Opeodu Koleola and Ede Chinonso have outwitted 13 other contestants to emerge winners and clinch the title of true-born Naija Highlandahs.
On a night filled with pomp and an abundant display of boldness, Opeodu and Ede came out tops at the grand finale event of the second edition of William Lawson’s Naija Highlandah campaign.
The grand finale event of the consumer engagement contest, held at the Stalad Garden in Abule Egba, Lagos, to round off the eight-week campaign that started on July 28, 2023.
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Opeodu and Ede strolled home with the star prize of N2 million, plus a trip to Scotland, in the UK.
In the intervening period, the contest attracted nearly 6,000 participants taking part in over 400 activations that took place across 20 on-trade and 40 off-trade partner outlets around the city of Lagos. The activations entailed a series of fun games and NO-RULES challenges, with participants playing to earn and accumulating points towards qualifying for the grand finale event.
Commenting on the dramatic finale, Thomas Olumagin, Head, Commercial Planning, Activation and Off Trade at Bacardi-Martini Nigeria noted that “this is a showdown to remember, and the outcome is a true testament of William Lawson’s undeniable affinity with Nigerians. We are proud to witness the emergence of not one, but two worthy ambassadors of Nigerians’ inborn attribute of boldness, good-humoredness, and unconventional spirit -the three personality pillars of the William Lawson’s brand.”