One of Nigeria’s stout brands, Legend Extra Stout, has unveiled its new 45cl bottle. The new product size was unveiled at a special celebration ceremony at Radisson Blu, Ikeja, Lagos recently.
Tagged: “Power Of 45”the event had hundreds of guests and consumers in attendance, as hordes of Nigerians got the chance to have a first look at the new product offering from the beer company.
Speaking after the event, the Portfolio Manager, National Premium Lager, NB Plc, Sarah Agha expressed delight at the consumers’ positive reaction to the new product offering.
According to her, the rich history of Legend Extra Stout is one that is replete with innovation because the brand continuously focuses on optimum consumer satisfaction.
“This unique stout brand has undergone evolutions in times past. Since it was first launched in 1992, the brand has proven its prominence in the beer industry and has undergone various changes in its bottle shape and labeling. Now, we are introducing an all-new size, a 45cl sleek master which encapsulates our new brand narrative. Our message to our consumers is – go out and pick your size! It doesn’t matter if you are a 33cl, 60cl or 45cl guy, as long as you are true to yourself, you are a Legend.”
The launch event was full of exciting moments as consumers were treated to breathtaking performances by some of Nigeria’s A-list performers including Timaya and Chike.
The event which held on the 25th of August at Abesan mini stadium, Abesan Estate, Ipaja saw consumers treated to non-stop musical performances, hilarious stand-up comedy, funny and poetic eulogies, entertaining games, role play as well as enlightening brand education and prize award.
Fans and lovers of music were treated to great performances from the street kings Mr Real and Slimcase as they left the crowd asking for more. The duo thrilled fun-loving partygoers by delivering electrifying performances that lit up the night via separate performances. Their energetic stage performances were deafening, the audience began an unending sing-along from Mr Real’s LEGBEGBE to Slimcase’s OTUMBA LAMBA, it was an experience worth witnessing. The audience not wanting to be outdone by the music stars took up to the stage to display some energetic dance moves.
Over the years, Legend Real Deal Experience has been known for its legendary ‘taste, tell and win’ competition, and this edition did not prove any different. The competition is a blind taste test and participants were made to tell the difference between the taste of Legend Extra Stout and other stout brands. Winners went home with exciting prizes like flat screen TVs, generators and refrigerators, among other household items, It was an ecstatic feeling to the amusement of some members of the audience who were thrilled by how consumers blind spotted the unique taste of Legend from others.
