Popular Nollywood actor, Bolanle Ninolowo, has declared that he is more than just a familiar face on screen but a carefully built brand and a business-minded entertainer who understands the power of positioning.
In a chat with The Nation, the actor, fondly called Makanaki by fans, emphasized that his success didn’t come by accident but through grace, intentionality, and strategic branding.
“Yes, first is grace, and then two is positioning,” said Ninolowo
“My brand is very important to me. I’m not just an actor, I’m a business actor.”
Ninolowo, who has enjoyed a remarkable run in Nollywood over the past decade, noted that beyond acting talent, what truly separates him from others is how he has built an identity that transcends the screen.
READ ALSO; Police advisory
“Maybe you can tell me how many actors in the last decade the industry has been able to brand in a way that people call them by a name outside of their acting name,” he said. “So, when you say Maka, see how everybody reacts? That is the brand. For me, brand is key, not just jumping from set to set.”
While many may wonder why the actor hasn’t featured in as many films recently, Ninolowo responded, “How many more films do I have to act in for you to know who I am?”
For the actor, fame is fleeting, but a well-positioned brand lives longer. “Film comes out and it goes. So build a brand. I tell people to pursue building a brand. Do something that gives you a name you can leverage. Think about your positioning. It’s very, very key. It’s not just acting.”
