As part of its drive to sustain the new vision of being the number one innovative building components solutions, while also remaining the market leader, Nigerite has unveiled a new product called, four feet by four feet Klassik Ceil.
The product was unveiled to distributors, carpenters and customers in Lagos, Ogun, Oyo, Ilorin and other parts of the Southwest. This happened a few months after the launch of Nigerite Prestige, which is already making waves in the market.
Speaking at the event, the Marketing Director of Nigerite Limited, Toyin Gbede, an architect, said: “Nigerite will not relent in its effort to continuously aim towards modernisation without compromising on quality”, adding: “The new product came into being as a result of a survey, which shows that customers love three certain types of pattern and so three pattern machines were manufactured for that purpose. These gave birth to Nigerite Prestige, Klassic Ceil and another, which will be launched at a later event.”
“Although, Klassik emerged the most loved during the survey, it was the one we found most challenging in terms of coming up with the pattern machine. It is the first ceiling product of that size and it comes in white and grey. It can also be combined with prestige and plain,” Gbede said.
He assured distributors that plans are underway to air radio commercials and programmes, introducing the new products to people in order to drive sales. The representative of Deemarks Limited, Nigerite distributor of over 40 years, Mr. Akeem Tijani, said Nigerite has been number one in terms of bringing out innovative products despite the harsh market environment.
He added: “They are very good at what they do and that is why they are the best in the market. For us at Deemak, the new Klasssic ceiling is one product that will definitely fly because of its sleek design and quality.”
Another Nigerite distributor of 34 years, the Chief Executive Officer of Joyinola Nigeria Limited, Mrs. Victoria Olagbaju, said Nigerite Prestige has been a game changer in the market and the arrival of Klassik Ceiling will go a step further to seal Nigerite’s position as the number one for building solution. “The design is superb and I don’t see any reason why it will not break even in the market,” she said.
At a similar event, the Professional Carpenters and Furniture Makers Association of Lagos State (PCFA) applauded Nigerite’s innovation in the production of Klassik ceil into the building solution market. Speaking through its president, Comrade Abimbola Aluko, the association said the formulation behind the production of the new product has confirmed its superiority over other products, adding that members of the association would do their utmost to make sure that they continue to support Nigerite in its efforts to improve the built industry.
According to him, “we want the company to maintain the high standards it is known for, and make sure that the management intensifies efforts to maintain its leadership position in the industry.”