Tag: Music Tech Nigeria

The creative and technology community gathered in Lagos for the inaugural launch of Music Tech Nigeria, a groundbreaking initiative dedicated to bridging the gap between music, innovation, and technology to drive sustainable growth within Nigeria’s creative economy.

Held at The Colossus Hotel, Ikeja, Lagos, the event brought together creators, policymakers, industry leaders, innovators, and academics under one roof to explore how technology can redefine creativity, strengthen rights management, and unlock new opportunities for creators and music entrepreneurs in Africa.

Delivering the keynote address, Ashley Immanuel, CEO, Semicolon Africa, challenged Nigeria’s creative and technology sectors to use innovation as a tool for purpose-driven progress in the music industry.

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Speaking on the theme: ‘Why Music Tech Matters for Nigeria’s Creative Future,’ she emphasised that technology can be a powerful enabler, helping the industry to learn, produce, distribute, and connect with audiences across regions, while democratizing access to financing for creators and entrepreneurs.

“We can innovate around the music industry’s pain points like intellectual property protection and fair compensation,” Immanuel said. “There’s an opportunity to design systems that get the formula right for rewarding rights holders.”

In his inspiring presentation, Yvan Boudillet, co-founder of Music Tech Europe, celebrated the launch as “a deeply meaningful milestone for the global music-tech community.”

He recalled that the idea behind Music Tech Nigeria was conceived in Kristiansand, Norway, during a meeting between himself, Gerome Vanheret (co-founder, Music Tech Belgium), Dr. Chinedu Chukwuji, Founder of PurpleBlue Academy of Music Business, and Michael Odiong, CEO of Premier Records.

“We started as innovators, researchers, and founders building relationships, sharing knowledge, and opening doors at industry and policy levels not just to attract funding, but to foster partnerships and cooperation,” Boudillet said.

Music Tech Nigeria is set to officially launch in the country, marking a new dawn for the music and entertainment ecosystem. In a strategic move, the initiative has partnered with Lohli, Nigeria‘s first innovative advertising technology company, to create groundbreaking solutions tailored to the evolving needs of artists, music businesses, and audiences.

One of the major challenges the platform aims to address is the live performance ecosystem. In Nigeria, artists often struggle with issues ranging from inadequate infrastructure and poor monetization to limited audience engagement, inefficient ticketing, and weak promotion. Through its technology-driven approach, Music Tech Nigeria seeks to provide tools and platforms that will improve concert planning, optimize live event experiences, and create sustainable revenue channels for both emerging and established performers.

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With Lohli as a partner, the focus will be on integrating Ad-tech solutions that ensure sharper audience targeting, data-driven marketing, and innovative monetization strategies. This collaboration is expected to redefine how live shows are promoted, attended, and experienced across Nigeria.

Demilade Olaosun, Founder & CEO of Lohli, said: “Our partnership with Music Tech Nigeria is a natural fit. We are excited to bring our advertising technology expertise to the music space helping artists, event organizers, and brands reach audiences in smarter, more profitable ways. As we prepare for the next phase of Lohli, where our users will earn money from watching music videos and other entertainment content, it is only right that we pilot this brilliant initiative alongside the organizers. Together, we are shaping a future where technology fuels creativity and makes the entertainment ecosystem more rewarding for everyone.”

According to the organizers, Music Tech Nigeria will not only empower artists and event organizers but also reshape the industry by fostering transparency, inclusivity, and profitability across the board.