The Nation Newspaper

Tag: Micro-Station

  • Micro Station lauds customers for loyalty

    LEADING mobile phone retail outlet, Micro Station, has attributed the success of the brand in Nigeria to customers’ loyalty.

    To this end, the firm has rolled out a unique customer loyalty scheme for its existing and potential customers.

    Tagged: “Great Value, Happy Customer”, the loyalty scheme is aimed at sustaining the buying behaviour of customers as well as acquiring new customers, who would associate with the Micro Station brand.

    Speaking at the unveiling of the programme and formal commissioning of a new outlet in Ikeja, Lagos, the Chief Executive Officer, Micro Station, Nester Coutroupis, said the firm is strategically focused and positioned to drive up the momentum fro crucial communication products and unique mobile phone gadgets coupled with equal to non customet services based on robust customer relationship, which has continued to endear more patronage to our various stores.

    Coutropolis said in Micro Station, customers are very key to their success story, “and this has driven our zeal to always try to find ways to celebrate them for their undiluted patronage and unflinching support in the area of business patronage.

    According to him moving up in the business chart of the informal sector has been daunting and challenging , “but with doggedness and the zeal to succeed, we have focused pragmatically on our customers feedback and responses in righting our wrongs and this has turned out to be the magic wand that has brought Micro Station success in the mobile phones retail sector.”

    On the loyalty programme, which is in partnership with Interswitch, the CEO said said the solution is built into the conventional Point of Sales (PoS) terminals through its trusted technical partners and a leading e-payment company in Nigeria, Interswitch Limited.

    “Unlike conventional loyalty programmes that use barcodes on card or payment and non-payment cards being used on PoS terminals, we have implemented a phone number program as the customer identifier, as customers will just insert their phone numbers in the terminals to earn and spend their reward,” he said.

    According to him, “when customers buy products up to N25, 000, they get instant one per cent discount from the PoS.

    “We have also factored in those who are regular customers but who do not spend up to N25, 000. So, on every visit, you earn points, which you can redeem with great practical items in exchange.”

    He however, said that in the promo, customers don’t have local accounts. “What they have is their phone numbers. The customer’s phone numbers will work at any of Micro Station branch nationwide on the PoS terminals run on network. So, what you earned in any branch in Lagos can be used in our store in Ogun and Ibadan stores, for instance.”

    “This means that, if a customer visits up to 15 times within the year and spends N4, 000 and above on each visit, he or she gets 2.5 per cent discount profile for life at Micro Station on every purchase above N4, 000. No other brand in Nigeria offers that today and this is what makes the scheme unique,” he said.

    Coutroupis added that, having played major role in the telecoms retailing space for the last 10 years, rendering superior products and service quality in all aspects, Micro Station, through the promo, is driving the process of customer ownership, without winking.

     

  • Micro Station to unveil customer loyalty scheme

    An indigenous telecoms firm, Micro Station, is planning to roll out a unique customer loyalty scheme for its existing and potential customers.

    Tagged: “Great Value, Happy Customer”, the scheme is aimed at sustaining the behaviour of customers as well as acquiring new customers, who would associate with the brand, which has built the right partnerships around the world to deliver quality products to Nigerians.

    The scheme, being run on the Interswitch’s electronic solution platform, would be kicked off at Micro Station, in Ikeja and will last for a year after which it will be renewed.

    Its Managing Director, Mrs. Tinuola Coutroupis, said the solution was built into the conventional Point of Sales (PoS) terminals through its trusted technical partners and a leading e-payment company, Interswitch Limited.

    She said: “Unlike conventional loyalty programmes that use barcodes on card or payment and non-payment cards being used on PoS terminals, we have implemented a phone number programme as the customer identifier, as customers will just insert their phone numbers in the terminals to earn and spend their reward.

    “When customers buy products up to N25, 000, they get instant one per cent discount from the PoS. We have also factored in those who are regular customers but who do not spend up to N25, 000. So, on every visit, you earn points, which you can redeem with great practical items in exchange.”

    She, however, said in the promo, customers don’t have local accounts. “What they have is their phone numbers. The customer’s phone numbers will work at any of Micro Station branch nationwide on the PoS terminals run on network. So, what you earned in any branch in Lagos can be used in our store in Ogun and Ibadan stores, for instance,’’ he added.

    “This means that, if a customer visits up to 15 times within the year and spends N4,      000 and above on each visit, he or she gets 2.5 per cent discount profile for life at Micro Station on every purchase above N4, 000. No other brand in Nigeria offers that today and this is what makes the scheme unique,” she added.

    She said having played major role in the telecoms retailing space for the last 10 years, rendering superior products and service quality in all aspects, Micro Station, through the promo, is driving the process of customer ownership, without winking.

  • Micro Station opens in Sango-Ota

    Micro Station Limited,  a leading phones and telecoms trading firm in Nigeria, has opened a retail outlet at Sango-Ota in Ogun State to serve its growing customers better.

    The company, in a statement, said  the new outlet, is in line with its continued commitment to bringing cutting-edge IT devices and unique after-sales services closer to Nigerians.

    The company has embarked on an aggressive branch network expansion, which will take it to as close as every doorstep of every  individual that desires quality mobile devices at a time when Nigeria’s mobile telecoms industry is awash with fake and substandard products.

    “Conspicuously and strategically located at No. 26, Idi-Iroko Road, Sango-Ota beside the Mr. Biggs Outlet, we believe that the location is accessible enough for customers living in the area and its environs as they can go there to buy all their devices instead of having to travel several kilometers to Lagos before getting what they want,” Managing Director, Micro Station, Mrs. Tinuola Coutroupis, said in the statement.

    According to her, “It is on a major road with ample parking space for our customer’s convenience. We also believe that accessibility is key and therefore, we chose an area that is easily accessible, no matter where our customers are coming from.”

    Micro Station has seven of  modern sales outlets with several more coming up before the end of the first half of next year.

    “Our outlets in Victoria Island, Otigba Street in Computer Village, Awolowo Way in Ikeja, Oshogbo, Mushin and Ikorodu, which also has a section created for the display of cutting-edge electronic systems, all in a bid to serve our growing customers effectively.

  • Micro Station opens outlet

    A mobile phone firm, Micro Station has opened a retail outlet at Sango-Ota, a suburb of Abeokuta, Ogun State in order to serve its growing customers better.

    In a statement, it said the Sango-Ota outlet, to be opened to the public in a matter of weeks, is in line with its continued commitment to bringing cutting-edge IT devices and unique after-sales services closer to its customers.

    The company, in recent times, has embarked on an aggressive branch network expansion, which will take it to as close as every doorstep of every discerning individual that desires quality mobile devices at a time when Nigeria’s mobile telecoms industry is awash with fake and substandard products.

    “Conspicuously and strategically located at No. 26, Idi-Iroko Road, Sango-Otta beside the Mr. Biggs Outlet, we believe that the location is accessible enough for customers living in the area and its environs as they can go there to buy all their devices instead of having to travel several kilometers to Lagos before getting what they want,” its Managing Director, Mrs. Tinuola Coutroupis, was quoted as saying in the statement.

    “It is on a major road with ample parking space for our customer’s convenience. We also believe that accessibility is key and therefore, we chose an area that is easily accessible, no matter where our customers are coming from,” she added.

    Micro Station currently has seven of such modern sales outlets with several more coming up before the end of the first half of 2015.

    “Our outlets in Victoria Island, Otigba Street in Computer Village, Awolowo Way in Ikeja, Oshogbo, Mushin and Ikorodu, which also has a section created for the display of cutting-edge electronic systems, all in a bid to serve our growing customers effectively. We hope that by the end of the New Year, we would have been able to move as close to all our customers in every part of the country,” Coutroupis said.

    With the opening of Sango-Ota branch, Micro Station said customers will have access to different kinds of devices that will be on sales both high-end phones and low-cost phones.

    “At Micro Station, we have placed customer satisfaction first in our priority in doing business,” she said.