The Nation Newspaper

Tag: Life Beer

  • Goldberg, Life Beer fetes consumers with ‘The Big Weekend Experience’

    Goldberg, Life Beer fetes consumers with ‘The Big Weekend Experience’

    • By  Afolabi Idowu

    Nigerian Breweries is set to further excite its consumers as the Breweries giant unveils an entertaining platform this September and October with “The Big Weekend Experience” – an extraordinary fusion of beer and music.

    Breaking the news in Lagos recently,  National Trade Marketing Manager at Nigerian Breweries Plc, Mfon Bassey, said the new platforms would guarantee an exhilarating spectacle from September 17th to October 22nd, pointing out that beer and music lovers from across Nigeria are cordially invited to celebrate life, good music, great company, and the finest brews.

    “Goldberg and Life Beer will lead the charge, ensuring this event is an experience like no other. But that’s not all; the entire portfolio of top-notch brands like 33 Export, Star, Desperados, Heineken, Zagg, Legend, the newest brand in the teeming portfolio, Goldberg Black and many more, will also be making appearances at the activations, offering a wide array of options to satisfy every consumer,”

    According to him, under the vibrant Nigerian night sky, some of the nation’s most electrifying music artists, including Skales, Orezi, and May D, will take the stage.

    He added that the platform promises an energy level that will set hearts racing and rhythms that will be impossible to resist.

    The National Trade Marketing Manager at Nigerian Breweries Plc, highlighted the company’s unwavering commitment to quality brands and creating thrilling consumer experiences.

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    He further stated that, “Nigerian Breweries has been synonymous with quality brands and experiences for decades. We’ve pioneered events like Star Trek, Gulder Ultimate Search, Maltina Dance All, and many others that show our dedication to setting the standard. This time, we’re bringing our finest brews to ‘The Big Weekend Experience,’ ensuring that no one is left out.”

    Skales, one of the performing artists at the event, shared his personal connection during the press conference. He fondly recalled growing up with his grandmother and mother running a warehouse housing brands from the Nigerian Breweries portfolio. He expressed his joy at being part of the artist lineup for “The Big Weekend Experience.”

    Also speaking at the event, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc. Ita Bassey, added that “The Big Weekend Experience is packed with non-stop entertainment, games, and surprises. It’s more than a party; it’s about creating memorable experiences for our customers. The Big Weekend is our way of thanking our loyal customers for their unwavering support over the years.”

  • Life Beer fetes consumers at ‘Bridge of Progress’ party

    Life Continental Beer treated its consumers in Owerri to an exciting night of dance and music as it brought its year-end “Bridge of Progress” party to the capital city of Imo. After a hugely successful party in Ekwulobia, Anambra, expectations were high and Life certainly delivered on those expectations, providing a night that will live long in the memories of all attendees.

    Headlining the party was the highlife king himself, Flavour who satisfied the fans in attendance with his sultry voice and impressive live performance. Also gracing the stage were Tipsy Kelvano, HiLife Fest King 2017, Chibest David, and other local upcoming acts. The previous Bridge of Progress party had featured indigenous rapper, Phyno, who shut down Anambra with an awe-inspiring performance before Life Beer took the party to Owerri just 48 hours later.

    Speaking on the year-end festivities, Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, had this to say: “We had a tremendous year at Life Beer, and we have these loyal consumers to thank for it. It was important for us to come back home and celebrate with our people as we set out to close the year. We are proud of the connection we have made with the people in the south-east and we have big plans for these consumers in the coming year. This is our little way of saying thank you.’’ With the Bridge of Progress parties now done and dusted, all roads lead to Enugu where Flavour will be having his concert in front of home fans.

     

  • ‘Bridge Of Progress’ By Life Beer Gets Underway

    Life Beer is ending the year on a high. After a year which has seen the beer brand further deepen its connection with its southeastern consumers with initiatives such as Hi-life fest and Life Progress Booster, Life will now be wrapping up 2018 with two parties and a concert.

    The “Bridge of Progress” parties are set to hold in Anambra and Owerri on the 26th and 28th of December respectively. While the Flavour of Africa Concert, which will be sponsored by Life Beer, is set to hold on the 30th.

    Here are 5 reasons not to miss these year-end festivities:

    • Phyno For The Culture

    Indigenous rapper Phyno is fresh off his latest single with pop sensation – Teni, and with the massive airplay, the new track has been getting, one can expect Phyno to be in high spirits when he hits the stage on Boxing Day.

    He will be headlining the Anambra edition of the party and he’ll be bringing his considerable talents and electrifying personality to the fore.

    If his last performance at the Hi-life fest is anything to go by, you can expect Mr. Alobam, to deliver a scintillating performance once again.

    • What’s Life Without a Little Bit Of Flavour

    Alongside Phyno, Flavour is another ambassador of the Life brand, and he will be taking over the reins to headline the Owerri edition of the Bridge of Progress Party. A few days later he will also be hosting his own concert in Enugu, making it a dream week for fans of the highlife maestro, who will be getting a chance to see him perform back to back.

    Flavour is the master of using a live band to beautiful effect, bringing his classic renditions to life with impressive live instrumentation. Seeing an artist perform so well with a live band is a rarity in Nigerian music, hence if you care for real, undiluted musical performance, you certainly don’t want to miss this party.

    • Life Beer

    At the heart of these three entertaining events is the Life continental beer, the beer brand which is unapologetic in its love and commitment to the Igbo culture and tradition. You can expect to enjoy loads of Life Beer when these parties get started. After all, what’s a party without Life?

    • A Special Way To End The Year

    You’ve had a long year, you’ve worked hard, and now is the time to unwind a little, the time to live a little, the time to enjoy life.

    Life beer is providing its consumers with a festive experience to reward them for their loyalty, hard work, and dedication throughout the year. All of these, while celebrating the progress of the people.

    If any of these describe you, then you know where to be on Boxing Day and the days that follow.

    • One For The Culture

    It is not unusual to see Nigerians of south-eastern ethnicity head home to their states of origin to celebrate the festivities. This long tradition will continue this year and this is part of the reasoning behind the the timing and location of these parties.

    People from Enugu, Owerri, and Anambra can get a chance to not only travel home but also celebrate the end of the year with Life beer.

    And while the likes of Phyno and Flavour will be performing, you can also expect the very best of highlife music. The likes of Chibest David, a previous winner of the Hi-life fest will most likely make an appearance, as well as other local talents such as the Obiligbo brothers who are fan favorites of people in the East.

    Life Continental Beer has proven time and time again its understanding of the Igbo people and how to deliver on the things that are important to this demography, so you can expect all boxes to be checked when the “Bridge of Progress” parties kick-off on the 26th of December.

  • Life Beer gives N3 million to 12 entrepreneurs

    Life Continental Lager Beer, a brand of beverage from the stables of Nigerian Breweries PLC, has increased the number of promoters of small and medium-scale enterprises (SMEs) in the Southeast, who benefited from the “Life Continental Beer Progress Booster Radio Project” to 36.

    The brand offered N3 million to the third set of 12 winners whose proposals were outstanding.

    Addressing the budding entrepreneurs at the Cheque presentation at Ama Brewery of NB Plc, Enugu, Mr. Olalekan Okubanjo, the Packaging Manager, urged the winners to stay focused and to invest wisely in their ventures.

    He assured them that the brand will not abandon them in their endeavour to move their enterprises to the next level. His words: “The panel of experts that assessed and judged your business proposals will monitor your progress. They will be there to mentor and provide valuable advice, when necessary.”

    Okubanjo said there was still an opportunity for the winners to get  additional N250,000 if their business could progress.

    The winners include Joy Ogbanigo (Healthy Vegetable Drink Production; Innocent Onyeukwu (Opening of a Butcher’s Shop); Felicia Emeh (Food Canteen Expansion); Augustine Okoli (Household & Furniture Welding); Tuvia Kings Enterprises (Creative Fashion Designing and Prints) and Chijindu James (Automatic Wireless Change Over).

    Others are: Eusebius Owusi (Cold Room Business Expansion); Nwaenyi White Nelson (Computer Training Centre Establishment); Stella Okechukwu (Hair Dressing Salon Establishment); Ebube Jediho (Cassava Planting and Production); Ezo Ukwuora Benjamin (Transparent Bar Soap Production); and Anyachukwu Donatus (Food Condiments Processing).

  • Life Beer gives more grant to entrepreneurs

    Life Continental Beer, a brand under the stable of Nigeria Breweries, has given additional N3million cash grant to 12 young entrepreneurs in the Southeast to boost their business ideas.

    The body had earlier given N3million in its on-going “Life Continental Beer Progress Booster Radio Project’’ about a month ago.

    This brings to 24 the number so far assisted with a cummulative sum of N12million.

    The Head of Brewery, Ama, Mr Abiodun Ajayi, said the brand had earmarked N14.5 million grant to boost 50 young entrepreneurs, who reside and hail from Abia, Anambra, Ebonyi, Enugu and Imo states.

    Handing over the cheque of N250,000 to each of the 12 winners in Nigeria Breweries, Ama, Enugu; Ajayi urged the winners to ensure that their investment is yielding enough returns to make become employers of labour.

    “As you receive these cash grants today, we expect you to succeed in the business line you have chosen. Make judicious investment of the money given you and ensure that your investment is yielding returns and your business capable of making you an employer of labour as you trudge on in your business journey.

    “If you succeed in taking your business idea to the next desirable level, you stand a chance of going further to win more money (additional N250,000 to be won each by eight winners). The panel of experts that assessed and judged your business proposals will be monitoring your progress and they will be there to mentor and provide valuable advice when necessary,’’ Ajayi said.

    He however emphasised that budding entrepreneur, whose business proposals would be considered, must have a workable business idea, be from the Southeast extract, reside in the zone and must have attained 18 years.