The Nation Newspaper

Tag: NBL

  • NBL makes debut with new talent show

    NBL makes debut with new talent show

    •Stakes N10m, car on winner

    After resting Star Quest, a band-inclined music talent show two years ago, Nigerian Breweries’ plan to replace the show, which lasted for 10 years, came to fruition yesterday, when the beverage company announced the birth of Star The Winner Is.

    This is perhaps the first time the organisers would be acquiring a franchise for a reality show. Their flagship, Gulder Ultimate Search, like several others, is a local content show, manned by professionals in Nigeria.

    The Winner Is is an American vocal game show which premiered on June 10, 2013, airing on NBC. Hosted by Nick Lachey, the seven-episode series features singers of all ages who compete for a chance to win $1,000,000. The show airs currently across the world including the UAE, China, Germany, Italy Indonesia, Thailand and Vietnam.

    In Nigeria, the show which seeks superstars out of talented Nigerians, is being bankrolled by Star beer, staking N10 million and a brand new car on the would-be winner.

    The Star brand is noted for major music shows in Nigeria such as Star Quest, Star Mega Jam and the ongoing nationwide music road-show, Star Music Trek.

    Promoters of the show say Star The Winner Is is totally different from other popular music reality shows, because it combines elements of music and game.

    According to Tokunbo Adodo, Marketing Manager Star, Goldberg and Export, NBL, “Nigeria is filled with incredible singers and Star is proud to be associated with a global platform such as The Winner Is to bring the dreams of talented Nigerians to being, making them outstanding winners”.

    Adodo noted that, “apart from being a music talent show, Star The Winner Is, will have an unusual twist to it, where contestants can negotiate with opponents whether to get out of the contest by walking away with a smaller sum of money or await the result of the jury to see if they proceed in the competition with a chance to win the grand prize of 10 million naira and a car.”

    The show is billed to kick off this April, with auditions in five Nigerian cities, including Benin, Enugu, Port Harcourt, Abuja and Lagos.

    Adodo said contestants will be judged by 101 in- studio panel of music enthusiasts and specialists and will have the chance to negotiate a deal before hearing their fate.

    Although details of audition dates and venues are yet to be announced, they will be made available on the Star brand website and other communication materials, say organisers.

    The rested Star Quest, has produced notable Nigerian entertainment stars like KCEE, Klint D’Drunk, Mr Raw, and has helped to kick start the careers of the likes of Presh, Psquare, Asa, and DJ Switch.

  • NBL takes campaign on cleanliness to host community

    NBL takes campaign on cleanliness to host community

    As part of the company’s commitment to promote a clean and hygienic brewing environment, staff and management of Nigerian Breweries, (NB) PLC Aba, Abia State have embarked on a one day hygienic sensitisation exercise in its host community.

    The brewery manager, Mr. Ukeje Udah said that the exercise, with the theme: “Care/Respect for the Environment” is in line with one of the cardinal values of the brewery which ensures that staff and management of the company personally participated in ensuring a clean, greener and friendly environment within the community where their factory was situated.

    Udah, who expressed the willingness and the desire of the company to sustain the campaign however pointed out that it would further take the cooperation of their host community to make the programme a success.

    The Commissioner for Environment Chinwe Nwanganga, who was represented by a permanent secretary in the ministry, Elder Okechukwu Aguwa described the state governor, Chief Theodore Ahamefule Orji as an environmental conscious governor thanked NB PLC for thinking about the hygiene of its workforce and the cleanliness of the host community where it brews its products.

    According to Aguwa, Abia State government and the Ministry of Environment was going to partner with NB PLC to make sure that the aim of the project was not defeated and therefore called for the sustainability of the programme.

    The permanent secretary while urging other private organisations in the state to emulate the positive steps taken by NB, expressed hope that impact of programme will have a trickledown effect on the entire commercial city.

    The General Manager, Abia State Environmental Protection Agency (ASEPA) Dr. Okezie Ikpeazu, attributed the programme to the outcome of a familiarisation tour to private and corporate organizations embarked by his agency.

    According to the ASEPA GM, the need for a greener and healthier environment cannot be over emphasized, adding that his agency was not going to relent in its effort to make Aba a cleaner commercial city.

    He described the NB PLC’s action as a wakeup call to individual and corporate organizations operating in Aba and urged them to see waste management in and within their offices/factories as a collective responsibility.

    Ikpeazu said that his agency was working out modalities to improve on waste management system in Aba, calling Aba residents to always make use of the waste buckets at designated points and avoid dumping refuse on the main road.

  • NBL out with ‘Star League’

    NBL out with ‘Star League’

    IN its usual tradition, Star lager, a brand of Nigerian Breweries Plc known for entertainment, is out to excite. This time, the brand is engaging and rewarding its loyal consumers through what it calls STAR League Text & Play. The project is scheduled to run from April 2 to May 31, 2013. The promotion, which is crown cork-based, will have consumers buy and open a bottle of STAR, look under the crown cork and find their ticket to be part of the star league.

    Organisers say there will be two categories of winning crown corks; 50% of crown corks will have codes with differentiated points in 5 brands of 10pts, 20pts, 30pts, 40pts and 200pts. The other 50% of crown corks will carry the brand’s website address. To participate, consumers are expected to send the code under their crown cork with their full name, age and state of residence to 30383 via SMS. Participants must have a registered mobile telephone line from any of the mobile service providers in Nigeria, because the SMS system will work with all major telecoms operators in the country.

    “The mobile phone number used to send the code will be used to register the consumer on the star website and star database. They will automatically get a response with the number of points earned per crown cork, how to check the number of points earned per crown cork and a directive to check their ‘standing’ on the ‘League table’. This applies to every subsequent successful entry and the consumer will accumulate points over the period of the promo using the registered mobile number. With every successful entry, consumers will get a response with the cumulative points to date on that particular phone number and will have the opportunity to view their position by the points accumulated on a specially designed league table per state of entry on the star website; www.star-nigeria.com” Nigerian Breweries Marketing Director, Walter Drenth, explained.

    After the offer period, participants will be rewarded according to their position on each ‘state league’; the top 15 winners will get iPads with customised sleeves, the next 550 winners will get premium headphones, and the next 1000 winners will get exclusive STAR DVDs each. To appreciate the consumer’s steadfast love for the brand and make the redemption process more convenient, STAR has decided that the prizes will be delivered to the different winners wherever they may reside in the country.