Content creators, Korty EO, Layi Wasabi, and Taaooma have been featured by Rolling Stone, the US magazine.
The magazine, in its Creators Special 2024, celebrated the content creators for “keeping their Nigerian communities and culture front of mind and finding success”.
It wrote: “Local brands are often eager to give social media stars ad deals. Some of these creators say they want to expand their audiences and profitability and are looking elsewhere to do it.”
Korty, whose real name is Eniola Olanrewaju, disclosed that her latest hobby is “making money” in the interview.
She added that she wanted to expand her platform’s reach to create more opportunities for Nigerian creatives to tell their stories.
“I can do that across the globe and it will connect with every single person. We are very industrious and ambitious people, but there is also a lot of poverty here. That is the importance of collaborations with other people on other continents. It just brings more eyes to the beauty happening here,” she said.
On her part, Maryam Apaokagi, popularly known as Taaooma, said she wanted to make movies and “definitely” a Western audience.
The skit maker also added that she believes in staying true to herself and tailoring her content to her community.
“When you stretch your hands out to other places, your community is going to support you. So, that is what I have tried to do,” she said.
The US-based magazine described Isaac Olayiwola, known as Layi, as “one of the most recognisable faces on the young Nigerian internet”.
It said Layi’s content plays into Pan-African folktales, which “reflects hope and resourcefulness in harsh conditions”.
“What sells Layi is him reflecting what Nigerian life actually is,” the magazine wrote.
