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Tag: Maltina Dance All

  • 10 families make MDA 8 Academy

    10 families make MDA 8 Academy

    A total of 10, out of the 13 families selected from different regions to take part in the grand auditions, have been admitted into the Maltina Dance All (MDA) Academy, after an intense battle laden with excitement and suspense.

    According to the organisers of the show, the 10 families stand the chance of going home with a whopping N10million grand prize as well as the highly coveted title of Nigeria’s number one dancing family. The first and second runners-up will take home N3million and N1million respectively.

    The grand auditions for the Maltina Dance All Season 8 tagged Rhythm of Happiness kicked-off with a bang, as the Williams family (Port-Harcourt) hit the dance floor with an impressive performance, which set the tone for the evening to the delight of the audience.

    Next on the stage was the Odigie family (Abuja), followed by the families of Oladapo (Lagos), Maisamari, (Abuja), Utere, (Port-Harcourt), Unaka (Abuja), Awokoya(Lagos), Uzodinma (Port-Harcourt), Abunwa (Lagos), Dide (Port-Harcourt), Nwaeze (Lagos), Ezekiel (Abuja)  Leonard (Abuja), respectively.

  • 13 families arrive Lagos for Maltina Dance All

    13 families arrive Lagos for Maltina Dance All

    As the popular epic dance battle, Maltina Dance All (MDA) reality show enters its crucial stage, excitement is near for television viewers and lovers of dance genre, as group dancers from 13 families have arrived Lagos.

    The selection followed a rigorous screening exercise on 28 families that qualified from the regional auditions.

    In its eighth edition, the top 13 families stormed Lagos for an exalted slot in the final round of screening to enter the dance academy in September and to learn the new Rhythm of Happiness Dance (RODH) style.

    The families( Unaka, Odigie, Ezekiel, Maisamari, Williams, Utere, Dide, Uzodinma, Leornard, Nwaeze, Oladapo, Abunwa and Awokoya) according to Nigerian Breweries Plc.,  the organisers of the contest,   have scaled through the necessary physical and medical screening and have been deemed fit to compete.

    In a couple of weeks, the contestants will be further proned to 10, who will eventually move to the Academy on September 7, for the final unslaught.

    The competition promises the sum of N10million for the overall winner, while the first and second runners-up will take home N3million and N1million respectively.

    The MDA auditions were held in Abuja, Lagos and Port Harcourt, where the family representatives performed as individual contestants, before being followed home by the Maltina team to perform alongside other members of their families.

    Preparation for the show kicked off with an electrifying performance by the Maltina all-stars made up of past participants of the show.

    Popular comedians, Gbenga Adeyinka and Laffup, as well as host of the show, Osas Ighodaro, introduced the RODH to the audience who were held spellbound by the creativity of the new season.

    The show is expected to start showing on television, on September 7.

     

  • Students dazzle at Maltina Dance All

    Students dazzle at Maltina Dance All

    The ongoing Maltina Dance All (MDA), a family reality show, is not only a contest for families, students are playing a major role in the show. WALE AJETUNMOBI, who has been monitoring the show, reports that the grand finale is a battle of four tertiary institutions.

    Students are playing a key role in the ongoing Maltina Dance All (MDA), a family reality show held yearly to restore family values. The current edition tagged The Evolution has four undergraduates among the finalists. They will showcase their talent at the grand finale holding in Lagos on Saturday.

    The show started with 10 families — Ebutes, Ebenezers, Dosas, Briggs, Ibrahims, Clements, Asiyefias, Ekados, Enweribes and Ikumoineins. The Clement, Dosa and Asiyefia families were evicted after the first and second eviction showdowns tinged with emotion.

    After the two failed attempts to make it to the MDA academy, Chukwuebuka Enweribe, a 200-Level Business Administration student of the Delta State University (DELSU), won a ticket for his family to participate in the show.

    Chukwuebuka said: “Hip-Hop is my comfort zone.” His family won the judges’ confidence after spectacular performances, which ensured they remained in the academy. He said he would focus on arts and craft later in future.

    Anotherstudent,Titus Ikumoineine, 400-Level Mathematics, Niger Delta University (NDU) on Wilberforce Island, Bayelsa State, took his family members to participate in the regional audition held in Port Harcourt, after three failed attempts to make it to the academy. Titus has not disappointed the judges and the audience with his excellent dance steps.

    On his secret, Titus said: “I will survive because I will always watch and learn fast.” He described the academy as a school. “In here, one is cut off from the outside world to concentrate on key family values that matters. We are taught the importance of co-operation and solving problems within the family unit. Apart from dancing, what we have learnt will take us far as we face the challenges of life beyond the academy,” he added.

    Patience Ebute, a 100-Level Accountancy student of the University of Jos (UNIJOS), joined the academy from Abuja region. Patience whose area of strength is the contemporary dance style, said: “I thought dancing is just what you do when you shake your body or make certain movements, but I have come to understand that it is far beyond that. In the MDA academy, we are taught the art of choreography, pantomime and other complex dances. I understood dancing has its intellectual side.”

    Patience and her family will battle other contestants in the live grand finale of the show to hold in Eko Hotel and Suites.

    Another student who is giving it his all to make the reality show lively is Nornubari Ebenezer, an OND 1 student of Rivers State Polytechnic (RIVPOLY) in Bori, Rivers State. Nornubari, who said his expectations in the academy was to make it to win the contest, said the exercise had given him the opportunity to learn new dance styles. He stressed that his presence in the academy was a wonderful opportunity for him and his family to learn the intellectual side of dancing and make new friends.

    The students told CAMPUSLIFE the MDA Academy was a classroom where only the intelligent and smart could make an impact.

    The show has been identified as a breeding ground for dancers. Ukalina Opuwari, whose family won the 2008 edition of the show, was enlisted at the Society for the Performing Arts in Nigeria (SPAN) and became the first female Nigerian to be certified in Latin/Ballroom by the IDSF/IDAT in Beirut, Lebanon.

    Mrs Ngozi Nkwoji, Senior Brand Manager, said Maltina brand undertook the project because “we are very passionate about the youths and family institution and we will do the little we can as a responsible corporate entity to ensure that the institution continue to remain relevant.”

    She stressed that Maltina was interested in equipping parents and their children who attended the academy to be relevant to the society. “Our motive is to equip them effectively to confront and proffer solutions to some of the everyday challenges we are facing in life and for them to use what they learn at the academy to help other families in the society,” she added.

    As Saturday draws closer, members of the audience are waiting with rapt attention to be entertained by the families that qualified for the grand finale. Students of DELSU, NDU, RIVPOLY and UNIJOS are participating. But who among them will go home with his family with the star price of N6million and a brand new car?

  • Flashmob launches Maltina Dance All 7

    MALTINA Dance All (MDA), family reality show created by the Maltina brand, set the tone for the seventh season of the franchise with a flash-mob presentation at the atrium of the Silverbird Galleria, Victoria Island, Lagos. Unsuspecting movie goers, shop owners and shoppers witnessed the sudden emergence of a group of colourfully dressed dancers who thrilled with dance moves depicting styles from the 1960’s to the present dance era. The flashmob was deftly executed to herald the commencement of the MDA season 7 tagged The Evolution.

    Commenting on the presentation and the brand, Corporate Media and Brand PR manager, Mr. Edem Vindah explained: “The dance performance we have just seen is a tip of the iceberg from this season of Maltina Dance All. The TV show, which made its debut in 2007, has remained Nigeria’s first and only family dance TV show featuring families from various regions across the country. The show is about the emotions, excitement, fun and the unbreakable bond that ten families will showcase when they challenge themselves by learning and performing various dance styles from the 70’s, 80’s, 90’s and to the present day in the academy.”

    “This is going to be evolution of dance from time past to the present. The winning family will go home with the grand prize of a whooping sum of N6 million and of course, a brand new car. The first and second runners up will also get N1 million and N500, 000 respectively. The show will bring to the fore, the Nigerian people’s essence and values of sharing happiness, unity, cooperation, vitality and creativity.” He continued.

    Also speaking, Mrs. Ngozi Nkwoji, Senior Brand Manager Maltina stated;

    “Building any brand is a very long journey. We are glad with where we are here today and very excited about season 7 of MDA. Seven years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer. The MDA Evolution is something not to be missed. We put a lot of work into it. Every year there is something bigger and better. What we are doing is to “share happiness” and to also create more emotional connection with consumers because families and dance are two winning components in the Nigerian environment. Nigerians love to dance. We also shared happiness this year at the Lagos Carnival. We have a couple of surprises for our consumers as the year goes by.”

    Prior to its commencement, regional auditions will kick off in Port Harcourt at the Atrium Event Center on 19 and 20 July, in Lagos – National Theatre on 25, 26 and 27 July and Abuja – Nicon Luxury Hotel on 2 and 3 August.

  • Who wins Maltina Dance All tonight?

    Who wins Maltina Dance All tonight?

    IT will be zero hour tonight at the popular Expo center, Eko Hotel and Suites, Lagos, as five families slog it out for a brand new car and N6 million top prize in the Maltina Dance All competition.

    The showdown in the family dance reality show will involve the Efiokwu, Green, Eghove, Boyle and Zibe families. The first and second runners up will take home N1million and N500, 000 respectively in the sixth edition of the Nigerian Breweries sponsored show, fashioned after its premium malt beverage.

    After about two months of rigorous and intensive competition process, the five families that made it to the finals proved better in a series of entertainment skills and dance communication that left out five others in a previous leg involving 10. The race started on September 2, 2012 with ten families in the picture; however, five families were unable to survive the various dance styles that were introduced in the MDA Academy: the “Wazobia” (contemporary Nigerian dances), Salsa, Pantomime,

    Out of the 10, that made it to the academy, the first set to be evicted were the Ozurumba and Nwogwugwu families; they failed to convince the judges after the Wazobia and Salsa performances. The Wazobia performance had placed the Ozurumba and Nwogwugwu families for eviction while the salsa performance placed the Okasia family as the only family up for possible eviction.

    The second phase of the show was the contemporary African and Gumboot dances. After the performance, the Amilo and Onyebuagu families were put up for possible eviction. They could however not survive at the heat and as such, were showed the door gumboot performance. At the eviction show down the four families came back to compete and the judges did what had never been done before in the history of Maltina Dance All; saving two: the Onyebuagu and Efiokwu families, and gave the audience an opportunity to vote between the Amilo and the Okasia families. The live audience voted the Okasia amily back into the academy, kicking the Amilo family out of the show.

    After the second eviction, the families were introduced to the last two dance styles which were to usher them to the grand finale – the Hip-hop and Pantomime dance styles. After the hip-hop performance, the Zibe and Okasia families were put up for eviction, making it the third time the Okasia family was up for eviction. After the Pantomime performance, the Onyebuagu and Boyle families were placed on possible eviction making it the first time the Boyle family will fall into this category.

    The Onyebuagu and Okasia families however failed to convince the judges and they were evicted from the academy setting the stage for the five remaining families to compete for the grand prize.

    Ifeoma, the representative of the Efiokwu family promised to give her best when she said “being in the grand finale is a dream come true for my family and I and by the special grace of God we are going to come out with our best dance ever.”

    According to Ngozi Nkwoji, Senior Brand Manager, Maltina, the company undertook the journey because the brand’s story has always been the story of sharing happiness within the Nigerian family and beyond, with emphasis on the values of friendship, trust, togetherness and faithfulness. “It is all about bringing the entire family together in an atmosphere of friendship and bonding with other families so that as units they can share common problems and ideas effectively throughout their time at the Academy and beyond. We are very passionate about the family institution and we will do the little we can as a responsible corporate entity to ensure that the institution continues to remain relevant because a healthy and sound family system will resonate on the Nation as a whole, the family unit is the bedrock of any society.”

    On why the brand chose dance as its consumer engagement platform, Nkwoji said dancing is a creative form of expression that transcends boundaries and it is also an art that almost everybody enjoys. She stated that this was the main reason the recently concluded auditions was done in such a way that all consumers of the brand benefited through winning prizes or making it into the Academy.