The Nation Newspaper

Tag: Mr. Tope Ashiwaju

  • Dufil to hold 10th Indomie Heroes Award

    Dufil to hold 10th Indomie Heroes Award

    The 10th edition of the Indomie Independence Day Award (IIDA) for Heroes of Nigeria is scheduled to hold in the first week of October 2017 at the Federal Palace Hotel, Victoria Island, Lagos.

    Speaking on the Award, Head of Marketing, Dufil Prima Foods Plc, Mr. Manpreet Singh, 10 winners for the 2017 edition have emerged. “We are very excited to announce the emergence of the winners for the 10th edition of IIDA.  The winners have displayed extraordinary bravery in the different categories and will be rewarded accordingly”.

    He appreciated all the judges for taking out time from their busy schedules for the selection process. The winners emerged after a very thorough selection process carried out by credible Nigerians who constituted the panel of judges.

    The judges were, Mrs. Laja Adedoyin, the founder of Hearts of Gold Children Hospice, the first hospice in Nigeria that caters to children with physical disabilities; The Managing Director/Editor-in-Chief, New Telegraph Newspaper and President of the Nigerian Guild of Editors, Mrs. Funke Egbemode.

    Others are, Solicitor and Advocate of the Supreme Court of Nigeria and Managing Partner of Abiola Sanni & Co, Prof. Abiola Sanni; and Founder of Rise Networks, Social Entrepreneur and Human Development Expert, Mrs. Toyosi Akerele Ogunsiji. Ex-Ben TV, London, Director and social analyst, Mr. Gbola Oba; The National Director, SOS Children’s Villages Nigeria, Mr. Eghosa Erhumwunse, and MD/CEO, Rave TV & Trend FM, Mrs. Agatha Amata round up the panel.

    While receiving the list of selected winners from the judges, the Group Public Relations and Event Manager, Dufil Prima Foods Plc, Mr Tope Ashiwaju appreciated the judges for their commitment to the thorough scrutiny of all the top 24 stories pencilled down by the selection committee. Ashiwaju also thanked their partnering agency BD Consult for a seamless and hitch-free coordination.

    The statement revealed that the selection of the ten winners for the 2017 edition is to celebrate a decade of existence of the initiative. IIDA awards which has been running for 9 years, extols the exemplary accomplishments of children who have shown courage and determination in situations that ordinarily would bring fear.

    So far, the awards have impacted positively on the lives of 27 children who have demonstrated remarkable acts of bravery and courage. With the scholarship awards granted to the winners, they have been able to overcome certain constraints which may have adversely affected their educational pursuits and life goals.

    IIDA is the flagship Corporate Social Responsibility initiative of Dufil Prima Foods Plc, makers of Indomie Instant Noodles.

  • Indomie rewards consumers in online youth engagements

    Indomie rewards consumers in online youth engagements

    Dufil Prima Foods, makers of Indomie Noodles, recently rewarded Nigerian youths on social media as it seeks more ways to interact with its teeming consumers at their passion point. The brand used the opportunity to improve on its brand equity with consumers creating several engagement platforms.

    Some of the platforms were: comedy – “Belleful Comedy Challenge” which saw over 20 consumers win mobile phones, headphones and a year’s supply of Indomie Bellefull; football fans – “Indomie on EPL Pitch Panel”, the brand gave out 353 cartons monthly to 530 EPL match winners with over 1,060 cartons already won.

    There was also the “Guess the Advert Lyrics” that enabled consumers to guess the lyrics of jingles in order to win. Thousands of young Nigerians throng the social media handle to engage with the brand by answering teasers and questions about Indomie Instant Noodles.

    Consumers were asked questions such as: “what year did Indomie open its first production factory in Nigeria?” Radio consumers also got giveaways of 8 headphones and 20 cartons on the popular programme “My wedding Radio Show” with Toke; broadcast on Cool FM Radio station.

    Winners emerged from across different cities such as: Port Harcourt, Ogun, Owerri, Ilorin, Onitsha, Uyo and Lagos. Amongst the winners were Prince Okwonso and Ben Cash, they both won Phones and a year supply of cartons of Indomie Belleful.

    Speaking after receiving his gifts Prince Okwonso thanked the brand: “I am grateful to Indomie for these gifts. Indomie is a stable food to me and my family which is why I really appreciate the one year free supply of Indomie Belleful because we will definitely enjoy it.”

    According to the Group Public Relations and Event Manager, Dufil Prima Foods, Mr. Tope Ashiwaju, “Indomie is a brand loved by Nigerians. It has been with the youths for as long as they could remember and so has a strong connection with them. Youths engaging the brand on social media confirms what is already known, which is: Indomie is the choice brand for the future leaders of Nigeria.”

    “The next generation of doctors, the next generation of lawyers and presidents had their first real taste of quality with Indomie and this is why even adults consume Nigeria’s leading noodles because quality has no category or generation.” Ashiwaju said.

    Indomie has led the noodles market since the brand was first launched in Nigeria. The brand has been synonymous with quality and has won several local and international awards for its unique standards in taste and quality.

     

  • Indomie’s cash for scholarship promo kicks off

    Indomie’s cash for scholarship promo kicks off

    Dufil Prima Foods, makers of Indomie Instant noodles has announced the kick-off of yet another exciting consumer enabling promotion tagged “Indomie Cash for Scholarship Promo” which is expected to run up till the month of April 2017.

    Consumers of Indomie Instant Noodles are expected to participate by collecting and cutting all 18 letters from Indomie Noodles packs to complete the phrase “INDOMIE LIKE NO OTHER”. After presenting the 18 letters that form the phrase at designated redemption centres consumers stand the chance of being rewarded with prizes such as premium brand bicycles, 150,000 Naira worth of scholarships to support their education.

    Speaking about the Promo, Brand Manager, Indomie Instant Noodles, Mr Amber Yadav, said: “the cash for scholarship promo is borne out of Indomie’s desire to enable consumers to achieve their dreams of a better life for tomorrow. Wole Soyinka, Chinua Achebe and Tafawa Balewa might not have achieved greatness without education and Indomie believes an educated person is better equipped to make better choices relating to the quality of life and even brands they consume, such as Indomie.”

    The Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr Tope Ashiwaju also explained that the Cash for Scholarship promo is another opportunity for consumers to be appreciated by Indomie.

    According to Tope “the modality for winning in this promo is effortless. All that is required if for the consumer to collect different letters contained in each promo pack till they complete the 18 letters that make up the sentence ‘INDOMIE LIKE NO OTHER’. Once these 18 letters are complete, they win instant prizes of bicycles and scholarship worth 150, 000 Naira at any of our redemption centres” stated Ashiwaju.

    Ashiwaju, therefore, urged all consumers of the brand to participate in the promo by continuously cutting and collecting the required 18 Letters till they eventually become winners, as the promo was specifically designed with the aim of supporting consumer to achieve their dreams of a better and quality life.

    Indomie is, however, not new to providing scholarships to its teeming consumers as the brand recently offered twelve Postgraduate students from different Universities across the country scholarship worth N450, 000 each in the Indomie MSc Nutrition Scholarship Awards 2016.

    The brand has continued to focus on its greatest assets which are an informed consumer and provision of unmatched quality products; these brand priorities have seen the Indomie retain its leadership position in the marketplace and endear the brand jealously into the hearts of informed consumers who always go for the best.

  • Indomie reaches ‘you like no other’ N50m promo target

    Indomie reaches ‘you like no other’ N50m promo target

    Indomie Instant Noodles has announced that its “You Like No Other” promo which kicked-off in October has rewarded the projected 500 lucky cash prize winners with a total of N50m. Notwithstanding the 500 mark, consumers will continue to win lots of gift prizes in the ongoing promo.

    Speaking at the prize presentation ceremony, Group Public Relations and Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju said that the promo, which was designed to celebrate and reward consumers for their loyalty, has enjoyed an unprecedented participation from consumers across the country with hundreds of gift prize winners emerging since the promo commenced and the target of 500 consumers slated to win cash prizes worth N50m has also been reached.

    “We planned to give out prizes worth over N600m in the ‘You Like No Other’ promo, amongst whom 500 consumers are expected to walk home with a cash prize of N50m (N100,000 each).

    “As I speak to you, I am delighted to announce that in less than 2 months into the promo this sum of N50m has already been disbursed to these lucky winners. The promo, however, runs till the end of the year and we look forward to seeing more winners walk home with other gift items” he said.

    Explaining the modality of the promo, Ashiwaju noted: “Consumers are required to simply cut out the unique character in front of any Indomie special pack and once they collect any 20 different characters they win an instant indomitable carton. On the other hand, those being rewarded here today with cash prizes are those who collected up to 50 different unique characters, and we are glad to have reached these lucky 500 consumers.”

    Ashiwaju, therefore, urged consumers not to relent, as the promo which is ongoing till December seeks to celebrate the uniqueness in everyone, and it promises to reward many more consumers with gift prizes such as delicious Indomitable cartons.

  • N1.5m cash for “Indomie Belle Full Comedy Challenge”

    N1.5m cash for “Indomie Belle Full Comedy Challenge”

    Mouth watering N1.5 million cash prizes up for grab as the search for the next ‘big thing’ in Nigerian comedy has commenced. Indomie has kicked off the Indomie BelleFull comedy Challenge; an online competition to project funny, talented and creative individuals with a passion for comedy to limelight in the Nigerian comedy landscape.

    Speaking on the contest, Group Public relations and events manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, stated that the length and breadth of Nigeria is laden with tremendous and mind blowing potentials in comedy, even as observed in the growth and fast paced development of the Nigerian comedy Industry which no doubt has attracted international attention and accolades.

    “Amidst the current choking economic conditions, several Nigerians have learnt not to allow themselves and their great potentials be buried, but have found creative ways to polish and express these innate comic ability, and these are those the brand seeks to elevate beyond the rubble in the “Indomie Bellefull Comedy Challenge,” said Tope.

    On the mode of participation, the Brand Manager, Indomie, Mr. Amber Yadav, said participants are expected to creatively use the word “Bellefull” in their videos, show an Indomie product pack in the video, include the word “Bellefull” in the title of the video and then submit the funny video to bellefull  or bellefull@youlikenoother.com.

    While beckoning on Nigerians to put their creativity to test in the challenge, Amber stated that the comedy challenge is one of the numerous avenues through which the brand is giving back to the society, and therefore urged many to send in their entries, as participants stand the chance to win several mouth watering benefits and a cash prizes up to N1.5 million and an opportunity to be shot into instant stardom in the Nigerian comedy sphere.

     

     

  • Indomie fan club ‘Team yourself up competition’ opens

    Indomie fan club ‘Team yourself up competition’ opens

    Indomie Fan Club (IFC), Nigeria’s largest children based fan club has commenced a nationwide fun and exciting competition, tagged: ‘Team Yourself Up Competition’ where kids stand a chance of winning a wide range of fantastic prizes.

    The competition is one of the many ways through which the brand, Indomiehopes to engage with thousands of kids to provide them an opportunity to express their creative talents and abilities.

    To participate in the competition, children are required to team up with any person of their choice to make anything UNIQUE with Indomie empty wrappers, cartons or both. The ‘Team Yourself Up Competition’also allows children to send in multiple entries before the 30th of May 2016 which is the end date of the competition.

    Rewards for this competition includes an assured gifts for all IFC participants, the reward of a total sum of N100,000 for the first place winner, the sum of N75,000 to the second prize winner, while the third place winner gets a total sum ofN50,000 and lots of other consolation prizes to be won.

    Speaking of the competition, the Group Head, Public Relations/Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju stated that the competition is one of the ways the brand engages with children.

    He said: “Children are the future of any society/nation and as a brand, we see it as part of our responsibilities to ensure that they are engaged in activities that will aid their mental and physical development. The aim of the ‘Team Yourself Up Competition’ is to also provide a platform for these kids to express their creative talents.”

    The Indomie Fan Club is an initiative of Dufil Prima Foods, makers of Nigeria’s number 1 noodles brand – Indomie Instant Noodles. The club was founded in July, 2005 with the aim of creating an environment of learning, fun, excitement and bonding for children between the ages of 5 – 12. With well over 100,000 members spread across different parts of Nigeria; the club has grown to become a phenomenon.

  • Indomie to add yuletide cheer for club members

    Indomie to add yuletide cheer for club members

    Dufil Prima Foods Plc, makers of Indomie Instant Noodles, has concluded plans for a fun-filled end of the year party for all Indomie fan club members across 6 key cities in Nigeria.

    The Indomie Fan Club which was launched July 2005 with the key objective of creating an engaging  atmosphere for children between the ages of 5 – 12 years where they can mix, learn and interact with one another irrespective of their socio-cultural background,  has grown to become the largest children’s fan club in Nigeria.

    According to the Head, Public Relations and Events, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, this time, the company will be celebrating the end of 2015 party in a big way with all the fan club members at 17 different venues across 6 key cities, namely Lagos, Ogun, Ibadan, Akure, Abuja & Benin.

    Ashiwaju said this was designed to demonstrate the company’s appreciation of their loyalty and to provide an unforgettable experience for them during the forthcoming festive period. He also explained that the essence of the party is to ensure as many children as possible get to have a memorable Children Day’s celebration, especially pointing at the fact that many parents may not have the time to celebrate with their children.

    He stated that these children will be treated to an unforgettable fun experience as they will enjoy various engaging and interactive games, Indomitables Series Screening with freshly prepared Indomie noodles and other form of entertainment activities. Every member will get the opportunity of going home with exciting xmas gift.

    According to Mrs. Faith Joshua, the Indomie Fan Club Coordinator, the Indomie Fan Club Christmas celebration party is one of the many ways of showing Nigeria children how much they are loved and appreciated for their continuous support and loyalty towards the brand over the years.

    “Starting from December 2, to December 15, 2015, we will be hosting these children at various locations across 6 cities like Lagos, Ogun, Abuja, Akure, Benin and Ibadan, on different days”.

    “Indomie Instant Noodles is largely affiliated with children and over the years, we have enjoyed their unwavering loyalty and that is why we are expressing our love and appreciation to them during this season of love. This celebration is organized to reach out to as many children as possible, because they are all important to us” she said.

  • Dufil restores hope to the visually impaired

    Dufil restores hope to the visually impaired

    •  Donates cash and products to Nigeria Society for the Blind

    Dufil Prima Foods Plc, makers of Nigeria’s household Noodles brand, Indomie Instant Noodles, has again demonstrated its commitment to the welfare of blind and visually impaired persons in Nigeria.

    The company demonstrated this recently through its cash donation and products support for the Nigeria Society for the Blind (NSB) White Cane Day which held at the National Stadium, Surulere, Lagos.

    Making the donation at the 10th white Cane Day, Mr. Tope Ashiwaju, Public Relations Manager, Dufil Prima Foods Plc, said Dufil has a history of contributing to the care and development of the physically challenged in Nigeria, and thus touching many of their lives as its believe that ‘in every disability, there is ability’.

    According to him, “Our environment is not favorable for people with sight, not to talk of people living without sight. Therefore, Dufil Prima Foods Plc saw the need to contribute its quota to ensuring that the visually impaired people have access to quality education and equal rights as other citizens in the country.”

    He also added that the company would continue to participate in the White Cane Day and support in the rehabilitation of the visually impaired.

    Mr. Ashiwaju Fola-Oshibo, chairman of NSB, in his remark stated that the use of white cane as an effective mobility aid for the blind and visually impaired encourages the blind to be less dependent on their relatives and friends for the purpose of mobility, thus making the blind self-reliant.

    Fola-Oshibo however thanked the management of Dufil for their kind gesture towards the Society, urging state and local governments as well as the Federal Government to put in place enough structures to make mobility easy for the blind.

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