The Nation Newspaper

Tag: Natures Gentle Touch

  • Recare launches new corporate website

    Recare launches new corporate website

     

    Recare Limited, owner of Natures Gentle Touch has announced the launch of a new corporate website.

    The launch of the website represents the next step in the company’s overall digital strategy designed to strengthen it’s growing direct to consumer engagement.

    “Digital offers a strategic transformation of our business and the way we dialogue with our consumers” said the founder and Managing Director, Chika Ikenga over the weekend in Lagos, Nigeria.

    “We view our digital assets as important platforms to connect customers with knowledge and beauty solutions they require to express their personal style” he continued.

    The website tells the company’s story that has enabled it to build successful beauty brands. It also highlights Recare’s heritage that provides the company the foundation to keep the promise made to customers.

    Recare Limited has launched several successful digital initiatives to build consumer reach and engagement. The company has built up more than 1.4m Facebook followers for Natures Gentle Touch brand and 84,000 followers on Instagram. It recently launched a new website for her international South African hair care brand Hairsavvy.

  • Recare introduces instant balance conditioner

    Recare introduces instant balance conditioner

    Recare International, owners of personal style brand, Natures Gentle Touch, introduced the new Instant Balance Hair Conditioner for women during an open house event in Lagos on Wednesday.

    The Instant Balance Conditioner replenishes lost moisture faster with its herbal blend protein complex formula, five minutes after application to the hair, unlike other conditioners that required sitting in the hair accelerator for more processing times over 15 minutes.

    Speaking in a statement, Operations Manager, Recare Limited, Mr. Daniel Anim-Appiah said:  “We wanted to do something special, to celebrate and appreciate customer loyalty, we recognize how precious time is to our women, and we are glad to be proffering the right and quick solution to their hair needs.

    “The Instant Balance Conditioner is blended with 14 natural herbs which are designed for instant results to improve the manageability of the hair. The product is designed for African women of all hair types – both virgin and relaxed. We are currently working on other lines of products that would meet specific virgin hair needs.”

    Similarly, Chief Financial Officer, Eunisell Limited, Mr. Charles Etuk, who was at the event to show his support to the company, whilst commending the Recare team said: “it is very important to stay as a team, the core essence of having the right people and the right strategy is to build a recognized and sustainable brand.”

    The Instant Balance conditioner is designed with African Shea butter and Vitamin E to neutralize any unrinsed relaxer or alkaline shampoo, close the cuticle layer of the hair, and replace vitamins and essential oils to revive the hair and scalp.

  • Recare brand ambassador, Oluchi rewards loyal fans

    Recare brand ambassador, Oluchi rewards loyal fans

    • with the Natures Gentle Touch Billboard campaign 

    In a bid to foster customer loyalty, Natures Gentle Touch Brand Ambassador, Oluchi Orlandi has rewarded female fans who post pictures of themselves with the Natures Gentle Touch billboards across the country.

    During the course of the campaign, each of the winners used their Instagram handles with hashtag #OluchiNGT to post real time pictures of themselves, standing next to any of the company’s billboards spotted on the Street, Highways and malls of Nigeria to get rewarded. Participants in the ‘#OluchiNGT’ won N7, 500 worth of hair products each.

    “We’ve always appreciated business from our loyal customers and my fans,” said Oluchi Orlandi, Brand Ambassador, Natures Gentle Touch. “This campaign is a meaningful way we can give back to those customers and thank them for their dedication to our products.”

    Also speaking on this development, Operations Manager, Recare International, Daniel Appiah said: “This is another way the brand is empowering women to embrace their unique sense of style.” It is a commitment we are giving to the nation that from the money we are making we will give back to the communities where we operate.” added Appiah.

    The ATL campaign which kicked off three months ago is also exploited on Radio, TV, OOH and Cinemas across the country.

    The winners include: Helenevent blog – @heleneventblog, Olufumike ogundare – @mz_phunmike, Yetunde Lamusa – @yetundelamusa, Okorie Judith – @jalezandra, Dr Enyi Chioma O. – @coe_x, Teniola Akinyemi. – @allshadesoffashion, Aweboboye Oluwadamilola Biola – @damselmawulom_, Amarachi Onwuegbuchulem – @ama_rachy, Oluchi Musa – @oluchithompson_musa, Sandra odinakachukwu imoh – @sandra.imoh, Favour Ebhuele – @favour_omo, Ekwueme Nkechinyere, Sonia Chiamaka Obi were all rewarded with products that would last for over three months.

  • Recare, Yoruba Tennis Club promotes made in Nigeria Products

    Recare limited, makers of Natures Gentle Touch, has announced support for the women’s wing of the Yoruba Tennis Club to promote purchases of Made-in-Nigeria products on September 10, 2016 in Lagos.
    This laudable move from the personal style brand is geared towards further promoting the “Buy Naija, Grow the Naira” campaign, in commemoration of the 90th Anniversary of the Yoruba Tennis Club.
    The event themed “YTC NAIJA FAIR”, will feature several manufacturing companies from over 6 states in the country and it is expected to showcase many affordable Nigeria-made products.
    Speaking on this development, Field Education Manager, Recare Limited, Mr. Daniel Komla said: “We are excited to be part of this event aimed at promoting economic growth. We will be providing hands-on product knowledge at the fair to help Nigerians see the potentials in Made-in-Nigeria products.”
    Recall that Recare team is currently supporting Diamond bank cardholders who make purchases on the e-commerce platform with 15 percent discount, and has promised to continue the support for Nigerians through various means during these difficult times.
    “For us, it is another opportunity for every woman present at the event to experience our unique brand offerings. Over the last 2 decades, Natures Gentle Touch has remained committed to solving hair and scalp related issues especially among women, helping them embrace their real hair,” added Komla.
    According to the company in a statement, “more than 40 women at the event will enjoy free hair consultation from the beauty brand. The Trichologists will help them see the potentials of the Natures Gentle Touch scalp treatment and hair styling products.
    “The Women’s Wing within the Club premises creates an atmosphere that is conducive to healthy family life. With programmes that attempt to cater for the needs of every member of the family.”

  • Recare extends free hair consultation to varsities

    Recare extends free hair consultation to varsities

    Natures Gentle Touch has extended its free hair consultation campaign to tertiary institutions across the country, as part of its Corporate Social Responsibility initiative in Nigeria.

    The campaign which kicked off at the University of Lagos (UNILAG) is aimed at educating individuals, especially women on how to grow, care, and maintain healthy hair and scalp by cultivating healthy hair routine.

    Speaking on this development, Field Education Manager, Recare International, manufacturers of Natures Gentle Touch, Mr. Daniel Komla, noted that the campaign was borne out of the need to empower women with the knowledge to make informed choices in the face of frequent hair and scalp challenges.

    He added that the Healthy Hair Campaign focuses on educating women on the various unhealthy habits they indulge in that make their hair vulnerable to breakage, receding hairline, sensitive scalp and eventual hair loss.

    “We, at Natures Gentle Touch embrace education. It is a commitment we are giving to the nation that from the money we are making we will support the communities where we operate.

    “The benefits of the campaign are immeasurable as it allows more women to get to understand their hair and the required treatment to keep it healthy. This is another way the brand is empowering women to embrace their unique sense of style,” added Komla.

    The campaign which features a one-on-one consultation with hair consultants who diagnose the hair and scalp whilst offering professional hair care tips and practical demonstrations on ways to maintain healthy hair, will roll out to other higher institutions in the country.

  • Nature’s gentle touch provides free hair consultation in Calabar

    Recare Limited, manufacturer of Natures Gentle Touch has announced the provision of free, no obligation hair consultation to women at the newly opened SPAR in Calabar mall.
    It is in a bid to reinstate its commitment to promote love for natural hair that Recares is providing a week-long free hair consultations which kicked off on July 18 and it features a one-on-one consultations with skilled hair consultants. Consumers, who have taken advantage of the period have had access to free hair diagnosis, professional hair care tips and practical demonstrations on ways to maintain healthy hair.
    According to Daniel Komla, Field Education Manager, “We are amazed at the amount of foot traffic to our stand in just two days. We have consulted for up to 229 women already and majority of the hair challenges we have discovered are breakage, over processed hair and receding hair line.
    “A lot of women need to understand the state of their hair so they can properly care for it by using the right products; and that is the reason why we are providing these services to help identify hair challenges and proffer natural ingredients based solutions.”
    Gift Edet, a boutique owner unable to contain her excitement, said: “Although I have been able to purchase my Natures Gentle Touch hair products in other stores here in Calabar, this is the first time I am having a session with a professional who has helped me to understand the hazards of over processed hair.”
    Launched early this year, the free hair consultations has benefitted several corporate bodies, individuals, communities and will roll out to more communities.

  • Recare launches bath, skin care products

    Recare launches bath, skin care products

    Recare International, owners of personal style brand, Natures Gentle Touch, celebrated the launch of its bath and shower concentrate range with a media launch event in Lagos on Wednesday, 1st of June, 2016.

    The products, which has five products; Essential Oils, Thai Basil oil, Tangerine oil, Essential oil, Ginger oil and Ylang Ylang fragrances are designed to revive and moisturize, clear blemishes and improve skin health and glow through its refreshing cleansing formula.

    Speaking at the launch, Mr. Daniel Anim-Appiah, Operations Manager Recare International said: “Nigerians are discerning and the skin care addition to the brand is to provide solutions to acne, clears blemishes, deep cleanses pores and serves as an anti-aging formula.

    “The Bath and Shower concentrate each contains natural ingredients that help the modern man and woman to explore a new level of freshness and memorable fragrance. It is designed for the modern and exquisite.”

    Similarly, Mr. Richard Esiobo, Sales Manager, Recare Nigeria introduced each product whilst reiterating that the campaign was borne out of the need to empower Nigerians with the knowledge to make informed choices while making purchase decisions for the right skin care products.

    His words: “Natures Gentle Touch Bath and Shower Concentrate, caters to all skin types and colours including dark skinned people, despite the cliché that most of these shower gels here in Nigeria are designed for light skinned people. As you may have noticed Oluchi and Leila Lopes are both our Brand Ambassadors with varying skin type and colour.

    ”Our products are meant for all classes of people, despite skin differences, weather and other factors. They are produced to meet the skin care needs of Nigerians with considerations for local atmospheric conditions.”

  • Recare partners Diamond Bank to reward customers

    Recare partners Diamond Bank to reward customers

    Recare Limited, owners of Natures Gentle Touch has announced its partnership with Diamond Bank to reward customers with discounts, as part of efforts to provide hair and scalp care solution to Nigerian women.

    Flagging off the campaign in Lagos state, Recare Manager, Chijioke Anaele said that the discount partnership is billed to run for 6 months.

    Speaking in a statement, the hair care provider noted that within this period, customers who used Diamond Bank cards to purchase products at www.naturesgentletouch.com/shop would enjoy an instant 15% discount on all products purchased using the discount code Amazingwoman15.

    “This partnership would provide an opportunity for women to achieve a healthy natural hair with the availability of Natures Gentle Touch range of products, proven to solve various hair challenges at a discount.

    “We understand every woman’s wish to achieve her set beauty goals and are continually seeking for ways to meet them,” he emphasized.

    Diamond Bank has remained a reliable driving force in mobile payment innovations in the financial services sub-sector, leading the digital revolution in Nigeria and providing efficient and cost-effective services to its customers.

    Ayona Trimnell, Head, Corporate Communications of Diamond Bank, stated that the partnership with Recare is not just to enhance only the beauty of the woman but also to boost their purchasing power while making payments with the Bank’s cards.

    “Diamond Bank believes in the wealth and wellbeing of women. We are helping to make the total woman by providing payment options that enhances their lifestyle without tinkering with their individuality,” Trimnell stated.

    According to him, Diamond Bank has stamped its feet as the leading bank with the most digital innovations in Nigeria. Its Mobile App is the first to record over a million users in the financial services sub-sector with 1.3 million customers downloading, registering and being active users of the service.

    It is the first bank in Africa to launch the fingerprint recognition feature on its Diamond Mobile App, a fingerprint reader that allows users of the Mobile App an easy and seamless login to their accounts by simply recognizing and identifying their individual fingerprints. The Bank is also the first to introduce the Magic Cash, an app that works with the mobile phone; it is a no-cheque, no-withdrawal slip and no-debit card financial transaction that gives customers easy access to draw cash from any of the bank’s ATMs anytime.

    The bank also is the first to introduce the Diamond Y’ello account, in partnership with the mobile telecommunications giant, MTN. It is a fully mobile hybrid account that offers the over 55 million subscribers on MTN Nigeria network a fusion of financial services and telecoms incentives.

    According to Anaele, the discount also extends to customers who pay for products purchased at Natures Gentle Touch Hair Institute in Victoria Island, Lagos using their Diamond Bank debit cards

  • Natures Gentle Touch now in Owerri mail

    Natures Gentle Touch now in Owerri mail

    Recare International, owners of Natures Gentle Touch has announced that customers in Owerri can now purchase any of its hair and scalp solution products at Shoprite supermarket in the newly commissioned Owerri Mall, following the grand opening of the Mall over the weekend.

    In line with its promise to provide proven solutions to every hair and scalp problems, the company said: “We are really excited about increasing our presence in Owerri, although our products are already available in major stores here, being in Shoprite also allows us reach more customers and allow us meet the growing demand for our products in this market.”

    This is contained in a statement issued by Recare Marketing Manager, Kunmi Balogun.

    The grand opening was hosted by the Imo State Governor, Owele Rochas Okorocha who commissioned the mall and declared it open.

    The Governor noted that he was particularly happy with the new development, stating that Imo was indeed better at 40.

    He expressed optimism that the new mall would bring a variety of options for Imo indigenes at affordable prices while creating jobs.

    Also speaking at the sideline of the ceremony, some customers expressed joy at the presence of Nature Gentle Touch products.

    Chioma Agwu, a banker said: “I used to order the products online and it would be delivered to me within 48 hours, now I can walk into Shoprite and purchase any of the products I need. For me, this is good news she added.”

    Another customer, Irene Ikenna described the availability of Natures Gentle Touch at Shoprite as “one of the best news of 2016”.

    The Owerri Mall located at 3, Egbu Road had over 7,000 shoppers visit on the first day of its opening.

  • Leila Lopes is new face of Natures Gentle Touch

    Leila Lopes is new face of Natures Gentle Touch

    Natures Gentle Touch has announced the appointment of international African model and Miss Universe 2011, Leila Lopes as her brand ambassador.

    Manufactured by Recare Cosmetics International, the company made the announcement on Friday.

    According to a press statement issued, this is building on the brand’s global vision and strategic expansion into African countries. Ms Lopes, who is from Angola, will also represent Hairsavvy, the International South African haircare brand acquired by Recare in 2004.

    “Our appointment of Leila Lopes is part of a continuing broad effort by Recare to grow our footprint in Africa. Her ambassadorship reflects our company’s commitment to bringing our world class hair and scalp care solutions closer to women in Africa” said Chika Ikenga, the founder and Managing Director of Recare Cosmetics International. “She is truly the definition of todays “Natures Gentle Touch woman’- her magnetic personality is confident, soulful and gutsy” he added.

    Natures Gentle Touch has a long history of working with African style icons. Leila Lopes joins a growing list of influential women who have represented the brand including Agbani Darego former Miss World and Oluchi Onweagba, winner of the first M-NetFace of Africa.