Content creator Nons Miraj has opened up on the intricacies of her career journey, highlighting a significant turning point that led her to reevaluate her content strategy.
In an interview with Egungun, Nons Miraj said after starting her creative journey in 2017, she found herself at a crossroads, feeling that her existing content of being a ‘witch’ wasn’t generating sufficient income and was also impacting how she was perceived by her audience.
Concerns about being seen as older than her age equally added to her decision to pivot.
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Determined to breathe new life into her career, Nons Miraj said she invested N200 million in a new project.
She said: “I’ve been creating content since 2017. I stopped creating witch content because it wasn’t giving me enough money and people were thinking I was old. I’m supposed to be enjoying my life but I said no. So I invested N200m into a project. I’m taking the risk to see how far this content would go”, she said.
