The Nation Newspaper

Tag: NASCO

  • NASCO partners Nnenna & Friends

    NASCO Cornflakes, Nigeria’s indigenous whole flaked cornflakes cereal, has teamed up with organisers of Nnenna and Friends Children’s day show on the 10th edition of the annual party, billed for May 27, 2018 at the National Theatre, Iganmu, Lagos.

    Its Senior Brand Manager, Gbolahan Oyenuga, said the partnership is driven by a common goal which is to celebrate and inspire greatness in children.

    He said: “Just like Nnenna and Friends, NASCO Cornflakes share a strong and special bond with children and teenagers. Partnering on this year’s Children’s day offers the opportunity to connect with them in a fun-filled and relaxed environment whilst providing them with quality nutritional products that enriches them.”

    About the brand’s recent marketing efforts; the “Whole Flaked” campaign, Oyenuga explained that Nasco Cornflakes is full of whole nourishment as part of a balanced diet for the whole family.

     

    He further stressed that a single serving of Nasco Cornflakes provides at least 25 per cent of Recommended Daily Allowance (RDA) of essential vitamins (vitamins A, B1, B2, B6, B12, Folic acid) and mineral (Iron) that every family needed to start the day full of energy and for healthy growth. Further to these, there are No Additives, No preservatives and No Artificial flavours or colourings.

    While stressing on this, he further stated that the brand Nasco Cornflakes promises an exciting and unforgettable brand experience with the kids during the Children’s Day celebration through various brand engagement activities with lots of gifts and brand souvenirs to go home with. . His words, “It’s definitely going to be whole fun for the children, their parents and guardian while being optimistic that bonds formed with the children will drive them to be the next generation of Nasco Cornflakes brand ambassadors.”

    For her part, highlighting the activities lined up to mark this year’s event, the host of the show, Olayinka Ademo (Nnenna) assured an unforgettable experience for attendees. “It’s definitely going to be fun all the way for the children and their parents. There is so much for everyone to go home with, courtesy our sponsors who have consistently stood by us in ensuring we put smiles on the faces of our children.

    Nnenna and Friends made its debut in 2009 following the success of the popular Super Story series titled, “Nnenna: a kid of love”. The platform provides a dedicated commitment to child development through edutainment.

  • NASCO advances public knowledge

    Through fourteen seasons now, Nigeria’s leading provider of quality foods and household products, NASCO Group, has facilitated sponsorship of the NASCO Moments Radio Talk Show. NASCO Moments is a 30-minute programme on radio, which primary aim is to empower the listener with life transforming, educative and beneficial information, with a family focus.

    NASCO Moments radio talk show debuted in June 2014. It is currently into its 14th season (with each season spanning a period of 13 weeks). The show is the brainchild of Unimark Limited (Marketing Communications Consultants), and its weekly production is overseen by Managing Director of Unimark Limited, Haroun Harry Audu, Fellow of Nigerian Institute of Public Relations (NIPR), and a registered member, Advertising Practitioners Council of Nigeria (APCON).

    The concept of NASCO Moments is built around contemporary issues of relevance to every listener. Subject matter for discussion each week are well researched, and every weekly transmission is purposely designed to offer the listener a most compelling, penetrating, practical and solutions-driven focus.

  • NASCO signs on KekeAds for mobile adverts

    NASCO signs on KekeAds for mobile adverts

    Foremost mobile advertising company, KekeAds, has been named one of the major media options for leading West African fast moving consumer goods (FMCG) company, NASCO Group. The partnership which was sealed recently underscores the huge drive by NASCO to improve the lives of its customers and people all over the country with its range of household items.

    According to the marketing manager, NASCO, Mr. James Iwunze, NASCO, as one of Nigeria’s oldest brand, has re-branded itself to fit the needs of the 21st century Nigerian with its renowned snacks like NASCO biscuit, NASCO short-bread, NASCO crackers etc; soaps, sanitary products, among a range of others. Iwunze said the choice of KekeAds was an easy one, as the company was looking for a simple, smart, mobile means to project its new range of goods and make them visible to customers in all the states of the federation.

    Speaking after the confirmation, the Head, Client Services, KekeAds, Ms. Lois Peters, hailed the partnership and thanked the company, one of Nigeria’s oldest indigenous brands, for finding KekeAds fit to advertise its range of products in every state, city and locale. She also assured that besides carrying visual adverts on the rear-end of the commissioned tricycles popularly called ‘Keke’, commuters would listen to messages from NASCO via the fitted automated audio advertising system, with key themes being the education of the public on life enhancing opics, as well as playing out the benefits of the NASCO products to the consuming commuters and creating awareness on what’s new from NASCO.

    Peters further stated that as the social impact focus has become customary since it went mainstream, KekeAds would be impacting on the economies of the various locations in Jos, Onitsha, Aba and Owerri, as the selected operators of the ‘Kekes’ would earn more income for themselves when they are commissioned to carry the adverts which will help alleviate poverty. She said, “KekeAds, through its activities, will provide jobs in the states, as the branding will have to be produced and installed by; the youth, administrative workers and even the ‘Keke’ unions who monitor the campaigns on behalf of KekeAds, will all be paid.”

  • NASCO gets Nutrition Society’s endorsement

    NASCO gets Nutrition Society’s endorsement

    NASCO cornflakes has won the endorsement and official approval of the Nutrition Society of Nigeria (NSN). The Official Endorsement Certificate was presented to NASCO Group in Lagos last week during the opening ceremony of the 2015 Annual Conference of NSN.

    The Council also conferred on the Chairman/CEO of NASCO Group, Dr. Attia Nasreddin its prestigious Award of Excellence in recognition of his immense contributions towards advancing the cause of nutrition in Nigeria.

    According to the NSN, the endorsement of NASCO range of cornflakes is for a period of three years. Speaking during the conferment, the President, Nutrition Society of Nigeria Prof Ngozi Nnam, said NASCO Cornflakes cereal brand won the endorsement of the Society following the outcome of a professional and rigorous procedure under the NSN guidelines, and administered by the Scientific/Endorsement Committee of Nutrition Society of Nigeria.”

    The Lagos Marketing Manager of NASCO, James Iwunze thanked the Society for the diligence displayed by its Scientific Committee in arriving at the endorsement for NASCO Cornflakes.

    He assured that the nourishing quality of the brand will be sustained and improved upon continually.

    NASCO Cornflakes range is one of the flagship brands from the stable of Nasco Foods Limited (a subsidiary of NASCO Group). Nasco Cornflakes was launched in 1980 and remains till date the first indigenous Cornflakes brand in Nigeria.