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Tag: M.A.D SOLUTIONS

  • M.A.D Solutions, SongTools partner to boost digital marketing for African artists

    M.A.D Solutions, SongTools partner to boost digital marketing for African artists

    African music distributor, M.A.D Solutions, has announced a strategic partnership with SongTools, a U.S.-based music technology company, to expand access to digital marketing solutions for artistes and labels across the continent.

    The collaboration will see SongTools’ suite of digital promotion tools— including one-click playlisting, automated ad placements, smart links, and real-time analytics — integrated directly into the M.A.D Solutions platform. This will allow artistes, managers, and record labels in Africa to run end-to-end marketing campaigns from a single dashboard.

    “This partnership represents a major milestone in our global mission to democratise access to impactful marketing tools,” said Danny Garcia, CEO of SongTools. “M.A.D Solutions is a force in the African music industry, known for elevating some of the continent’s most exciting artists. We’re honored to align with them in giving creators the tools to grow smarter, faster, and more efficiently.”

    M.A.D Solutions, one of Africa’s leading distribution companies, has worked with top artistes, including Simi, P-Square, Mercy Chinwo, 2nite Flavour, Liya, American rapper Dej Loaf, and global star, Akon.

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    The new integration is expected to simplify digital marketing processes for music professionals, particularly in a fast-evolving African market where online promotion is becoming increasingly central to music distribution.

    “At M.A.D Solutions, our mission is to power the future of music,” said Bugwu Aneto-Okeke, CEO of M.A.D Solutions. “Through our label and services division, Engage, we’re proud to introduce Engage Pro — a cutting-edge digital marketing and playlisting solution developed in collaboration with SongTools. This platform is built to equip our artists and label partners with smarter tools to amplify their reach and grow their global impact.”

  • M.A.D SOLUTIONS partners YouTube for creators

    M.A.D SOLUTIONS partners YouTube for creators

    Building on its recent groundbreaking partnership with TikTok, Africa’s digital distribution and content management company, M.A.D Solutions, has announced another transformative initiative—“M.A.D Solutions for Creators”—in partnership with global content giant YouTube. This strategic move puts M.A.D Solutions in position as a YouTube Creator Services Provider (CSP), setting new benchmarks for supporting creators in various aspects of their YouTube journey such as Content Production, Optimization, Monetization, and audience engagement.

    M.A.D Solutions is a pioneering force in Africa’s digital entertainment landscape, offering cutting-edge distribution, content management, and revenue optimization solutions for artists and creators.

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    This partnership evolved from M.A.D Solutions’ established Sound Recording and Audio Visual (SRAV) Partnership with YouTube, which previously focused on asset management, Monetization and Rights management for Official Artist Channels  via M.A.D Solutions Content Owner.

    The new engagement expands this ecosystem with an Affiliate Content Owner For Creators “M.A.D Solutions Creators” integrating niche creators such as podcasters, lifestyle influencers, reality TV producers, and experts in travel, fashion, beauty, and more. By bridging the gap between artists and creators, M.A.D Solutions aims to redefine opportunities for all categories to thrive within an interconnected revenue and royalties framework.

    A standout aspect of this initiative is that it allows for provision of funding opportunities to help viable creators cover production costs and other financial contingencies, enabling them to concentrate on their craft while accessing essential resources for sustainable growth and professional excellence.

    In a statement issued by Bugwu Aneto-Okeke founder M.A.D  Solutions, he highlighted saying “Our vision has always been to bridge technology and creativity to unlock opportunities for creators in Africa and beyond. With ‘M.A.D Solutions for Creators,’ we are not only reshaping the digital landscape but also ensuring that creators, regardless of their niche, have access to funding, strategies, and the global platforms needed to amplify their voices.”