Tag: Milo

  • MILO enlists Ahmed Musa, others to extend  northern  grip

    MILO enlists Ahmed Musa, others to extend  northern  grip

    Former Super Eagles captain Ahmed Musa  has been enlisted by MILO Nigeria along with  a new group of influencers to strengthen its long-standing connection with consumers in Northern Nigeria.

    Aside Musa, other drafted influencers include Mansurah Isah, actress, filmmaker, humanitarian and social impact advocate; Ali Jita, songwriter and musician; Sulaiman Yahaya (popularly known as Bosho), Kannywood actor and comedian Anita Asuoha (Real Warri Pikin)-who has renewed her contract as a member of the MILO family.

    Speaking on the new partnerships, Gilbert Tweneboah-Koduah, Category Manager, Beverages, Nestlé Nigeria, emphasized the brand’s commitment to inclusivity.

     “This partnership reflects our dedication to ensuring that every Nigerian child experiences the nourishment, energy and possibilities that MILO represents. By working with creators who authentically reflect their communities and whose values align with ours, we are celebrating the bonds MILO has built with families across Nigeria in the most inclusive and meaningful way.”

    Read Also: Ministry of Works shines as federal MDAs begin Public Service games in Yola

    During their induction, the influencers went on an immersive factory tour to get first-hand information on MILO’s key ingredients, including cocoa, milk and sorghum, which is 100% sourced in Northern Nigeria.

     They had the opportunity to see how these ingredients are transformed into the final product through cocoa roasting, milk blending, and malt preparation. Their reports confirmed that the visit highlighted MILO’s dedication to quality, nutrition, hygiene and food-safety standards.

    Reflecting on the experience, Mansurah Isah said: “Seeing how MILO is made gave me a new level of respect for the brand. I was particularly impressed by the level of hygiene maintained throughout the process. The thoroughness, the quality checks at every stage were remarkable. It made me even prouder to take this journey with MILO.”

    The signing ceremony took place at the Nestlé Head Office in IIupeju, Lagos, where the influencers engaged with employees and shared their personal reflections on joining the MILO family.

     Ahmed Musa spoke about his excitement, highlighting MILO’s significant impact in communities across Northern Nigeria.

    “What stands out for me is how MILO invests in young people. From sports to school activities, you see the brand’s impact everywhere. I’m excited to use my platform to inspire even more children across the North,” he said.

    For Sulaiman Yahaya (Bosho), the opportunity to partner with a brand that consistently supports youth development was a key motivator. “MILO has been part of our lives for years. To now be part of this journey is something special,” he shared.

    From the MILO Basketball Championship to Building Champs and other school-driven programs, MILO continues to nourish children, support communities, and inspire a generation to grow stronger through active and healthy living.

  • Red Cheetah App Exceeds 100,000 Downloads

    The Android version of the innovative Red Cheetah Free Wi-Fi App launched by Swift Networks has crossed the one hundred thousand downloads mark and this is excluding the users of the web and Windows versions of this innovative platform. In addition, the usage of the app has hit an all-time high of 50,000 sessions per day. The app which provides up to 1 Gigabyte of free Wi-Fi internet access per day per user is available at its dedicated 500 hotspots across Lagos State.

    The platform is currently supported by advert revenues from iconic brands like Milo, Nokia, Quickteller, Shoprite, UBA and many others who use it to connect to and engage with this important demographic group. This is in addition to the SMEs who now use Red Cheetah to reach their target prospects relying on its high level of profiling and geo-targeting precision leading to minimal media waste and outstanding return on investment.

    Speaking on this milestone achievement, the Chief Operating Officer of Swift Networks, Mr. Chukwuma Okoye, said that “the accelerating adoption rate for the Red Cheetah service is a clear testament that it is meeting a critical need in the life of its users. We gave ourselves the tall order to help close the digital gap in the country starting with Lagos State and we are well on our way to achieving this feat. It’s been a challenging undertaking given the complexity of the technology and project management skills required to deliver this service model but the rewards so far outweigh the sacrifices, especially now that users and advertisers are warming up to the platform.”

    According to SWIFT’s General Manager SwiftMedia, Mr Bolaji Ige, “my team will not rest on its oars in our quest to reach every nook and cranny of this country with the Red Cheetah Free Wi-Fi service and while continuously improving the user experience. I want to specially thank our early advertising partners whose patronage has made this laudable initiative a reality.”

    Red Cheetah hotspots are currently located across Lagos, especially on tertiary institution campuses, the malls, hotels, restaurants, clubs, hospitals, over 200 BRT buses, among others.

  • Milo basketball contest enters second phase

    The regional conference of Milo Secondary School Basketball championship, will commence today through to Thursday May 25, the organiser has announced.

    The regional conference which is the second phase is divided into four geographical groupings- Central conference in Abuja, Confluence conference in Lokoja, Equatorial conference in Enugu and Western conference in Akure, the organiser further added.

    Speaking at a briefing at Nestle headquarters in Ilupeju Lagos, the company Category Manager (Beverages) Olufemi Akintola said the conferences will host participating schools at the aforementioned geographical regions.The national battle for the coveted trophies will include four team winners at the conference stage and two best losers selected on their performances.

    Winners from the conference, which would also include female participants, according to him, would stage a contest at the national finals which will be hosted in Lagos State in June.

    He is optimistic the final contest will be an exhibition of great talents with thrilling entertainments and Milo gifts.

    He noted that there will also be a three-day camping of the top 50 schools after the tournament where participants will be additionally groomed by local and international coaches.

    The Managing Director Nestle Nigeria Plc, Mr Mauricio Alarcon,  explained that aside the health benefit of sport it is also an avenue for the development of qualities that set the foundation for a child’s future.

    “These qualities include perseverance through hardship, courage to overcome fear, ability to work in a team, self-belief, respect and leadership. It is why Milo has been at the forefront of sports development in Nigeria for the past 19 years” he said.

    Alacron recalled that over 9,000 schools across the 36 states including FCT Abuja have participated in the state preliminaries of the ongoing edition.

    He said since inception the event has produced professionals at local and international levels, adding that   Nestle is happy about the yearly increase in participation which, according to him, is a testimony of the firm’s valuable contribution to the development of the Nigerian students.

  • Lagos out as Milo Basketball Championship reaches semifinal

    Lagos out as Milo Basketball Championship reaches semifinal

    The host – Lagos State has been booted out of the ongoing 17th Milo Secondary School Basketball Championship after the team failed to win any match with the stage set for the semi-final matches of the boys’ event.

    Despite the huge support the Lagos team got from the fans at the Indoor Hall of the National Stadium, the team drawn in group A alongside Ebonyi and Adamawa fell to the visitors in the games.

    In the first group clash against Ebonyi, the Lagos side failed to capitalise on home advantage as they succumbed to the visitor in the extra time to concede the defeat to Ebonyi at 38-40.

    Despite the narrow loss to Ebonyi, many have thought the team would bounce back against Adamawa, but they were shadow of themselves as they were thrashed 25-33 by the Northern team.

    Already sure of playing in the semi-final round, Adamawa’s captain, Dickson Ndata said he looks forward to guiding the team to victory against Ebonyi State in order to emerge as top team in Group A.

    “Winning this match is crucial because it decides whether or not we get to the semifinals. Ebonyi players are good too but I believe with team work, we can win the game. Also, I can say that from the attitude of my teammates, they are set to win so that we don’t end up like our female team,” Ndata said.

    A disappointed Patience Payesa of Adamawa female team described their loss to Ondo as very unfortunate after they were beaten 15-37 by the Sunshine girls.

    An optimist Payesa is not ready to give up as she believes they can still finish among the top teams of the competition.

    Meanwhile, Okhidemeh Leonard the captain of the ill-fated Edo side who lost in their first match said their match is a must win in order to get a chance to have a tie with other teams in the group and proceed to the semifinals.

    “Since we lost our first match, we need a win in our match against Team Delta today so that we can get a tie with other teams in our group. When that happens, points will be used to decide the winners and qualifiers for the semifinals,” Okhidemeh said.

  • Culture, pomp at opening of Nigeria’s largest shopping malls

    Culture, pomp at opening of Nigeria’s largest shopping malls

    All roads led to Ibadan, the Oyo State capital, last week Thursday.

    It was the opening of the N3 billion Heritage Mall and Cocoa Mall built by the Yoruba business flagship, Odu’a Investments Company Limited.

    The event served, in a way, as a reunion for various classes of Yoruba elite, including politicians, traditional rulers, technocrats, industrialists and other professionals. It was also an occasion for the celebration of the creative ingenuity and business acumen of the founding fathers of the conglomerate.

    Not only were guests excited at another opportunity to reconnect with Odu’a, many relished the idea as a great addition to what was inherited from the founding fathers.

    The inauguration was not just a celebration of a new project, the rich culture of the Yoruba was on display including the use of Yoruba Language in conducting part of the programme by culture ambassadors and other leaders.

    As early as 9:00 am, the Cocoa Building complex, which houses the malls and the famous high rise Cocoa House, had been filled with vehicles. It was under the close watch of teams of policemen, men of the Federal Road Safety Commission (FRSC) and men of the Nigerian Security and Civil Defence.

    Despite of the arrangement, there was still traffic around the building due to its location in the city’s central business district.

    The sprawling canopies under which the programme held wore gold and white colour with a splash of green. It stood beside a cluster of entertainers who displayed at the various stands of official partners and other known brands such as Maggi, Milo and Airtel. Music blared from the stands while professional dancers rolled their bodies to the sweet tunes.

    When the programme commenced at 1:00 0’ clock, the Awise of Osogbo, Chief Yemi Elebu’bon, was ushered to the microphone for the opening prayer by the trio of Messrs Yanju Adegbite, Laolu Olatubosun and Wale Rufai who served as compere for the occasion.  Bishop Ayo Ladigbolu led in Christian prayer.

    The Group Managing Director (GMD) of the conglomerate, Mr Adebayo Jimoh, was a happy celebrator, having capped his achievements as the helms man with the building of the malls. Jimoh’s leadership has seen many old properties of Odu’a redeveloped to modern estates and shopping complexes. Under his leadership, the real estate portfolio of the conglomerate has risen to over N 65 billion.

    An elated Jimoh expressed satisfaction with the project, saying the huge malls have been attracting an enormous number of shoppers, giving store owners real value for their investments as well as changing the lifestyle of residents of the city.

    He praised Oyo State governor, Abiola Ajimobi for his “strong support on the project since the beginning”.

    He gleefully reminded his audience that while Heritage Mall is sitting on the former Kingsway Store and the premises of the rested Sketch newspaper, Cocoa Mall is occupying the same building used by the defunct UTC Store but which was redesigned to meet modern needs.

    For him, the malls are succeeding in keeping shoppers in Ibadan, thereby rejuvenating the economy of the city while also creating opportunities for locals in the area of business and jobs.

    “We are adding to what we inherited.” Jimoh declared with glee.

    He added: “we believe that the success of the Heritage Mall and Cocoa Mall in Ibadan will definitely encourage the opening of new malls in the Odu’a states of Ogun, Ondo, Osun and Ekiti.”

    Jimoh said Ajimobi should be commended for making investors come to Oyo State through enthronement of peace and security, disclosing that over 2000 jobs have already been created by the two malls.

    The Chairman of the firm, Alhaji Sarafadeen Alli, also lauded the project and thanked all stakeholders for supporting the project.

    In his speech, Ajimobi commended Jimoh and his team and pointed out that the project was in line with his administration’s transformation agenda.

    He said: “From the eye of commerce, the vision of the Board was to redirect home the footsteps and the foreign currencies of high net-worth individuals who spent time and money travelling far distances of Europe and America for shopping. Today, that vision has become a reality. It has given birth to one of the most attractive shopping malls in this part of the country and a place that anyone with an eye for shopping would not be at their shopping peril.

    “Let me confirm to you that this vision by Odu’a Investment Company Limited in constructing these malls rhymes with our transformation agenda as an administration. Indeed, the zeal behind the vision is a replica of the can-do spirit with which we have broken the barriers of developmental impossibilities in Oyo State.

    “You will recall that during my inauguration on May 29, 2011, I promised the good people of Oyo State that our administration would vigorously pursue the vision of peace and order, as against the chaos that we inherited. We also promised to run an efficient and result-oriented government that has an eye on making our state welcoming, business-friendly, leisure-friendly and an attraction to investors.

    “Distinguished ladies and gentlemen, I am happy to report to you that, after successfully maintaining peace and order in the last two years or thereabout, after embarking on an aggressive environmental clean-up and provision of infrastructure, investors are now making Oyo State their Mecca.”

    The governor, however, charged the company to replicate the mall in other owner states.

    Tokunbo Omisore, an architect, who designed and partnered with Odu’a for the construction of Cocoa Mall, said he was satisfied for building an affordable and sustainable mall. He thanked WEMA Bank for providing the loan at a time other banks rejected the idea because the location is outside Lagos and Abuja.

    Dignitaries at the event include a former military governor of the old Oyo State, Gen. Oludayo Popoola and representatives of the four other governors.

    Ekiti State Governor, Kayode Fayemi was represented by the Secretary to the State Government (SSG) Dr Ganiyu Owolabi.

    Ogun State Governor, Ibikunle Amosun was also represented by the state’s SSG, Taiwo Adeoluwa. While Ondo State Governor, Olusegun Mimiko, was represented by the Director of Commerce, Mr Robert Adewole, Osun State Governor, Rauf Aregbesola was represented by his Senior Special Assistant on Legal Matters.

    Traditional rulers at the event include the  Ewi of Ado-Ekiti, Oba Adeyemo Aladesanmi; Olu of Ilaro, Oba Kehinde Olugbenle and  Onitaji of Itaji, Oba Idowu Adamo.

    The Ooni of Ife was represented by Oba Toyosi Akindoyin, who is the Jagunosin of Ife and Oba Adebowale Olafare of Erefe. The Olubadan of Ibadan was represented by the Otun Olubadan, High Chief Omowale Kuye while the Ataoja of Osogbo was also represented by his chiefs.

    Others include the Chairman, WEMABOD Estates Ltd, Dr Ismail Adewusi;  a former Chairman of Odu’a, Prince Julius Adelusi-Adeluyi; Proprietor, Lead City University, Prof Jide Owoeye;  Chief Lekan Alabi; Chief Mrs Alaba Lawson; Senator Olabiyi Durojaye; Senator Iyabo Anisulowo;  Otunba Olajumoke Ogunkeyede, Tokunbo Omisore; Bashorun Dehinde Adegbofa; Chief Ayo Adebanjo; Sir Olaninun Ajayi and Baale Taye Ayorinde.

    Others are Bishop Ayo Ladigbolu; President, Central Council of Ibadan Indigenes (CCII) Chief Bayo Oyero;  Chief Bode Amoo; Alhaji Gboyega Arulogun; Apostle Sunday Popoola and Pastor Olubi Johnson.

    Others include  Chief Kola Bajomo; Head of Service, Oyo State, Alh. Tajudeen Aremu;

    directors of subsidiaries, associate companies and partners of the conglomerate as well as

    representatives of New Nigerian Development Company Ltd from Kaduna. They were led by Alj Alli Gombe.

    Others are the Oyo State Chairman of the All Progressives Congress (APC) Chief Akin Oke; Dr Lekan Are; Hon. Abiodun Awoleye; Hon. Saheed Fijabi and the Director-General, Development Agenda for Western Nigeria (DAWN), Mr Dipo Famakinwa.