Tag: Mouka

  • Mouka: employee welfare, sustainability our priorities

    Mouka: employee welfare, sustainability our priorities

    Despite the prevailing economic challenges that have posed significant hurdles for businesses, Mouka Limited has redefined employee welfare and prioritised sustainability while reducing operational costs to improve business efficiency.

    The Managing Director of Mouka Limited, Femi Fapohunda, made this known while speaking at the 45th Annual General Meeting (AGM) of the Chemical and Non-Metallic Products Employers’ Federation (CANMPEF) held in Lagos, during the week.

    He said despite the impact of soaring inflation and its attendant higher cost of living, Mouka, manufacturer of household and industrial foam products, and a member of Dolidol International Group, continues to maintain its reputation as an employer of choice in Nigeria’s sleep industry.

    “At Mouka, our people come first. We approach employee wellbeing holistically by prioritising their welfare and safety. This has resulted in the implementation of various innovative initiatives, such as Project Rainbow, which fosters camaraderie and synergy company-wide,” Fapohunda said.

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    Giving more details of the company’s comprehensive approach to creating a workplace that thrives on employee satisfaction and productivity, the Mouka MD said the scope of activities for Project Rainbow includes team bonding, cross-functional competitions, awards, recognitions, and many others that are targeted at engaging and exciting the workforce.

    “Employee welfare is high on our agenda. We looked at the big-ticket items consuming our people’s wages and identified transportation, which is at an all-time high due to the hike in fuel prices. First, we rolled out a staff bus service that covers all the major routes where our people live across all three of our plant locations nationwide,” he stated.

    Secondly, Mouka, according to Fapohunda, introduced a fuel subsidy allowance to alleviate the financial burden on its people.

    Thirdly, in recognising the importance of adaptability in a challenging economy, the company also adopted hybrid work models for support staff, providing flexibility and helping employees achieve a better work-life balance while saving transportation costs.

    The Mouka MD, while sharing more insights on how Mouka has redefined employee welfare despite the harsh economy, said aside from transportation, the company addressed the issue of food, which is another burden for its people, by increasing the meal subsidies it provides, while also providing bags of rice quarterly for all staff, irrespective of cadre.

    Fapohunda emphasized that ensuring employee safety is non-negotiable, particularly in the manufacturing sector, where workplace injuries can have severe repercussions. He said Mouka’s robust health and safety policies reduce injury-related costs and improve employee morale.

    “Maintaining a strong focus on health and safety, even during economic downturns, ensures a reliable workforce and minimises operational downtime,” he said

    The MD also mentioned that the company has begun transitioning its fleet to Compressed Natural Gas (CNG) vehicles.

    He added that the company maintains industrial harmony by engaging in quarterly proactive sessions with union and staff representatives, noting that such discussions and engagements help to address potential conflicts, foster loyalty, and cultivate a sense of belonging.

    Additionally, the company, Fapohunda said, provides industrial relations training for union leaders, ensuring productive and informed dialogue.

    In a bid to leverage capacity building as a key ingredient for job satisfaction, the MD said Mouka established the Mouka Academy, an internal training faculty designed to address organisational, behavioural, and functional training needs.

    Employees also benefit from executive training at the Lagos Business School and a Learning Management System that promotes continuous learning.

    “By investing in re-skilling and up-skilling, we enable our workforce to handle multiple roles, creating flexibility and resilience within our team,” Fapohunda explained.

    He also said transparency is a cornerstone of Mouka’s human resource strategy, which promotes job satisfaction. Regular communication about company decisions, financial status, and future plans helps build trust and mitigate employee anxiety.

    Fapohunda stressed the importance of maintaining fair compensation during economic hardships, noting that rather than resorting to drastic measures like layoffs, Mouka has focused on adjusting benefits strategically, ensuring employees feel valued and supported even in tough times.

    His presentation underscored that a business’s survival and growth depend heavily on its human capital, and that by focusing on the “three Ps” of People, Planet, and Profit, Mouka proves that sustainable human resource practices are beneficial and essential.

  • Mouka triumphs at NIBAD 2024, wins prestigious awards in U.S

    Mouka triumphs at NIBAD 2024, wins prestigious awards in U.S

    …as Osingunwa bags distinction award

    Mattress and bedding products manufacturer Mouka Limited added another feather to its cap at the Nigeria Independent Ball Awards (NIBAD) in Baltimore, USA, by clinching the prestigious Product Durability Quality Award.

    Dimeji Osingunwa, Chief Commercial Officer (COO) of Mouka, a member of the Dolidol Group and a key player in Africa’s sleep industry, also received the Commercial Director of Distinction Award.

    The awards and certificates were presented by Sir Olaniyi Tabi, convener of NIBAD 2024, on behalf of the Mayor of Baltimore.

    “The award presented to the Mouka brand is a testament to its longstanding reputation for producing resilient, high-quality products,” Tabi said.

    According to him, the accolades also reflect Mouka Foam’s dedication to excellence and the company’s promise to deliver consumer value consistently.

    “The esteemed award to its CCO is presented to recognise his impactful leadership in steering the commercial engine of the great company to success year after year.” the NIBAD convener added.

    Read Also: Mouka partners Lagos Food Bank, gifts mattresses to vulnerable children

    In his acceptance speech, Osingunwa expressed gratitude on behalf of Mouka Foam, acknowledging the dedication of his team and emphasising the company’s mission of adding comfort to life.

    “We remain driven by our core values of performance, passion, innovation, excellence and integrity. We don’t compromise. Our consumers are at the heart of everything we do, and we relentlessly ensure they enjoy the quality sleep they deserve with our products,” he said.

    Osingunwa said for over 60 years, Mouka has added comfort to the lives of millions of Nigerians while safeguarding their well-being to ensure they are refreshed each waking day.

    “We add comfort through our products and with our numerous Corporate Social Responsibility (CSR) initiatives targeting the vulnerable in our society and empowering Nigerians to reach their goals.

    “In doing these, we had no idea that even the diaspora community was watching”, he reflected.

    The annual event commemorates Nigeria’s rich history and vibrant culture while highlighting the outstanding achievements of Nigerians and indigenous companies in various industries and endeavours.

    This year’s edition, which was held recently, at the Saint Gabriel Community Center, was well attended by notable Nigerian leaders and influencers who continue to shape the future of the Nigerian diaspora community.

    NaijaTimes USA launched the Nigerian Independent Ball Awards in 2021 and continues to champion the achievements of outstanding Nigerians worldwide. This recognition for product quality and leadership underscores Mouka Foam’s leadership in the Nigerian sleep industry.

  • Mouka partners Lagos Food Bank

    Mouka partners Lagos Food Bank

    • By Alex Anosike

    Mattresses and pillows manufacturer Mouka has partnered with the Lagos Food Bank, a non-profit organisation, for its ‘Nutritious Meal Intervention for Vulnerable Mothers and Children (NUMEPLAN) program, an initiative set to significantly improve the lives of these vulnerable groups.

    Lagos Food Bank is a privately run non-profit organisation committed to fighting hunger, reducing food waste and solving the problem of malnutrition through targeted programs that seek to improve the nutrition/food intake of pregnant women and their infants who are not able to get the required nutrient during pregnancy and breastfeeding of their babies.

    Mouka, a player in Nigeria’s sleep industry and member of the Dolidol International Group, has a long-standing tradition of social responsibility. Over the years, it has partnered with the government, several NGOs, and allied organisations to provide comfort and succor to the less privileged in society.

    The partnership, according to Mouka’s Senior Brand and Innovation Manager, Yemisi Obadina, underscored the company’s unwavering commitment to the wellbeing of Nigerians.

    Her words: “At Mouka, the comfort and health of Nigerians is our top priority. From our wide range of world-class sleep products to unparalleled service delivery, we are dedicated to our mission of adding comfort to the lives of Nigerians.

    “Our commitment extends beyond our paying consumers to the vulnerable in society. We have five CSR pillars, which we invest significantly in annually, one of which is comfort for children.

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    “This partnership is a testament to our belief that a child’s wellbeing is significantly influenced by quality nutrition and sleep, areas where Mouka can make a difference.”

    Accordingly, Mouka donated 50 of its Dreamtime mattresses to this cause. Its Dreamtime mattress is specially designed with children in mind.

    Its water-resistant yet breathable cover prevents water from soaking the foam core while still keeping the child’s body cool and comfortable through the night.

    The Dreamtime mattress is also made with the right density of foam for children and is available in attractive designs for boys and girls.

    Obadina, in a statement, which was made available to The nation, said this year alone, Mouka has positively impacted society by providing business grants to entrepreneurs in partnership with Herconomy, Nigeria’s first Fintech company for women dedicated to empowering female entrepreneurs and professionals through Financial Services, Capacity Building, Community, and Opportunities.

    Similarly, it partnered with various state governments to welcome the first babies born in public hospitals nationwide with generous donations of its products and other baby items.

  • Mouka, others empower women entrepreneurs

    Mouka, others empower women entrepreneurs

    Mattresses and other bedding products manufacturer Mouka has, under various initiatives, partnered Herconomy and 360 Complete Woman to empower women entrepreneurs with cash grants.

    Speaking with The Nation, Mouka’s Media and Insights Manager, Godwin Anumenechi, said the partnership with Herconomy and 360 Complete Woman to lift women entrepreneurs through various initiatives was in line with its belief in an inclusive society where women are empowered to contribute their quota to the economy in line with the 10th Sustainable Development Goal (SDG) of reduced inequalities.

    One of the initiatives, according to him, was the recent presentation of cash grants, in partnership with Herconomy, to deserving women who balance entrepreneurship and motherhood despite numerous challenges and still contribute to sustainable development goals.

    Godwin said under the initiative coined ‘Mum in Business,’ the first grand prize winner was the founder of Mobaby Care Nigeria, an all-natural skin and hair care solutions company for children, Maryam Adebola-Salami, who won based on the consistency and uniqueness of her narrative.

    He also said last month, Mouka committed to supporting women by presenting N1,000, 000 grants to three winners of the Mothers’ Day online engagement organised by Herconomy.

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    Godwin explained that these grants were aimed at enhancing the businesses of the beneficiary women. The lucky mums also went home with high-quality Mouka mattresses and pillows for healthy sleep and improved well-being, recognizing the importance of rest in their busy lives.

    The three mothers, Mrs. Blessing Olojo-Olayemi, Mrs. Ogooluwa Abidemi Badmus, and Mrs. Alausa Haleemah, were meticulously chosen after a rigorous selection process.

    They submitted videos showcasing their remarkable ability to balance business with motherhood.

    “This online initiative, which is a collaboration between Mouka and Herconomy, ensured a fair and transparent selection process, making the winners truly deserving of the grants,” Godwin said.

    Mrs. Olojo-Olayemi, with the business name ‘Motale Elekogbajumo’ for food processing and packaging, emerged as the first prize winner, receiving N500, 000 (Five Hundred Thousand Naira) and a hybrid mattress and pillows.

    The second prize winner and owner of the ‘Tammypartyplace’ event planning venture, Mrs. Badmus, smiled home with N300, 000, while the third winner, Mrs. Haleemah, received N200, 000 to enhance her fabric enterprise, with quality mattresses and pillows as complementary gifts.

    While receiving her prize, the overall winner extolled Mouka for its goodwill, saying, “I am deeply grateful to Mouka for awarding me the Mothers’ Day Mum in Business grant. This support will significantly impact my trade. Thank you for empowering and uplifting mothers.”

    In addition to the ‘Mum in Business’ initiative, Godwin said Mouka supported another programme targeting women called the 360 Complete Woman beauty contest. This passion, according to him, created a platform, “The Complete 360 Woman Conference, for women to learn, enhance and grow in a 360 capacity in the modern world.

    Mrs. Okoronkwo Esther Kosacachi emerged as Queen in this 2024 edition. Esther, a mother from Anambra State, also smiled home with a wellbeing hybrid orthopaedic mattress and pillows.

    Godwin said the company intentionally supports initiatives targeted at women to bridge the societal gap created by gender bias and discrimination.

    “At Mouka, we see women as a key pillar of support in every home and society as a whole. We believe in an inclusive society where women are empowered to contribute their quota to the economy in line with the 10th SDG goal of reduced inequalities,” he emphasised.

  • Mouka gets award

    Foam manufacturing company Mouka Limited has been declared the Foam and Mattress Company of the Year at the  Nigerian Real Estate and Property Awards in Abuja.

    The inaugural edition of the Awards saw Mouka winning the  honour in recognition of its excellent and exceptional contributions to the real estate and property sector.

    Receiving the award, Mouka’s Commercial Director, Oladimeji Osingunwa, said the recognition marked an attestation to the prime position Mouka continues to occupy in the minds of consumers as well as its dominance of Nigeria’s bedding industry.

    He added that the brand would not relent in its commitment to offering sleep solutions to teeming users of its products, even as it is poised for consistent quality delivery, which has earned the company’s products a huge market share.

    “This is not unusual in the last three years. Mouka Limited has been winning series of awards. In recent times, we are one of the few companies to be recognised in Africa – for the second time in a row – by the London Stock Exchange as the ‘Company to Inspire Africa’.

    “And we’ve won several awards, including regulatory awards from the International Organisation for Standardisation (ISO), the Standards Organisation of Nigeria (SON). This series of awards is a testimony to the innovative strategy of the business, both in terms of products and in our route to market and customer service excellence,” Osingunwa said.

    He further said: “We are happy that this is equally a further attestation to the fact that we’re on the right path and we will not relent on our oars because we know that for every award like this, it further gingers you to do more and puts you on your toes because your competitors are watching.

    “You also need to be creative and innovative and continue to come up with new things as a business, because you’re high up there and the expectation continues to be high. We know that we need to continue to raise the bar in the industry, which we’re committed to and we’ll continue to do that.”

    On the selection, founder of the awards, Joshua Uwabo explained that Mouka’s emergence followed due process.

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

  • Mouka an inspiration to Africa, says London Stock Exchange

    The London Stock Exchange Group (LSEG) has again named Mouka Limited as one of Africa’s most inspirational and high growth companies. Mouka, an indigenous mattress and foam products manufacturer, is among a few African companies to be recognised twice by the LSEG in its Companies to Inspire Africa report.

    Mouka was listed in the 2019 report. It had been listed in the 2017 inaugural edition. Mouka was recognised alongside 360 companies from 32 countries across the continent represented in the 2019 report. The report noted that Mouka recorded average compound annual growth rate of 46 per cent, up from 16 per cent in 2017.

    Companies to Inspire Africa 2019 was produced in partnership with African Development Bank Group, CDC Group, PWC and Asoko Insight which contributed their insight and expertise to select the featured companies, and the report is sponsored by Instinctif Partners and Stephenson Harwood.

    To be included in the list, companies need to be privately held, and show an excellent rate of growth and potential to power African development.

    Chief Executive Officer, Mouka Limited, Raymond Murphy noted that after Mouka was mentioned in the inaugural edition of the report, the company made remarkable progress by consolidating its previous achievement and earning the enviable recognition for a second time in 2019.

    “One of the biggest opportunities over the past year has been to use the challenging operating environment to demonstrate the strength of our operations, by ensuring product availability in a marketplace where our competitors are struggling to do the same… As a result, we have been able to gain market share,” Murphy said.

    In 2017, the same year it made the inaugural list of Companies to Inspire Africa, Mouka was also awarded the Mattress Manufacturing Company of the Year at that year’s edition of The Guardian Manufacturing Excellence Award. The mattress manufacturer also earned another recognition by the African Brand Congress as the Mattress Brand of the Year.

    Established in 1959,Mouka Limited manufactures foam and spring mattresses, as well as other bedding products at its three production facilities across Nigeria. The company has also developed an extensive distribution network with more than 1,000 branded sales outlets and over 300 third-party distributors across the country.

     

  • Mouka, Haier Thermocool, Microsoft exhibit good customer service

    This page is not just about berating manufacturers, retailers and service providers. It is much more than that. When occasion calls for criticism, we do that. When is time to applaud, we equally do that.

    We have published consumer’s experiences (both good and ugly) with manufacturers, retailers, service providers, etcetera. In a majority of the cases, the indicted manufacturers, service providers usually come back to resolve issues, and placate the aggrieved consumers. Most of them understand the saying that losing one customer leads to losing nine.

    As a student, I had always wondered why giant companies like Coca-Cola whose products are so popular still advertise. Then, I did not understand, but as I grew up, I learnt that though they are at the top, they still need to work hard to retain that position. They need to wade off competitors and of course increase their market segment.

    This brings to mind the Biblical parable of the man that had 100 sheep but at a point lost one. Despite the fact that 99 sheep were safe, he still did not rest till he found the lost sheep.

    So, organisations that want to remain at the top, work to retain and increase their market share. However, due to space constraint we shall only publish about three incidents.

    On the 11th June, we ran a story entitled, ‘Consumer seeks redress from Mouka Foam’. A brief recap for the benefit of readers who were not opportune to read it.

    Sixty-seven-year old Mrs. E. Ojukutu bought a Comfy Mouka mattress. Within one year of using the mattress, it collapsed. Alarmed and angry, she contacted the seller but he offered her no redress which prompted her to contact Consumer Watch.

    In an interview with Mrs. Ugochi Nkwopara, the company’s Customer Service Manager, she explained that the Comfy mattress collapsed because Ojukutu’s weight was far higher than the body weight intended for the mattress.

    Explaining further, she said that Mouka mattresses are of different sizes and weight and when consumers buy the ones that conform with their body weight, that the mattresses will not collapse.

    Exonerating the company from any blame, she explained that the company’s dealers have been trained and given body weighing machines for use in their shops. According to her, the dealers are supposed to enlighten consumers, take their weight and advise them on the mattress to purchase.

    However, Nkwopara regretted even when offered that advice, some customers, because of the cost, opt out for cheaper ones. “They do not consider their weight or that of the mattress. They only base their decision on price of the product and usually buy the cheaper ones.”

    Well, the good news is that after the publication of that story, Mr. Femi Yussuf, National  Customer Manager, Mouka Foam, who appreciates his customers, got in touch with Consumer Watch seeking for ways to appease the customer.

    The fact that the foam manufacturer may not entirely to be blamed did not deter the company from reaching out to the unhappy retiree with a brand new mattress, far much more expensive than the pensioner paid for. In case you are wondering if she was asked to pay for the difference; no, the company paid for that.

    According to Yussuf, “Our desire is to make our customers get value for their money and enjoy the products they have paid for.”

    Commending the swift and positive response from the mattress manufacturer, the elated pensioner who received the new mattress two weeks ago said she now enjoys her sleep.

    Also on the 12th of March, we ran a story ‘Questions for Haier Thermocool over internal leakage in freezers’. The story elicited so many reactions from readers that the company’s management sent a rejoinder debunking some parts of the published story.

    The story was about an aggrieved consumer, Mrs. Theresa Njoku, who bought a freezer from the company. According to her, the freezer gave her excellent service for over five years till it stopped cooling because of internal leakage.

    Well, the aggrieved customer took the freezer which had passed its three years warranty period to the company’s service centre with the intention of paying for the repairs. Unfortunately, the company declined to repair the freezer and offered her the option of buying a new one with 10 per cent discount. The consumer who was not ready for such expenses declined.

    Exhibiting excellent customer service, after the story was published, the company’s management staff had an audience with Njoku. The old freezer was recovered from the unhappy customer and she was given a new one. It should be stated, however, that Haier Thermocool was not under any compulsion to replace the damaged freezer, after all the freezer had passed its three years warranty but their action reveals how much premium they place on their customers.

    Just one more example because of space. Another story published on this page that raised so much fire works that even the Consumer Protection Council (CPC) of Nigeria got in touch with the reporter requesting to be allowed to handle the matter if she was unable to achieve redress, was the case of Mrs. Obiamaka and Microsoft.

    Obiamaka purchased Microsoft Lumia 240 from Slot shop at 2B Medical Road Ikeja. Barely six months into using the phone, the entire screen went blank. Taking the phone back to Slot office, she was referred to Ravaa Service Centre at  Kodesho Street, Ikeja. At the service centre, she was informed it was a software problem and asked to come back in two days for the phone.

    For about one month, she went to and fro the service centre as the phone proved difficult to repair.  Meanwhile, the telephone warranty stated that the phone should be changed for the customer if it failed to be repaired after about three attempts.

    However, officials of the service centre were not disposed to giving the customer a new one and request from the customer to see the service centre manager was turned down by the staff.

    The frustrated customer had to contact Consumer Watch and just one day after the publication of the story, she received a call from the store manager, Ahmed Hassan.  Apologising profusely to the customer, he said the customer went through all that hassles because he was not informed by his staff.

    Handing Obiamaka a new Microsoft Lumia 540 in an exchange for her cheaper Lumia 240, he noted that the phone should have been exchanged for the customer after the failed fourth attempt to repair it.

    The question on the minds of some readers now, is why should companies wait for such experiences to be published before doing the right thing of resolving crises between them and their customers?

    Yes, I agree with you. The unfortunate thing is that, most times, those in management only get to know about these things when they are published. In some cases, over zealous and protective staff will deny offended customers access to staff with authority. Though sometimes the denial of access maybe ‘orders from above’.

    Manufacturers, retailers and service providers should not wait for customers to be pushed to the wall before doing the needful. They should not wait till the stories are published before giving redress to consumers.

    • Follow us on Facebook; Consumer Watch-The Nation and also on Twitter, @jillokeke.

     

  • Mouka appoints CEO

    Mouka appoints CEO

    Mouka Limited, a mattress/ beddings manufacturer, has appointed Raymond Murphy as Chief Executive Officer (CEO), effective from November 2.

    Murphy takes over from Femi Fapohunda who had been acting CEO since 2014.

    “Having established itself as a leading player in the mattress and bedding product manufacturing space in Nigeria, Mouka is now laying the foundation for its next phase of growth,” Board member of Mouka Limited and partner at Abraaj Group, Mr. Jacob Kholi, said.

    Kholi added the Board was pleased to welcome Murphy  and confident that he would lead Mouka through te hexciting journey ahead.

    Murphy is a seasoned CEO with over 30 years experience in developing and growing businesses across growth markets within the consumer goods and healthcare terrain.

  • Mouka re-introduces ‘Mattress Swap’ campaign

    Mouka re-introduces ‘Mattress Swap’ campaign

    Mouka Limited, manufacturers of foams, has re-in-troduced  its MATTRESS SWAP campaign.

    It said this was  aimed at creating value for customers’ loyalty to the brand by enabling them and non-Mouka customers to exchange their old mattresses for new ones at discounts.

    The promo, which is expected to hold between May 4 and June 5, this year, is available to its customers.

    According to the firm’s National Business Manager, Mr. Olufemi Asa, the initiative, was first introduced in 2013; it was designed to entrench the brands affinity with both Mouka customers and non-customers by helping them to renew sleep and comfort.

    He explained that there was the need for customers to change their mattress every four years which is the average life span of a mattress, adding that many customers were constrained with the burden of how to dispose the old mattresses hence, the Mouka MATTRESS SWAP offer.

  • Mouka unveils ‘Instant Win’ promo

    In line with its objective of promoting wellness, a healthy sleep life, and appreciating its loyal consumers, Mouka Limited, a foam and bedding manufacturing company, has announced the commencement of its Mouka ‘Instant Win’ promo where consumers will win instant prizes inserted in the mattress.

    The promo, which kicked off yesterday, will run for weeks and consumers who purchase the Mouka Flora, Legend, Mondeo, Fantasia, Regal, Regina and Royal brand of products within the promo period, will be rewarded.

    The National Business Manager, Mouka Limited, Mr. Olufemi Asa said that the promo is in line with the company’s objective of delivering on its brand promise, which is to add comfort to the lives of Nigerians.

    Asa further stated “at Mouka, we are dedicated to providing quality mattresses that help our consumers have a good night rest after a hard day’s work. It is only fair that we reward our devoted consumers and also people who are interested in purchasing our top range of mattresses to enhance their sleep experience.”

    Explaining the modalities of the promo, Marketing Manager, Mouka Limited, Mr. Olusegun Ajala stated that mattress sizes of 6X4.5 and above in the comfort or luxury range has a  free gift inside He added that choice of mattress purchased will determine the instant prize, which ranges from neck rest, mosquito nets, towels, to shopping bags.

    Ajala stated that prizes will be redeemed immediately at the purchase centres. Customers are advised to visit http://www.mouka.com for more information on participation.

    Mouka is majority owned by an international private equity firm ActisLLP. Actis acquired a majority stake from the founders, the Moukarim Family in 2007.

    Mouka Limited is Nigeria’s leading manufacturer of polyurethane-based products. Mouka has a leading market share in the household and industrial foam market in Nigeria and the ECOWAS sub-region.