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Tag: marketing

  • Firm unveils marketing network

    Firm unveils marketing network

    A leading name in the herbal medicine sector, Ruzu Herbal Products and Services Ltd, has unveiled Go-Wellness Worldwide Ltd, an African marketing network, with the objective to promote all-inclusive well-being and financial prosperity for humanity through its products.

    Speaking at the event held in Ikeja, Lagos, Dr. Onyemaechi Uzu, chairman, Go-Wellness Worldwide Ltd, said the company started with one product, adding that it now has 47 products.

    “Today, our factory is equipped with state-of-the-art machines for processing our herbal products under hygienic specifications, with full certification by International Standard Organisation (ISO). Most of the products are approved by NAFDAC, even by the United States and Drug Administration (USFDA), which we have successfully renewed in the past four years.

    “With the emergence of Go-Wellness Worldwide Ltd today, we are determined to set a record by using this platform to save more lives, empower more people and make contributions to the development of our dear communities.

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    “We recognise that many people suffer from mental and other health issues including Diabetes, High Blood Pressure, Stroke, Prostate, Rheumatism and Arthritis, Malaria Fever, Typhoid, etc. This is why our research team is constantly reviewing our products with the aim of improving on them.”

    The grand unveiling was chaired by Hon, Barr, Okey-Joe Onuakalusi, Hon. Members, Federal House of Representative, Abuja, representing Oshodi/isolo Constituency, and it attracted eminent personalities from all walks of life, such as, HRH . Amb. Dr, Lawrence Eze, the Eze Ndigbo of Alimosho and HRH, Or. C.C Nwokedi, Eze Okpoko 1 of ljegun land, Lagos, Our Spiritual Father, ARC, Bishop, Prof, Leonard Kawas, Senior Special Advertiser to the President on Christian Pilgrimage, Prof MacDonald Idu, Professor of Pytomedicine, Department of Plant Blology and Biotechnology, University of Benin, and also the Board of Chairman, Ruzu Research Team and Ruzu Herbal Products and Services Limited, High Chief Solomon Ogbonna Aguene, the President, Ohaneze Ndigbo, Lagos State, Dr, Yakubu Dazhia, Managing Director, Ferry Aviation Development Services Ltd and the Chief Operating Officer Skypower Express Airways, Mr. Emeka Ejezie Rollas (MON), the President, Actors Guild of Nigeria, Barr, Stephen Omamuli, Chairman, Class Suites Ltd and Class Hospitality Ltd, Mr. Henry Agbebire, Director, Special Duties, Federal Airport Authority of Nigeria, Mr. Mayor Akinpelu, Publisher, Global Excellence, among others.

    Dr. Uzu thanked Ex President Olusegun Obasanjo and his lovely wife Her Excellency Mrs. Bola Obasanjo, Engr. and Mrs. Philip Varo, HRH. Dr. C.C Nwokedi, HRH. Amb. Dr. Lawrence Eze, ARCHBishop. Prof. Leonard Kawas, High Chief Solomon Ogbonna Aguene, Dr. Yakubu Dazhia, Mr. Emeka Ejezie Rollas, Barr Stephen Omamuli, Mr. Henry Agbebire, Lord Mayor, Mr. Alex Usifo, Steve Eboh, Chinyere Winifred,  Mr. Clement A.B Cowboy, among others, for their guidance and contribution towards achieving this herbal breakthrough.

    He also asserted that Prof. Macdonald Idu, a toxicologist, Mr. Oluseyi Ogunlana, his wife, Prof.Olubanke Ogunlana, and Dr. Benjamin Gabriel are always ready to put science into formation, adding that while he formulates, they analyse.

  • Expert bags experiential marketing award

    Expert bags experiential marketing award

    Experiential Marketing expert, Otis Ojeikhoa, has bagged the experiential personality of the decade award for his outstanding contributions to experiential marketing landscape.

    He got the  award at the Marketing Edge Excellence Awards held in September 2023. Otis clinched the same accolade last year.

    This is a testament to his excellence and unwavering commitment to his craft. His expertise was celebrated at various industry events, reaffirming his status as an exceptional professional.

    Also, in 2021, he  was recognised as the Outstanding Experiential Marketing Personality of the Decade by Marketing Edge, a title that still underscores his incredible achievements.

    At the recent Brandcom Awards, Ojeikhoa was celebrated as the Most Outstanding Experiential Marketing CEO of the Year by Brand Communicator, further underlining  his status as an industry trailblazer.

    He also  secured the Business Excellence Award at the Voice Achievers Award 2022 in Banjul, Gambia.The international accolades highlighted the global impact of his work and his dedication to making a positive difference in the world.

    The Voice Achievers Award, an international ceremony, recognises distinguished Africans and friends of Africa who have made significant contributions through their professional careers and services.

    Last year,he was  winner of the Guild of Photojournalists in Nigeria’s Outstanding Experiential Marketing Personality of the Year.

    As the founder and Chief Executive Officer of Brands Optimal, a pioneering experiential marketing agency with a strong presence in Nigeria and Ghana, he has consistently pushed the boundaries of what’s possible in the industry.

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    Founded in 2010, the firm  was built on the principle of doing ordinary things in extraordinary ways, as this  philosophy has been at the core of its success in creating memorable and impactful experiences for brands and consumers.

    Before embarking on his entrepreneurial journey,  Ojeikhoa honed his skills through more than 15 years of experience in marketing and sales, with nine of those years in senior management positions. Notable stints include his role as Country Sales Manager at Kodak and Managing Director at Brand Footprint.

    Throughout his illustrious career, he has masterminded and executed successful brand building campaigns for leading companies such as P&G, Airtel, Cadbury, La Casera, SABMiller, PernodRicard, Diageo, Coca-Cola, Reckitt, and Guinness. His hands-on approach, from strategy to execution, has garnered the admiration of the industry and clients.

    Industry experts and peers see   Ojeikhoa  as a symbol of excellence and innovation.

     His relentless pursuit of perfection and dedication to creating extraordinary brand experiences have left an indelible mark on the industry, and his future prospects shine  brighter as he continues to inspire and innovate.

  • Marketing edge raises award panel

    AN eight-man jury panel has been set for the 2019 Marketing Edge Brands and Advertising Excellence Awards.

    Members of the panel are Managing Director of Noah’s Ark Lanre Adisa (Jury President), Managing Director of Ideas House and President of Experiential Association of Nigeria (EXMAN) Kehinde Salami (member); Managing Director of Compact Communications Chief Chuddy Oduenyi; Managing Director of Neukleos Digital Mrs. Bukola Akingbade; Managing Director BrandEye Media Ltd. and Vice President of Media Independents Association of Nigeria (MIPAN) Mr. Femi Adelusi.

    Others are Chief Marketing Officer, Remita Net Mr. David Okeme; Marketing Director, Nigerian Breweries Emmanuel Oriakhi and Chairman TPT International Mr. Tokunbo Modupe.

    They were inaugurated yesterday at Adna Hotel, GRA, Ikeja, Lagos.

    Publisher/CEO of Marketing Edge John Ajayi said the panel members, who are seasoned and celebrated professionals in their fields, have been carefully selected to do justice to the entries.

    He added that they were chosen because of the need to further strengthen the brand equity of Marketing Edge awards and raise the bar of competitive spirit in the Nigerian integrated marketing communications.

    Adisa praised Marketing Edge for its resilience, doggedness and pace-setting efforts in the industry. He promised that the panel will do a thorough job.

  • Marketing firm unveils new products

    Growing Circle International Limited (G-Circle), a multi-level marketing company, has unveiled three natural herbal health products – G-Herbal, G-Reliever and G-Lemon – in its Lagos office.

    These products are the company’s modest contributions to the economy and an addition to its number of globally-accepted products.

    Company’s Managing Director Mr. Olalekan Ogundare said its vision is to improve the people’s well-being through manufacturing and sale of quality products.

    He said: “As a multi-level marketing company, we are delighted that history is being made today. In just about two years of our existence, we are officially unveiling three quality, NAFDAC-approved natural health products – G-Herbal, G-Reliever and G-Lemon. “These products were inspired by our research into lifestyle and health needs of contemporary Nigerian masses. Already, they are being exported to other West African countries. G-Herbal is formulated to treat pile, low libido, waist and back pains, infertility and arthritis; G-Reliever is a detoxification agent and helps to treat hypertension, body pain. It also improves heart beat rates.

    “G-Lemon is a blood purifier; it manages high blood pressure, manages diabetes and regulates sugar level.”

    Olalekan added that Growing Circle International Limited is committed to excellence and openness in its operations.

  • Ambode keen on marketing Lagos tourism values

    Ambode keen on marketing Lagos tourism values

    The administration of Governor Akinwunmi Ambode is very keen on marketing the tourism values of Lagos State to business and leisure travellers across the globe.

    This was disclosed by Mr Steve Ayorinde at a reception organised by the management of the Ministry of Tourism, Arts and Culture on Monday when he assumed office as the new Commissioner in the Ministry.

    The former Commissioner for Information and Strategy until the cabinet reshuffle effected on Thursday, January 11, 2018 said that ‘’the Ministry and the team under his watch will work with other State institutions and agencies to deliver a top notch economically beneficial tourism marketing strategy built on attractions and exposure of Lagos to the global tourism audience’’.

    He posited that the Lagos economy in 2018 will be largely driven by tourism activities laced with socio-economic values and implored the staff of the Ministry to be “ready for targets and constant reminders of the need to keep eyes on the ball to meet those targets.”

    The Special Adviser to the Governor on Arts and Culture, Mrs Aramide Giwanson, while welcoming Mr Ayorinde, expressed her joy in the new spirit to deliver the mandate of His Excellency, Mr Akinwunmi Ambode to make Lagos a preferred tourism destination in Africa.

    The Permanent Secretary in the Ministry, Mr Fola Adeyemi while presenting Mr Ayorinde to the management staff of the Ministry assured the staff of the Ministry that a renewed strength and vigour will be provided by the new leadership to move the creative industry and the tourism value-chain to higher steps on the ladder for productivity and enhanced economic value.

  • Chivita Active vegetable fruit juice, Hollandia Choco malt win marketing world awards

    An evening of glitz and glamour at the recently held 2017 edition of the Marketing World Awards saw two of the most innovative brands from the stable of Chi Limited recognised for delivering superior values to the market and exhibiting excellence in upholding effective marketing strategies. Whilst Chivita Active Vegetable Fruit Nectar came tops in the Best Use of Packaging category, Hollandia ChocoMalt Drink was recognised as the Emerging Brand of the Year in the Fast Moving Consumer Goods (FMCG) category.

    For Chivita Active Vegetable Fruit Nectar, while its offering of vegetable and fruit in one mix is the first of its kind in Nigeria, it is the brand’s ambient and aseptic packaging, which also its the first of its kind, that saw it pick up the award for the Best Use of Packaging.

    The offer of vegetable and fruit juice in a packaging that does not require refrigeration and is free from contamination, along with a cutting edge design, rich vegetable, fruit and juice visuals combined perfectly with an appealing colour pallet, is one that resonates with consumers who lead an active lifestyle and are primed to achieve more.

    While it was awarded the Emerging Brand of the Year for a FMCG, Hollandia ChocoMalt Drink is the first ready-to-drink chocolate, malt and milk drink in the Nigerian market. It is rich in vitamins and minerals, and takes away the hassles and inconvenience associated with preparing a choco-based drink the traditional way. As a product, it is fast reshaping consumption trends for a choco-based beverage because of its ready to drink convenience and offer of instant “sharp sharp” nutrition.

    According to Akin Naphtal, Chief Executive Officer of Instinctwave, this year’s edition of the Marketing World Awards showcased the latest industry innovations and initiatives, while recognising the exceptional work of marketing champions over the past 12 months. He reiterated that like the proverbial golden fish, innovative brands like Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink deserve the recognition.

    “Chivita Active Vegetable Fruit Nectar and Hollandia ChocoMalt Drink have not only pioneered new segments in the juice and choco-based beverage markets but have also within the last 12 months, achieved consumer preference status in their respective categories through innovative offerings and packaging,” he said.

    Chi Limited’s Managing Director, Mr. Deepanjan Roy, indicated that the recognition of two of the company’s most recent innovative brands at the Marketing World Awards was a reflection of the resourcefulness and value-driven processes that have ensured product quality, from conception to packaging.

    “The awards received by both of our brands at the Marketing World Awards show our continued desire to meet up with changing consumer needs. As always, the consumer is king; and thus, it is important to provide consumer satisfaction at all times. Innovation is key to achieving this. We are proud of these brands and their amazing stories of consumer satisfaction and achieved recognition,” he stated.

  • B2B marketing: Content marketing not a campaign

    Widely-read scholar and Vice President of Global Marketing Adele Sweetwood once wrote: “Content has become an especially critical component of the modern approach to marketing. Everything we do as marketers now involves some kind of content that has to be designed as channel-appropriate.”

    According to a survey carried out by Content Marketing Institute (CMI), 89 per cent of Business-to-business (B2B) marketers now use content marketing to generate leads and convert prospects. It is more interesting that “73 per cent of B2B marketers include a plan to operate content marketing as a business process and not a campaign”.

    This information is contained in the 2017 Report on B2B Content Marketing published by the US-based institute. The report also highlighted that only 41 per cent of organisations are “clear on what an effective or successful content marketing program looks like”.

    B2B Content Marketing is not as pedestrian as social media marketing for small businesses. Success factors include quality and efficiency of content; strategy development and adjustment; targeting the right people and at the right time; managerial decisions such as new content marketing roles; and content measurement.

    B2B organisations that are successful with content marketing operate it as an ongoing business process and not a campaign. It is a continuous business process of aggregating analytics about prospects and analysing trends. Strategy is involved, and it is more about promoting the contents to generate leads. No focus on fluffy metrics such as likes, shares and new followers.

    B2B marketing tactics rely depends on the same 4Ps of marketing: product, place, price and promotion. Unlike consumer marketing, B2B marketing is executed in a unique way, as the target makes buying decision based on imperative needs, cost-effectiveness, and profit potential. The customers here aren’t emotional.

    Big corporations such as General Electric are said to be spending an estimated N21 billion a day on products and logistics, which aid operations of the business. At this level, a lot of analysis goes into buying decisions. However, social media provides an opportunity for businesses to connect with businesses. IT companies with large portfolio of B2B products, such as Accenture and Cisco are using content marketing to build trust and generate corporate leads.

    Of the organisations surveyed by CMI, 24% has centralised content marketing team that works with multiple brands within their organisations. 5 per cent of the organisations has content marketing teams focusing on specific brands. Even as organisations are now employing content marketers, some of these personnel have complained that they have not been given enough time to focus on content marketing.

    In most cases, social media personnel are being given extra responsibilities to justify their enumeration instead of appraising their performance against some certain key performance indicators (KPIs). According to the 2017 B2B Content Marketing report, 52 per cent of B2B Marketers attributed stagnant success to “not enough time devoted to content marketing”. Fifty-seven per cent of them attributed decreased success to the same reason.

  • GoTV leads in marketing innovations

    GoTV leads in marketing innovations

    GoTV kick-starts pay-per-day

    In the Pay TV sector,  GoTV is leading in terms of marketing inno-vations. The Pay TV platform launched “GoTV Lite” which offers pay-per-day at  the rate of N13. The platform is also currently running #GoTVMax which offers live LaLiga matches. On  October 24, #GoTVwAWU was launched; it offers special channels and rewards to subscribers. The crescendo of GoTV’s brand innovations was on  October 26, when it  brought the European Premier League’s trophy to Lagos. On  October 29, Nigerians were able to sight, touch and take a selfie with the EPL trophy, courtesy of GoTV. It is getting exciting.

     

    Kwese TV builds traction

    However, Kwese TV stole the show with the Nigerian-British Antony Joshua’s victorious boxing match against Cameroonian Carlos Takam, which was aired live on the free-to-air sports Channel of Kwese TV known as Kwese Sports. Nigerians were able to follow the match and the company also live-streamed the boxing match in Sagamu, the hometown of the boxing champion.

     

    TSTV delays operations

    The much-awaited commercial operations of TSTV postponed till November 1 2017 did not begin on that particular day. And fans of the indigenous Pay TV brand took to social media to decry the company’s failure to keep to promises. The social media account of TSTV tried to handle the situation by releasing a statement.

    In the statement, Telecom Satellite Limited, owners of TSTV, said the operations could not commence due to an exercise “to ensure the proper monitoring and evaluation of the signal strength”. The company also explained that “the accreditation of selected dealers is ongoing in addition to the full branding of the dealers’ outlets across the country”. Nigerians who were initially excited about a Nigerian brand venturing into the Pay TV business are expressing their disappointments and worries over the delay of operations.

  • Calls for return of marketing boards heighten

    Kaduna State Governor, Mallam Nasir el-Rufai and the Emir of Zazzau,  Dr. Shehu Idris, have advocated the return of produce marketing boards.

    To them, it will  assist farmers to have value for their products andn the proper evaluation of crop prices.

    They made the call at the inuaguration of the Sunseed Feed Mills, Oil Mills and the G. K. Chanrai Memorial Hospitals Complex, Zaria, Kaduna State.

    In a statement made available to The Nation, they lamented the absence of produce marketing boards, saying that the situation had left  farmers at the mercy of middlemen. They also stressed the need for the  boards to enable farmers make profit.

    According to el-Rufai, the mill will not only add value to the diversification agenda of his administration, but also assist in creating jobs for the teaming youth.

    He  urged foreign and local investors to take advantage of the huge incentives, including favourable business environment in the state.

    He charged them to invest in areas that will complement the employment generation initiative of the state.

    Sunseeds Feed Mills and Oil Mills Ltd Managing Director Mr. Tarun Das commended the state for creating an enabling environment for investors. He extolled el-Rufai’s virtues, describing him as very amiable and a man with “listening ears, and a motivator for excellent results.

    Kewalram Chanrai Group Deputy Managing Director Mr. Victor Eburajolo reiterated the group’s commitment to using its  projects to  help Nigerians secure a more prosperous future by increasing household incomes and employment.

    According to him, Sunseed Feed Mills and Oil Mills will create a network  that  will  nurture competitive small and medium enterprises, expand trade and promote a vibrant agricultural sector.

    Eburajolo said the group, which was established 110 years ago, has   grown from assembling Chevrolet cars, trucks, motor bikes and tricycles at its Apapa-Oshodi Express Way, Lagos headquaters to other ventures.

    The Group, according to him, has interests in textiles, automobiles, agriculture and oil milling, among others.

    He said  Sunseed Nigeria, Zaria is one of the companies under the Group. Sunseed Feed Mill ,  multi billion Naira investment  on  25 acres, specialises in the manufacturing of various animal feed products. It employs  about  500 people.

  • TSTV’s Pay-Per-View offer: Emotional marketing or sustainable innovation?

    TSTV’s Pay-Per-View offer: Emotional marketing or sustainable innovation?

    Is Pay TV revolution here or is it a mere emotional marketing? TSTV, a multi-channel TV platform, will be launched on Sunday, October 1, Nigeria’s 57th Independence Day.

    The Direct-To-Home (DTH) TV operation will offer Nigerians “comple-mentary internet capacity, smart home, ability to pause subscriptions for a record of seven days every month, video calls and in-built 500GB hard drive… for content storage, video on demand services as well as the regular uninterrupted clean world-class contents available 24 hours every day”.

    According to a statement by the company on its’ website, Nigerians went agog at the news of these offerings and they have been expressing optimism on the new entrant. However, some are skeptical about the exciting offers of TSTV.

     

    Are there threats?

    An Investment Consultant and Public Affairs analyst, Sola Fanawopo,  is not seeing TSTV as a revolution. “TSTV will operate in the low-earner consumer market, and contend with the likes of GOTV and Startimes; TSTV cannot compete with DSTV,” he said.

    His argument was that TSTV does not have premium family content that can compete at the level of DSTV, and that TSTV is modelled to service those who cannot afford premium services.

    He, however, cautioned that the product-promise of the new entrant may turn out to be unrealistic as the company is offering too many for little.

    “If the business model is wrong, and the business could not break-even, it will end up being unsustainable and subscribers would be the losers,” he added.

    Fanawopo submitted that TSTV offering looks more like emotional marketing as the cost of internet data, which TSTV wants to use to its’ advantage, is as expensive as the cheapest Pay TV subscription in Nigeria.

    Consumer Advocacy Foundation of Nigeria Executive Director Sola Salako also shared her concerns on the sustainability of TSTV’s offers.

    She said: “The need for caution arose from the need to be sure that the company can provide the service sustainably, that they have a sustainable business model to run it and that they are protected by regulation.” The consumer right advocate said the new entrant is vulnerable to anti-competition practices as the completion bill is yet to be signed into law by the President.

    Her organisation has been at the forefront of educating Nigerians on the need for the competition bill, particularly via an online medium, Yell Consumers Radio.

    “Nigerians should rise up and speak up for the Competition Bill to signed into law. It will strengthen new entrants and ensure they have sustainable business models,” she said.

    She, however, said more entrants and innovations in the Pay TV sector would translate to more choices for the subscribers.

     

    Who holds the stakes?

    A TV content producer, Tope Alake, observed that TSTV would survive and thrive because the brand is targeting a volume-driven market. According to him, opportunities for content providers as new players come into the Pay TV sector. He complained that the existing multi-channel operators are under-paying content providers and have never given the creative professionals the opportunity to negotiate for better deals.

    “I am very open to TSTV. I also heard that Kwese TV is about to launch. Africans are story tellers and this will give alternatives for storytellers,” said Alake.

    Alake, who directs the movie, “Picture Perfect,” added: “Nigerian producers churn out 70 per cent of contents in Africa, but they are the worst sellers. If we have like six multi-channel platforms, then we can negotiate better deals. This is the revolution we have been waiting for.”

    He concluded that he planned switching to Netflix inext month, but will consider getting a TSTV decoder as well.

    Former President, Independent Television Producers Association of Nigeria (ITPAN), Femi Odugbemi, agreed that the growth of the Pay TV sector will translate to growth for the content providers, flaying the lack of structure in the purchase of contents by Pay TVs.

    “Competition will offer perhaps opportunities to evolve current practices,”he said.

    Odugbemi, who is the producer of the latest Multichoice’s drama series, Battleground however, expressed concern on the sustainability of the Pay TV company, advising that new players must also invest in the human capacity of the creative industry and initiate “more projects not only in drama, but in every genre of contents – sports, general entertainment, game shows, reality shows and musical shows”.

    While it is good for content providers to embrace new opportunities from new players, the veteran producer advised his colleagues to appreciate the long-time investors in the contents industry, who have helped them to build capacity.

     

    Need to celebrate?

    A research and training company based in the United States (US), 602 Communications, defined emotional marketing as messages that build ego, “makes you feel smarter, bolder, and more sophisticated”.

    The pre-launch marketing of TSTV has been in consonance with the yearnings of Nigerians for a pay-per-view multi-channel platform. However, those offerings from TSTV are products of consumer-centric approach to marketing and a good example of design thinking. The erratic power supply in Nigeria has never made Pay TV interesting, as most customers complain that they do not get value from the monthly subscriptions.

    With TSTV, Nigerians would not need to worry about losing out on subscriptions due to power failure, working hours and weather disruptions. Families can even pause the subscription while going on holidays.

    Presently, the brand has got a lot of traction both online and offline, and it remains the latest Pay TV innovation as long as it delivers on the promises. If marketing is about identifying unmet needs, and providing offers to meet such needs, then TSTV has got it right. The revolution goes on television on Independence Day, giving equality in terms of contents, and freedom in terms of payment! Nigerians are celebrating!