part of a nationwide outreach spanning 30 communities and 21 markets, activities commenced across Enugu, Anambra, Imo, Ibadan, Akure, and Benin, transforming bustling markets and local communities into vibrant spaces of celebration and shared joy. From lively streets to everyday market scenes, ordinary days were turned into unforgettable experiences, spreading happiness and reinforcing the true value of connection and community during the busiest season of the year.

    From Anambra, where activities lit up Ochanja Market, Onitsha Main Market, Odakpu, and Awada, to Enugu’s Ogbete and Ekeonuwa Markets and the Asata community, the energy was unmistakable. The celebration continued in Imo State at Eke Uku/Relief Market, with community visits to Egbu Town and Umu Oronjo, before moving westward to Ibadan, Akure, and Benin City, where festive cheer filled Agbeni, Oja Oba, Shasha, New Benin, and Mission Road markets, and surrounding communities.

    Each stop was a rich cultural experience. Lively cultural troupes entertained shoppers and traders, setting the tone for celebration. People got to enjoy nutritious, tasty jollof meals, while raffle draws rewarded lucky participants with branded items including microwaves, gas cookers, umbrellas, fanny packs, and other instant prizes — keeping excitement high throughout the day.

    The highlight at every market was the jollof cook-off, which quickly became the heart of the celebration. Two market women at each market competed in a live cooking challenge, drawing cheers and playful rivalry from the crowd. Winners received cooking pot sets and Knorr Wingman Boxes, creating memorable moments that reflected the joy, pride, and cultural significance of food in Nigerian communities.

    While the first phase of Knorr’s “Share for Good” experience is complete, the journey is far from over. Knorr will continue to surprise lucky traders and communities in Port Harcourt, Delta, Abia, and Lagos, working toward reaching 30 communities and 21 markets nationwide before the festive season ends.

    Speaking on the campaign, Dami Dania, Food Demand Creation Lead at Unilever Nigeria Plc, said, “At Knorr, we believe food is more than nourishment, it’s a force that brings people together, especially during the festive season. For this reason, Share the Good was designed to further reflect that. This is a community-focused initiative that encourages the sharing of nutritious meals, inspires acts of kindness, and promotes healthy eating, particularly during festive periods.

    “Our first phase of the ‘Share the Good’ campaign brought this to life in Enugu, Anambra, Imo, Ibadan, Akure, and Benin, vibrant communities where every smile, every shared meal, and every interaction radiated joy and togetherness. These moments reminded us of the powerful role food plays in nurturing relationships, and creating collective joy. We are excited to continue this journey and reach even more communities across Nigeria in the next phases.”

    As the celebrations continue across the country, Knorr reaffirms a belief it has upheld year after year: food is more than nourishment. It is a bridge between people, a catalyst for joy, and a powerful way to celebrate culture, community, and the true spirit of the festive season.

  • Knorr brings flavour to south-east’s august meeting, Ofala festival

    Knorr brings flavour to south-east’s august meeting, Ofala festival

    Nigeria’s leading seasoning brand, Knorr, continues to deepen its cultural connection with the people of the South-East through active participation in significant cultural celebrations. 

    This past August, the brand hosted August Meeting events for the women of the South-East, and this October, they are supporting the Ofala Festival in Onitsha, showing a commitment to honouring tradition, fostering community, and using food as a bridge between generations.

    At this year’s August Meeting, a revered homecoming for women of the South-East, Knorr stood with the mothers, wives, and daughters who return annually to their communities to reflect, deliberate, and champion progress. 

    The seasoning brand created engaging experiences across Onitsha, Owerri, and Aba, where food became a powerful medium of storytelling, memory, and connection. Women proudly showcased traditional recipes, passing down culinary wisdom through Knorr’s cooking competitions and communal feasts.

    Beloved Knorr creators, chefs Chiamaka Nwakalor-Egemba and Onyinye Emechebe, nutritionist Nancy Umeh, and Nollywood actress Racheal Okonkwo, brought additional energy to the celebrations. 

    Their presence and participation in the culinary activities turned each event into a gathering that celebrated the essence of culture and cuisine. In recognition of the women’s contributions and participation, Knorr presented thoughtful gifts of Ankara fabrics, cooking utensils, pressure cookers, microwaves, and cartons of Knorr cubes, further reinforcing its place in the homes and hearts of the community.

    Furthering its celebration of culture and community, Knorr also proudly sponsored the 2025 Ofala Festival, one of the most revered cultural festivals in the South-East, held annually in Onitsha, Anambra State. 

    The Ofala Festival marks the end of the Obi of Onitsha’s period of retreat and his re-emergence to bless his people. This year’s festival, themed “Njiko na Ntachi” (Unity and Perseverance), highlights the importance of community traditions and strength, values that strongly align with Knorr’s belief in the power of good food to bring communities together.

    During the festival, Knorr hosted communal cooking experiences and food tasting booths, where traditional meals cooked with Knorr were shared with attendees. 

    These culinary engagements ran alongside cultural events such as the Iru Ofala and Azu Ofala ceremonies, featuring royal dances, parades, and colourful displays by age-grade societies and cultural troupes. With food as a central element, Knorr’s presence enriched the festival’s atmosphere, blending tradition with flavour and creating joyful, shared experiences.

    Speaking on Knorr’s presence at these events, Dami Dania, Food Demand Creation Lead at Unilever Nigeria Plc, said, “At Knorr, we believe that food is a powerful connector of people, culture, and community. We are honoured to be part of this year’s August Meeting and Ofala Festival celebrations, supporting the people of the South-East in preserving their rich traditions and creating shared joy through the meals that bring us together. These are beautiful reminders of how community and food can come together to tell our stories and strengthen our cultures.”

    From supporting the custodians of August Meeting traditions to backing the communal traditions at the Ofala Festival, Knorr continues to play a meaningful role in the preservation of South-Eastern cultural heritage. These thoughtful engagements, rooted in respect, shared values, and the timeless power of food to connect us, reaffirm Knorr’s role as a culture curator and convener.

  • Knorr reinforces its flavour legacy on World Jollof Day  

    Knorr reinforces its flavour legacy on World Jollof Day  

    Knorr, Nigeria’s leading seasoning brand, marked this year’s World Jollof Day 2025 with a campaign that celebrated both the taste of Jollof and the many stories and traditions behind it.

    Through “Knorr World Jollof – Jollof Your Way: Your Story, Your Pot,” the brand invited Nigerians to show how Jollof is made, and enjoyed in their own unique way.

    To kick off the campaign, 19 creators and collaborators, all co wing(wo)men of Knorr, shared their personal Jollof stories, opening their pots and hearts to show how the dish takes on different flavours, meanings, and traditions across households.

    From childhood memories to modern kitchen twists, these stories sparked conversations that quickly spread across social media, inspiring fans everywhere to join in through the Jollof Your Way with Knorr Challenge.

    Read Also: Knorr partners creators to inspire new wave of joyful home cooking

    Knorr received a plethora of entries, each one showing that while every Jollof pot is different, it brings people together with Knorr at the heart of these moments. The winners of the Challenge will receive specially curated Wingman Boxes, ensuring that the celebration carries on long after World Jollof Day.

    Speaking on the impact of the campaign, Damilola Dania, Foods Demand Creation Lead, Unilever Nigeria Plc, said, “At Knorr, we have always believed that food is more than what’s on the plate; it is culture, memory, and community.

    This year’s World Jollof Day showed that again in a powerful way. What we saw was that no two Jollof pots are the same, yet every single one carries meaning. That is the beauty of food — personal, cultural, and social all at once. We are proud to have supported all of these stories as the kitchen wingman, adding flavour to the stories that matter most.”

    With this campaign, Knorr reaffirmed its role in sparking cultural conversations around food, community, and identity. The 2025 celebration of World Jollof Day once again proved that Jollof is not just a meal — it is a shared story, and Knorr is always there to make it tasty and memorable.

  • Knorr partners creators to inspire new wave of joyful home cooking

    Knorr partners creators to inspire new wave of joyful home cooking

    Knorr, Nigeria’s leading seasoning brand is on a mission to help people find joy and confidence in the kitchen.

    At the heart of this mission is a simple belief: everyone has cooking potential, and Knorr wants to help bring it to life.

    From tasty jollof rice to efo riro, Knorr has been a staple in Nigerian kitchens for generations.

    Now, Knorr is going further, not just as a flavour enhancer, but as a true kitchen wingman. One that supports, encourages, and helps people see home cooking as joyful and easy without pressure for perfection.

    To amplify this mission, Knorr has partnered with a diverse group of creators and collaborators who remix tradition, celebrate culture and turn everyday meals into moments of joy.

    These creators will share relatable tips, easy recipes, and behind-the-scenes moments that show cooking does not have to be perfect to be rewarding, solidifying Knorr’s position that there’s a cook inside everyone and good food can be easy,  joyful and flavorful, with Knorr as their wingman in the kitchen.

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    The unveiled creators’ lineup includes: Tobi Bakre, Taymesan, Anu Bakre, Kaylah Oniwo, Linda Ejiofor-Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Chef T (Diary of a Kitchen Lover), Chef Zeelicious, Chef Fregz, Dr. Robert, Inidima Okojie, Chef Amaka, Chef Dee, Ibrahim Suleiman, and Daniel Ochuko.

    Speaking at the Knorr Content Creators Gig organised to onboard the new creators, Damilola Dania, Foods Demand Creation Lead, Unilever Nigeria Plc, said “At Knorr, we believe cooking shouldn’t feel complicated or intimidating. We want every Nigerian to know that their next tasty meal is just within reach and that Knorr will always be their trusted kitchen wingman. That is why we’re working with everyday creators—our kitchen co-wingmen and co-wingwomen—to share real recipes, easy hacks, and true moments that help people cook with more joy and confidence.”

    With Knorr, everyone can discover the cook within and serve up delicious memories every day. So, whether it’s a quiet family dinner, a lively hangout with friends, or a big celebration; bring out the cook within you with Knorr as your wingman, one meal at a time.

  • Knorr partners creators to inspire new wave of joyful home cooking

    Knorr partners creators to inspire new wave of joyful home cooking

    Knorr, Nigeria’s leading seasoning brand, is on a mission to help people find joy and confidence in the kitchen.

    At the heart of this mission is a simple belief: everyone has cooking potential, and Knorr wants to help bring it to life. From tasty jollof rice to efo riro, Knorr has been a staple in Nigerian kitchens for generations.

    Now, Knorr is going further, not just as a flavour enhancer, but as a true kitchen wingman. One that supports, encourages, and helps people see home cooking as joyful and easy without pressure for perfection.

    To amplify this mission, Knorr has partnered with a diverse group of creators and collaborators who remix tradition, celebrate culture and turn everyday meals into moments of joy.

    These creators will share relatable tips, easy recipes, and behind-the-scenes moments that show cooking does not have to be perfect to be rewarding, solidifying Knorr’s position that there’s a cook inside everyone and good food can be easy,  joyful and flavorful, with Knorr as their wingman in the kitchen.

    Read Also: How brands are surviving fallouts of COVID-19: Knorr example

    The unveiled creators’ lineup includes Tobi Bakre, Taymesan, Anu Bakre, Kaylah Oniwo, Linda Ejiofor-Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Chef T (Diary of a Kitchen Lover), Chef Zeelicious, Chef Fregz, Dr. Robert, Inidima Okojie, Chef Amaka, Chef Dee, Ibrahim Suleiman, and Daniel Ochuko.

    Speaking at the Knorr Content Creators Gig organised to onboard the new creators, Damilola Dania, Foods Demand Creation Lead, Unilever Nigeria Plc, said, “At Knorr, we believe cooking shouldn’t feel complicated or intimidating. We want every Nigerian to know that their next tasty meal is just within reach and that Knorr will always be their trusted kitchen wingman. That is why we’re working with everyday creators—our kitchen co-wingmen and co-wingwomen—to share real recipes, easy hacks, and true moments that help people cook with more joy and confidence.”

    With Knorr, everyone can discover the cook within and serve up delicious memories every day. So, whether it’s a quiet family dinner, a lively hangout with friends, or a big celebration, bring out the cook within you with Knorr as your wingman, one meal at a time.

  • Brand preaches ‘eat for good’

    Brand preaches ‘eat for good’

    Seasoning brand, Knorr, has stressed the importance of eating for good, to live right.

    Brand Manager, Arinze Madumere, speaking at an event to mark ‘World Eat for Good Day’, unveiled a movement to inspire people to change the world through what’s on their dining table.

    Madumere noted the significance of Eat for Good movement, saying: ‘‘At Knorr, we believe what’s on your plate has an impact, not just on your health, but the environment..

    “We have strategically chosen ‘Eativists’ to inspire people to eat a variety of foods, more vegetables, more plants, and less meat. With these small, significant changes, we can optimise our health and improve environmental sustainability.”

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    During the event at Unilever Lagos, Knorr unveiled 14 ‘Eativists’ – people who believe in incorporating veggies into their meals and consciously opt for options that benefit themselves and the planet, inspiring others to do same.

    Highlight of the occasion was launch of a film featuring Tobi Bakre, Taymesan, Anu Bakre, Mory Coco, Kaylah Oniwo, Linda Ejiofor – Suleiman, Nancy Umeh, Chef Derin, Chef Cupid, Chef Roux, Diary of a Kitchen Lover, Zeelicious Foods, Chef Fregz, and Dr. Robert as ‘Eativists’. 

     World Eat for Good Day, observed February 19, serves as awareness about importance of sustainable and healthy eating.