Tokyo Boeki enterprise, a trading company that specialises in the importation of finest staple and specialty food products from Japan, has launched a new product into the Nigerian market.
The product, known asSamurai Currywill soon be in major shops across the country. It can be eaten with rice, yam, porridge, noodles, spaghetti, bread, and other varieties of food.
Samurai Curry contains over 30 spices that are necessary for good health. They include black pepper (which stimulates appetites, digestion and circulation), cardamom (which relieves flatulence and induces sweating), cinnamon (which acts as a stimulant and detoxifier) an cumin (which also improves appetite digestion)
Others are fenugreek (which reduces fever, helps with acid indigestion and diarrhea), nutmeg (which has analgesic effects and acts as asleep aid) and turmeric which increases liver function, heals fatigue and acts as an anti-cancer agent. There is also a resent research finding that curcumin, used in curry, could help erase bad memories.
The bright-yellow compound found in the root of the Indian spice turmeric, the study found, prevent new fear memories being stored in the brain and also removes pre-existing fear memories.
The instant curry sauce has made it easier than ever for families at home to cook delicious curry by using samurai instant curry sauce. The curry manufacturer has created original curries rich in flavor by blending together over 30 spices, carefully selected from about 80 spices around the world.
The Chief Executive Officer, Tokyo Boeki enterprises, makers of Samurai Curry, Abel Akhigbe, said: “Curry is widely considered a precious and nutritious health food because of the above spices. These spices are used in a traditional system of Indian medicine called Ayurveda, of life sciences, which incorporates them into a daily routine to assure a long and healthy life.
“Plans to enlighten people are ongoing at different levels and locations. We want to be able to tell people that the Curry sauce is not restricted to some particular types of food; it can be eaten with any kind of food. We are not asking people to stop eaten the pounded yam and Egusi soup they are use to, we are saying , there is an alternative that is faster than making the pounded yam meal.
“Samurai Curryhas an 18-month expiry date duration; it sells for N800 per pack and a pack can be used to serve 10 people. Its preparation process is as simple as ABC when users adhere to the simple instructions on it leaflet.’’
Targeted at low income earners, the company’s management says the firm plans to produce affordable smaller packs. “We are working with NAFDAC to get necessary requirement, and also to bring in smaller package subsequently”.
Akhigbe added: “We are not afraid of those who might want to counterfeit this product as the mechanics put in place to produce the product can only be found in Japan. However, I believe NAFDAC will come to our aid if such cases arise and would device other kind of packaging such that will be easy for people to differentiate between the genuine product and the fake.
To remain in the market, Akhigbe said Samurai Curry Sauce doesn’t have a competor for now and that the product intends to stay in the market for a long time.
Skeptical that competitions might come in the long run, he said the product would last long.
His words: “I do not think anyone can beat the quality of this product because the Japanese do not produce with low quality materials and they do not intent to reduce the quality or quantity of this product when it eventually finds it foothold. At the last Lagos International Trade Fair, we had the opportunity to sell Samurai Curry in large quantities; the positive response we got is prompting us to see that this product goes round.”
Recalling his experience before he left the country 27 years ago, Abel Asire Nakipe said then his mother used to go to the market to buy all the ingredients to prepare soup. He saw the stress to prepare a meal for the family and the time spent in waiting for the food to be ready – these prompted him to find out how time could be managed and maximised in cooking through using the Samurai Curry Sauce.
