The Nation Newspaper

Tag: Musawa

  • Lagos to host December food, culture festival – Musawa

    Lagos to host December food, culture festival – Musawa

    Lagos State will be hosting the maiden Foods and Culture festival, the Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musa-Musawa, announced on Tuesday.

    The event, scheduled for 16 and 17 December 2025, the Minister said, embodies the government’s commitment to harness the power of art, Culture, and tourism.

    The festival, she said, is jointly organised in collaboration with the Irabor Creative Minds and her ministry.

    This, she said, is part of the government’s efforts to drive economic growth, job creation, and national unity.

     Briefing journalists ahead of the Lagos Detty December event, Musawa said, “This flagship event, scheduled to take place on December 16th and 17th, 2025, at the cricket pitch, Tarawa Balewa Square, Lagos, promises to be an unforgettable celebration of Nigeria’s rich cultural heritage and culinary diversity.

    “This festival embodies our commitment to harnessing the power of art, Culture, and tourism to drive economic growth, job creation, and national unity.

    While commending President Bola Tinubu for his visionary leadership and unwavering support for the arts and culture sector, the minister stressed, “The Nigerian foods and culture festival is a testament to the boundless creativity and talent that Nigeria possesses.”

    The minister noted that Lagos, being the hub of creativity and excellence, was an obvious choice for such a flagship event.

    “So, when you talk about Detty December, you’re talking about Lagos. But we know Lagos is not Nigeria, but something has to start from somewhere. And since Detty December started from Lagos, bringing our culture and tradition and culturally promoting the creative economy, I think it should start from Lagos,” she added.

  • Minister Musawa mourns passing of Pope Francis

    Minister Musawa mourns passing of Pope Francis

    The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa Musawa, has expressed deep sadness at the news of the death of Pope Francis, whose death occurred early Easter Monday.

    Pope Francis was the spiritual leader of the world’s 1.4 billion Catholics and reportedly died at 7.35 am at his residence in the Vatican’s Casa Santa Marta

    He was 88 years old. 

    The minister, in a statement by her media aide, Dr. Nneka Ikem-Anibeze, said the Pontiff’s life transcended the Vatican and religion, touching hearts globally.

    Musawa described Pope Francis as a champion of peace, unity, and reconciliation, noting his efforts to bridge gaps between warring nations and religions.

    She stated, “I mourn the loss of a global leader who embodied compassion, humility, and a commitment to social justice. Pope Francis’s unwavering dedication to the marginalised and his call for a more inclusive world inspired countless individuals.

    “Pope Francis was compassionate, a Talakawa (voice of the poor and downtrodden), a humanitarian, an advocate for peace and unity. He championed the reconciliation of warring nations and religions.

    “I extend my deepest condolences to the Catholic faithful worldwide and the global community. May his legacy of love, compassion, and unity continue to inspire us all toward a more just and equitable society. May his soul rest in peace.”

  • Nigeria has potential to become leading global tourism destination, says Musawa

    Nigeria has potential to become leading global tourism destination, says Musawa

    The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa, has affirmed that Nigeria has the potential to become a top global tourism destination, citing the country’s rich natural and historical sites, vibrant cultural heritage, and dynamic creative industry.

    Musawa made this statement on Tuesday while hosting the Director of the Regional Department for Africa, UN Tourism Commission for Africa (CAF), Ms. Elscia Grandcourt, in Abuja.

    Grandcourt is in Nigeria to assess the country’s readiness to host the upcoming 68th UN Tourism Commission for Africa meeting in June 2025.

    The meeting, scheduled for June 11-13, will focus on “Harnessing Technological Solutions (AI) for the Future of African Tourism: Innovations, Growth, and Digital Transformation in Tourism.” 

    It will bring together key stakeholders, policymakers, and industry experts to explore strategies for advancing tourism across the continent.

    Musawa emphasized the importance of tourism in Nigeria’s economy, noting its potential to generate both direct and indirect economic benefits. 

    She also highlighted the significant role of the creative industries in driving the country’s economic growth, contributing notably to GDP and employment.

    She said: “As a diverse and culturally rich nation, Nigeria has the potential to become a leading global tourism destination, with its vast array of natural and historical sites, vibrant cultural heritage and dynamic creative industry. 

    “The tourism sector creates both direct and indirect economic benefits by generating income from tourist activities, including accommodation, transportation, food services and entertainment. 

    “Beyond the immediate economic impact, tourism stimulates ancillary industries such as construction, retail and agriculture, leading to job creation and fostering a more diverse and resilient economy. As more people travel to Nigeria for business, leisure, and cultural exploration, the sector’s contribution to national revenue continues to grow.

    Read Also: Musawa, Husseini to lead delegations to Kunle Afolayan’s KAP Film Village & Resort opening

    “In addition, our creative industries play a pivotal role in Nigeria’s economic growth, contributing significantly to both GDP and employment. With a dynamic and thriving sector encompassing film, music, fashion, literature, and visual arts, the creative industries have become a major source of income and job creation, particularly for Nigerian youth. 

    “This sector fosters local entrepreneurship by enabling individuals and small businesses to tap into domestic and global markets, showcasing Nigeria’s unique cultural products and creative talents. Beyond direct economic benefits, such as revenue from media production, events, and performances, the creative industries stimulate indirect growth by driving demand for supporting industries like marketing, advertising, retail, and technology. 

    “The sector’s ability to create jobs, promote local talent, and position Nigeria as a global creative hub further underscores its potential as a cornerstone of the country’s diversified and sustainable economic future.”

    She therefore reaffirmed “Nigeria’s strong partnership with the UN Tourism, recognizing the critical role collaboration plays in achieving sustainable growth for Africa’s tourism industry.” 

    “Through its continued engagement with the UN Tourism, Nigeria actively contributes to shaping policies, promoting best practices, and supporting initiatives that foster responsible tourism development across the continent. 

    “By working together with these international bodies, Nigeria leverages their expertise and resources to drive sustainable tourism that balances economic growth with environmental conservation and cultural preservation. 

    “This partnership is essential not only for strengthening Nigeria’s tourism sector but also for advancing Africa’s position as a leading global tourism destination, ensuring that the continent’s rich natural and cultural heritage is preserved for future generations. 

    “The UN Tourism Commission for Africa (CAF) plays a pivotal role in integrating tourism efforts across the continent by fostering collaboration among African nations, regional organizations, and international stakeholders. Through its strategic initiatives, the Commission works to harmonize tourism policies, promote sustainable practices and facilitate the development of shared tourism infrastructure that enhances connectivity and accessibility across borders. 

    “By coordinating cross-border tourism initiatives and encouraging joint marketing campaigns, the Commission helps to elevate Africa’s profile as a unified and diverse tourism destination. 

    “Additionally, the commission provides a platform for knowledge exchange, capacity-building and the sharing of best practices, enabling countries to strengthen their tourism sectors in a coordinated manner. Ultimately, the UN Tourism Commission’s efforts contribute to the growth of a robust, inclusive and sustainable tourism industry that benefits all African nations while fostering regional integration and economic development”.  

    She said the theme for the thematic conference ‘Boosting the Social Impact and Education in Tourism through Innovation, AI, and the Creative Industries’ “ holds significant relevance for Nigeria’s tourism and creative industry sectors, which are increasingly embracing innovation and technology to drive sustainable growth and social development. 

    In addition, the Technical Workshop, which will hold parallel to the Commission will serve as an essential platform for upskilling, knowledge-sharing and fostering innovation within the tourism industry.

    “Nigeria’s tourism sector is leveraging advancements in innovation and AI to enhance visitor experiences, streamline operations and promote the country’s rich cultural heritage on a global stage. 

    “At the same time, the creative industries, which include film, music, fashion and arts, are playing an essential role in shaping the nation’s cultural identity, creating jobs and fostering local entrepreneurship. By integrating innovative technologies and educational platforms, Nigeria aims to harness the full potential of these sectors to address social challenges, provide learning opportunities and empower communities. 

    “This approach underscores the power of tourism and the creative industries not only as economic drivers but as catalysts for positive social change, education and empowerment across the country.”

  • Musawa, Husseini to lead delegations to Kunle Afolayan’s KAP Film Village & Resort opening

    Musawa, Husseini to lead delegations to Kunle Afolayan’s KAP Film Village & Resort opening

    The Minister of Arts,  Culture, Tourism, and the Creative Economy, . Hannatu Musawa will be leading dignitaries to the opening of Kunle Afolayan’s KAP Film Village & Resort in Ijogbo Jaiye/Komu Oyo State.

    Also scheduled to attend the event are the Executive Director of the National Film and Video Censors Board (NFVCB), Dr Shaibu Husseini and the National Institute for Hospitality and Tourism (NIHOTOUR’s) Director-General, Aare (Dr.) Abisoye Fagade.

    Already, the Ijogbo Jaiye/Komu, area of Oyo State, is bustling with beehives of activities as the entertainment cum hospitality facility is about to become the new epicenter of African creativity.

    According to reports, the renowned filmmaker Afolayan is leaving no stone unturned as he prepares for the grand opening today, April 12, 2025.

    Read Also: You saw an existing value, invested, made money – Mr. Macaroni debunks Seyi Law’s claim

    The highly anticipated and invitation-only event is a collaborative effort between the Oyo State Government and the Federal Ministry of Arts, Culture, Tourism, and the Creative Economy.

    KAP Film Village & Resort’s grand opening is scheduled to feature an experience designed to celebrate creativity, collaboration, and the rich tapestry of African storytelling.

    The event will also bring together top industry professionals, creatives, and influencers, showcasing the vibrant cultural legacy of Nigeria while embracing its future in the global creative economy.

    The KAP Film Village & Resort is equipped with state-of-the-art film production studios, immersive cultural experiences, and a peaceful retreat that invites filmmakers and tourists alike to experience Nigeria’s diverse heritage.

  • Minister Musawa’s “partnerships strategy”, economic lifeline for Nigeria’s creative economy, tourism sectors

    Minister Musawa’s “partnerships strategy”, economic lifeline for Nigeria’s creative economy, tourism sectors

    By Chindaya Ahmadu

    Nigeria’s creative economy and tourism sector are both offering a veritable economic lifeline to Nigerian creatives and upbeat investors, and this is as a result of the policy initiatives and bold reforms of the Honorable Minister of Arts, Culture, Tourism, and Creative Economy, Barr. Hannatu Musa Musawa. 

    In alignment with President Bola Ahmed Tinubu’s vision of building a $1 trillion economy, the Ministry under her leadership has already forged strategic partnerships that will drive growth, enhance cultural diplomacy, and boost GDP contribution from the Ministry to the Nation’s economy.

    A landmark achievement recorded by the Ministry recently through a core strategic partnership between the Ministry and the African Export-Import Bank (Afrexim Bank) has led to the $200 million financing facility with the Afrexim Bank which is scheduled to come into full operations by the mid-2025, and is set to provide essential funding for businesses and entrepreneurs in the creative sector. This move ensures that Nigeria’s creatives—ranging from filmmakers to digital innovators—have the capital needed to scale their ventures, create jobs, and expand their global reach.

    One of the most impactful initiatives is the Creative Leap Acceleration Programme (CLAP), developed in partnership with Lebara Nigeria. This initiative provides creatives with equitable loans, digital financing, and affordable internet access, ensuring their seamless participation in the digital economy. Additionally, inbound tourists will benefit from streamlined financial services and eSIM activation, enhancing their experience in Nigeria.

    To strengthen Nigeria’s creative workforce, FMACTCE has partnered with Alison, a global e-learning provider, integrating its Learning Management System (LMS) into CLAP. This offers creatives access to courses in digital media, gaming, music production, and cinematography, positioning Nigeria as a globally competitive creative hub. Recognizing the need for financial security, the ministry has also joined forces with Prembly to implement advanced Know Your Customer (KYC) verification, Anti-Money Laundering (AML) compliance, and fraud prevention measures, ensuring financial integrity within the creative sector.

    A boost to digital storytelling comes through the Content Creators Challenge, a partnership between FMACTCE and TelAirVision. This initiative provides funding, mentorship, and distribution support for digital creatives transitioning from short-form to full-length productions. By expanding opportunities in the content economy, the program fosters innovation and employment while promoting Nigerian talent on a global stage. 

    Attracting investment into the creative industry is another key focus. FMACTCE has collaborated with the Presidential Tax Committee to introduce tax incentives and credits, making Nigeria’s creative sector more appealing to foreign investors. On a grassroots level, the ministry is partnering with state governments to establish Renewed Hope Cultural Villages across Nigeria, including the Federal Capital Territory. These cultural villages will preserve historic sites, promote local festivals, and create employment opportunities, reinforcing economic diversification and tourism development.

    Infrastructure investment is also receiving attention through an MoU with Cavista Holdings, which focuses on developing tourism infrastructure, digitizing tourism experiences, and investing in human capital. By strengthening public-private partnerships, this initiative positions Nigeria as a global tourism destination and stimulates job creation in the sector.

    Read Also: Musawa signs MoU on Abuja creative city project 

    Beyond local initiatives, FMACTCE is strengthening international collaborations to elevate Nigeria’s creative and cultural economy through another grand partnership with the British Council, with this milestone partnership agreement focusing on skills development, cultural exchanges, and strengthening the creative sector in Nigeria. 

    Recognising the importance of global benchmarking, the Ministry has engaged the Boston Consulting Group (BCG) to analyse best practices from South Korea, Saudi Arabia, India, Japan, and China. These insights will help Nigeria tailor policies that drive the creative economy’s growth and maximize its GDP contribution.

    A strategic agreement with Brazil includes the renovation of Casa da Nigeria in Salvador, fostering co-productions in film and music and promoting cultural exchange. Similarly, a partnership with the French Republic grants Nigerian creatives access to French markets and specialized training in fashion, gaming, and cinema.

    To further enhance tourism experiences, FMACTCE’s collaboration with Wakanow will introduce cultural desks at international airports. These will feature live performances, curated exhibitions, and digital travel solutions, enriching visitors’ first impression of Nigeria.

    Recognizing the need for skills development, FMACTCE has partnered with Lens For Good to implement capacity-building programs that equip young entrepreneurs with the expertise required to thrive in the creative and tourism industries. 

    One of the most ambitious undertakings is the Nigeria Destinations 2030 Initiative, designed to create 2 million jobs in Nigeria’s creative economy by 2030. 

    Financial sustainability is further reinforced through a partnership with the Ministry of Finance Incorporated (MOFI), which aims to securitize both tangible and intangible assets in Nigeria’s creative and cultural economy. By unlocking new revenue streams and attracting private-sector investments, this initiative ensures long-term economic growth in the creative sector.

    Highlighting its commitment to global recognition and innovation, FMACTCE has formalized a landmark partnership with Africana Bespoke Tailoring Nigeria Limited. Signed by Minister Hannatu Musa Musawa and Africana’s Managing Director Charles Oronsaye, this collaboration establishes a strategic framework to drive Nigeria’s creative and tourism industries to international prominence. 

    Through these strategic partnerships, Minister Musawa is taking decisive steps to place Nigeria on the global map, ensuring that the creative and tourism sectors are not just contributors to the economy but key drivers of national prosperity. 

    The Ministry’s initiatives will not only create jobs and attract investment but also position Nigeria as a cultural powerhouse in the global economy.

    *Ahmadu is the Director of Press, Ministry of Tourism

  • Musawa signs MoU on Abuja creative city project 

    Musawa signs MoU on Abuja creative city project 

    The Federal Ministry of Art, Culture, Tourism and Creative Economy (FMACTCE), Thursday signed a Memorandum of Understanding (MoU) for the development of the Abuja Creative City (ACC).

    The MoU was signed between the Federal Ministry of Art, Culture, Tourism and the Creative Economy and Creative Park Limited and Creative Park Limited. 

    The Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musa signed on behalf of the government while Bayo Omoboriowo, Chief Executive Officer, Creative Park Limited signed for the company. 

    The project is designed to position Nigeria as Africa’s leading hub for innovation, media, culture and entertainment.

    Speaking on the project, Musawa, said the Abuja Creative City will serve as a catalyst for the development of Nigeria’s tourism sector.

    Musawa added that the project would provide entrepreneurs with opportunities to harness the economic potentials of the abundant creative talents in the country.

    Speaking shortly before signing the MoU, she said, “President Bola Tibubu has a mission to give the young people of Nigeria something they never had, to create an ecosystem to grow the creative industry.

    “I can see the vision and mission of the President coming into fruition with the Abuja Creative City project.

    “When you come into Nigeria there is a different energy. We are a great people because of our culture and our creativity. 

    “There is no country you will go to in the world that you will find the content and talent that we have in Nigeria.

    “The vision is not just about building the creative industry but empowering the future generations. The creative industry has the ability to change and reposition Nigeria. The mission is to make Nigeria the cultural hub for Africa.

    Read Also: Art, Culture remains catalyst for sustaining Diaspora engagement – Musawa 

    “This is about the future of Nigeria. This park here today is going to be the direct personification of the vision to position Nigeria as the cultural hub for Africa.”

    Musawa added that the project will help the ministry to deliver the mandate of developing the country’s tourism industry.People will come to Nigeria just to see this place, Abuja Creative City,” the minister said.

    In his remark, Omoboriowo stressed the need to develop Nigeria’s creative industry.Nigeria is no longer a country that should be taken for granted. The creative industry of Nigeria will no longer be art for art sake but art for industry.

    “This initiative is more than just infrastructure, it is about the Nigerian people. We want to produce more art. At the Creative Park, we are creating the ecosystem that can attract investment,” he said.

    Spanning 50 hectares in size, the Abuja Creative City is expected to offer world-class infrastructure, drawing inspiration from global creative hubs like NEOM, Dubai Media City, and Techhub London, according to a statement signed by Jummai Ali, the Special Assistant on Compliance and Coordination to the Minister of Art, Culture, Tourism and the Creative Economy.

    The Abuja Creative City will be a benchmark for sustainable development, employing the latest renewable technologies and endorsing minimal environmental impact,” the statement said, adding that the Abuja Creative City seeks to celebrate Nigeria’s history, showcasing arts, music, film and many more creative expressions while making it Africa’s cultural flagship Centre.

    The statement noted that the Abuja Creative City also focuses on replicating global entertainment feats, which showcase world-class recreational facilities like theatres and cinemas, which are to be established in the city with a view to creating more opportunities for creatives in Nigeria.

    Some of the expected benefits for investors seeking to take advantage of investing in the Abuja Creative City project includes tax incentives for a specified period, while there are plans to introduce reduced rates for water, electricity, and other utilities in the setting up of the initial phase of the project.

    “The Abuja Creative City will also offer benefits such as streamlining business registration, licensing and operations processes, making the city an attractive destination for global enterprises,” the statement added.

  • Musawa secures funding for filmmakers

    Musawa secures funding for filmmakers

    The Honourable Minister for Arts, Culture, Tourism and the Creative Economy, Barrister Hannatu Musa Musawa, has secured a $200 million financing facility.

    According to the ministry, the funding was secured with the African Export-Import Bank (Afrexim Bank) to support the growth of the country’s creative industry.

    The Executive Director of the National Film and Video Censors Board, Dr Shaibu Husseini, has urged filmmakers to take the opportunity of the funding in 2025.

    Read Also: ASUU and horrid pastime

    Husseini urged stakeholders to access the funding by securing grants for their productions.

    He also advocated for a deliberate collaboration and capacity building to close the gap between Nollywood and other major film climes. “To compete with international film industries, there is the need for collaboration among Nigerian producers,” he stressed.

    He cited the example of the Nollywood film ‘The Wedding Party,’ which was produced by four major production companies.

    The Executive Director also stated that the Year 2025 would see improved funding mechanisms for stakeholders, greater collaborations with streaming platforms, increased number of cinemas and training programmes for youths interested in film production.

  • Musawa, Dikko, Olapade to grace World Football exhibition in Abuja

    Musawa, Dikko, Olapade to grace World Football exhibition in Abuja

    The Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, is expected to grace the World Football Exhibition, a premier event celebrating the rich history and legends of football.

    The event, which is scheduled for the 18th to the 25th of January 2024 in Abuja, will also feature the Chairman of the National Sports Commission, Mallam Shehu Dikko, and the Director-General of the National Sports Commission, Bukola Olapade.

    The exhibition is organised by Nigeria 1914 Exhibitions, in partnership with the National Lottery Trust Fund and Transcorp Hilton.

    The event is set to take place at the Transcorp Hilton’s Sports Lounge.

    According to Mr. Akin Laniyi, Project Director of Nigeria 1914 organisation, the eight-day exhibition aims to promote Nigeria as the football capital of the world, celebrate football’s greatest moments and legends, and foster friendships and peace among football fans worldwide.

    Laniyi stated that, with the support and collaboration of the FCDA Department of Tourism, the exhibition promises to be a groundbreaking experience promoting tourism, peace, and unity among diverse cultures.

    He noted, “The Honourable Minister of Art, Culture, and Creative Economy, Hannatu Musa-Musawa, and the Director-General of the National Sports Commission, Bukola Olapade, will attend the opening ceremony, lending their support to this momentous occasion.

    “The Celebrating Football Legends exhibition will honour CAF Player of the Year awardees, including Rashidi Yekini, Emmanuel Amuneke, Victor Ikpeba, Victor Osimhen, and Kanu Nwankwo.

    “Ademola Lookman will be celebrated as a special guest portrait of this year’s exhibition.”

    He explained the tourism potential and benefits of hosting the World Football Exhibition in Nigeria, which include global visibility, as the event will attract international attention and showcase Nigeria’s potential as a hub for sports tourism.

    Read Also: Musawa receives UNESCO certificate for Kano Durbar festival

    He stated that the event will foster cultural exchange, promoting cross-cultural understanding and appreciation, while activities surrounding the event will boost local businesses, generating revenue for hospitality and tour operators.

    He also mentioned that the exhibition will aid in the area of infrastructure development, such as upgrading sports facilities, transportation systems, and tourist attractions.

    He noted highlights of the event, including Football Legends and Artifacts, a showcase of paintings, artefacts, photos, and portraits of past and present football legends and stars.

    Laniyi also indicated that the event will feature Football Moments and History, which is a celebration of football’s greatest moments and history from around the world.

  • Musawa sparks Enugu Christmas festival with 500,000 lights

    Musawa sparks Enugu Christmas festival with 500,000 lights

    Minister of Art, Culture, Tourism, and the Creative Economy, Hannatu Musa Musawa, has kicked off the ‘25 Days of Christmas Festival by lighting up 500,000 lights at the Naira Triangle and Unity Park in Enugu, Enugu State.

    The Minister also sought collaboration with the state to further develop the art and creative sector.

    Musawa in a statement by her media aide, Dr. Nneka Ikem Anibeze also commended Governor Peter Mbah for his innovative transformation of Enugu State and his commitment to harnessing the full potential of the tourism and creative industry.

    The statement reads in part: “I am very honoured to be here to light the Christmas lights. I wish everyone in Enugu, a Merry Christmas and I look forward to coming back in the New Year to see how our Ministry can collaborate and partner with the state to further develop the arts, culture, tourism, and creative potentials of the state and other related initiatives of the governor.

    “I thank the Governor and the good people of Enugu state for their hospitality and warmth. Enugu is a blessed state and one of the bastions of culture and history in Nigeria.

    “Gov Mbah is a rare gift to the nation, and Enugu is the luckiest state to have him. He has proved and distinguished himself as a visionary innovative leader. What he has done in just one year and a half has been exemplary.”

    Governor Mbah, in his response, according to the statement thanked Minister Musawa for her giant strides in the creative industry and also expressed his desire to collaborate with her ministry to further develop the arts, culture, tourism, and creative potentials of Enugu State.

    “We welcome you to the historic and artistic city of Enugu state. In just one year that you have been in office, you have demonstrated the necessary drive and unwavering commitment to unlock the huge economic potential in the tourism and creative industry. So I want to truly commend you for your grits and creativity. 

    “For us in Enugu state, we are also committed to harnessing the full potential of the tourism and creative industry. We have a history of that, already. Enugu used to be the home of Nollywood and it is actually where the industry started.

    Read Also: High food prices threaten Christmas, New Year festivities

    “We have a very long history of being the economic hub of Nigeria. We played the role of several administrative capitals in the southern provinces, and the East Central region and we have other numerous factors that make Enugu a very important city.

    “We have the rolling hills, waterfalls, caves, and numerous other tourist sites. At those waterfalls and caves, we want to create a new kind of experience for tourism. We have a state-of-the-art International Conference Centre intended to make Enugu state, the conference capital of Africa and attract all the tourism activities. We plan to create a new kind of experience for tourists and turn the numerous landmarks in Enugu state into proper tourism sites. We are investing hugely and we are hoping we could also work with your ministry”.

    During the one-day visit, Governor Mba took the Minister on a tour of the yet-to-be-commissioned International Conference Centre, the Enugu Digital Museum, the Unity Park, and the Naira Triangle, a state-private sector initiative where she lit up and commissioned the Christmas Village.

    Among those who accompanied the minister on the tour include the Director Overseeing the Permanent Secretary at the Ministry of Art, Culture, Tourism and the Creative Economy, Mr Raphael Oraeluno, the state Commissioner for Culture and Tourism Dame Ugochi Madueke, and other state commissioners.

    The Enugu Christmas Festival which runs from December 7 to 31, 2024, will feature street carnivals, art exhibitions, Santa Storm, Christmas village musical performances, cultural displays, and family-friendly entertainment.

  • Musawa promises UNESCO enlistment, global recognition for Iri Ji Ndi Igbo new yam festival

    Musawa promises UNESCO enlistment, global recognition for Iri Ji Ndi Igbo new yam festival

    The Minister of Art, Culture, and Creative Economy, Hannatu Musa Musawa, has pledged to secure global recognition for the Iri Ji Ndi Igbo National New Yam Festival.

    The minister, according to a statement, pledged when a delegation of traditional rulers and people from the Southeast states of the country paid her a courtesy visit in Abuja. 

    Musawa also promised to attend the festival slated for August 31st, 2024 in Igboukwu, Anambra state.

     The statement which was signed by the media aide to the minister, Dr. Nneka Ikem Anibeze emphasized the importance of the New Yam Festival, likening it to other internationally renowned festivals.

     She therefore promised to support the festival to attract global attention, particularly from Nigerians of Igbo descent in the diaspora.

    The statement reads in part: “The Iri Ji Ndi Igbo New Yam Festival is extremely important as the Argungu fishing festival and the Orisha festival as well as all other internationally renowned festivals. The New Yam Festival deserves that same promotion and accolade.

    “The New Yam Festival is a vital aspect of Igbo culture, and it is essential that we delve into this rich cultural heritage to showcase Nigeria’s diversity to the world. The Ministry is committed to supporting the festival to attract attention from Nigerians of Igbo descent in the diaspora, tapping into the vast resources and potential for cultural exchange.

    “To amplify the festival’s global reach, we will work towards involving UNESCO experts in the festival and submitting it for possible enlistment. This will not only highlight the festival’s cultural significance but also contribute to Nigeria’s cultural renaissance.

    “Despite funding challenges, the Ministry is committed to making the Iri Ji Ndi Igbo National New Yam Festival a flagship event for Nigerian culture and tourism and we will work tirelessly to ensure its success and recognition globally.”

    Earlier, the delegation comprising traditional rulers of the South East states led by HRH Eze Sylvester Onuegbu from Oguta, Imo State called on the Ministry to provide critical support for the success of this year’s festival.

    He thanked the ministry, who through one of its agencies, the Nigeria Tourism Development Corporation NTDC built the National Yam House in Igboukwu as the National Secretariat for the Festival organizers.

    The organizers expressed confidence that with the Ministry’s support, they can make this year’s festival a success and pave the way for future growth and development.

    Read Also: Workers’ Day: Musawa hails Nigerian creatives

    “We are grateful for the Ministry’s past support, but we need more to take this festival to the next level. This festival has suffered a serious setback due to the paucity of funds to enrich its cultural Content and package it to national and international standards. We believe that with the right support, this festival can become a flagship event for Nigerian culture and tourism and be enlisted by UNESCO”, said HRH Eze Onuegbu,

    In his remarks, the Director General of the National Council of Arts and Culture Obi Asika described the Iri ji New Yam Festival as a global phenomenon.

    “All the festivals of Nigeria are our mandate so, Iri Ji is a critical festival for us. We hope to be there on the 31st of August to capture the festival and communicate it at a higher level”.

    A Member of the House Committee on Culture and Tourism, Hon Okafor Dominic Ifeanyi also called on the Hon Minister to recommend the festival for budgetary allocation for continuity. He commended her passion for culture and looked forward to welcoming the Ministry at the grand finale of the Iri Ji festival.