Tag: Nigeria newspaper

  • 16th Abuja International: All South African film entries suspended

    There is an immediate suspension of all South African film entries at the 16th Abuja International Film Festival scheduled for October 22 to 25, 2019.

    In a statement released by the organisers, the International Film Festival as a body condemns unequivocally the reoccurring xenophobic attacks against African migrants, including Nigerians in South Africa. “On behalf of the management and organisers of the 16th Abuja International, we wish to announce the immediate suspension of all South African Film Entries submitted for the 16th Abuja International Film Festival scheduled for 22nd to 25th October, 2019.

    “We as an International Film Festival condemn unequivocally the reoccurring xenophobic attacks against African migrants, including Nigerians in South Africa.We have observed the global outcry, especially by Nigerians all over the world who have called on their compatriots to boycott South African products and services in Nigeria in retaliation of the violence against their countrymen in South Africa.”

    “However, we have taken this painful and avoidable decision to suspend entries submitted by filmmakers from  South Africa until further notice. We therefore strongly condemn hate, prejudice and xenophobia actions of some South African nationals and reiterate our unequivocal condemnation of all violence in any form.”

    “The Film Festival is a platform that was created to promote mutual harmony, respect for the dignity of life. We will continue to advocate for a society where everyone’s rights and freedoms are respected. The right to live and earn a living, freely, safely and protected by the law.

    “We therefore as a matter of necessity call on the South African government to address the issue of xenophobic attacks with utmost seriousness where the perpetrators are brought to book.”

  • Toyin Abraham gets 1m as birthday gift from fans

    Toyin Abraham, who celebrated her first birthday in motherhood, got a surprise gift from her fans Toyintitans.

    The new mother was presented with a cheque of 1million from her fans and was delivered to her on September 5, at her home.

    The actress also got a visit from royal hugs and surprises; the actress was seen shedding tears of joy in a video posted on her Instagram with her actor-hubby trying to console her.

    @remmysworld posted: “We ain’t playing at all!!! It’s Worldbest day …Hiding this from her was so difficult but we did it for #Toyintitans Note: We Did This On Behalf Of Y’all.

    The actress, who also had a photo shoot coming out in a lovely black skirt and blouse made by House of Khareed, showed her appreciation with the post: “So I got 1m from #toyintitans,this means so much to me; eshey modupe…love you all.”

    Hubby Kolawole Ajeyemi, in celebrating the day with his wife, wrote on his Instagram:

    “My woman, my friend, my baby girl, my wife, my love, my world, my everything. I’m using this medium to appreciate God for blessing me with such a wonderful gift like you; still in the mood of your birthday; may the joy you have started with today be forever and ever, you shall not have any cause to cry if, there will be any at all it will be tears of joy because the Lord has just started with you. Happy Birthday Mummy Ire.”

    Congratulatory messages have thus been pouring in from colleagues and fans.

  • Why I showed the other side of me – Waje

    Still on her ongoing show Red Velvet, which features different artiste on stage, singer Waje, who has been posting pictures of her performance, revealed she showed a part of her that was not witnessed before.

    Going by the pictures, one could see the singer putting her skills to work, coming out on stage with backup singers doing live.

    “And I’m back to number 2 on your list, freaking you; ah ah uh, that’s the least, recline come on baby, use that, sit and watch me grind grind grind… the burlesque theme was my favorite ’cause I showed a side of me that was a little different,” she posted.

    She also stated that performing songs like Stupid, Got Sauce and her all-time fav from her first album, Grind Feat, featuring the African Giant Burna Boy was a great feat.

    The singer is also using the tour to introduce two budding singers Mojisola, and  J’Dess who, she said, she met at The Voice Naija.

    I met @mojisolamusic and @officialjdess on @thevoicenaija. These ladies are talented and I’m so proud of them. Thank you for honouring me. They are touring with me btw and I can’t wait for you to hear and experience their music,” she stated.

  • Mai Atafo support Design Fashion Africa for new Fashion Designer

    AS Design Fashion Africa (DFA) has launched its search for the next superstar designer from the continent, fashion designers across Africa will have a platform, which seeks to discover, inspire and empower existing and upcoming designers to commercialise their talents.

    In its maiden edition, the announcement event held at Eko Hotel & Suites, and attended by celebrities like Idia Aisien, Kelechi Amadi-Obi and Mai Atafo, outlined the goal the initiative hopes to achieve and the journey each designer is expected to undergo in their bid to become the next big thing in our budding fashion scene.

    These stages include an online fashion challenge, a fashion training academy and a runway fashion show where finalists will be exhibiting their works to the public. There are also plans for a marketplace where fashion lovers can pick up accessories and outfits that they fall in love with.

    Idia Aisien, who is the spokesperson for the project, expressed delight at the reception the programme has already received judging from the number of key industry players in attendance at the announcement cocktail and she believes the awareness would only get better.

    “We want the message to go as far as possible and reach everyone interested in fashion so we can expose the very best designers to the rest of the world,” she said.

  • I’m still searching for the right man as husband — Ex-beauty queen Buwa

    Ex-beauty queen, Omasan Buwa, is a woman of many parts. Apart from her exploits as former Nigeria’s most beautiful girl, she is a lawyer, an actress, a singer, a broadcaster, a DJ, a restaurant operator, a cosmetologist and, lately, an educationist.

    The general belief is that Buwa sprung into limelight by winning the Most Beautiful Girl in Nigeria (MBGN) beauty pageant in 1987; a position she disagrees with, saying that she had won a pageant even as a baby.

    “No, no, no; that definitely wasn’t the turning point in my career,” she protested in response to a question suggesting that the MBGN contest put her in the limelight. And to drive her point home, she fetched a photograph in which she has a photograph of herself as the ‘beauty queen’ of a once popular brand of milk when she was born in Paddington Hospital, Westminster, London.

    She said: “The truth is that I came into limelight when I was born in Paddington Hospital, Westminster, London, where I was crowned as Cow and Gate Baby. So I came into the world with a divine crown. I won the baby competition right there in the hospital. I was the ‘cutest baby’ at birth in the hospital and I got the crown.

    “So even before the Most Beautiful Girl pageant in Nigeria, I had already taken part in other competitions. I was also presenting a programme called Morning Ride on television under the then Mr. Danladi Bako and others, who tutored me at NTA (Nigerian Television Authority).

    “In those days, anybody who was somebody in NTA took a liking for me—Patrick Oke and others. I loved being at NTA then because there was always someone there to tell me that I had a future with the klieg lights; that I had a natural talent. It was from there that I moved into participating in beauty pageants.

    “So, you can see that winning the Most Beautiful Girl pageant in Nigeria was not the turning point in my life, though I appreciate the fact that I won. But it was not the be all and end all.

    “Like I said, we were doing all that for fun! It was actually after my participation in the Miss Nigeria beauty pageant that doors actually opened. I had the opportunity of writing for a magazine, and along with Funmi Ajila the fashion designer, we started a modeling agency.

    “Yes, I can say winning the Most Beautiful Girl pageant in Nigeria brought a lot of attention to me, but it didn’t change who I was!

    “And that in itself brought along a conflict. I think Ben Bruce wanted somebody who would probably be different afterwards. I don’t know, but I just remained how I was! It didn’t change me, though the experiences that I had, like going for Miss Universe and Miss World, where I met some of the queens, was great indeed.

    “We are going to have a re-union in London in November this year. So I am looking forward to that and hoping that I will be able to make that. Meeting those queens and keeping the relationship has meant a lot to me.”

    But whose idea was it for Buwa to participate in the Most Beautiful Girl in Nigeria competition? She thought about it briefly and replied: “A lot of us then, including Funmi Ajila, were all hanging around together. In fact Funmi Ajila won the Designer of the Year Award the same day I won the Most Beautiful Girl in Nigeria beauty pageant. She made my outfits. She and I were on the cover of the newspapers the next day.

    “In those days too, we were the up and coming stars. We were fresh from the university, into either writing or modeling. Funmi Ajila was into fashion designing while I was modeling for Labenella, owned by Abah Folawiyo and Folorunsho Alakija who owned Supreme Stitches. So everybody knew each other.

    “There was also the wife of a popular Pentecostal pastor in Lekki now, who was a top model then with her sister, Ifeanyi. There was a bunch of us like that.

    “There was also the Miss Nigeria beauty pageant then which I participated in and came thirrd or so. I did that out of just trying to be funky. But when the Most Beautiful Girl in Nigeria pageant came up, I told my mother that I wanted to take part in it.”

    Was she discouraged by her mother from participating in the beauty pageant?

    “No! My mum had no problem with that. She just allowed me to do it, especially since it was something she knew that I wanted to do. And my mum was a pure Nigerian, an Itsekiri woman from the Ikomi family (laughs), though she lived in England for quite a number of years!

    “You know, in those days when teachers used to go for training abroad, my mum won a scholarship then to go for training as a teacher. So you see this teaching has been in me for quite a long time.

    “Actually, part of me wanted to go into teaching and education to honour my mother who died a few years ago. She loved education so much and taught my children. People used to tell me that my mum had a good teaching method.

    “So, eventually, I guess I went into education to honour her attempt to revamp the educational system. It is unfortunate that we are doing a lot of things wrong in the educational system.”

    Buwa says she still looks back to those growing up years with nostalgia.

    “Of course, those were the days of good music. I am a lover of music. I was even a Disc Jockey back in the days. I used to organise parties. Even now, I still do some Disc Jockey at in-house parties. I have my old school collection of CDs of four full suitcases. So you can hear good music that takes you there.

    “I sometimes share my old skool music on social media because I am always feeling nostalgic about my youth. I enjoyed my youth. I had a great time. There were no responsibilities then for me. That is why I am always telling the youths of these days to have fun. Other things like money and fame will come later.”

    The ex-beauty queen switches between Nigerian and British accents. And somewhere along the line, the Waffi girl in her takes over and she rains down pidgin English as if she has lived all her life in Warri; evidence that she has been a thoroughbred Nigerian despite her sojourns abroad.

    “I have not stayed away from Nigeria for too long,” she said.

    “I was an Executive Assistant in the Delta State Government from 2009 to 2015, and I left Nigeria again in 2017. I returned to Nigeria after six months when my name was included on the Board of Culture and Tourism for Delta State. But before I knew it, it was changed. I don’t know why that happened. That must have been some Nigerian magic (laughs).

    “So I was stunned. But I quickly told myself that since I was not needed, I could take off. So I left Nigeria again.”

    When Omasan left Nigeria, she went to the USA where life was a different ball game. But she was on the fast lane again with bright lights and television cameras.

    “You know, apart from fashion, modeling, broadcasting and Law, I had an entertainment background. I used to have a restaurant with a bar back then before I left Nigeria, and Fela Anikulapo-Kuti came to play there. I can never forget that experience. It was a Jazz bar called Pepperholics. We used to have Jazz night then too. It was located right beside the Gbemisola street house.

    “We used to send Fela’s fish to him every day, whether he was around or not. I constructed the place and gave it an African design with bamboo. We used to have clients come around and cars extending to Allen Avenue on our Jazz nights.

    “We had fun. A lot of people used to come around, including Americans and other nationals, to sing highlife. My ex-husband was an American and I am British, and you know, I am made in Nigeria. So, we had a good blend of people and it was always fun time there. It was really cool.

    “I went to America because he wanted us to settle in America because that is where he was based.

    “Immediately I got to America, I began to model. I worked with Naomi Campbell. That was when I started acting classes and started getting little roles. For me, it was step by step because nobody just breaks into limelight. You must have been doing some little notes somewhere. Beyonce did some back up singing somewhere.

    “So I started making waves here in USA. I have met with the likes of Monica and Mary J. Blige. They were up-coming then. So I was with that circle of people until I got pregnant (laughs)!

    “But you know I also did some acting in Nigeria. I was in the popular (soap opera) Ripples.

    “And in America, like I said, I was getting little roles because I was just coming into the industry then. So I was in crowd scenes, but that is how you start. There was one with Denzel Washington. But then, it was a crowd scene which was good enough for me as it was on my resume.”

    Reminded that hers must have been a life of high moments, she laughed and said: “That is life. There will always be high moments and low moments! Just live a life!”

    Asked if she had any regrets, she responded with an emphatic no.

    “I am a Householder, which means that I attend a church where the pastor is a teacher. We do not believe in miracles. Pastor Kris Okotie, my pastor, teaches that you can’t have any regret in life.

    “You have to wake every morning believing God that yesterday was an experience and was for a purpose, for a lesson and something to be learnt. That is why it is new every morning.

    “However, I am not saying that when something happens you say it doesn’t matter. What I am saying is that when something happens, instead of wallowing in the mistake, you look at the good side of it. You take the good side of the coin and move on from there.

    “I can’t change the past! I have things that I have done in the past that I said to myself, ‘Oh dear! That was a bad decision or that wasn’t too smart.’ But then, I can’t change it. Some things are too late to change. So at such times, I tell myself, look for another opportunity, move on!”

    Buwa shared the joy of having known Fela the Afro beat maestro and his family.

    She said: “Ha, yes, I was very close to Fela! Funny enough, when he died, I was in USA. I just screamed, ‘Yeee, Baba don go o!” My last born is a girl. I named her after Yeni.

    “Yeni and I are quite close. She is like a big sister. I was in Felabration and I know that I have done three in a row. I saw Fela play in England; it was great. And in those days when Femi started too, we used to go and see his shows. I love his vibes, his message.

    “I preach Fela to most of the young people I meet. I remember I was in the gym one day in Osama, China, playing Army Arrangement (one of Fela’s songs), and the young people there thought it was a new song. They said, ‘The thing wey dis man dey talk na true o.’ I told them that, dis song wey d man dey sing don tey o. I told them the song was done by Fela and that it is the original Afro beat.”

    As a former beauty queen, she shared with us her thoughts on beauty, fashion and glamour.

    “If you want to talk about fashion, Funmi Ajila can give you a load of it. Funmi dresses me! I have always been her fan. She captures my style. But apart from that, I wear jeans and T-shirts (laughs). But then, even my jeans and T-shirts must be trendy.

    “I have collections that when you see, your eyes will pop! I love trendy casuals. But even then, I have rooms and rooms of native clothes, skirts and blouses. That comes from those days when I was working in the corridors of political power.

    “Then, I wore them when I was going to church. These days, sometimes I dress formal and yet feminine. I dress to please myself.

    “But fashion these days has indeed changed gear, because right now, everybody is into beauty enhancement, getting a pair of good boobs and getting a pair of bumbum (laughs). It trends.

    “Back then when I was growing up, we used to shave our eyebrows only to paint them back again! It trends.

    “Actually I have had a tummy tuck. But I had it back in the days because my abdominal muscles collapsed. So it was for health reasons that I had a tummy tuck. But who knows if I had that kind of wild money, maybe I would like to cut and tuck some things off my body!”

    Buwa says she really does not bother about whether she still remains as stunning as she used to be when she was younger than the 53 years that she presently is.

    “At this point, after children, I do not bother comparing whether I am still as stunning as I used to be. I believe it’s more of the self esteem that matters. We all need to work on our inner beings, the way we comport ourselves.

    “So the inner beauty rests on God, and sometimes I still ask Him to work on me and my inner beauty. That is who I am: beautiful inside with a heart full of compassion. And I am a very emotional person, and that is coming from the Chinese people. My boss in China once told me that I am very emotional and compassionate, which is more than the physical beauty.

    “At this age, people still tell me I’m beautiful, so I give God all the glory. I still have some bad habits, but at the same time, too much of everything is not good. I watch what I eat and I have a special love for working out. Doing yoga, Zumba makes me okay.”

    Asked to describe herself, she said: “I am someone that has lived life! I mean if anything happens now, and a burial is being organised, though I don’t want to die now, of course I still want to see my grandchildren and all that. But if such a thing was to happen, I’ll like for them to write on my gravestone: ‘Here lies Omasan Buwa. She lived.’

    “I’ve enjoyed myself o. I’ve been in very dark places too. I’m a very down to earth person. So when things happen, I lock myself in, roll and cry to God. You’ll never see me rolling and crying outside.

    So did she remarry after going separate ways with her husband?

    “Nope,” replied Buwa. “I’m trying to search, but I get carried away easily. I want a rich man; not just rich in wealth but in exposure; one who would be able to contain my life. I mean a man rich in wisdom and someone who won’t kill those dreams I still have left.

    “I have children who are now out of school and they are blessed. I brought them back to Nigeria to have secondary education then. They have graduated. The boys are doing master’s degree and the girl is in Law School. She wants to take after her mama, I guess.”

    Is it true that she is making waves in China?

    “I recently proudly put Nigeria on the map in China in a company that overlooks Nigerian citizens as worthy to be employed. My influence placed the Nigerian flag amidst that of China, USA, UK, and other countries.

    “Also, at the annual conference of EF education, I choreographed top level Chinese CEOs to a popular Nigerian gospel tune that was performed on stage in front of thousands. I am now armed with various teaching module certifications from Cambridge University.

    “I plan to utilise my experience in China to improve on the Nigerian educational sector by partnering with stakeholders. Part of what is missing is an interactive method of engaging the students assisted by technology and practical drills in order to activate then consolidate and produce a lesson that enhances the learner’s abilities. This module of teaching is used all over the world. Nigerian teachers require intense training in how best to engage a class of learners through presenting and activating.”

  • My dad reigns even after death says Baba Sala son B’Sala

    The son of late veteran comedian, Baba Sala, Mayowa Joseph Adejumo, with stage name, B’sala, has said his late father regined even after death for his creativity.

    B’sala noted that his late father never cracked jokes from the Bible, nor make jest of pastors, which is somehow in vogue at the moment.

    He stated: “M y late dad, Baba Sala, reigned for over three decades as a comic act because he did not create his comedy from the word of God.

    “You know, some people who claim to be funny, create their jokes mocking pastors, jesting about Bible verses, etc and they claim to be creative.I call it emptiness”, he stated.

    The late comedian,Moses Olaiya, better known by his stage name, Baba Sala, was a Nigerian comedian, dramatist and actor.

    A Yoruba from Ijesha, Baba Sala, regarded as the father of modern Nigerian comedy, alongside other dramatists like Hubert Ogunde, Kola Ogunmola, Oyin Adejobi and Duro Ladipo, popularised theater and television acting in Nigeria.

  • Bob Fitts, Phil Thompson storm Nigeria for Eben

    Nigerian gospel music sensation, Eben is set to host a live concert featuring top gospel musicians including popular American musicians, Bob Fitts and Phil Thompson and a host of others.

    Tagged Joyful Noise 2019, the free concert is scheduled by 4pm to hold Sunday, September 15th at Loveworld Arena, Lekki, Lagos.

    Eben will be joined on stage by a strong line-up that includes Tim Godfrey, Nathaniel Bassey, Mercy Chinwo, SammieOkposo, Jahdiel, Joe Praize, Laolu Gbenjo, Seyi Isreal, Testimony Jaga and Outburst among others.

    Born Emmanuel Benjamin, the multiple award-winning singer has churned out hit gospel songs that has become a household favourite in Nigeria and beyond. Some of them include All The Way, God All By Yourself and Jesus At The Center among others. Eben’s single, Victory has crossed over 30 million views on videos streaming site, YouTube ranking it among the biggest gospel songs out of Nigeria.

    While assuring of an amazing time at the free to all concert, the versatile singer promised that the event is not about entertainment but would be a live-changing experience for all attendees.

    “The message we are set to make with Joyful Noise is to entrench a culture of praise. Several times in life, we mortals pray very hard yet the problems don’t go. At Joyful Noise, all we just want to do is praise and worship God under an atmosphere of anointing trusting Him to rain down miracles upon His people. What’s more, I will be joined by some anointed men and women God in the gospel music ministry from the United States and Nigeria. I look forward to having an amazing time with everyone,” he added.

  • Viva Africa!

    In the midst of the ongoing outcry over xenophobic attack of black foreigners in South Africa, it is only wise to stop and think for a moment where this is leading.

    If, like mine, your answer is that ‘this cup will pass’, then there is need to employ diplomacy in every step and eschew self righteousness because, in my humble opinion, we are all to blame – the government of Nigeria that has long sold the country’s birth right and put it’s citizens at the mercy of foreigners (home and abroad, whites, greens, blue yellow and fellow blacks), the government of South Africa which appears complicity as proven by a foot-dragging president and a sentiment-spilling Minister, a situation which has now made the Nigerian government to speak diplomacy with a frowned face. Then, of course are the ordinary Nigerians who push their aspirations to the point of self entitlement In foreign lands and the ‘hopeless’ South African miscreants  who, like their counterparts in Nigeria take advantage of the situation to vandalise and loot stores.

    If we value the lives of the remaining Nigerians in South Africa, we must understand that reprisals is not the solution. I do not want to go into the issue of ratio of Nigerians in South Africa and vice versa or which side will suffer more economic loss if we both go the burning and looting spree. Rather, let’s allow the governments of both countries, and possibly the African Union to handle this the best ways possible.

    Talking about the logs in our own eyes, we are so quick to blame xenophobic attacks when we swin constantly in bottled ethnic and religious discrepancies.

    That aside, we must understand that, even with the free evacuation plan for Nigerians in South Africa by Air Peace, more than 70 percent will still be unwilling to return. Return to what jobs? what security? What health services? If I may ask.

    Come to think of it, it is not the entire South African cities that are boiling. I hear many other Nigerians are going on with their daily activities without intimidations.

    There are Nigerians who have lived in that country all their life, who have investments there, who are married to South Africans and have grown up kids.

    If we understand that once upon a time, Nigerians chased Ghanaians away and, ironically, are finding a better haven in Accra, Kumasi etc today, we would understand how possessive and selfish we can be as Africans whenever our farms yield better.

    Should I want to join the protest, what do I boycott, who do I snub and how? I’ve been thinking. And as I plan to attend the Toronto International Film Festival next week, the only thing that comes to mind is an African entry ‘Knuckle City’ by acclaimed South African writer/director, Jahmil X.T Qubeka. But why should I do that to creativity, especially if there is no evidence that personally, the filmmaker is in support of the madness going on in his country.

    There are few African entries at TIFF this year. These include Nigeria’s ‘The Lost Okoroshi’ by Abba Makama (who may not be attending the festival because of Visa issue); ‘Knuckle City ‘ by Jahmil  and ‘Crazy World’ by Uganda’s gonzo action autuer, Isaac Nabwana.

    If I understand Jahmil’s kind of film funding, his latest might just be another co-production flick that could make it, not entirely a South African film.

    I like the fact that the Africa International Film Festival (AFRIFF) is not boycotting South African entries outrightly, even though it is joining the protest.

    The proviso, according to AFRIFF Founder, Chioma Ude, is to review all South African films submitted to the festival “with the intention of expressly removing any film and banning any filmmaker from the festival that has positively expressed xenophobic ideas or any kinds of bigotry.”

    Recall that in the midst of arguments over the inclusion of Roman Polanski’s film at Venice Film Festival last August, Festival director Alberto Barbera defended his decision, saying: “We have to distinguish between the art and the man” when judging the works of the filmmaker, who was convicted for the statutory rape of a 13-year-old in 1978.

    The issue of xenophobic attacks in SA is a sensitive one, and we must look at how individuals with a voice have approached it.

    I particularly like the voice of South African comedian and host of The Daily Show, Trevor Noah, who cited statistics in 2017 that of the 2.3 million immigrants living in the country, 1.6 million are Africans, and they claim less than 0.00001 percent of the country’s wealth.

    He said: “Yours is complete misplaced anger, prejudice and xenophobia built up out of inferiority complex created by decades of apartheid and oppression. I don’t see fellow African as a competitor but a fellow compatriot who is struggling to feed his family and have some comfort in this short life-time.”

    We must think beyond today. ‘Viva Africa’ is a phrase mostly used by South Africans.

  • Cars45 gives boost to Reality Tv Show

    CARS45 has announced the signing of an agreement to support the nation’s number one premium car television show, Cars and Stars. The partnership seeks to promote the appreciation and culture of car review shows in Nigeria and empower viewers with the knowledge of all things automotive.

    Cars and Stars, which is currently in its second season, provides viewers with an informative and entertaining experience via reviews focused on the new and used car industries, exciting celebrity interviews, as well as local and international auto industry news updates.

    Vice President, Consumer-to-Business services, Cars45, Mayokun Fadeyibi, described the partnership as a commitment from Car45 to continue to deepen value creation and reinforce its position as a market-maker within Nigeria’s automotive industry.

    “At Cars45, we believe in empowering consumers with the knowledge that enables them make informed-buying decision when making automotive purchases. Cars and Stars provides us with a pulpit to extend this value and give Nigeria’s automotive industry the well-needed boost in a fun, relaxed and entertaining way,” Fadeyibi said.

    Vice President, Consumer-to-Business Services, Cars45, Mayokun Fadeyibi, and Executive Producer, Cars and Stars, Taiwo Onalaja, signed the partnership agreement on behalf of their respective organisations.

    It will be recalled that only a few months ago, Cars45 powered the launch of #FaajiFriday by actor-comedian, EmmaOhMyGod, and recently released two mouth-watering television commercials, which have been aired on BigBrotherNaija reality show.

  • Kings and queens of endorsement

    Celebrity endorsement is the mother of all side hustles. In recent times, it has guaranteed a steady stream of hefty income for our biggest celebs with some of them earning as seven or eight digit sign-on fees.

    Once an individual reaches a celebrity status, be it in music, sports, acting or comedy, he is at the point of hitting it big.  Brands, intent on connect in with their existing customers and attract new ones, are always quick to get celebrities aboard to help them promote their products.

    Several successful companies are happy to invest in a famous face because it guarantees an exponential jump in sales in the long run. Companies around the world also use celebrities endorsement to communicate their brand ideals to particular sets of customers and win market share.

    When selecting a celebrity endorser, a company might consider the credibility, physical appearance, intellectual weight, lifestyle and fan base.

    This week, we serve you celebrities who have landed the most lucrative endorsement deals in the business, including the corporate concerns, home appliances, cosmetic, equipment, clothing, food industries and lots more.

    Funke Akindele aka Jenifa

    Funke Akindele, popularly known as jenifa, is known for her success with sponsored ads and recently is believed to have made more money from brand partnerships than from her acting career. Apart from her major deal with a real estate brand, she is also a brand ambassador of a popular product. Idowu Philips

    Idowu Philips, widely known as Iya Rainbow, is a Nigerian veteran actress who has monopolised the twin roles of mother and grandmother for years in some of biggest movies.

    Ngozi Nwosu

    Veteran Nigerian actress and producer Nwosu has many movies to her credit and is one of Nollywood’s most famous faces.

    Helen Paul

    Helen Paul, aka Alhaja Donjazzy, who recently bagged a Ph.D in Theatre Arts from the prestigious University of Lagos is a comedian, singer and actress.

    Saka

    Afeez Oyetoro is a Nigerian comic actor and lecturer,  popularly known as Saka. Saka’s first big endorsement deal was with a telecom firm. He has since notched other deals.

    Odunlade Adekola

    Odunlade Adekola is a Nigerian actor, singer, film-maker, producer and movie director. He is arguably the most celebrated Yoruba movie actor in the industry at the moment. There is hardly a day that a movie featuring him doesn’t appear on our screen. He has quite a few endorsement deals.

    Olamide

    Nigerian hip hop recording artist, song writer and producer, ecords mostly in Yoruba, his native tongue. Olamide Adedeji known by his stage name Olamide but popularly called Olamide Baddo or BaddoSneh is one of the biggest Yoruba hippop artistes of his generation.

    Phyno

    When it comes to endorsements, Nigerian artist, producer and song writer, actor and the most popular igbo rapper, Phyno, is a master. He has a few good endorsements in the bag.

    Dbanj

    Popular Nigerian musician-Dbanj has everything in his favour: good looks, gorgeous body, a winsome smile and several musical hits. No wonder endorsements have not stopped rolling in, even if he has not been very active in the music scene in recent times. Dbanj is still shinning.

    Omawunmi

    Omawumi Megbele, known by her stage name Omawumi, is a Nigerian singer and songwriter who gained attention as the 2007 runner-up on West African Idols, a reality TV show part of the Idols franchise but has become a force to be reckoned with in the music industry with

    Genevieve Nnaji

    One of Nollywood’s veteran and most recognisable actresses, Genevieve  Nnaji, is a Nigerian actor, producer and director. Nnaji has starred in quite a few blockbusters. The extremely photogenic actress is every brand’s dream.

    Wizkid

    Ayodeji Ibrahim Balogun (born 16 July 1990), known professionally as Wizkid (sometimes stylised as WizKid), is one of Nigeria’s biggest hippop stars.

    Davido

    The Omo Baba Olow crooner, David Adedeji Adeleke better known by his stage name Davido, is a Nigerian singer, songwriter, record producer and entrepreneur.

    Burna Boy

    Nigerian international Afro-fusion singer and songwriter Damini Ogulu, popularly known as Burna Boy. Burna has been in the news recently for his very successful album, African Giant.

    Tiwa Savage

    Tiwatope Savage, Nigerian singer, songwriter, and actress, known professionally as Tiwa Savage, is a hardworking and highly talented music super star.