Tag: MTN

  • MTN chief quits over Nigeria fine

    The embattled chief executive of South Africa-based mobile phone giant MTN has resigned over a $5.2bn (£3.4bn) fine imposed on the firm by Nigeria.

    “Due to the most unfortunate prevailing circumstances occurring at MTN Nigeria, I, in the interest of the company and its shareholders, have tendered my resignation with immediate effect,” the BBC quoted Sifiso Dabengwa as saying in a statement.

    MTN has a November 16 deadline to pay the fine, imposed over its failure to register all Sim cards.

    This allegedly opened the way for the Boko Haram sect to use the network.

    MTN said its non-executive chairman, Phuthuma Nhleko, would act as executive chairman until a successor to Mr. Dabengwa is found.

    Mr. Nhleko said he would continue to seek a solution to the dispute with Nigeria over the fine.

  • Money motive and multinationals….From Enron to MTN

    Beyond the hard façade of law and economics, good (corporate) governance ultimately comes down to the soft but “real” issues”.

     

    “When beggars die, there are no comets seen” according to Shakespeare, but then added, “heavens themselves blaze forth the death of a prince”. Suffice that there are beggar businesses in town and there are the princes. By their clout they define what corporate governance is. For when a member of the Fortune 500 drops out of the business skyline definitely there must be some buzz in the media and a telling reverberation in the business community. Exactly what definescorporate governance from “company management.”

    After the earth-shaking news about MTN’s $5.2billion sanction on tax remittance fraud hit Nigeria’s news stand last week, there was firsta shrill that felt like many hearts sinking and then a sigh, before the little whimpers began and the comments that definitely jolted the businesscircuit back to institutional memory… yes, to Enron!Does anyone still remember? And that underlines the mammoth baggage of disappointments that rang through the Nigerian socio-political and economic spheres. It is unprecedented, second only to the global impact once of Enron and the domino effects that followed in the 1990s.

    Icons and crashes

    Enron (U.S.) of the 1990s and MTN (Africa) in the 2000s were the big “mascot” companies of their times respectively. Both reigned and raked-in accolades for global best practices. Both were/are savvy, the defining culture for the term “corporate”, they were involved in CSR that showed great human/earth considerations. They provided ideal trajectory for corporate profiles both for HR and company, became practically the swear word in growth industry, they represented the icon and hope and raised the bar of aspiration for the next generation. So the thought of crash for them was not just undesirable it was unconscionable.

    But Enron crashed into the exacting hands of corporate governance and now MTN is teetering from its foundation that is terribly undermined. Ironically one goodof their mutual fate is thatnow either canplay the role of the corporate goon to illustrate many of the winding issues under Ownership and Control for the remaining “Fortune 500” companies still in the market. Moreover the Nigerian polity is still totting on the steps of an emerging economy trying to grapple with the waves of micro-macro market interlocks, the MTN debacle will come as a timely beau to explain how corporate governance works.

    Premium Times, the online news channel claimed to have followed the investigation for 11 years and wrote, “In a rare disclosure in 2013, MTN admitted it made unauthorized payments of N37.6 Billion to MTN Dubai between 2010 and 2013. The transfers were then “on-paid” to Mauritius, a shell company with zero number of staff and which physical presence in the capital Port Louis is nothing more than a post office letter box. The disclosure amounted to a confession given that MTN made the dodgy transfers without seeking approval from the National Office for Technology Acquisition and Promotion (NOTAP), the body mandated to oversight such transfers.”

    Corporate scandals don’t just happen like accidents, they are “planned”. They begin like seeds in the mind of men, sometimes from the gestation of the company. But most often they are sheened in some assemblage of words that encode the agreements as men sit down to conceive the end of that matter from the beginning. That is why as the structure progresses in a system there is naturally a differential of growth which no one can perfectly predict, hence the need of a progressive interpretation, but while in transit the motives of men dilute the process and the end-result is affected. The issue of Motive is very crucial at every level in corporates set-up.And the motives of a venture-capitalist minded corporate can be so dangerously tilted in carrying out even great policies.

    We are reminded about the case study on Enron, “In October 2001the company admitted there had been a number of accounting irregularities over the period 1997 to 2000. It became clear that a number of complex partnership structures had not been recognised in the balance sheet. In effect these structures had been used to keep debt off the balance sheet. Although the accounting treatment complied with the accounting rules in the US at the time they were clearly intended to mislead investors.”

    Last week as the regulator’s hammer went up in Nigeria against MTN, there were more comparisons flooding back from those archives, “In 2000 Enron was an energy trading, natural gas and utilities ….top ten largest companies in the US.. a market capitalization of over $70 million; revenues of over $100 billion and for five consecutive years had been named “America’s Most Innovative Company” by Fortune Magazine. It had over 20,000 employees around the world”

    Locally in Nigeria, the Premium Times went on: “MTN has consistently prided itself as the foremost telephone company that is getting Nigerians talking the most. Now….it has routinely been shipping billions of naira overseas to avoid paying its fair share of tax in Nigeria… MTN has been running circles around Nigerian revenue authorities using a complex but noxious tax avoidance scheme called Transfer Pricing.”

    Competence or diligence is no respite, Enron was serviced “by one of the top five professional firms in the world”, Arthur Andersen, with revenues in excess of $9 billion and notably “a reputation for outstanding auditing integrity and competence”. They were imperiled along with Enron, losing reputation, clients and business. Princely corporations don’t ever fall alone they carry collateral damages that are most often transferred onto friendly companies and collaborators.

    Before their scandal corporates do often start with the rule but soon step aside for a ruse that could yield a crude advantage. What MTN devised as Transfer Pricing was a creative genius, “For any economy, it is a slow death.” Just like it was for Enron which Chief Financial Officer, Andrew Fastow devised “a series of complex partnership structures known as special purpose vehicles (SPVs) through which the assets of Enron were sold out variously for cash, borrowed from a third party bank, but those partnerships were not reflected on the balance sheet.

    In the end, “although the partnerships generally met the strict legal requirements they were outside the ‘spirit’ of the regulations and were clearly designed to mislead shareholders. As for MTN Premium Times informs, “The red flag was raised the moment it was revealed that MTN Nigeria has been making payments to two overseas companies – MTN Dubai and MTN International in Mauritius – both located in tax havens….. In 2013 for example, MTN set aside N11.398billion from MTN Nigeria to pay to MTN Dubai. A similar transfer of N11.789billion was made by MTN Ghana to the same MTN Dubai, making it a total of N23.187 billion that was shipped to the Dubai offshore account.

    The reach and spread of corporations across nations which is an element of globalisation, and now terribly enhanced by ICT is probably more terrible in the hands of a communications trader. “In a rare disclosure in 2013, MTN admitted it made unauthorised payments of N37.6 billion to MTN Dubai between 2010 and 2013. The transfers were then “on-paid” to Mauritius, a shell company with zero number of staff and which physical presence in the capital Port Louis is nothing more than a post office letter box.”

    Growth must come else the economy die.But there is a price to pay for the differential of growth. Strategy of traction is therefore very important to the works of a  Regulator especially in a knowledge economy as the world is right now, but the undoing of a young emerging economy as Nigeria’s and most of Africa mentioned in the MTN network, is the start-up structure. Callous macro-economic players take undue advantage to introduce out-large instruments from that environment, often in collusion with unpatriotic local player to defraud the local economy and create more gaps in growth.

    MTN made those dodgy transfers without seeking approval from the stakeholder involved which is the ”National Office for Technology Acquisition and Promotion (NOTAP), the body mandated to oversee such transfers.The disclosure amounted to a confession” unwittingly.

    As it is often said, “Beyond the hard façade of law and economics good (corporate) governance ultimately comes down to the soft but “real” issues”. Evidently the two corporates, Enron and MTN ran/run  a good structure on paper and the system was celebrated as world best practices, however their strategy or devices of achieving their strategic goal was tinctured to provide what was unseen outside of the system. Hence the so-called “core concepts” as is preached about Corporate Governance for now, stressing “the codes of corporate governance” often brought together by players themselves in tacit approval of public departments, will only serve as per what is concealed in the structure and system but not what is hidden in the heart of the managers. This returns the unraveling of motives beyond the commitment of crimes of corporate governance to much higher ways of ethics, the philosophical teaching of morality in the academia.

    However pecuniary benefit may be the commonest motive for malfeasance in the marketplace for in the expanded horizon where transaction now takes place in the 21st Century there could be sundry other motives leading to capital not directly cash-money. Power, relationships and many other kinds of kicks have come in, and so are the varying means of meeting them some of which are now the subject of neurotic analytics. Meeting these avenues has expanded the ambit of information seeking, gathering and re-use, and ultimately how man plans to react to maximise their benefits.

    All above is the latest preoccupation of curriculum developers in seeking to integrate vistas of knowledge in other to prepare a programme of education that will be fit for would-be professional/practitioner of corporate governance.

     

    • Ogunsakin can be reached on: 08037250343                                           greenhavenfoundation@gmail.com
  • South Africa ‘concerned about MTN fine in Nigeria’

    South Africa ‘concerned about MTN fine in Nigeria’

    South Africa has expressed concern over a N1.04 trillion ($5.2 billion) imposed by Nigerian authorities on MTN Group.

    However, the country said it would not affect the cordial relations between the continent’s two biggest economies, a cabinet minister said yesterday.

    South African Minister in the Presidency Jeff Radebe said: “Obviously as government we are concerned.’’ He said the cabinet hoped that the talks between MTN and Nigerian authorities on the fine would bear fruits.

  • MTN must respect laws of host countries, says South Africa

    MTN must respect laws of host countries, says South Africa

    South Africa’s Deputy President Cyril Ramaphosa has urged Africa’s biggest mobile-phone company, the MTN Group Ltd., to follow the rules in countries where it is operating.

    This followed a fine of $5.2 billion imposed on MTN by telecoms industry regulator, the Nigerian Communications Commission (NCC), for failing to disconnect customers with unregistered phone cards.

    NCC gave MTN until November 16 to pay the fine, which relates to the timing of the disconnection of 5.1 million subscribers and is based on a charge of N200,000 ($1,005) for each unregistered customer.

    Nigeria is the Johannesburg-based MTN’s biggest market with 62 million clients as of September.

    The company’s shares have slumped 14 per cent since October 26, when the fine was imposed.

    Ramaphosa, in an address to lawmakers in Cape Town yesterday, said the government would be taking note of what “is happening with a view of seeing how the company involved responds and reacts” to its challenges.

    “We would like our companies to comply with the laws and regulations of countries where they operate, without violating them.

    “It does seem like in the case of Nigeria, there were issues, and those issues need to be addressed.

    “If this fine is indeed imposed as it is, it is going to impact on South Africa as well, as our revenue fortunes from a taxation point of view are going to be lower,” he said.

    Agency reports indicated that comments by Ramaphosa, a former chairman of MTN, suggested that South African authorities might leave MTN to face its problem as it seeks to have the penalty reduced.

    South African authorities might also be reluctant to confront their Nigerian counterparts following a series of diplomatic spats that have soured relations between the Africa’s two biggest economies.

    The most recent occurred in April, when Nigeria’s government allegedly ordered its two most senior diplomats in South Africa to return home for consultations following a wave of attacks against immigrants, including Nigerians, in Johannesburg and Durban.

    “South Africa does not have a track record of defending its national company champions internationally,” Nic Borain, a political analyst, who advises BNP Paribas Cadiz Securities, said by phone.

    “On the face of it, this fine seems seriously over the top. Ramaphosa’s words about the issue seem weak as they veer too much on the side of caution,” he added.

    South Africa’s telecommunication and finance ministries didn’t respond to agency’s calls and e-mails seeking comment.

    Lawmakers plan to summon MTN officials to explain why the company was fined, Nkhensani Kubayi, chairwoman of Parliament’s telecommunications committee, said by phone from Cape Town.

    The panel will also ask the South African industry regulator to determine whether MTN is compliant with local rules, with hearings likely to take place next year, she said.

  • NCC okays MTN’s N18.6b spectrum licence renewal bid

    NCC okays MTN’s N18.6b spectrum licence renewal bid

    The Nigerian Commununications Commission (NCC) has granted MTN’s application for renewal of its licence.

    MTN has uptil next month to pay the $94.2 million (about N18.6billion) for the renewal, which will subsist till 2021.

    MTN has November 16 deadline to pay the N1.4trillion it was fined by NCC for subscriber identity module (SIM) card irregularity fine.

    A source in the regulatory agency yesterday said the licence renewal and SIM card trivails of the telco are unrelated. The source said the process for licence renewal preceded the SIM card problem the telco has with the regulator.

    The source said the telco is still in discussion with the Federal Government, adding that when ongoing engagements are concluded, its “outcome will be communicated to you.”

    MTN said it received confirmation from the regulator that its operating spectrum in the 900 megahertz (MHz) and 1800 MHz frequency bands had been renewed.

    The NCC said: “The Digital Mobile License (DML) won by MTN in 2001 was for a period of 15 years commencing from 9/2/2001 to 8/2/2016, subject to automatic renewal as provided for in paragraph 3 and 4 of the DML license condition.

    “Recall that in 2006, MTN (along with other licenses), was granted the Unified Access Service License (UASL) for a period of 10 years commencing from 1/9/2006 to 31/8/2016. In 2007 when MTN won the 2GHz spectrum licence, the Commission based on the information memorandum requested MTN to pay for the extension of its UASL License (August, 2007). Records available in finance department show that MTN paid for the extension of the license in 2007 from 10 years to 15 years.

    “Early this year, in compliance with the condition of the DML, license on renewal as cited above, MTN, along with another licensee (Airtel), applied for the renewal of its DML license which expires on 8th February, 2016.

    “After due consideration by the Commission, it was decided that DML issuance will be discontinued, as it had been subsumed under the UASL. However, the tenure of the spectrum license being used for this service, 900MHz and 1800MHz, would be harmonised to run concurrently with the UASL for administrative convenience. The Commission by a letter dated 27th July, 2015 had asked MTN to pay for the extension of the spectrum till 31st August, 2015.

    “However, based on MTN’s letter of 6th August, 2015, it was discovered that it had paid for an extension in 2007. There was however no document to show that the extension was duly communicated to MTN. Accordingly, MTN has to pay Spectrum fees till 2021 instead of 2016 as earlier advised.”

    Reacting to the development, MTN Corporate Affairs Executive, Akinwale Goodluck said the licence renewal is vote of confidence in the ability of the telco to continue to render innovative services and contribute to the growth of Nigeria economy.

    “We view this extension as a demonstration of confidence in MTN’s capacity to continue to provide ground-breaking and innovative services to its customers,’’ Akinwale Goodluck, said in a separate statement.

    Shares in MTN, which earns 37 per cent of its revenue from Nigeria, dropped by 25 per cent since the fine was announced last week.

    South Africa’s bourse on Monday suspended trading in its stock for a few hours.

    The firm’s shares recovered somewhat in early trade on the bourse, advancing 0.9 per cent to 149.50 rand.

    The company’s largest shareholder, South Africa’s Public Investment Corporation, said it was concerned about MTN’s alleged non-compliance with telecoms regulations of Nigeria.

    The allegation was that MTN’s management did not immediately disclose material information to the market.

  • NCC renews MTN’s license

    Talks over $5.2b fine continue

    The Nigeria Communication Commission (NCC) has extended MTN Group’s operating license, the company said on Tuesday, quelling fears that Africa’s biggest mobile phone firm would have to pay a $5.2 billion fine before the license could be renewed.

    Johannesburg-based MTN is in talks with the Federal Government about the fine, imposed on its unit in Nigeria for failing to cut off more than 5 million users with unregistered SIM cards, Reuters reported.

    Nigeria has been pushing operators to verify the identity of their subscribers, on concerns that unregistered SIM cards were being used for criminal activity in a country facing an insurgency from the Boko Haram sect.

    “We view this extension as a demonstration of confidence in MTN’s capacity to continue to provide ground-breaking and innovative services to its customers,” Reuters quoted MTN corporate affairs executive, Akinwale Goodluck, as saying in a statement.

  • Trading in MTN shares  suspended in South Africa

    Trading in MTN shares suspended in South Africa

    The South African bourse yesteday suspended trading in the shares of telecoms firm MTN , a senior official said, a week after the Nigerian Communications Commission (NCC) slammed an unprecedented N1.04 trillion ($5.2 billion) fine on the telecom operator.

    “Yes, trading in MTN shares has been suspended and the information was broadcast across the trading platform,” said Peter Redman of the exchange’s surveillance department.

    MTN was fined last week by Nigerian regulator for failure to cut off unregistered users.

    MTN is Africa’s biggest phone operator, and derives its largest (a third) earnings from Nigeria.

    It has 5.1 million unregistered or incomplete subscribers in Nigeria.

    The NCC had in August directed mobile telecoms companies to deactivate all unregistered SIM cards or face severe sanctions.

    MTN missed the deadline to deactivate its 5.1 million unregistered subscribers, prompting a N200,000 ($1,000) fine for each unregistered SIM.

    MTN’s shares fell sharply shortly after the fine last week, closing 12.49 per cent lower at 167 rand — the lowest in several years.

    The firm has up to November 16 to pay the fine, the NCC said

  • NCC versus MTN

    NCC versus MTN

    I know a few Nigerians who would declare that the regulatory hammer which fell on MTN was overkill. That would be perfectly understandable in an environment where regulators are permanently on sleep mode and where those who are paid to protect us from the routine infractions by service providers have just about enough reasons to look the other way while we are being mugged. That would also partly explain the shock – and perhaps the bewilderment –expressed by many at what they considered as an “impossible” fine slammed by the telecoms regulator on the telecommunications firm last week.

    Coming in the wake of a similar punitive fine on two of the nation’s leading banks – First Bank and UBA – both of which were slammed with N4.6 billion by the apex bank for running foul of the directive on the Treasury Single Account (TSA) – a new dawn for regulation may well be here already.

    By the standards of our much abused and devalued naira, the N1.04 trillion $5.2bn) involved is certainly a lot of money. Even if the environment were to be less inclement, a punitive fine of nearly a quarter of the entire federal budget would come close to the proverbial pound of flesh. I therefore appreciate some of the feelings being expressed on the matter – particularly the context in a clime where regulations have come to mean nothing. After all, MTN isn’t a small fry, but a prolific goose that not only spins off revenue into the national treasury by way of taxes by the second, a major source of livelihood to hundreds of thousands of Nigerians.  And so Nigeria, a country sorely in dire need of cash – particularly from Foreign Direct Investment cannot be seen to adopt such measures that would be perceived as “disincentive”!

    The saga reminds of the old African folklore about the tortoise and his in-law. You know the story of the tortoise’s in-law who tied him to a tree by the market square on the discovery that he stole a family ornament? Passers-by who saw him tied to the stake early in the morning gleefully chanted that it served him right. By evening, the same passers-by on their homeward journey – on seeing the tortoise still tied up – were no longer persuaded that the punishment was fair.  An in-law, they later reasoned, deserved better!

    The lesson here is that nothing – more so in our shifting terrain of morality – is given; today’s much maligned sinner – can in different set of circumstances – become the sinned against – all things being permanently unequal!

    In the case under reference, the hefty fine is supposed to be the big thing. Several questions – most of them merely variants of the same question – have done nothing else than to decry the regulatory action: ‘Where in the world is the telecom giant expected to raise that kind of money at this time?’ ‘Instead of the crippling fine, would it not better serve the public cause to ask them to deploy the fund to upgrade services?’

    Even otherwise highly informed commentators have recommended punishments considered less disruptive – or more bearable – this ostensibly flowing from the assumption that the regulatory action was arbitrary – a case of killing an ant with a sledge-hammer!

    It was as if no infractions took place! Or was it a case of witch-hunt?

    Let me confess that yours truly was also alarmed when I first heard the amount involved. The challenge for me however, was not so much about the sum involved, but whether NCC was acting in a manner as to suggest arbitrariness. The inability to give the regulator the benefit of the doubt seems to me the point where most of the commentators missed it. A quick check by yours truly would reveal the premises of the regulatory action: It is located in Section 19 of the SIM Registration Regulations 2011. That section, to be clear, specifies a fine of N200,000 per unregistered SIM; and with 5.2million MTN SIM found to be in breach of the regulation, it was simply a question of doing the tally! Yes, the sentencing not only fitted snugly with the violation, it was at sync with the regulation!

    So where is the ground for the so-called heavy-handedness?

    The heavy regulatory action, we are told by the NCC did not even come out of the blues.  On September 4, the chief of staff to the President reportedly hosted a high level meeting of telecom chief executives, the heads of the main security agencies – Office of the National Security Adviser (ONSA), the Department of State Security (DSS), Directorate of Military Intelligence, (DMI) and the NCC where the issue was exhaustively discussed. The context was the current security challenges particularly the issues of terrorism and kidnapping. There, the operators were duly informed that continued non-compliance with the directive to deactivate unregistered SIM cards would lead to the imposition of penalties or possible revocation of licences. They were to immediately reconcile the records of their deactivations against the list of invalid registrations earlier shared with operators by the NCC by September 7.

    Question therefore is – would MTN disagree that it was in breach of the regulation? More worrisome however is that the NCC insists that the latest incident, rather than being an isolated case, is merely one out of a generalised “pattern of non-compliance with regulatory directives”.

    I understand the temptation to bring extraneous issues into what is ordinarily a regulatory issue – particularly at this time when established law-breakers have been known to take shelter behind technicalities to escape the sanctions prescribed by law. We certainly know of the penchant by smart operators to mock our institutions given their traditionally tepid, weak-kneed approaches to enforcing regulations.

    If I may be clear: my problem is finding accommodation for an out-of-control operator without risking irreparable damage to our national interest. For while the finding of guilt may or may not matter to MTN, the issues, to the extent that they touch on the business of our national security is hardly one can be trifled with.

    So what to do? Ask MTN to go and sin no more? Would this not smack of an endorsement of blatant outlawry simply because big business is involved? How about procuring a lesser penalty to keep the golden goose alive as suggested by some? Would that not also be tantamount to arbitrariness?

    Whichever the matter is resolved – it seems clear to me that the telecoms sector will never remain the same again.

     

     

     

  • Group hails NCC’s N1.4tr fine against MTN

    Group hails NCC’s N1.4tr fine against MTN

    A civil society group, Advocacy for Societal Rights Advancement and Development Initiative, (ASRADI) has hailed the decision by the Nigerian Communications Commission (NCC) to sanction mobile telephone giant, MTN Nigeria Nigeria Communications for allegedly flouting it’s directive.
    NCC had, last week, imposed a fine of N1.4 trillion on MTN for its failure to register 5.1 million SIM cards owners as directed by the commission. It gave MTN a deadline of November 16 to pay the fine or face stiffer sanctions.
    ASRADI, in a statement issued on Sunday and signed by its Executive Director, Adeolu Oyinlola,‎ commended what it described as “NCC’s bold step” and said it was gratifying because it could never have happened before now.
    The group particularly, commended the current leadership of the NCC, for mustering the courage to impose the stiff penalty on MTN for allegedly breaching existing regulations.
    While arguing that it would be infantile for MTN to claim not to know the laws,ASRADI stated that laws are rules with predictable consequences in individual cases; known publicly in advance, and administered impartially with respect for the right to due process.
    ASRADI also alleged that contrary to the Consumer Code of Practice’s stipulation that service providers should release 12 months of Call Detail Record to subscribers upon request, MTN stubbornly only released call logs spanning three months.
    It said that MTN could not, in good conscience, claim that it did not have ample time to comply with the regulator’s legitimate and lawful instructions/directive.
    “We note with dismay and disappointment, however, that unpatriotic rent-a-commentator elements have invaded the public space with sponsored denunciations of what, ordinarily, is an administrative procedure that is well grounded on the Nigerian Communications Act, 2003.
    “One would have been concerned, were this sanction visited on MTN arbitrarily, whimsically or based on a retroactive piece of legislation or rule. Have those defending MTN asked themselves why it is the only service provider slammed with such a hefty fine?‎”
    ‎”Since MTN willfully and deliberately injured 170m Nigerians by keeping 5.1m unregistered/improperly registered SIMS that could potentially be deployed to devastating use by kidnappers, armed robbers, insurgents and terrorists on its network, it (MTN) must be made to face the music,” the statement added.
    ‎”The November 16 deadline set for payment of MTN’s penalty must, therefore, remain sacrosanct if the Nigerian Communications Commission wants to be taken seriously henceforth.”
    It accused some officials of NCC of aiding service providers to flout existing regulations and promised to assist the commission’s new leadership with information.
    “We, as a CSO, would be willing to volunteer information at our disposal in this regard, at very short notice,” the group said.

  • MTN scoops Caller Tune rights  of Adele’s upcoming single

    MTN scoops Caller Tune rights of Adele’s upcoming single

    TELECOMMUNICATION giant MTN, in collaboration with content aggregator, “Content Connect Africa”, and Just Music has clinched a landmark deal that gives it the exclusive rights to Adele’s much-anticipated single entitled ‘Hello’ which was released on October23, as a caller ring back tone.

    During the advertisement break of the popular reality television series “British X Factor”, which aired on Sunday 18, October, Adele teased fans with snippets of the much-awaited album. This is the first time ever that Adele has sanctioned the use of her music through this format.

    “Hello” is the single taken from Adele’s highly anticipated new album entitled ’25’ and set for worldwide release on the November 20. ‘Hello” launched as an exclusive Caller Tune on MTN on Friday October in South Africa, Nigeria and Uganda and will be exclusively available to MTN subscribers for downloading on MTN’s music platforms.

    “MTN is pleased with the securing of these rights, in collaboration with Content Connect Africa, as it gives expression to MTN’s ongoing commitment to promoting music as an art form,” said Larry Annetts, Sales and Marketing Executive for MTN South Africa.

    “MTN has a proud track record of promoting the development of music on the continent, and our collaboration with renowned artists such as Mafikizolo, Mi Casa, Nigeria’s Praiz, Tiwa Savage, Davido and Don Jazzy, amongst others, is indicative of our quest to use our expansive footprint to give our customers the best musical experience.

     

    Adele is the first woman in the history of the Billboard Hot 100 to have three simultaneous top 10 singles as a lead artist, and the first female artist to simultaneously have two albums in the top five of the Billboard 200 and two singles in the top five of the Billboard Hot 100.