For years, Notore has taken steps to further the growth of the nation’s economy and agric sector in more ways than one, writes, Charles Okonji.
Fluctuations in global oil pricing and its attendant unsavoury effects on Nigeria’s revenue profile, have led in the main to the Federal Government searching for more enduring options in building the economy and sustaining its economic growth plan.. One option, among several others, being pursued by the federal government in this regard, is that of diversifying the economy. Diversifying the economic infrastructure will open the nations economy and throw up many revenue generating sources. Besides growing the nation’s revenue profile, many jobs will also be created in the process.
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Knowing that the task of growing the economy cannot be done by one entity alone, the Federal Government, has encouraged other entities in the private sector, through the creation of a conducive business environment, called on the private sector to partner with the authority to turn the nation’s fortune around, especially in encouraging more vibrant business activities in the non-oil sector, like agriculture, because of the sector’s potential in creating large-scale jobs and also boost the country’s earnings.
In this regard, some companies, including Notore Chemical Industries have taken on the gauntlet and risen to the challenge of turning the nation’s agribusiness, and by extension, its food security programme around. Notore has continued to invest in initiatives that are expected to contribute to Nigeria achieving food security and becoming self-reliant in food production. It is one of the leading fertiliser, agro-allied and power companies in Africa.
Under the leadership of its Group Managing Director/CEO, Onajite Okoloko, after acquiring the assets of the former National Fertiliser Company of Nigeria (NAFCON) through the Federal Government’s privatisation programme, Notore has since grown into an agricultural phenomenon, targeting local markets as well as exports.
The company’s principal activities include the supply of premium fertiliser, appropriate education on best practices for farming, and proper deployment of these practices for optimum results. The company has built a robust network of professionals that support farmers and farming communities across Nigeria.
After Notore acquired the assets of the moribund NAFCON in 2005, the it raised more funds from a syndicate of Nigerian banks and commenced extensive rehabilitation of the plant in 2007. In early 2010, it started commercial production and distribution of fertiliser across the country.
Presently, Notore has the largest Agricultural Services and Extension team and is the trusted partner to local, commercial and subsistence farmers in Nigeria.
In addition, it has over 2,500 agro dealers and has developed and trained over 3,500 Private Extension Workers/Village Promoters and has made fertiliser in appropriate pack sizes available to rural farmers in over 2,500 communities across 30 states.
Notore has also created direct employment for about 500 Nigerians and indirect employment for over 5,000 Nigerians through its Distributors, Transporters and Private Extension workers alone.
It has contributed significantly to Nigeria’s Gross Domestic Product (GDP) since it commenced production. In 2010, Notore worked with experts and tackled the onion twister fungal disease experienced in Kebbi State.
Similarly, Notore contributed significantly to the Agricultural Transformation Agenda of the government and is the primary supplier of fertiliser for the ongoing Anchor Borrowers’ Program (ABP).
It also worked with state governments and non-governmental organisations to develop fertiliser voucher programs in Kano, Kwara and Bauchi states between 2009 and 2011.
Clearly, the successes achieved from the programme became the basis of the Growth Enhancement Scheme (GES) program launched by the federal government. It supplied significant volume of urea to the GES program directly in 2012 and supported its distributors to effectively participate in the program in 2013 and 2014.
Notore commenced commercial production and sale of Urea Super Granules (USG) in 2012; the initiative was a special intervention to increase the efficiency of fertiliser in rice production. It introduced the first cassava specific fertiliser blend in 2013 which has gained popularity among commercial cassava growers.
Fertiliser Distribution Channel
Fertiliser distribution in Nigeria prior to Notore’s entrance into the industry was limited to urban and sub-urban centres. Nigeria’s estimated 14 million farming households who live in rural communities had limited access to this critical farm input.
Therefore, to address this problem, Notore’s distribution network was structured to ensure effective delivery of products to the nook and crannies of its market sphere at a uniform price.
By this strategy, the company ensured wealth creation to all partners in its distribution value chain while providing easy access to all farmers. In building the desired structure, Notore works with a number of carefully selected partners to ensure the availability and maintain the quality of its products in all communities in Nigeria and other locations outside Nigeria.
The strong link between the company and its partners enables it to have control over the distribution channel up to end-user point. The distribution network involves transport partners, distribution partners, agro dealers and village promoters.
Village Promoter Programme
A few years ago, the company embarked on a project to reach out to peasant farmers in remote communities that previously had little or no access to quality fertiliser products.
The objective of the project was to educate small-scale farmers in appropriate fertiliser application methods as well as provide them access to fertiliser in affordable pack sizes. To implement the project, a total of 180 hitherto unemployed youths were recruited and trained as Village Promoters in the target communities. Their duties were to train farmers with practical tools such as demonstration plots while also driving sales of affordable 1kg pack fertilisers to farmers. These Village Promoters together set up 917 demonstration plots and reached about 58,000 farmers in 15 states across Nigeria.
The Notore Village Promoters undergo a training program conducted by the Notore Agricultural Services Department, with a curriculum developed by Notore and PrOpCom.
PrOpCom is an innovative project funded by the Department for International Development of the United Kingdom (DFID) whose goal is to improve livelihoods by facilitating growth and pro-poor outcomes in commodity and service markets and to contribute to the overarching (DFID/Nigeria) goal of poverty alleviation in support of NEEDS and the attainment of the Millennium Development Goals.
The program focuses on agricultural best practices of proper fertiliser usage which will lead to a higher yield for farmers.
Farmers’ Learning Centre
Notore Farmers’ Learning Centre is where farmers come together regularly to share farming techniques and learn new farming practices from an extension worker to improve their yield.
It is primarily made up of demonstration farms. Each demonstration farm consists of two equal sub-plots: a best practice sub-plot and a common practice sub-plot.
On the best practice sub-plot, as the name implies, the farmers are led by an extension worker to implement a set of recommended best practices for specific crops in the region.
Similarly, on the common practice sub-plots, the farmers are required to implement the most common set of practices in their community. The two sub-plots are maintained side by side in order to enable the farmers to carry out a proper observation and comparison of the development of the crops on both of them over the planting season.
The participants in Notore Farmers’ Learning Centre session include one extension worker and thirty selected farmers from the target communities. These farmers comprise representatives from every group that plays an active role in the community’s farming activities such as elders, youths, farm owners, sharecroppers and farm labourers. They are selected by members of their communities with the expectation that they will enrich their communities with the knowledge they gain from the learning centres. In addition to the thirty participants, interested residents and non-residents of the community are welcome as observers during the learning centre sessions.
There are two principal channels employed in sharing the lessons learnt at the Farmers’ Learning Centre with non-participating farmers: Farmer-to-farmer diffusion where each participant shares the knowledge he has gained with three to four neighbouring farmers by word of mouth as well as by implementing the practices on his farm for them to see clearly; and field days during which non-participating farmers within and outside the community are invited to a special learning session.
During these sessions, the participants educate them on the two sub-plots and explain the practices to them.
The farmers’ Learning Centres are located in key rice and maize farming communities in various states across Nigeria. These small-scale farmers are currently learning about how to improve their farms from the learning centres.
Transforming Distribution
The distribution of fertiliser products to Nigeria’s farmers used to be a major challenge in Nigeria.
Notore’s Managing Director/CEO, Onajite Okoloko, said the nation’s smallholder farmers suffered for too long in the face of a poorly funded and inefficiently executed distribution chain that has failed to provide them with the fertiliser products they so desperately need in order to raise the productivity of their farms.
One of the most important obstacles was the state of infrastructure in the country.
For instance, poor roads, a lack of investment and a challenging climate, all combined to make it difficult for any distributor to trust that they could rely on the network to deliver their products on time at a reasonable cost.
Another issue with fertiliser distribution chains in Nigeria in the past, was that the products weren’t accessible those who needed them most, and when they did, they were either adulterated, or in short supply. Farmers also had to travel long distances to buy the products, that ended up to be of poor quality to begin with.
However, Notore’s revolutionary model for its fertiliser supply chain helped in changing this perception.
The company’s approach significantly improved the fertiliser distribution network in the country.
The first was in terms of affordability and wealth generation. “Notore took a huge step forward by breaking bulk and reducing bag size – making it easier for smallholder farmers to buy the products – but they have also created a supply chain that encourages entrepreneurship at a local level.
“Its extensive network of Village Promoters are now effectively running their own small businesses, selling the products to local customers at an affordable rate. This wealth generation extends to the Agro Dealers who supply the Village Promoters, and indeed the Transport Partners who supply the Agro Dealers, Okoloko said.
He said the second benefit Notore’s unique approach to its distribution network has brought, is that it is making a huge difference in terms of farmers’ perceptions of fertiliser use. Thanks once again to the dedication and expertise of Notore’s Village Promoters and its teams of extension workers on the ground, farmers are now seeing the direct, and very practical benefits of using premium fertiliser, in the correct way, on their land, adding, “it’s a gradual, but very real revolution.
“We’re beginning to make real progress in terms of domestic fertiliser use, and our ground-breaking model for distributing has had a big part to play in this,” he said.
Gas Supply Agreement
The strategic gas supply agreement recently entered into by Notore and Eroton Exploration and Production Company, an indigenous oil and gas producer, in 2015 has enhanced production of fertilisers from the Notore facility, giving the fertiliser, agro-allied, petrochemical and power company, a strong competitive edge over other producers.
Due to the availability of gas to the Notore plant, production days per annum increased from 193 in 2014 to 304 days in 2016. Production was previously constrained because of the number of forced shutdowns the plant had experienced.
Production is expected to increase further to 100 per cent of the plant’s installed capacity after the next planned turnaround maintenance, which is due to happen in a few months.
Speaking on the enhanced productivity from the fertilizer plant, Okoloko, said the partnership ended the gas supply shortfalls, which hampered productivity at Notore between 2013 and 2014.
According to Okoloko, significant shortfalls to its facility during the period for approximately 234 days cumulative, owing to incessant militant attacks on oil and gas infrastructure in the Niger Delta, led to a significant drop in output from Notore.
“Our fertilizer plant depends on gas as a major feedstock for production, so when the attacks affected gas supply from oil and gas producers, this had a corresponding impact on our productivity.
“Notore’s plant has the capacity to produce 500,000MT of urea annually and 330,000MT of ammonia per annum, but this was halved between 2013 and 2015 because of gas supply challenges.
“But with the gas supply agreement entered into with Eroton which has proven gas reserves of 5 trillion standard cubic feet and is just 14 kilometres away from our facility, production has improved significantly,” he said.
He said Notore also invested in a maintenance programme on the Onne fertilizer plant in the fourth quarter of 2016 to improve the reliability of the plant, adding that plans were in place for another scheduled maintenance in the first quarter of 2019, in order to optimize production from the fertilizer plant.
Okoloko, however, noted that fertilizer usage in Nigeria remained low, putting consumption at between 10 and 15kg per hectare, in contrast to the Food and Agriculture Organisation’s recommended 200kg/ha.
