The Nation Newspaper

Tag: Noah’s Ark

  • Noah’s Ark wins TGI Group brands

    Noah’s Ark wins TGI Group brands

    Noah’s Ark Communications Limited has announced that is has emerged as the creative communication agency and will be responsible for advertising, marketing and promotion of services for the two brands under the Tropical General Investments (TGI) Group- Terra Seasoning Cube and Golden Terra Oil.

    TGI Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia and other emerging markets.

    Speaking on the development, the Chief Marketing Officer, TGI Group, Probal Bhattacharya acknowledged the partnership with Noah’s Ark Communications.

    “We see this as the beginning of a valued partnership that will deliver great creative expression for two of our outstanding, award-winning brands – Terra Seasoning Cube and Golden Terra Oil. It is the beginning of a journey where Noah’s Ark will bring in their creative expertise and competence to deliver the best value for our brands and our consumers,” he said.

    Read Also: Noah’s Ark Communications named agency of the year

    According to him, the company is confident that the agency has the wherewithal and know-how to deliver value and provide support in the quest to achieve the brand’s objectives.

    The Chief Executive Officer/Chief Creative Officer, Noah’s Ark Communications, Lanre Adisa, described it as a huge opportunity to deliver exceptional and impactful brand storytelling communications to the array of brands in the TGI portfolio in a way that connects and endears them to the target consumers.

    “We are humbled by this opportunity to be of service to this formidable organisation by working on two of their remarkable brands. As an agency, we will continue to justify the confidence reposed in us by delivering exceptional services to the array of brands in their portfolio. For us, we are ready to provide our very best support and contribute over and above our quota to making these the most admired and successful brands in Nigeria,” he said.

  • Waiting for Noah’s Ark

    Waiting for Noah’s Ark

    By Banji Ojewale

    When God could no longer stand the overthrow of the good order He established on earth, He stepped in with the Noah Ark solution. The upset Creator said since man had allowed his depravity to flush out His benignity, He would respond with a heavier rain flood to wash away man and his iniquity. But not all earthlings would go; some humans, along with pairs of the lower primates, would be sheltered in a huge vessel to be constructed by a good man called Noah. He and some members of his household together with the animals would take refuge in the boat during the deadly deluge. The storm did come, sweeping off evil men and women and the children and youth who took after them.

    Today, more than 5000 years after that Divine Judgment, many in our midst worry that Nigeria has also slid into a satanic cul-de-sac which is bringing back pictures of the days of Noah that only a deus ex machina can address. My compatriots aver that there isn’t any difference between the spectacles of evil they encounter day by day now and what records say of the wickedness of Noah’s era. There was man’s inhumanity to man then. There is, also, today. There was animalistic cruelty that prompted the punitive tide. In the ‘civilized’ Nigeria of our time, there have also arisen stone age vices and immorality several shades and grades higher than what Noah’s generation gave the world. Some are the stuff of surreal fiction.

    Whole communities are overrun and torched by bandits for unexplained reasons. In the name of religion, tribe or politics, scores of men, women and children are killed in mindless bloodshed. Worship centres aren’t spared; when gunmen hit congregants, they leave apocalyptic scenes behind. Kidnappers rule the land, seizing the high and the low and becoming bewilderingly rich from humongous ransoms. How about ritual killings, aka yahoo-yahoo? Friends, business associates, relatives, neighbours, couples, students etc. are all active in the heinous trade of seeking instant prosperity through harvesting of body parts. So-called religious leaders defile their hands and offices with a craving for filthy lucre as they liaise with demons for mammon. Religion is merchandise for them. And like Pied Piper of Hamelin, these godless principals are breeding a huge followership of kindred spirits. Land disputes take on sanguinary turns and twists between families with a heavy human toll that has impoverished communities and aggravated our underdevelopment. So-termed unknown gunmen straddle the entire landscape, forming formidable parallel gangs dreaded by conventional troops. They strike at will.

    Read Also: FCCPC probes three steel companies in Ogun over substandard products

    Those who are expected to halt this light-speed crime trajectory, the security paraphernalia, are hapless, helpless and hamstrung. How? Sometimes the non-state felons outwit the state dramatis personae with superior firepower made possible by poor funding for the acquisition of sophisticated weapons for the latter. The factor of enfeebled morale in the ranks of our gallant security operatives must also be taken into account. At other times, we have fifth columnists who connive with the anti-social elements to wreak havoc on us. The education sector isn’t giving learning to uphold integrity; it is at its nadir as it releases products baked in the heat of sexcapades between pupils and teachers.

    Finally, we have the political class and the elite contributing their quota to the crime and corruption scenes. They allocate to themselves the heavy weight of the wealth of the country. They have the resources to gift hundreds of legislators N160m plus SUVs each, all costing a princely N57.6b. There’s room to vote N21b palatial mansion for Nigeria’s vice president in Abuja. But we don’t the funds for a living wage for the producers of the nation’s wealth. We can also afford hefty ‘security vote’ for the  executives and their deputies. This is repeated in the council administration. Now, these are unconstitutional appropriations, according to a Senior Advocate of Nigeria, Robert Clarke. He declared in a newspaper interview in 2016: …the question of security vote has no basis in law. When you look at the history of security vote in Nigeria you will not find anywhere in the 1999 constitution that allows security vote to be enjoyed by anybody.’’

    Together with their salaries, these political office holders inflict a heavy fiscal burden on the nation’s treasury, cueing Prof. Kingsley Moghalu, former Deputy Governor of the Central Bank of Nigeria, CBN, to ask for a 50% cut in the salaries and allowances of Nigeria’s political office holders. Hear the economist: ‘’Despite the hardship…the country’s governance culture encourages extravagance among political leaders and appointees…We have to cut… salaries…It would make people a bit more sober. It would make them understand that we are in hard times… Nigeria’s governance culture puts self-service above people-service.’’

    We can’t but blame deaths resulting from miserly-funded healthcare facilities and accidents on bad roads on rulers who embezzle monies meant for such projects.

    This deployment of the nation’s substantial wealth to service the extravagance of a few has prevented the economic development of the majority, triggering insecurity, instability and impoverishment. The vexatious levels of criminality, impunity and corruptibility are due to the nation’s inability to provide the basic needs of life to the overwhelming majority of the population. The oasis of the opulent few tells the others not to believe leaders who preach sacrifice and tightening of belts. They reason that something isn’t adding up. So they go into crime to, as it were, add things up, to help themselves. Of course, this line of reaction destabilizes the polity the same way the activities of the greedy and grabbing ruling class unseat good governance.

    Recently, when fellow citizen Misbahu Ahmed and I discussed Nigeria’s sunken state of affairs with the egregious erection of a multibillion edifice for the vice president right in the midst of the penury of the people sparking our online chat, he was so miffed he suggested our entire climate had returned to the evil days of Noah. We need a waterfall, he proposed, to cleanse the stench of government insensitivity and corruption. Misbahu wasn’t talking of a mammoth ship to save us from the floods taking over our land due to years of visionless demographic planning and graft. He meant a gale that would overpower and arrest those subduing the poor and denying them God’s gifts of basic right to education at all levels, access to sound healthcare, living wage, modern roads, potable water, modern housing, welfare benefits for the vulnerable and unemployed, security, adequate power supply nationwide, jobs for our teeming youth etc. The boat would be to preserve those who refuse to join the maddening crowd who rape the land, for it must be expected that a just God would offer them due reward for their unflinching patriotism.

    •Ojewale is a writer and journalist in Ota, Ogun State.

  • Noah’s Ark eyes top spot in Africa’s ad agency rankings

    Noah’s Ark eyes top spot in Africa’s ad agency rankings

    Behind every great brand is a great agency.” This statement, an adaptation of a saying: “Behind every successful man is a woman”, appeared in the first paragraph of Loeries website official ranking homepage category.

    Loeries has remained one of the most-vibrant competitors to Cannes’s Lion, a global marketing and artistic award, which holds in France yearly.

    In the recent Loeries ranking by agency 2016-region, excluding South Africa category, Noah’s Ark occupies the ninth spot. It is also the only Nigerian advertising outfit among the top 15 agencies. With its recent global affiliation with Denstu Aegies Network, the firm has, indeed, has a tall ambition of becoming one of Africa’s top agencies.

    Dentsu Aegies, a marketing communication agency with presence in 145 countries, five continents, 35,000 workers, last week said it would enter into partnership with Noah’s Ark  for a year with possible extension.

    Last year, the agency won the Grand Prix at the Lagos Advertising and Ideas Festival (LAIF), organised by the Association of Advertising Agencies (AAAN). It has consistently remained in the top five for five years.

    However, ranked among TBWA/RAAD from United Arab Emirate (UAE);  J. Walter Thompson from Kingdom of Saudi Arabia, Memac Ogilvy- Dubai, J. Walter Thompson- Beirut, FP7/DX8, Cheil Worldwide- Dubai, J. Walter Thompson-Dubai and Memac Ogilvy- Doha, the Group Managing Director of Noah’s Ark, Mr. Lanre Adisa, said “today, we are the most-celebrated within and outside Nigeria”.

    Now in it is sixth year, the Loeries Official Rankings provides authoritative and independent indication of ‘who is who’ in the brand communications industry across Africa and the Middle East.

    “The rankings are calculated on a methodology that allocates points to brands, agencies and individuals based on results from the Loeries Creative Week, held in August,” said Loeries Chief Executive Andrew Human.

    During an interactive session with newsmen in Lagos last week, Adisa said Noah’s Ark decided to embrace global affiliation to play at the top level in Africa and worldwide.

    “Why Dentsu Aegies? At different fora in the industry, I have been a believer of collaboration. If you want to go far, you go together. I believe to go far, you have to collaborate at the global stage. At various points, I have spoken against isolation.

    “For us, Denstu is one of the best global agencies with the highest growth rate. Right from our first contact with their team in Nigeria, we discovered that they are not just here to mark time. We could see testimony in their local media affiliate agency, MediaFuse Nigeria. Today, it is the biggest media agency in Nigeria and West Africa,” he said.

    Adisa believed that having won local and international awards consistently with its creative outputs for local brands, with some of its unapproved and controversial creative jobs such as Boko Halal among declared winners at various international advertising awards such as Loeries, Lueza’s Archive, which is regarded as the world Bible of advertising, Noah’s Ark‘s ambition to become a top player in Africa is because the agency is no more that small agency that started five years ago.

    “We believe this partnership with Dentsu will make us achieve our dream to be the best in Africa,” he said.

    Also, the Media Fuse Dentsu Aegis Network Ltd Managing Director, Emeke Okeke, said the selection of Noah’s Ark, a Dentsu’s affiliate, is premised on the agency’s impeccable credentials.

    He said the agency has displayed determination to play at the global level, a character that gels with the global agencies.

  • Noah’s Ark leads LAIF Awards

    Noah’s Ark Communications Limited, a creative advertising agency, has emerged the overall best agency at the 2015 Lagos Advertising Ideas Festival (LAIF), held in Lagos last Saturday.

    The agency won 10 awards including a Grand Prix, five gold, two silver and two bronze plaques to emerge the number one agency for 2015.

    The agency beat old generation agencies such as Insight Communications Limited, DDB, among others.

    Noah’s Ark communication won the Grand Prix with a Press Ad tagged: Obama for Gala, for UAC Foods Limited making the Grand Prix a cutting edge for Noah’s Ark to emerge the best agency for 2015.

    The five gold awards won included: Best Use of Photo Manipulation for its CSR campaign- Boko Halal (Naomi Zakariyah), another Gold was won in The Ad That Never Ran, (press media) category for UAC Gala brand tagged: Gala Queen; Noah’s Ark also won two gold in the food and consumables category one for Three Crowns Milk (outdoor  media) and the other for Gala Obama (Press media). Finally, the agency won another gold for Indomie Noodles in The Best Use of Copy (Print) for the Ramadan campaign.

    The Minime Chin Chin (POV Bus Stop) won the agency Silver in the Food & Consumables category while the other Silver was won in the Best Use of Photo Manipulation for Gala (Soyinka).

    The two Bronze plaques were won in the Public, Political & Social category (Press) for Boko Halal (Grinding Stone) and Food and Consumables category for the Indomie (Ramadan).

    The Executive Creative Director of the agency, Mr. Abolaji Alausa described the feat by the agency at 2015 LAIF award as a well deserved honour and reward for creativity and excellence, which the agency is reputed for.

    Alausa said emerging first in the 2015 LAIF awards ahead of the other leading advertising agencies in Nigeria, posed a very big challenge for the agency to continue to strive to improve in the quality of creative work.

    Also, the Group Managing Director, Noah’s Ark Group, Mr. Lanre Adisa congratulated the team, noting that the agency is now one of the best agencies in Africa.

    ‘’Congratulations to all of us for staying consistent all these years, for living our vision, for staying the course and most importantly for being an inspiration to the industry and beyond. I am very proud of our performance at this year’s LAIF awards,” he said.

  • Noah’s Ark among world leading agencies

    Noah’s Ark has been listed among the top 16 world’s leading independent agencies for the year.

    The world’s leading independent agencies is published yearly on a non-profit basis by thenetworkone, the leading independent agencies organisation, in association with Campaign magazine, London.

    The publication is not a ranking by size, or success in awards festivals; but rather, a series of inspirational articles written by 16 agencies, from around the world, judged by this editorial board to be creative and thought leaders in the marketing communications industry.

    According to the organisers, inclusion in the global ranking is by invitation, decided by a joint editorial board of thenetworkone and Campaign Magazine based on the assessment of the dexterity of the creativity of the agencies from different countries across the globe.

    The agencies featured in the year are; Baldwin & – United States, BSUR– The Netherlands , Creature of London – UK, Goodstein – China, Gravity Road – United Kingdom, Hasan & Partners Group – Finland, Noah’s Ark – Nigeria, Repense – Brazil, Scarecrow – India, Serviceplan Group – Germany, Thinkhouse – Ireland, Thjnk – Germany, The Jupiter Drawing Room – South Africa, The Monkeys – Australia, The Newtons Laboratory – Greece and The Secret Little Agency – Singapore.

    Speaking on the development, the Managing Director, Noah’s Ark Communication Limited, Mr. Lanre Adisa noted that the inclusion of the Agency in the list of 2015 World’s Leading Independent Agencies marks another significant milestone in the annals of the Agency.

    Adisa noted that the achievement signifies another bold step in pursuant of the vision of the Agency to be in the league of the most successful brand builders out of Africa with a mission to continue to be an invaluable extension of our Clients’ marketing department.

    “We are very proud as agency to have make the list of the top 16 world’s leading independent agencies for 2015 not only because we are the only Agency from Nigeria but also that we are one of the two agencies that made the list out of Africa,’’ he said.

    He stressed further that Noah’s Ark is evolving as a new group of full service integrated marketing communication with two new businesses under the group – Integrated Indigo Limited (a Public Relations, Events & Experiential Marketing firm) and Underdog (a Radio/TV and Content development firm).

     

  • Noah’s Ark marks 5

    In commemoration of its fifth anniversary, Noah’s Ark Communications Limited, one of the leading new generation creative Advertising agencies in Nigeria recently engaged the crème de la crème of the creative industries including advertising, photography, films, art as well as literature in a workshop on the state of creativity and the future of the industries in Nigeria with the theme ’The Business of Creativity, What’s next?’

    The workshop tagged ‘Creative Safari’ was held on March 21, at Terra Kulture, Victoria Island, Lagos. The workshop, which was moderated by a Nigerian leading poet and writer, Toni Kan, witnessed two sessions of discussions by invited guest speakers including Jumoke Verissimo, winner of Carlos Idize Ahmad Prize, ), Itah Hozaife CEO, Ink Marks Limited (Literature) , Ace Photographer, Kelechi Amadi-Obi (Photography), Biola Aloba, CEO comedy factory (Comedy), Tosin Martins, popular musician and  olo mi crooner (Music), Nnamdi Ndu, Chiny Productions (Advertising) and Sesan Adedeji, Publisher of Bubbles Magazine (Entertainment)

    Among other notable personalities that attended the workshop are Kola Abiola, Chairman Board of Directors, Noah’s Ark Communications, Hakeem Bello, the Special Adviser to Lagos State Governor on Media, Tunji Adeyinka, Managing Director, Connect Marketing Board Member of Noah’s Ark, Alhaji Hameed Soyemi, another Board Member of Noah’s Ark, Steve Babaeko, Managing Director, X3M Ideas and Sunkanmi Ajiboye, Managing Director of Mart Link Advertising. The event was well attended by Advertising practitioners, the Media as well as Students and Faculties from tertiary institutions including, University of Lagos, Yaba College of Technology, Lagos State University and University of Ibadan.

    Delivering his opening remarks at the Creative Safari, the Managing Director and Executive Creative Director, Noah’s Ark Communications Limited, Lanre Adisa, explained that the agency decided to set the pace by creating a melting pot for practitioners in the different fields of creativity including but not limited to Advertising but also music, literature, photography, comedy and entertainment to meet and deliberate on issues affecting the industries with a view to creating a better future.

    Adisa disclosed that he strongly believes that the gathering will mark the beginning of a journey that will shape the future of creativity in the advertising industry and the country as a whole. He noted that the Advertising industry has a lot to learn from the other auxiliary industries such as music, comedy, visual art, films, photography, literature and other forms of creative expressions.

    ‘’Beyond rolling out the drums to celebrate the agency’s fifth anniversary, we have decided to set a pace in the industry by holding the Creative Safari to allow for creative professionals to brainstorm and deliberate on the state of creativity in the country in perspectives with the global trends with a view to contributing to the development of the industry for better results,” he said.

    Also Speaking during the cocktail, Adisa noted that the five years journey of the agency has been very remarkable working on different brands with several milestone achievements to show for the great works. He explained that apart from several laurels won from the local LAIF Awards, the agency placed the Nigerian Advertising industry on the global limelight by being the first to have its work featured in the Luzers  Archive in 2012.

    He then used the medium to express the agency’s profound appreciation to its numerous clients comprising the Tolaram Group (with brands such as Indomie Instant Noodles, Nobel Carpets & Rugs, Hypo and Power Pasta), GOTV, uac Restaurants, CAP Plc. (Dulux), Paga, Swift Network, Energen, Chellarams Plc., Lotus Capital, Primlaks among others.

    The cocktail event was attended by representatives of the agency’s different clients, captains of industries, members of staff of the agency, suppliers and partners as well as friends and well-wishers.

    Lanre Adisa-led Noah’s Ark Communications Limited opened shop in 2008. Adisa has over 20 years’ experience in the Advertising industry having worked with several agencies like MC&A, Rosabel Advertising, Insight Communications and TBWA Concept where he resigned as Executive Creative Director to start Noah’s Ark. Adisa is generally regarded as one of the leading Creative Directors in Nigeria and a thought leader in the industry.

  • Noah’s Ark empowers school

    In furtherance of its Corporate Social Responsibility (CSR) initiative to give back to the society which it started last year, one of the leading new generation creative Advertising Agencies in Nigeria (AAN), Noah’s Ark Communications Limited has organised a three-day workshop on Creative Photography and Makeup for the students of Wasimi Community Senior School, Maryland, a neighbourhood school to the agency’s office. This also included an introduction to Entrepreneurship session

    The Corporate Social Responsibility initiative was carried out in partnership with an online group of Nigerian Makeup Artists known as Nigerian MUA’s. Some of its members were present and others made donations of makeup products & supplies to the school; namely -Zaron Hair & Makeup Limited, Hegal & Esther as well as Port Harcourt based Gift’s Daughter. The initiative also enjoyed the support of the two major brands in the agency’s portfolio – Indomie and Mr Biggs.

    Speaking at the workshop, the Managing Director, Noah’s Ark Advertising Limited, Mr Lanre Adisa explained that the company decided to expand the frontiers of its CSR initiative beyond the donation of solar reading lamps which was done last year to empower the student and help them to shape their future by impacting on them skills in the areas of Photography and Makeup.

    “For us at Noah’s Ark as a socially responsible corporate citizen, we believe in contributing our quota to the society by giving back in our own little way, we started this last year with the donation of reading lamp to the students and this year we are trying to impact their world by helping them take up careers in Photography and Makeup.

    Adisa noted that the three-day workshop will go a long way in future career development of the benefiting student as some of them may take interest in either of the two key areas and develop to become professionals of repute in the future and to become entrepreneurs thereby creating job for others.

    On the choice of only Wasimi Secondary School, Maryland, Lanre Adisa stated that the agency believes in starting its CSR drive by directly touching lives and impacting on its immediate environment in which the school is located. He hinted that the agency has the plan to adopt the school and support it in different ways from time to time.

    Responding on behalf of the school, the Vice Principal, Wasimi Community Senior Secondary School, Mr Abdul-Kabir Abubakar described the workshop as an opportunity of a lifetime which will go a long way in the lives of the students. He thanked the agency for lending a hand to the Government and the school to prepare the student for the future and for choosing the school.

    Some of the students who participated in the three-day workshop established that they learnt new skills in photography and make up as well as entrepreneurship skills which they hope to put to use in the nearest future, They commended Noah’s Ark Communications for the gesture.

    During the first two days of the workshop, the student were taught different skills such as how to handle a camera, creative photography (practical demonstration& photo session) and Makeup (Basic makeup techniques and simple makeup hygiene while on the third day ,the students were hosted to a small party.