Chain Reactions Africa, one of Africa’s leading public relations and integrated communications consultancies, continued its awards-winning streak in 2024 by clinching three more prestigious awards in the recently hosted Lagos PR Industry Gala & Awards (LaPRIGA) 2024, which held in Lagos, recently.
Chain Reactions Africa emerged as winner of the ‘Public Sector PR Campaign of the Year’ for the firm’s Windfall Tax Policy Campaign for the Federal Inland Revenue Service (FIRS), which was aimed at sensitising the public about the Windfall Tax Policy as well securing the compliance of key stakeholders for the policy.
The highpoint of the day for the company was the crowning of its Managing Director and Chief Strategist, Mr. Israel Jaiye Opayemi, as the ‘Most Influential PR Professional’ for his exceptional professional persona, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry.
Commenting on the LaPRIGA Awards recognitions, Opayemi, expressed appreciation for the honours. “Once again, I say a big thank you to the awards organisers, the Lagos State Chapter of NIPR, for raising the bar in organising this award to celebrate hard work and honour the resilience of deserving winners”, he said.
Opayemi charged the winners and all practitioners to drive better storytelling of their organisations and clients. “Let’s be the best. We are Public Relations people, let’s tell the stories of our respective organisations and clients better than ever before.”
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He acknowledged the invaluable contributions of his team to Chain Reactions Africa’s unceasing accomplishments, describing them as the real shining stars of these honours. “These award recognitions are emphatically dedicated to all the creative rebels in the Chain Reactions Africa Tribe. You are truly the shining stars spurring these honours, and there wouldn’t be a Chain Reactions Africa without my team. Your unwavering commitment to client satisfaction and sacrifices are matchless; you are the reason we are not just winning, but also breaking more boundaries of excellence”, Opayemi said.
Speaking at the event, the Chairman, Nigeria Institute of Public Relations (NIPR Lagos Chapter), Comfort Obot Nwankwo, congratulated all the winners for their recognition as shining stars and urged them to be an inspiration to others while sustaining the momentum of success, character, and bravery.
Themed, ‘The Shining Stars’, the 9th edition of LaPRIGA Awards expectedly turned out to be a resplendent and colourful get-together of the who-is-who in the integrated marketing communications industry with stakeholders drawn from the corporate, private, and public sectors.
According to the Chairman of the Selection Committee, Lead Consultant/CEO, Leap Communications, and Publisher of Breezy News, Muyiwa Akintunde, the ceremony had 22 award categories, and 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission for this year’s edition. Others are ‘Special Honorary Awards’ and ‘Lifetime Achievements Award for select public relations industry veterans.