The Nation Newspaper

Tag: Life Lager Beer

  • Life Lager Beer programmes, activities resonate with consumers

    The relationship between Life Continental Lager Beer and its consumers especially from the south-eastern part of Nigeria has become more interesting and successful as the larger beer well designed innovative programmes and activities resonate with the consumers. The beer brand from the stable of Nigerian Breweries Plc, has its major consumers in Abia, Anambra, Enugu, Ebonyi and Imo stretching to Delta and Rivers States.

    A few of Life Beer innovative programmes perfectly designed to tickle consumers across these seven states include the HiLife Fest and Life Progress Booster initiatives. For four consecutive years, the brand has consistently executed these unique programmes in a bid to improve bonding with consumers, improve their economic base and boost business and economic well-being of the areas in general and ultimately the individual consumers and beneficiaries’ businesses.

    Life Continental Beer HiLife Fest is about the promotion of highlife music, a genre specially loved and enjoyed in the South-east and environs. This aligns with the brand’s desire to promote the cultural heritage of the Igbo people across the South-east and beyond.  The initiative designed to promote highlife music and cultural dances has been on since 2016 and the brand is committed to achieving a lot more. “Hi-Life Fest is our way of paying homage to the cultural heritage of the Igbo people through highlife music,” said Brand Portfolio Manager, Mainstream Larger and Stout Brands, Emmanuel Agu.

    Closely aligned, is the Life Continental Beer’s “Progress Booster” initiative. This programme, according to available records, has stood the test of time, recording outstanding success for four years. It is designed to support the people of the South-east, who have great and innovative business ideas to encourage the entrepreneurial spirit of the Igbo people. The difference between the Life Continental initiatives and other brand promotions activities is the fact that while majority of the promotions are sales inducements gimmicks, the Life Progress Booster’s primary concern is to cater for the consumers and ensure they succeed in their businesses. It is not tied to purchases or sales as condition for participation.

    In line with the brand’s growing tradition of availing its consumers’ economic empowerment, “Progress Booster” season four was unveiled recently in Enugu

    Speaking at the unveiling, Agu explained that like its previous editions, a consumer and interested participant needs to have a simple, viable,  not necessarily outlandish business idea that he desires to take to the next level of success. “Progress Booster is a programme with the sole aim of supporting the people of the South-east, who have innovative business ideas to encourage the entrepreneurial spirit of the people. We are excited by the success of the previous three editions. We are also ready to support another set of entrepreneurs, who will qualify through the business pitch this year, and we look forward to empowering other innovative business men and women,” Agu said.

    While noting that “Life Progress Booster” is a platform for budding businessmen and women to present their proposals and transform their ideas to reality, Agu said that Progress Booster was initiated to raise more entrepreneurs and self-dependent individuals in South-east Nigeria. A total of 25 entrepreneurs received cheques of N300, 000 each to grow their respective businesses during the Life Progress Booster event held in Enugu on Sunday evening. The beneficiaries drawn from the applicants interviewed and selected from Ebonyi and Enugu States included 11 women and 14 men. They were presented with the cheques by representatives of Nigerian Breweries Plc on Sunday, August 26, 2018 at the BLD Arena, Enugu, Enugu State.

    Some of the winners, including Okafor Victor, expressed their gratitude to the Nigerian Breweries for the initiative. “I am so happy for this gesture. It is least expected especially from a beer company. I don’t believe companies give money without telling you to participate in a buy and win promotion. This is a total surprise. No collateral, no interest, and no refund… I am so happy. Thank you,” Victor enthused.

  • Life Lager Beer Supports 25 Entrepreneurs with N300,000 Each

    Nigerian Breweries though its Life Progress Booster initiative has supported a total of 25 entrepreneurs with N300, 000 each in Enugu state to revive their businesses.

    The empowerment initiative one under its Life Lager Beer brand was held in Enugu on Sunday.as part of the brand’s commitment to support small and medium scale entrepreneurs in South-East Nigeria.

    The beneficiaries, 11 women and 14 men were drawn from applicants interviewed and selected from Ebonyi and Enugu States respectively after they were able to convince the panel of judges on how they intend to expand their businesses with the aforementioned sum.

    Mr. Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, Nigerian Breweries Plc in his address at the event stated that Life Continental Beer is committed to the progress of the consumers of the brand in the South Eastern part of Nigeria where it holds sway as market leader.

    “This initiative was established with the aim of encouraging the entrepreneurial spirit of the Igbo people in South Eastern Nigeria. Enugu and Ebonyi are producing the first 25 beneficiaries and the first set of entrepreneurs we are supporting this year. The Life Progress Booster is open to both male and female small and medium scale business“owners” He said.

    Beneficiaries at the event expressed gratitude and joy. Okoro Damien Chukwu who thanked Nigerian Breweries profusely for the initiative. “I am so happy for this gesture and honestly wasn’t expecting such support from a beer company. I wouldn’t have believed a company could out money without telling you to participate in a “buy and win” promotion. This is a pleasant surprise. No collateral, no interest, and no refund… I am so happy. Thank you.”

    In her own remarks another beneficiary, Okwari Anne E, said

    “I am so happy today.” A friend whose uncle participated in the 2017 edition encouraged me to apply for the grant. I applied, got invited and defended my business idea. And here I am today with a cheque of N300, 000 and with no strings attached. Thank you Life Beer.”

    Residents of Anambra should expect the train to bert at the commercial State on Sunday, 9th of September 2018 as Life Progress Booster continues to empower small scale businesses in the community.

    To be part of the initiative, interested participants only need to drop their business proposals at designated outlets or visit life-nigeria.com to send in their entries. Shortlisted candidates will then proceed to pitch their existing businesses to a team of business experts and judges including Chief Technologist, Enugu State University, Dr. Ferdinand Ozoani, a member of Customary Court Enugu, Mr. Michael Ndubuisi, and CEO, Four Seasons Bar and Restaurants, Onitsha, Mr. Martins Ezigbo. Successful candidates across the catchment zones get to receive grants to support their businesses. –

    Life Progress Booster, which has supported over 600 beneficiaries is now in its fourth Season and since 2014, the brand has consistently executed these programmes in a bid to bond with its consumers, improve the people’s economic fortunes, boost local businesses and the general economic well-being of the communities in South East Nigeria.

  • Phyno is NB’s Life Lager Beer brand ambassador

    Nigerian Breweries (NB), a Heineken company and Nigeria’s largest brewer, has announced the signing of award- winning Nigerian rapper and entertainer, Phyno, as its new Brand Ambassador for the leading Southeast premium beer brand, Life Continental Lager Beer.

    Speaking at the unveiling ceremony at the weekend, its Marketing Director, Mr Maria Franco Maggi, said: “Working with a great act like Flavour and this new collaboration with Phyno- one of Nigeria’s most successful artistes and a proud son of the Igbo community, is further proof of Life Continental Lager beer’s mission of effectively promoting Igbo highlife music, beliefs, traditions and progressive cultural values.”

    The deal, which was signed at the Nigerian Breweries Plc. corporate head office in Lagos, will see the new ambassador featuring in Life Continental Beer advertising and marketing campaigns and will also make special appearances at events.

    During the unveiling ceremony, Phyno said: “I am very happy to be part of this great development as Life Continental beer has always been a brand that shows great support for the Igbo culture and values and it is something that I respect this beer brand for. They are the reason I am here today and I am proud to now be their ambassador.”

     

     

  • First scientists fair in Southeast coming

    There are plans to bring together for the first time inventors and innovators to showcase their products in the Southeast. A non-governmental organisation based in Enugu, the South Saharan Social Development Organisation is behind that plan.

    The NGO said that over 25 original inventions and innovations from people either from the Southeast or resident there, shortlisted from over 100 applications and entries would showcase their indigenous technological inventions.

    The Programme Manager of the Organisation, Mr Onyinye Nwachukwu said in a statement in Enugu that the fair would promote scientific and technological innovations and inventions in the region.

    According to Nwachukwu, the event is part of the organisation’s response to recession and to promote enterprise and entrepreneurship especially among youths.

    “The programme also aims to halt the disregard for innovation in the country which has been the trend since independence despite the abundance of scientists and technologists.

    “Thus, it will encourage innovation and further boost entrepreneurship in Nigeria in general,’’ he said.

    Nwachukwu said that the programme, which is tagged: “Showcasing the Can-Do Igbo Spirit: Innovations and Inventions from the Southeast’’, is under the organisation’s Ola Ndi Igbo (Jewels of the East) programme.

    He noted that the programme would attract over 1,000 visitors from within and outside of Nigeria including people from the private sector, investors, government officials, the diplomatic community and the general public.

    “This event is having the support of Life Lager Beer, the Ford Foundation, MTN, Ellington Company, Fidelity Bank, Radio Nigeria, NOTAP and many others.

    “It will take place on Dec. 18 from 10a.m. to 4p.m. at the Oakland Centre, Enugu and is open to the public free of charge,’’ he said.

    In addition to N1 million grand prize and other consolation prizes, the shortlisted inventors would receive training on patenting, financial management, how to run a business, marketing and branding of the technological innovative product.