The Nation Newspaper

Tag: Nigerian Breweries Plc

  • Nigerian Breweries, Terra Kulture partner to celebrate women resilience

    Nigerian Breweries, Terra Kulture partner to celebrate women resilience

    Nigerian Breweries Plc has successfully hosted industry leaders, partners, creatives, and cultural stakeholders to an inspiring and thought-provoking theatre experience tagged An Evening with Thibaut Boidin, featuring the premiere of the new stage play Dear Kaffy – The Diary of a Single Woman in Nigeria, held recently at the Terra Kulture, Lagos.

    The play, written and directed by Bolanle Austin-Peters, Managing Director Terra Kulture, presents a multi-layered narrative that interrogates identity, womanhood, resilience, and the often-ignored struggles faced by women who are judged by societal marital timelines rather than personal fulfillment.

    Managing Director, Nigerian Breweries Plc, Thibaut Boidin highlighted the significance of hosting the evening in a theatre, noting that the initiative mirrors the ecosystem within which the company operates, where collaboration, discipline, and creativity come together to create shared meaning.

    “Art is one of the most powerful forms of communication because it transcends boundaries and speaks directly to the soul. As we enter the festive season, we wanted to connect differently – with heart, with culture, and with the creativity that makes Nigeria so special. I hope tonight touched you the way Nigeria has touched me in my first five months here,” he said.

    Austin-Peters expressed profound gratitude to Nigerian Breweries for their unwavering support of the arts, noting that their partnership has sustained and expanded the creative economy for over two decades.

    Read Also: Shallow religious knowledge responsible for violent extremism in Nigeria –East London Mosque Imam

    She stressed that the company’s immeasurable contribution to culture has helped elevate Nigerian theatre to international stages, from London to Egypt, enabling thousands of young people to build sustainable creative careers.

    “I am deeply grateful to Nigerian Breweries and Amstel Malta for their unwavering support over the years. Their commitment to the arts has enabled thousands of young creatives to find their voice and build sustainable careers. This partnership continues to remind us that when organisations invest in culture and storytelling, they invest in the soul of a nation. For us at Terra Kulture, Dear Kaffy is more than a stage play; it is a bold reflection of the silent struggles, resilience, and emotional journeys that many women face in our society. We wanted to tell a story that is honest, relatable, and empowering, especially for women who are constantly judged by timelines that are not their own,” she added.

    The event brought together an ensemble cast in a production that explores the realities, stereotypes, and emotional journey of unmarried women navigating societal pressures in contemporary Nigeria.

    Nigerian Breweries, through its brands, continues its legacy of promoting Nigerian storytelling, cultural preservation, and creative empowerment’

  • NB reaffirms commitment to empowering customers

    NB reaffirms commitment to empowering customers

    Nigerian Breweries Plc, Nigeria’s foremost brewing company, has reaffirmed its commitment to empowering customers nationwide through entrepreneurial capacity training that would foster growth for their businesses.

    Its Managing Director  Thibaut Boidin, made this commitment during the closing-out ceremony of Empowerment to Drive Growth and Excellence (EDGE) 2025, in Lagos .

    The initiative, codenamed, kicked off in July 2025 at Awkaand has culminated in a total of 360 high-value retail outlets and sub-distributors spread across 12 regions, benefiting from comprehensive training that provides the tools and skills necessary for long-term business success.

    Boidin explained that the programme was created in direct response to insights gathered from the company’s Voice of Customer engagements, which revealed that many retailers were struggling with operational sustainability, financial management, and customer retention.

    READ ALSO; Christmas: 20 nice places to visit in Nigeria

    He noted that EDGE was designed to bridge these gaps by equipping customers with essential business knowledge, digital tools, and post-training consultancy support.

    “In the past year, navigating Nigeria’s business and economicenvieoment, we have witnessed many retail and sub-distributor outlets shutting down. Our customers made it clearthat they needed stronger business support, and EDGE wasour response: Empowerment to Drive Growth and Excellence. Through this programme, we trained over 360 customersacross 12 regions, equipping them with practical skills, business tools, and free inventory apps to help reduce lossesand strengthen their operations. At Nigerian Breweries Plc, webelieve that when our customers grow, we grow. EDGE reinforces our unwavering commitment to being true partnersin progress,” he said.

    Also, the facilitator of the programme and Chief Executive Officer, Tom Associates, Temitope Jegede, explained that during the two-day training, participants were taken through financial literacy modules such as balance sheets, cash flow statements, and profit-and-loss management, as well as customer service optimization techniques, operational efficiency strategies, and staff development principles essential for building competitive and resilient businesses.

    Jegede added that the training model was highly interactive, enabling participants to reflect deeply on operational gaps while learning practical methods for record-keeping, inventory management, and customer relationship development.

    Participants expressed enthusiasm and gratitude for the programme, describing it as eye-opening and transformative. They noted that the sessions revealed operational errors they had unknowingly committed for years, particularly in financial tracking, customer management, and inventory control.

    One of the beneficiaries, Awesu Ahmed, shared that the training helped him identify long-standing gaps in his operations and equipped him with tools, such as inventory apps, to manage his business more effectively. Another participant, Juliet Nwafor, explained that the bookkeeping and record-keeping modules would significantly enhance her ability to monitor daily transactions and manage her growing retail operations.

    The closing ceremony concluded with the presentation of certificates of participation, further solidifying Nigerian Breweries’ commitment to the long-term growth of its retail partners nationwide.

  • NB lights up six cities across Nigeria for A Legendary Christmas

    NB lights up six cities across Nigeria for A Legendary Christmas

    Nigerian Breweries Plc has unveiled its 2025 Christmas showcase, ‘A Legendary Christmas,’ signalling the official kickoff of this year’s Detty December festivities.

    At a cocktail event held at Nomaada Lagos, the brewery giant outlined plans to elevate the month-long cultural and commercial season, now estimated at over ₦100 billion in economic value with one of the largest coordinated festive lighting installations in the country.

    This year’s campaign will feature Christmas street-lighting across six cities and seven landmark sites, covering over 13 kilometres of lit road networks. Nigerian Breweries will also activate seven of its flagship brands, Maltina, Amstel Malta, Heineken, Desperados, Life Beer, Goldberg, and Legend, to deliver distinctive December experiences, including the return of regional Beer Villages designed to serve as vibrant centres of entertainment, cuisine, and cultural exchange.

    Read Also: Tacha reacts to ‘Aunty Esther’s’ cancer treatment decision

    Speaking at the unveiling, Marketing Director of Nigerian Breweries Plc, Mrs Sarah Agha, said the initiative represents a commitment to amplifying the spirit of the season.

    “Every December, Nigeria transforms into something extraordinary. What began as a local year-end celebration has evolved into a global cultural export. This year, we are creating experiences across the country that capture the joy, creativity, and togetherness that make this season special,” she said.

    The brand activations will cater to diverse audiences, ranging from the family-focused offerings led by Maltina and Amstel Malta, to the nightlife-driven cultural showcases supported by Heineken, Desperados, Life Beer, Goldberg, and Legend.

    Guests at the announcement event enjoyed a lively preview of the December experiences, complemented by musical performances from the Loud Urban Choir and energetic displays by carnival-style dancers.

  • NB recommits to net-zero emissions

    NB recommits to net-zero emissions

    Nigerian Breweries Plc has reaffirmed its ambition to achieve net-zero carbon emissions in production by 2030 across its operations nationwide.

    Corporate Affairs Director, Nigerian Breweries Plc, Uzodinma Odenigbo, stated this during a media parley.

    He explained that the company has made significant investments in renewable energy solutions such as biomass, solar and energy-efficiency projects across its breweries to reduce carbon emissions across its breweries, and have signed power purchase agreements to this effect.

    He explained that over the last few years, the company had signed many power purchase agreements with different renewable energy firms to reduce its dependence on non-renewable energy sources.

    He said that the company has spent over N2.5 billion supporting its carbon reduction ambition across its operations as part of the Brew a Better World sustainability strategy.

    In addition, he noted that the company has committed considerable resources by contributing to water-replenishment projects in water-stressed areas, including support for the Olokomeji reforestation initiative, where over 300,000 trees have been planted in Ogun State, Nigeria, through external partnerships to support local watershed restoration.

    Read Also: Nigeria’s future depends on hybrid intelligence in AI-driven world, says Aguene, AI Tech expert

    He said:  “As a company, we are advancing sustainability outcomes through our Brew a Better World initiatives. Over the past few years, we have made notable investments in renewable energy as part of our transition toward net-zero operations that many people are unaware of. We are also signing power purchase agreements to further reduce our national carbon footprint and progress toward our long-term net-zero ambition”.

    He stated that the company will continue to empower its host communities by investing in capacity building for its people and expanding its operations to create employment opportunities. He disclosed that the company recently invested over N200 million in skill acquisition and constructed a cassava milling plant in Kaduna and Awo-Omamma respectively.

    He noted that the company, in collaboration with other members of the Beer Sectoral Group (BSG) and in partnership with the FRSC continues to implement its annual advocacy campaign promoting responsible alcohol consumption among commercial drivers, with potential to reach up to a thousand drivers by December 2025.

    Reiterating the company’s commitment to promoting environmental sustainability and responsible production practices across its value chain, the Corporate Affairs Director emphasised the significance of the company’s long-standing investment in reusable glass packaging, which supports packaging circularity and aligns with global sustainability practices.

  • NB empowers, upskills customers’ entrepreneurial capacity

    NB empowers, upskills customers’ entrepreneurial capacity

    Nigerian Breweries Plc has launched a programme: “Empowerment to Drive Growth and Excellence” (EDGE) to upskill customers entrepreneurial capacity and drive growth.

    The initiative will benefit 360 high-value retail outlets and sub-distributors in 12 regions through a training to equip retail customers and sub-distributors with tools and skills for long-term business success.

    Corporate Affairs Director, Uzodinma Odenigbo, said the programme reflects the company’s commitment to empowering those at the core of its distribution network, to reinforce its market leadership.

    Read Also: Prioritise Nigeria’s development over ‘Japa’ – Tacha tells youths

    Odenigbo noted: “We are taking a proactive step to reinforce customer relationships and ensure business continuity in our value chain. Building the entrepreneurial capacity of our customers is not just a goodwill gesture, it is a strategic imperative. When our customers grow, we grow. However, this programme is designed to ensure our partners and our business are future-proofed for success.”

    Sales Director, Emmanuel Oriakhi, noted the commercial importance of EDGE, saying: “Our retail partners and sub-distributors are the backbone of our route-to-market strategy. EDGE is not just a training initiative. It’s an investment in our customers’ growth and in the resilience of our business. By strengthening their capabilities, we’re helping them unlock levels of performance and profitability in a dynamic market.”

    The training combines in-person classroom sessions, virtual modules, and experiential activities tailored to realities of Nigeria’s fast-paced beer market. While it focuses on business development, the initiative also strengthens visibility and equity of two of the company’s regional brands, Life Lager in Southeast and Goldberg Lager in Southwest.

    The programme will run till end of Customer Service Week from October 6 to 10. The week  will recognise top customers through rewards, celebrations, and a special “Day with the MD” for the top 15 customers.

    Participants will be trained on key business pillars including inventory management, financial literacy, customer relationship management, digital sales, and business ethics.

  • NB reiterates commitment to honouring invaluable contributions of teachers

    NB reiterates commitment to honouring invaluable contributions of teachers

    The Managing Director, Nigerian Breweries Plc, Hans Essaadi, has reiterated the company’s steadfast commitment to honouring the invaluable contributions of teachers.

     Essaadi who expressed profound gratitude to both lead and supporting sponsors of the 11th edition of Nigerian Breweries-Felix Ohiwerei Education Trust Fund Maitina Teacher of The Year, which include: Union Bank of Nigeria Plc, Air Peace, and First City Monument Bank for their consistent support and belief in the project, noted that the partnership has significantly helped to sustain and grow the initiative year after year.

    Read Also: WNBA star Ogwumike pushing to play for D’Tigress

    While appreciating the Nigeria Union of Teachers (NUT), the Teachers Registration Council of Nigeria (TRCN), and the All Nigeria Confederation of Principals of Secondary Schools (ANCOPSS) for treading the path with NB-Felix Ohiwerei Education Trust Fund, he stated that their support has been vital in ensuring the credibility and reach of the competition.

  • NB Plc appoints Oriakhi as Sales Director

    NB Plc appoints Oriakhi as Sales Director

    Nigeria’s foremost brewing company, Nigerian Breweries Plc, has announced the appointment of Emmanuel Oriakhi as the Sales Director of the company.

    His appointment became effective on 24th March, 2025.

    The appointment was conveyed through a statement issued and signed by the Managing Director, Hans Essaadi recently.

    Since November 2024, Emmanuel has been leading the Sales Function in an interim capacity alongside his responsibilities as Marketing Director.

    He is expected to continue to oversee the Marketing Function until 1st June when a new Marketing Director will take over.

    As Sales Director, he is expected to lead the Sales team in driving excellent trade execution, enhancing customer experiences, and increasing distribution efficiency and sales productivity.

    He will continue to spearhead initiatives aimed at sustaining a future-ready sales workforce by enhancing sales capabilities, championing Women in Sales (WIS) programs to advance diversity, equity, and inclusion, and fostering a leading innovative culture that ensures the company wins beyond limits in an increasingly volatile environment.

    In that same role, he is responsible for managing the reintegration of Trade Marketing and Key Accounts from Marketing back to Sales to create a more holistic and fit-for-purpose Sales organisation.

    Read Also: First Lady expands food security drive to vulnerable groups nationwide

    Until his assumption into the new role in official capacity, Emmanuel holds sway as Marketing Director, a position he has held since September 2018, leading successful innovations across the portfolio, including Desperados, Zagg, Legend Twist, Goldberg Black, and Heineken 45cl.

    He championed the organisation’s premium drive, shaping its value strategy and boosting brand power for Heineken, Tiger and Desperados over the past couple of years.

    Emmauel Oriakhi joined Nigerian Breweries PLC in 2003 as a Commercial Management Trainee, where he has held increasingly senior roles within the Commercial Function of Nigerian Breweries and HEINEKEN N.V as an international assignee.

    Under his leadership, the team won the HEINEKEN Global Commercial Assertiveness Award for relaunching regional brands, stabilising market share growth in Nigeria.

    As a member of the management team, he has consistently fostered talent development by encouraging his team to pursue learning opportunities through stretching projects and Short-Term Assignments (STAs) within global and regional commerce teams.

  • Nigerian Breweries unveils skills centre

    Nigerian Breweries unveils skills centre

    Nigerian Breweries Plc– Nigeria’s foremost brewing company, has opened a state-of-the-art Maltina Skills Acquisition Centre in Kakuri, Kaduna, as part of efforts to empower people of its host communities.

    During the inauguration,  Kaduna State Deputy Governor,Hadiza Balarabe, described the milestone as not just the inauguration of a physical edifice but the birth of new opportunities, dreams, and pathways to economic independence for countless young people across the state.

    “The impact of this center will extend far beyond its walls. As these young people gain skills and economic independence, they will contribute to the growth of our local economy, strengthen their communities, and inspire others to follow similar paths of self-development,” Balarabe said.

    Expressing profound appreciation to the management of the company for the remarkable CSR initiative, she noted that the centre stands as a demonstration of the company’s commitment to sustainable development and dedication to the communities in which it operates.

    “What Nigerian Breweries has accomplished here resonates deeply with the vision and priorities of Senator Uba Sani’s administration.

    The Kaduna State Government acknowledges the significant importance of acquiring modern skills, especially in Information and Communication Technology (ICT) and other relevant industry skills in today’s world, in addition to formal education.

     By equipping our youth with these practical, market-ready skills, this centre will play a crucial role in transforming job seekers into job creators, fostering self-reliance, and significantly reducing unemployment in our state,” she said.

    Read Also: Nigeria ‘ll soon begin crude oil extraction in Ogun Tongeji Island – Senator Adeola

    She expressed the administration’s commitment to creating an enabling environment for private and corporate organisations to operate, grow, and contribute to Kaduna’s shared prosperity.

    Also, the Managing Director, Nigerian Breweries Plc, Hans Essaadi, described the  opening of the project as a milestone achievement in the company’s journey toward sustainable development and economic empowerment.

    Essaadi  described the project as a testament to the company’s commitment to enriching lives and building a future of opportunities, particularly for the youth and women in Kakuri community. He explained that the skill acquisition centre was built as a response to the demand of rapidly evolving world which considers skill development as key driver for economic transformation.

    “Unemployment and underemployment remain significant challenges, particularly among our youth and women. The skill acquisition centre addresses these critical challenges by empowering individuals with practical and marketable solutions. Enhancing self-reliance, fostering entrepreneurship and contributing to the broader economic growth of the region,” he said.

    According to him, the centre is designed to offer training in various vocational skills, including tailoring, shoemaking, catering, hairdressing, ICT and other trades and other trades that are essential for financial independence. He therefore urged beneficiaries to seize the golden opportunity by leveraging the training as the beginning of a transformative journey towards economic independence,and personal growth.

    The Emir of Zazzau, Ahmed Bamali who was represented by the District Head of Makera, Alhaji Shehu Tijani, commended the company for the immense support extended to the community over the last six decades through empowerment of its women and youth and other laudable initiatives including the construction of the skills acquisition centre.

    Thanking the company for fostering a cordial relationship with the community, Bamali noted that many youths and indigenes of the community have at one time or the other benefited from the goodwill of the company through internship opportunities, sponsorship of quranic recitation among others.

    He therefore appealed to the management of the company to continue to support the take-off of the centre by providing the necessary maintenance that would keep the facilities in good shape.

  • Nigerian Breweries gets Corporate Affairs director

    Nigerian Breweries gets Corporate Affairs director

    Nigerian Breweries Plc has appointed Sade Morgan as the Corporate Affairs Director for Heineken Africa & Middle East (AME) region.

    Her appointment takes effect on May 1.

    The appointment was conveyed in a statement by the Managing Director, Hans Essaadi on April 4.

    Morgan, who is currently Nigerian Breweries Corporate Affairs Director, has been elevated to a global role at Heineken, succeeding David Paterson and becoming the first regional national from AME region to hold this senior leadership role.

    Read Also: Nigeria’s raw sugar import to rise by 12%

    In this role, Morgan joins both the Heineken Global Corporate Affairs Leadership Team and the Heineken AME Management Team to continue to drive the Corporate Affairs strategy in advancing the growth agenda and protecting reputation for HEINEKEN in AME.

    Since joining NB Plc in 2018 as Corporate Affairs Director, she has led high-stakes regulatory and fiscal engagements in a dynamic operating environment, driving a robust optimal business climate agenda for the Nigerian business, mitigating significant excise tax increases and securing a more viable regulatory framework.

    More recently, she played a key role in managing the temporary suspension of operations in select breweries in Nigeria, ensuring seamless stakeholder engagement and business continuity.

  • NB set to take The Big Weekend Experience 3.0 on nationwide tour

    NB set to take The Big Weekend Experience 3.0 on nationwide tour

    Nigerian Breweries Plc is set to thrill consumers once again with the return of The Big Weekend Experience 3.0, the ultimate beer party designed to bring high-energy performances, immersive brand experiences, and cultural celebrations to cities across Nigeria.

    The highly anticipated event will unfold over several months, uniting communities through music, live entertainment, and unforgettable shared moments—all with the perfect beer in hand.

    The Big Weekend Experience 3.0 will make stops in major cities, including Awka, Owerri, Abakaliki, Trans Amadi, Jos, Uyo, Warri, Ikotun, Ilesa, Benin, Oyo, Abuja, Kaduna, and Abeokuta, every Sunday.

    Read Also: Rivers: Only police, EFCC, ICPC can probe Fubara, says Ahamba

    Each city, according to Nigeria Breweries, will enjoy a uniquely curated lineup featuring top regional artists, DJ battles, and exciting consumer engagements, creating a vibrant atmosphere that reflects the energy of each location.

    Speaking about the upcoming event, Mfon Bassey, National Trade Marketing Manager, Nigerian Breweries Plc., said:“The Big Weekend Experience is not just an event—it’s the ultimate beer party, bringing together great music, vibrant energy, and the rich culture of celebration that defines us. This year, we are raising the bar with a richer, more immersive experience that truly connects with people and creates lasting memories.” 

    Adding to the excitement, The Big Weekend Experience 2025 will align with major national celebrations such as Easter, Workers’ Day, and Independence Day, delivering special performances and unique activations that make each occasion even more memorable.