Founder and chief experience curator of MPXM Agency, Nana Milagrosa Utomi Biyang, who served as Chairman of the NIMN Events & Conference Committee has revealed that organising the National Institute of Marketing of Nigeria (NIMN) 2024 Annual Marketing Conference, held at Ibadan, recently rewarding in spite of some challenges judging by responses from members, which truly reflected the collective enthusiasm and commitment within the NIMN family.
Nana Milagrosa, who has handled many national and international projects, including the last Hilda Bassey’s Cookathon and The Macallan immersive launch for The Reach revealed that organising the conference was a collaborative effort. In her opinion, seeing such a robust turnout and active participation underscores the relevance and importance of the theme, “Empowering Nigerian Brands: Leveraging Local Content for Global Success.”
In her view, “Our members’ engagement in the sessions, discussions, and networking activities has been phenomenal, reinforcing the idea that we are all dedicated to advancing the marketing profession in Nigeria. This massive response is a testament to the hard work of our organising team and the support from our sponsors and partners, who played instrumental roles in making this event a resounding success.”
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Nana also noted the intellectual activities, the papers and the discussions during the conference were nothing short of exceptional.
“We had a diverse lineup of speakers and academia panelists from various higher institutes in Nigeria, each bringing unique insights and perspectives to the table,” she said.
The keynote paper delivered by Prof. Justitia Nnabuko of the Marketing Department of the University of Nigeria, Enugu Campus, dissected the theme, ‘Empowering Nigerian Brands: Leveraging Local Content for Global Success’ provided in-depth analyses and actionable strategies that resonated with the audience.
Prof. Nnabuko, stressed that Empowering brands in the country requires a multi-faceted process to make them competitive, and highly sustainable in the domestic as well as global markets.
On Local content, Prof. Nnabuko pointed out that it involves empowering Nigerian brands and harnessing local content to achieve global success by emphasising, designing, and implementing robust local content strategies and flagship programmes.
“We need to inject local talent development, prioritise local investment, and stimulate local innovation and technology development.”
The panel discussion that followed was particularly engaging, with lively debates and thought-provoking questions from participants. These sessions not only highlighted the current trends and challenges in leveraging local content but also offered practical solutions and innovative approaches to achieving global success.