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  • NIMN chief pledges transparency, accountability at investiture

    NIMN chief pledges transparency, accountability at investiture

    New President of National Institute of Marketing of Nigeria, Dr. Bolajoko Bayo-Ajayi, has said her tenure will ensure transparency and accountability.

    She was recently decorated with the insignia of office.

    Bayo-Ajayi spoke at her investiture in Lagos.

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    The marketing guru, who was elected president and chairman of council at the last AGM in Uyo, Akwa Ibom State,  said she would build on legacies of her predecessors, who, she believed, had done a good job.

    She said being president of the institute was never part of her ambition, despite serving in the governing board.

    But she expressed her resolve to serve and contribute to the growth of marketing.

    Guest speaker, Mrs. Ibukun Awosika, lauding the president, advised her to make trust and integrity her watchword.

  • NIMN presents strategic initiatives for institutional growth

    NIMN presents strategic initiatives for institutional growth

    • By Afolabi Idowu

    National Institute of Marketing of Nigeria (NIMN) has set machinery in motion to drive membership growth, focusing on the quality of people, learning and development initiatives, embarking on strategic partnerships and affiliations, and reimagining the future of the institute.

    Giving this hint was the institute president, Idorenyen Enang. He spoke during an interactive session with journalists at NIMN secretariat in Lagos recently.

    According to him, “we are proud to announce that we will focus on the growth of our members by focusing on three solid tiers: corporates, individuals, and institutions. The intended growth is premised on the foundational elements we have laid in the last two years and a testament to the value that our organisation will bring to professionals and businesses in the marketing industry. We are committed to continuously expanding our membership base and providing a supportive community for all.”

    Pressed further, he said, “As a matter of fact, we will operate an inclusive strategy that allows us to focus on cross-sectoral alliances with passion and interest clusters that serve the marketing discipline including hospitality, SMEs, arts and entertainment, academia, sports, health and beauty, amongst others. We aim to attract professionals serving in marketing capacities across these frontiers, bring them into the fold and also equip them for the tasks ahead in building not only businesses but the nation at large.

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    “At the heart of our organization is a focus on the quality of people. We firmly believe that by attracting and nurturing top talent, we can elevate the marketing industry as a whole. We are dedicated to providing opportunities for growth and development, ensuring that our members have access to the latest industry trends and best practices, to facilitate this, we have planned and will implement various learning and development initiatives for our corporate members. These include bootcamps, masterclasses, and executive roundtables in the coming year. These programs aim to enhance the skills and knowledge of our members, allowing them to stay ahead in an ever-evolving marketing landscape.”

    “In order to broaden our reach and influence, we have formed strategic partnerships and affiliations with esteemed organisations such as ARCON, CIM UK, Harley Reed, Sports Business Institute, and Lagos Business School. These partnerships enable us to tap into a wealth of expertise and resources, further enriching the experiences of our members,”Enang stressed.

    He said further, “we are implementing a new curriculum that will take effect from 2024. This curriculum revision reflects the changing landscape of the marketing industry and ensures that our members are equipped with the necessary skills and knowledge to excel in their respective fields. Additionally, we have adjusted the exam diets to be held in July and December, providing more flexibility for our members, effective from January 1st, 2024, we will be revising our membership subscription fees. Fellows will be required to pay N50,000, Full Members N30,000, Associates N20,000, and Corporate Members N750,000. This revision is the first in over seven years and will enable us to continue providing valuable services to our members.”

  • Marketing Edge faults NIMN’s claims on breach of Act, demands apology

    Marketing Edge faults NIMN’s claims on breach of Act, demands apology

    Marketing Edge, Nigeria’s authoritative marketing and advertising publication, has faulted the Council of National Institute of Marketing of Nigeria (NIMN) over its claims of a breach of the institute’s Act 2003, with respect to ‘rating’.

    It mandated the Council to retract, apologise and cease further campaign of calumny, malicious damage and falsehood against it.

    A letter by Marketing Edge’s lawyer, Felix Akinnisola, and addressed to President and Chairman of the institute, described NIMN’s letter as ‘misconceived, ill-advised and preposterous’.

    It reads: “Marketing Edge is a Limited Liability Company (LLC) duly registered with the objective of carrying on the business of media practice, research and advertising amongst other things.

    “Marketing Edge is not a member of your institute by registration or practice such that she could not be brought under your supervision or regulations. One would have expected that you do your due diligence to know corporate entities that are your registered members before embarking on this sort of macabre dance.

    “Our client, as a research organisation and a media practitioner, is constitutionally right to freely express opinion based on their years of research work and media practice without the imprimatur of anyone or body of persons. Your alleged breach is nothing but an exercise of right of free speech as enshrined in the 1999 Constitution as amended. It is also enshrined in the UN Charter of Human rights on the right to freedom of speech and opinion. Our client does not require your approval before exercising such right.

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    “It is therefore preposterous, absurd, ridiculous and laughable that rather than wait to hear our client’s response to your letter of November 8, 2023, you went ahead to release a malicious, defamatory, spiteful, poisonous and a venomous publication on November 24, with the aim of injuring the unblemished business, corporate and personal reputation of our client that had been built over the years upon strong ethical practice.”

    NIMN’s letter to Marketing Edge, which necessitated the reaction, reads: “The Council of the National Institute of Marketing of Nigeria (NINM) wishes to bring to the attention of the Marketing Community other stakeholders of the profession and the general public that Marketing Edge Limited has been making’ rating based claims in their publications from November 4th, 2023 across the social media outlets. This is a clear breach of the enabling National Institute of Marketing of Nigeria (NIMN).

    “The marketing community, stakeholders in and public are requested to disregard any rating based claims made by MARKETING EDGE Limited who, despite being called to order, has remained adamant and continues to parade itself in breach of the law and the object for which the company was set up.”

  • NIMN to move against quacks from January

    NIMN to move against quacks from January

    The National Institute of Marketing of Nigeria, NIMN, has set machinery in motion to wield out quacks parading as marketing professionals come January 2018.
    Giving this charge at the weekend was president of the institute, Tony Agenmonmen. He stated this in Lagos during the annual lecture of NIMN, Ikeja branch.
    According to him, the plan is to ensure that being a certified member of the institute, would be a major yardstick to be given a marketing job in any organisation in Nigeria as from January 2018.
    Agenmonmen said marketing profession is not an all comer’s game as many people see it, and non registered marketers are flouting the 2003 Act of parliament that promulgated the Institute.
    Besides, the chartered status conferred on the institute responsibility to regulate and standardise marketing professional practice through the conduct of comprehensive examinations, training and retraining to ensure that the members adopt professional approach in marketing, he stressed.
    “From January 2018, anybody who practices marketing without the certification of NIMN would have to find another profession. There is a law of the federation and we have our compliance team that will make sure that who are not complying are made to comply,” he stated.

  • Agitation for professionalism deepens as NIMN sets to license marketers

    Agitation for professionalism deepens as NIMN sets to license marketers

    To distinguish those who have demonstrated experience, proficiency, knowledge and exposure to marketing profession for effective practice, Nigeria Institute of Marketing NIMN, is now fully positioned and determined to enforce the provision of the NIMN Act, which mandates marketing professionals and marketing related organisations in Nigeria to obtain practice license from the institution.

    The license, which provides an inclusive environment for licensing marketing professionals from varied backgrounds, thereby leveraging the multidisciplinary  nature of the licensing field based on marketing knowledge standards. The president of the institute Mr Tony Agenmonmen made this known recently in Lagos where he clearly declared that there are thousands of marketing professionals in Nigeria who are not registered with NIMN, adding that by the position of the law, they are clearly in violation of the NIMN Act No 25 of 2003. He noted that the responsibility for compliance rests on both the individuals and the companies that employ them.

    According to him, “Section 20(2) of the Act states: If on or after the coming into force of this Act, any person who is not a member of the institute practices or holds himself out to practice as a marketer for, or in expectation of reward or takes or uses any name, title, addition or description, implying that he is in practice as a marketer, he commits and offence.” In view of its determination to encourage such erring members to comply with the provision of the law, NIMN has created a window of opportunity for a special Fast Tracked Executive membership programme. This programme covers all categories of membership, including associate, full member and fellow.

    Agenmonmen declared that interested professionals can register for the fast tracked programme through its online portal. He also added that those who may not be able to meet the requirement for the fast tracked executive membership will need to follow the examination route. Interested candidates have between September to December 2017 to undertake the programme.

    The NIMN president noted that this development is in line with the institution’s preference for non-use of force in driving compliance. “Our approach to compliance is to avoid the use of force, except this is a very last resort. We are convinced that it is in the collective interest of all true marketing professionals and marketing organisations to support the effort to ensure that only true and qualified marketers, practice marketing,” Agenmonmen said.

    At the expiration of the grace period, the NIMN president noted that a comprehensive register of marketing practitioners, including organisations that have registered and therefore are in compliance will be published. “Practitioners and organisations not in the register will be seen as unable or unwilling to comply with the provisions of the law and will be handled in accordance with the provisions of the Act accordingly.

    “By January 2018, it will be compulsory for all companies recruiting into their marketing departments to indicate membership of the National Institute of Marketing of Nigeria as a mandatory requirement in addition to other qualification for employment,” Agenmonmen said.

    Still on the issue of membership, NIMN is also reaching out to about nine thousands of its over 10 000 members who have not been financially active, and whose membership of the institution have technically lapsed. This class of members has now been given up to December 2017 to regularise their membership by paying their accumulated subscription up to 2017. “If they fail to do so, their names will not be in the register and the provision of the Act will also apply,” Agenmonmen said.

  • NIMN elects new president

    The former Senior Strategy Manager at Nigerian Breweries Plc, Tony Agenmonmen, has been elected president of the National Institute of Marketing Nigeria (NIMN).

    He emerged after his opponent, Dr Rotimi Olaniyan, president of Experiential Marketing Association of Nigeria, withdrew minutes to the commencement of voting.

    Olaniyan shocked members of the institute when he took over the microphone to declare that he was dropping out from the election, leaving Agenmonmen as the sole candidate for the post of the Presidency.

    Agenmonmen, who is a veteran of 32 years in the marketing profession and an author, has promised that he was going to ensure that the institute drives professionalism and ensures that there are qualified marketers available to work on brands.

    The National Institute of Marketing of Nigeria (NIMN) is the body charged with the responsibility of regulating the marketing profession in Nigeria.  This includes the authority to determine who are marketers and the standards of knowledge and skills to be obtained by persons seeking to become members of the marketing profession.

  • CIA, NIMN to trade membership

    With the Memorandum of Understanding (MoU) signed between the Chartered Institute of Administration (CIA) and the National Institute of Marketing (NIMN) last Thursday, becoming a member of both institutes has just become easier.

    President of the CIA, Goddy Idaminabo, said at the institute’s induction held at the Golden Tulip Hotel, Festac Town that the MoU would enable any member of the CIA who wants to join NIMN to only need to write the institute’s final examination or vice-versa.

    For instance, he explained that a NIMN member wishing to join CIA, would skip the Foundation, Intermediate, Part I and Part II stages and write only the Part Three examination.

    He said the decision to collaborate with NIMN was influenced by the world becoming a global village.

    “Today we had an epoch making ceremony where we signed a Memorandum of Understanding with NIMN. The NIMN is an institute of repute and I think that this marriage will bring a lot of progress to Nigeria’s economy because the CIA is making the policy while the NIMN is selling the policy.

    The president called on everyone in administrative position to register with CIA to hone their administrative skills.

    “You cannot practice as a lawyer without the consent of the Nigeria Law School; you cannot practice medicine without the consent of the Nigeria Medical Association; and you cannot be an administrator without the factor of CIA. If those of them at top of medical administration pass through CIA, we will not see what we are seeing today in the country. Any government that neglects professional administration must live to regret,” he said.

    A member of the CIA, Dr Festus Oshoba told the new members what they should know to become successful professionals.

    “If you are found wanting, your certificate will be withdrawn from you,” he warned.

     

  • NIMN to sanction quacks

    NIMN to sanction quacks

    The National Institute of Marketing of Nigeria (NIMN) is set weed out quacks with the re-election of Mr. Ganiyu Koledoye as the president/Chairman of Council of the institute.

    With his re-election, the institute is repositioning to enhance standards.

    Part of the steps the new leadership plans to take is to remove quacks from the marketing industry and the re-elected president has asked the judiciary and office of the Minister of Commerce, Trade and Investment to make proclamations on the NIMN Act, to enable it check  quacks and delinquent members.

    Koledoye, who was re-elected at the Fifth Annual General Meeting (AGM) of the institute in Kaduna, said it had become imperative since such unwholesome practices had continued to constitute one of the critical issues affecting the institute.

    He noted that despite efforts by the institute and other professional bodies, such as the Chartered Institute of Bankers of Nigeria (CIBN), Chartered Institute of Personnel Management (CIPM), Institute of Chartered Secretaries and Administrators of Nigeria (ICSAN), towards achieving placement in the federal civil service scheme, members were yet to be fully recognised in the sector, perhaps, part of which is the unresolved issue of quacks.

    As part of efforts to deepen the reach of the institute, Koledoye, however, added that the institute had, in the past one year, succeeded in  halting the declining trend in its turnover by opening up and penetrating the Northcentral and Northwest markets.

    He said the expansion  drive  embarked upon by the institute in the past two years, had begun to yield results, as noticed in the increase, from a partially-functioning six chapters, inherited two years ago, to over 23 chapters which the institute boasts of.

    “The time has come for us, as stakeholders, to give marketing practice a new meaning. We have started the journey, with a re-branding exercise that saw us jettisoning the former logo and brand which had been tainted with factionalism, litigation and confusion, thereby bringing to an end factionalism,” he added.

  • Kunle Olokesusi changes gear

    Kunle Olokesusi changes gear

    KUNLE Olokesusi, aka Gaslak, the son of the incumbent Registrar of the National Institute of Marketing of Nigeria (NIMN), Reverend Deji Olokesusi, has changed gear. The fast-rising hip-hop act has dumped the music genre, after his exploits as hip-hop act for many years, for gospel.

    The NIMN Registrar feted family, friends and music lovers at the ancient city of Ibadan last weekend to unveil his son’s maiden gospel album, My Time, to signify the turning point in his music career.

    Interestingly, one of the ways the former hip-hop singer intends to carve a niche for himself is by making his own brand of gospel music unique.

    The Ise Ekiti-born Electrical and Electronics graduate of the University of Nigeria, Nsukka had gone to a music school and studied sax, hence his decision to make the music afro.

    Among those who graced the event was Mrs. Abosede Adedibu, wife of the late strongman of Ibadan politics, Lamidi Adedibu.

  • Marketing Dept. underway

    The university is working on the establishment of a Department of Marketing. This was announced by the Deputy Vice-Chancellor (Academics), Prof Olugbenga Aribisala.

    He spoke while receiving the executive members of the National Institute of Marketing of Nigeria (NIMN) who paid a courtesy visit to EKSU.

    Aribisala, who spoke on behalf of the vc, said the establishment of the department is part of the vision of the institution to have functional courses.

    He, however, urged NIMN National Institute to flush out quacks in their midst.

    The national president of NIMN, Mr Ganiyu Koledoye, said the Institute has interest in collaborating with EKSU.