One of the winners of a new car from Globacom, the major sponsor of the Ojude Oba festival, Mr Opeoluwa Osisanwo, as paid an appreciation visit to the company’s office in Ijebu Ode, Ogun State.
The visit was to express his appreciation to the Chairman of Globacom, Dr Mike Adenuga Jr., for the honour done to the Ijebu community through the Community Service award that he won. He also used the opportunity to congratulate Globacom on another successful sponsorship of the globally acclaimed festival.
Osisanwo, who was unanimously selected to receive the first of the two cars donated by Globacom as Community Service Award prize, expressed joy that his name came up among the elders to receive the new Suzuki Celerio prize. He said he was focused on doing his bit to promote and project the good name of Ijebu land as secretary of the organising committee of the Ojude Oba festival, a role he has diligently played for some years now.
Osisanwo, 52, a community leader, doubles as secretary of the Ojude Oba Festival Planning Committee, was honored with a new car for his outstanding service.
During the visit, Mr Osisanwo again commended the company on the honour done to him through the elders of Ijebu Community who took the decision in line with the directive of Globacom to present one of the two brand new cars to an indigene chosen by the community. The other car was won in a contest by Idowu Olabisi, a trader resident of Ijebu Igbo.
“I am grateful to Globacom for this community service award at the 2025 Ojude Oba festival. My appreciation goes to the management of Globacom and to the Chairman, Dr Mike Adenuga Jr., the Otunba Apesin of Ijebuland. I want to thank him sincerely for this great gift in appreciation of my service to the community, and to the Ojude Oba festival committee in particular as Secretary for over 15 years that I’ve been working. May the company continue to grow and may God grant the chairman good health, sound mind to continually enjoy the fruit of his labour. May Globacom continue to excel”, he enthused.
The winner of the second car was Idowu Olabisi, a female trader based in Ijebu Igbo, Ogun State. She was ecstatic after receiving the car keys. She said that Globacom indeed gave her a spectacular gift at Eid period, as she had no inkling she would get such a car at this time.
Globacom had, at the festival, also presented four brand new Tricycles to various winners from within and around Ijebuland. The winners included Adenike Olanrewaju a
Plank seller at Molipa, Ijebu Ode; Hassan Toheeb, a businessman based in Ijebu Itele; Gazal Temitope, a trader who resides at Onisa, IjebuOde; and Lawal Tosin, a carpenter who is based in Idowa, Ijebu Ode.
From left: Jeleel Adesina, Regional Recharge Manager (Ijebu Region); Faseyitan Olufolahan, (Regional Activation Manager (Ijebu Region); Car winner, Mr Opeoluwa Osisanwo; and Adesegun Adedeji, Gloworld Manager, Ijebu Ode.
Yes, both the old and young people of Ijebu and perhaps Ogun State origin are still savouring the satisfactory experiences they got at the 2025 Ojude Oba festival, but perhaps the greatest beneficiaries are Nigerian brands and celebrities, who explored the platform to connect, transform and boost their images.
Ebenezer Obey, even at over 80, was celebrated literally gone younger with vibes, Wasiu Ayinde got carried away and momentarily ‘dumped’ the Olori-Omo Oba toga to do what he knew best, Kiekie gave the best performance. Nollywood Artists were also on the ground in their hundreds to connect and strike endorsement deals. Ask Ibrahim Chata, ask Lateef Oladimeji and many others.
For brands, especially Glo, the nation’s pacesetter telco brand, which has almost customised the Ojude Oba festival as a major sponsor, 2025 was practically the best in terms of attendance, brand visibility and consumer experience. From Glo to Maltina and other brands, Ojude Oba 2025 was the market.
Little by little, Ojude-Oba is becoming one of the most glamorous festivals coming out of Africa. The 2025 reminded Nigerians of the Notting Hill Carnival in London and the Hope Carnival in the same city. Notting Hill Carnival is not primarily a platform for celebrities but rather a celebration of Caribbean culture and community, attracting millions of attendees. While celebrities with Caribbean roots or those who appreciate the festival’s vibrant atmosphere may attend or be associated with it, the event’s core purpose is to showcase music, dance, food, and the rich heritage of the Caribbean.
Similarly, Ojude Oba 2025 offered a platform for emerging and established artists, potentially providing a boost for celebrities. The festival, known for its diverse lineup, has been described as the only self-sponsored carnival in Nigeria because of the way brands fall over each other to wear the Ojude Oba badge as sponsors. While not explicitly a celebrity-focused event, the festival’s visibility and reach could be beneficial for celebrities looking to connect with a wider audience or promote new projects.
Just as the River Thames, known in ancient times as Tamesis or Tamesa, or the Isis when it runs through Oxford, is to the United Kingdom in medieval times, so is Ojude Oba to the Ijebus, including millions of Nigerians in diasporas.
Beyond the platform it offers for celebrities, Ojude Oba festival is not just a celebration; it is also a powerful vehicle for the revival of traditional Yoruba clothing. As younger generations embrace modern fashion trends, the festival serves as a reminder of the beauty and significance of Yoruba attire, sparking a renewed interest in traditional dressing and craftsmanship.
According to MarketingEdge findings, the 2025 edition didn’t just showcase traditional garments; it was a platform for Yoruba fashion designers to exhibit their creativity and innovation. From contemporary adaptations of classic designs to cutting-edge fusion pieces, designers were said to find inspiration in the festival’s cultural tapestry, contributing to the evolution of Yoruba fashion.
Bursting with vibrant hues and intricate patterns, the Ojude Oba festival 2025 transformed Ijebu Ode into a living canvas of colourful culture and customs. This captivating celebration, spanning two days, offered a mesmerising journey into the heart of Yoruba culture, where ancient traditions, spirituality, and art converge in a symphony of vivid expression.
The festival’s epicentre, the Awujale Pavilion in Ijebu-Ode, Ogun State, Nigeria, became a breathtaking tapestry of customs and rituals for the 2025 edition, each thread intricately woven into the fabric of Yoruba heritage.
The duo of Juju Commander Evangelist Ebenezer Obey Fabiyi and the king of Fuji music, Wasiu Ayinde Marshall, on Friday held the ancient town of Ijebu Ode spellbound at a superlative event organised by Globacom to kickstart the 2025 Ojude Oba celebrations.
This year’s Ojude Oba marks the 20th anniversary of Globacom’s sponsorship of the festival, during which it has helped transform it into a cultural icon and global tourist destination.
Tagged as “Evening with Glo “, it was a night of fun, splendid music, good cuisine and riveting jokes from the trio of Gbenga Adeyinka, Bash and Kiekie.
For more than two hours, the legendary Ebenezer Obey Fabiyi sang from his repertoire of music to which the audience, which filled the Conference Hall venue to the brim, vibed and mimed.
Globacom explained that the “Evening with Glo” was organised to thank the Ijebu community for their support for the brand for 20 years of its sponsorship of the Ojude Oba festival.
“We decided to bring together great sons and daughters of Ijebuland to celebrate our shared heritage, and indulge in the melodious rhythms that resonate deeply throughout Yorubaland”, the company stated.
Speaking on its choice of musicians for the event, Glo added that “the ageless icon and Juju music maestro, Chief Commander Ebenezer Obey, has contributed decades of good, sonorous and philosophical songs to our society. His songs are still as fresh and full of inspirational messages as they were yesterday”.
On KWAM 1, the company disclosed, “For decades, King of Fuji, K1 De Ultimate, the Fuji master, has been a great part of the music firmament in Nigeria, with his unique brand of Fuji that has elicited huge interest.”
Eminent sons and daughters of Ijebuland, including the Olori of Oba Awujale, Chief Mrs. Olukemi Adetona; the Coordinator of Ojude Oba Festival Planning Committee, Professor Fassy Yusuff; and a member of the committee and Iyalode of Ijebuland, Chief Mrs. Bisi Osibogun, attended the event.
It was another spectacle of culture, dance, fashion, as Ijebu-Ode indigenes gathered at this year’s Ojude Oba festival. Ozolua Uhakheme reports.
Most major streets of Ijebu Ode in Ogun State, particularly Awujale Street and other adjoining roads were literarily over-run by fun seekers and revelers at this year’s Ojude Oba Festival, where matching looks, colourful fabrics, and statement sunglasses ruled the day.
The spectacle at the all-red carpet floor of the Awujale Pavilion was awesome; women and men dressed in velvet, red, gold, purple, multiple-coloured traditional attires, as well as gele (head gear) of different designs, shapes and colours filled all the available seats. They defied the scorching sun to celebrate the rich heritage of Ijebuland. Imagine any popular fabric – be it damask, lace, aso-oke, sanyan or alaari, Ojude Oba is home to all.
The cultural event, which means The King’s Forecourt, is held annually in Ijebu-Ode, three days after the Eid-el-Kabir (Ileya) celebration. Each year, it is renowned for its grandeur, colourful pageantry and celebration of Yoruba heritage, unity, and pride.
Last Sunday, the crowd at the pavilion (inside and outside) was unprecedented. Beginning from 9 in the morning, revelers- young and old, including nursing mothers, started battling their ways into the pavilion, thus heightening competition for space among participating age groups, Balogun/Eleshin (warlords and horse riders) on equestrian parade who took turn to pay homage to Oba Sikiru Adetona, Awujale of Ijebuland.
The horses were typically big, strong, and well-trained. They were meticulously groomed and prepared for the parades, ensuring they look their best and comfortable. The saddles were often ornate, reflecting the Balogun’s (Eleshin) ceremonial colour code for the festival.
One of the most anticipated features was the parade of Regberegbe (age-grade groups), which started in the late 17th century and has grown in leaps and bounds. With different colourful hand-made fans, the gorgeous women of Egbe Arobayo Obirin Asiwaju kicked off the procession of age groups, followed by Egbe Obayori Ololade Okunrin. No fewer than 89 Regberegbe male and female age groups were listed for the homage that lasted three minutes each. The parade was more than homage to the Awujale of Ijebuland, as it also highlighted the creativity of the Ijebu in terms of fashion and style. This was followed by equestrian displays and homage by the Balogun families, Osi Balogun, Otun Balogun and Balogun of Ijebu Ode.
One other exciting attraction at the celebration was the unique dressing of cancer survivor, Farooq Oreagba, who, last year, attracted global attention, following his iconic appearance that went viral and positioned Ojude Oba as both a cultural and fashion statement. No doubt, these new additions have added international flair to the event.
At this year’s edition, Oreagba, once again held his crown as the festival’s style king. He turned heads the moment he arrived on horseback. Confident, calm, and full of swag, Oreagba brought the same energy that made him a viral sensation and social media favourite. Gradually, the renowned investment banker is emerging as the unofficial face of Ojude Oba Festival.
Deliberately, there was the determination to promote everything Ijebu and Yoruba culture. All through the celebration, two frontline apala and fuji musicians, Musiliu Ishola Haruna and Alhaji Saheed Ligali-Mukaiba thrilled the crowded pavilion. This was not only deliberate but intentional to promote the rich Yoruba heritage, particularly its intangibles like folklores and music. At intervals, the musicians serenaded the crowd with songs eulogising Ijebu such as Ema fi jebu sere ooo…..Ewe Soo omo alare….
The attractions at Ojude Oba are not limited to fashion and style. The visual art is not left out. Yusuf Dongo, an Ijebu Ode-born young sculptor, showcased a metal horse sculpture that pays tribute to the genius of the Ijebu people. The piece, which took three years to complete, is mounted near the entrance to the pavilion paying tribute to the history and traditions of Ijebuland.
According to the sculptor, “Ojude Oba is the perfect platform to exhibit this masterpiece. I want both indigenes and non-indigenes to connect with the rich culture, tradition, and history of Ijebu through my work. It’s also a great space for dialogue, networking, and connecting with like-minded creative.”
In his message, Governor Dapo Abiodun of Ogun State who also rode on horseback into the pavilion, described Ojude Oba as one of the most culturally significant festivals in the country, saying: “On behalf of the Government and the good people of Ogun State, I warmly congratulate His Royal Majesty, Oba (Dr.) Sikiru Kayode Adetona, the Awujale and Paramount Ruler of Ijebuland, and all sons and daughters of Ijebuland on the celebration of this year’s Ojude Oba Festival.”
He highlighted the festival’s enduring role as a symbol of cultural preservation and unity, lauding Oba Adetona for his exemplary leadership and unwavering commitment to the growth of Ijebuland.
“This vibrant festival remains a proud symbol of our cultural heritage and unity. We salute Kabiyesi’s visionary leadership and the enduring spirit of the Ijebu people, whose contributions continue to enrich Ogun State. May the splendour of Ojude Oba endure through generations,” he added.
Governor Lucky Ayedatiwa of Ondo State stated that festivals like Ojude Oba are strategy drivers of local and international tourism, which stimulate hospitality, transport, fashion, entertainment, trade, creating jobs, boosting local enterprise, and attracting both domestic and foreign investment.
He noted that the economic ripple effects of Ojude Oba extend far beyond the borders of the African continent, contributing meaningfully to the GDP of the country’s state, and by extension to Nigeria’s economy. “This is why it is heartening to see how intentional we have become about documenting, preserving, and celebrating our identities, both as European people and as Nigerians with a shared destiny.
“Cultural diplomacy reveals the soft power through which we can reposition Nigeria’s image globally and unlock economic opportunities through tourism. Ojude Oba has set the golden standard for what a modern African cultural festival should look like.
Meticulously planned, elegantly presented, and ethnically impactful, this is a template that other regions across the country can emulate in reviving their own festivals, not just for cultural preservation, but for prosperity and peace building,” he added.
The governor who was represented by his deputy, Olayide Adelami, urged all stakeholders, traditional institutions, private sector players, governments, agencies, and especially the rich and resources of this festival: “We must project Ojude Oba beyond our borders, positioning it as a global product capable of drawing thousands from across the world, year after year. Together, let us deepen partnership, drive purposeful participation, and harness the power of our cultural economy to advance sustainable development in our community,” he said.
Beyond its glamour, colour, and vision, Ojude Oba is a powerful symbol of unity, heritage, and continuity. It is also an eloquent demonstration of the immense potential our tradition holds, not only as a cultural treasure, but also as a dynamic vehicle for socio-economic development.
Head Public Affairs, First City Monument Bank (FCMB), Diran Olojo, observed that this year’s festival is much bigger than last year’s edition, saying Ojude Oba is not a local event anymore but an international festival.
“We are very proud of our more than two decades contributions to the growth of this particular project. It’s a complete ecosystem. I was thinking about the tailors, designers, tie and dye makers, makeup artists, people who sell fabrics and food and drink vendors. It’s an amazing seeing throng of people that have been positively impacted by this project,” he said.
On why FCMB is supporting the festival, he said: “We can’t let it die. We’re Africans. We need to be proud of our culture. And this is a beacon of that. I’m actually very proud of what Ojude Oba has done with this concept. And I can see that a few other pockets of concepts like this are springing up across the Southwest, which tells you something. Other people are now emulating this concept. And if they can grow it to this level too, it’s all good. It’s our culture.”
Olojo who felt elated by the growth of the festival, disclosed that part of the gains of FCMB from the festival is the brand equity, which is a promotional investment. “Once you think about it, you think FCMB. And I’m sure you know our antecedents. We are very proud of our heritage. We can’t abandon the concept. We are very proud of the more than two decades that we have been contributing to this concept. I’m sure you know the antecedents of FCMB. We can’t separate Ojude Oba and FCMB,” Olojo added.
However, given the increasing size of the crowd at the festival each year, a bigger venue may be considered soon. He hinted that from a venue perspective, Ojude Oba seems to be outgrowing the venue. “So shifting it might be difficult. But, they might actually expand this venue because of the throng of people coming in now,” he said.
The Ojude Oba festival has, without doubt, caught the attention of the world for many reasons. The festival, in the last three years, has been one that many look forward to annually. The Nation’s Entertainment Editor, GBENGA BADA writes on his experience.
In the beginning
Over the last ten decades or more, the Ojude Oba celebration has been an annual festival valued by indigenes of Ijebu Ode in Ogun State. The festival, which is held every year – two days after the Eid Mubrak celebrations – was created to pay homage to the paramount ruler of Ijebu Awujale of Ijebuland at his pavilion, hence the name, Ojude Oba festival (The King’s forecourt festival).
For the last six decades, the festival was popularised by the RegbeRegbe (social associations of peer groups), and the prominent families, who rode horses to the parade ground, which is now known as the Ojude Oba pavilion. And for every year, HRM Oba Sikiru Kayode Adetona Ogbagba II had attended the event, which is characterised with so much pomp and glee.
As widely claimed, the patriarch of the Balogun Kuku dynasty glamourised the festival many decades back and gave it a twist with which society bigwigs and dignitaries sneak into Ijebu Ode annually to attend.
The festival soon became popular in social circles as other Ijebu indigenes from Remo, Ikenne, Ososa, Epe, Ikorodu, and even other Yoruba socialites, who weren’t from Ijebu or Ogun State struggled to become a member of any of the RegbeRegbes in Ijebu Ode all in a bid to attend and celebrate the Ojude Oba festival.
The prominence, glitz and glamour
Three years back, a young travel cum documentary filmmaker, Niyi Fagbemi decided to spotlight the festival after attending, documenting and giving the festival the needed push using the new media.The momentum for a world class festival from Nigerian began building.
In 2024, Farooq Oreagba and glowing pictures of gaily dressed Nigerian women and men took the festival’s popularity through the roof. Oreagba was in the spotlight in an unexpected turn of events. Initially just enjoying the festivities, Oreagba’s life changed dramatically when a stunning video showcasing his fashionable style and charisma was captured by a photographer and shared online. The picture and video instantly went viral spreading across the internet like a wildfire.
Oreagba’s passion, fashion and grace as he rode on a horse to the parade earned him the title of ‘Mr. Steeze,’ a street parlance that celebrates sartorial elegance, charm, and a distinguished presence.
Without doubt, this increasing prominence and acceptance of the festival by other parts of Nigeria, it became clear that the Ijebus and Ogun State government had a burgeoning goldmine at their behest.
The 2025 edition
With so much attention from different parts of the world, the Ojude Oba has grown to symbolise pride, unity and identity among all the Ijebu people regardless of religion.
The rich culture of Yoruba and Ijebus were in full display with the women from Regberegbe and horse riding dynasties elegantly turned-out in colourful traditional iro and buba, along with the gele, or head wrap and men dressed in traditional Yoruba agbada.
Despite the blistering sun of Sunday, June 8, hundreds gathered at the pavilion to celebrate the Ojude Oba and pay homage to the Awujale of Ijebu land.
Although the Awujale was physically absent at the event, he was represented by his wife, Olori Kemi Adetona alongside other dignitaries include Ogun State Governor Dapo Abiodun and the Honourable minister for Arts, Culture, Tourism, and creative economy, Barrister Hanatu Musawa, and Olorogun Sunny Kuku.
According to the coordinator for the 2025 Ojude Oba festival, Dr. Fassy Yusuff, the Awujale was absent at the annual festival because he was recuperating at home after being discharged from a Lagos hospital.
At count, over 70 Regberegbe with each having at least 30 members, were spotted at the 2025 Ojude Oba looking regal and colourful. Several brands took over the venue as well as the streets of Ijebu Ode to catch a bite in the burgeoning goldmine in Ijebu Ode.
Drones flew and cameras kept shuttering away.
Two dynasties – Balogun Kuku and Balogun Adesoye dynasties – stood out during the colourful parade that also had Farooq Oreagba returning to the parade ground with his uncommon steeze.
A woman from the Kasali family, whose name was not given, reportedly purchased a horse for a whopping N5.5m a few days before the festival. Such was the excitement of the festival.
The parade ground was a spectacle and every attendees including several foreigners, Nigerians in diaspora and more enjoyed the festival.
Film and music stars made the 2025 edition more special with Lil Kesh, Ibrahim Chatta, Lateef Adedimeji and Femi Branch all giving credence to the popular festival.
The Ugly
For a festival that has caught the attention of the world in the last three years with the help of social media, one would have expected the organisation to be much better – especially with vehicular and human movement.
The pavilion and parade ground might be full of various activities but outside the pavilion gate was a road filled with so many more people and seemed close to a stampede.
As the parade began the streets leading to the pavilion were in total chaos. The horses and riders with their families filled the two sides of the road without a clearly defined path for going in and coming out. It was a near stampede at some point with many trying to gain exit while others tried to gain entrance.
Many attendees had expected a clear and specific path for way in and way out but it was all in a disorganised manner.
Narrating his ordeal, an attendee, who gave his name as Abidoun said, “I can’t remember the last time I was in such a chaotic situation! The pictures I took look very scintillating, hence, what many have described as his experience and other pictures from City People, Bella Naija, Abiola Olusile and several others in attendance and currently trending on social media. From my experience, it was the most chaotic event I have attended in the last decade! I was drenched in my own sweat, pushing, shoving, almost ran down by horses as horsemen refused to stop for people to pass. There should be a channel where houses with horses pass into the parade ground, where attendees pass to the parade ground and where people will pass to and fro the parade ground.”
Another attendee narrated how some people fainted in the pavilion due to the intensity of the sun and heat as the venue has obviously become too small for the size of the attendees the publicity has drawn to the festival. It took the help of a brand serving beverages to help revive the individuals, who fainted.
Want to witness the best of Ijebu culture? Your destination is Ijebu Ode, Ogun State, and the dateline is Sunday, June 8. Held on the third day after Eid-el-Kabir, the festival, which literally means “The King’s Forecourt,” is famous for parades by various groups, including the Regberegbes (sons and daughters of the Ijebuland/age grades); horse riders, and cultural troupes, traditional dances, music, and fashion, and homage to the Awujale, the paramount ruler of the Ijebu Kingdom.
To be sure, cultural festivals abound around the world, including the carnival in Rio de Janeiro, Brazil, with its elaborate floats, costumes, Samba music and street parties; Diwali in India with the lights, fireworks, lanterns, and decorations; the Chinese New Year with its lion and dragon dances; the Tomatina Festival in Spain famous for its tomato-throwing battle, music, and feasting; the United States’ Mardi Gras in New Orleans with its colorful parades, costumes and Jazz music, or the Holi in Nepal and India, replete with colors, powders and water. Nigeria has its Durbar Festival with colorful display of horses and cavaliers paying homage to the Emir in Katsuba, Kano, and Kaduna; Eyo Festival in Lagos famous for its masquerades and traditional rituals; Osun Festival of fertility featuring traditional worship and offerings; the Argungu Fishing Festival, a bare-handed fishing competition accompanied by water sports and wrestling in Kebbi State; and, of course, the New Yam Festival celebrated in Benue State (Ige-Agba Festival) and Enugu State (Mamanwu Festival). But Ojude Oba, the Ijebu festival of homage to the Awujale, is in a class of its own. It is, quite simply, Nigeria’s biggest festival of steeze, the dandiest exploration and presentation of royal couture marking the Ijebu homecoming, reunion and sheer majesty.
Name the popular fabric, from aso oke, sanyan and alaari to damask, lace and cashmere, and Ojude Oba is there to show you the possibilities of grandeur. You will be awed as you see men with their fila (cap) exuding affluence, and women with their gele skontolo (headgear) giving directions and showing the pride and elegance of the Ijebu people. Often bejeweled and, like their men, teaching class with the best wristwatches from around the world, women in goggles holding purses of various shapes file out in glorious array, and there are also horse riders dressed to kill and taking the centre stage. The various displays taking place at the Ojude Oba Pavilion, the arena called “Glass House” where the wealthiest participants do their thing; the main arena where the Regberegbe (age grades) sit in groups, and the centre stage occupied by the Awujale of Ijebuland, his dignitaries and guests, simply take your breath away. If you don’t have reserved spot, the regular seats are there for you. Ojude Oba is elegance and class in phenomenal expression.
If you want to see how the Ijebus revere and treasure their Oba, Ojude Oba is your destination of choice. The Ijebus converge to pay obeisance and assure the Kabiyesi of their loyalty and support, affirming his authority as the paramount majesty within the Ijebu Kingdom. All Ijebu obas and their subjects attend Ojude Oba. The Ijebus, renowned for industry and entrepreneurship, are widely acknowledged as one of the most sophisticated ethnic groups in Yorubaland. They are well travelled, exposed and wealthy. They are the lords of business, the captains of industry, and the biggest men in our politics. If you want to see the best attire or fashion or display; if you want to witness achievements and accomplishments in a live drama, come to Ojude Oba, a festival that many in Yorubaland envy because it is unmatched in splendor and glory. Do you remember last year with Oregba and his steeze, the picture that became iconic, a reference point for those who love fashion and class? This year promises more.
Naturally, the Ogun State government is actively involved in the celebrations. Speaking at the 2024 Ojude Oba Festival held at the Ojude Oba Pavilion in Ijebu-Ode, Governor Abiodun said: “Ojude Oba festival is not only a cultural heritage for the indigenes of Ijebuland, it has now become a significant event that attracts local and foreign tourists to Ogun State, showcasing our hospitality and enviable tradition of Ijebuland to the national and global audience. This festival serves as a symbol of our unity, tourism and a rallying point to all the Ijebu sons and daughters to celebrate the life and times of our tradition, our culture, and our revered monarch. It has become a catalyst for development of Ijebuland, this undoubtedly underscores the importance of preserving our traditions for future generations. By standing for unity and harmony, we elevate our community and set an example for others to follow. The essence of unity and harmony in Ijebuland can be seen willingly in cultural events like this festival. Our administration is deeply committed to supporting the initiative to make it a permanent event in the global tourism industry.” That, really, is the heart of the matter.
This year’s Ojude Oba will be packed with fun. Over to FCMB, one of the major sponsors of the event: “Ojude Oba reflects the type of society we’re working to build, one that values legacy, unity, and long-term prosperity,” Olojo said. “Our support, which began nearly 25 years ago, is rooted in the vision of our late founder, Otunba Olasubomi Balogun, who believed in the role of culture in enterprise development and community advancement.” Among other attractions, Yusuf Dongo, an Ijebu Ode-born young sculptor, is set to showcase a metal horse sculpture that pays tribute to the genius of the Ijebu people. The piece, which took three years to complete, is aimed at paying tribute to the history and traditions of Ijebuland. Hear him: “Ojude Oba is the perfect platform to exhibit this masterpiece. I want both indigenes and non-indigenes to connect with the rich culture, tradition, and history of Ijebu through my work. It’s also a great space for dialogue, networking, and connecting with like-minded creatives.”
And now, to Globacom, the main sponsor for the last 25 years. The company plans a magnificent cultural show, entertainment, customer rewards, and empowerment schemes. There are many prizes for subscribers to win at the event, including two brand-new Suzuki Celerio cars, four tricycles, five generators and ten grinding machines. As the winners collect their prizes. There is, of course, “An Evening with Glo” featuring Chief Commander Ebenezer Obey Fabiyi and Musiliu Isola on Thursday, June 6.
Ojude Oba is a phenomenal festival, but the Dapo Abiodun administration is stopping at nothing to make it even more phenomenal. Sunday will be spectacular!
•Akinmade is Special Adviser on Information and Strategy to the Governor of Ogun State, Prince Dapo Abiodun.
As part of its ongoing dedication to Nigeria’s rich traditions, Seaman’s Schnapps paid a courtesy visit to His Royal Majesty, Alayeluwa Oba Dr. Sikiru Kayode Adetona, CFR, Ogbagba II, the Awujale and Paramount Ruler of Ijebuland, at his Ijebu Ode palace in commemoration of the 2025 Ojude Oba Festival.
The team was, however, received by the Ojude Oba Festival Organising Committee in Ijebu Ode ahead of the highly anticipated festival, set for Sunday, 8th June 2025.
The visit reinforced the brand’s unwavering commitment to preserving and celebrating Nigeria’s cultural heritage while reaffirming its status as a timeless symbol of prayer, blessings, and tradition.
Led by Mrs. Nnenna Uche-Onyenacho, Senior Brand Manager of Seaman’s Schnapps, and Mr. Dare Ayodele, Ijebu Territory Manager at Nigeria Distilleries Limited, the Seaman’s Schnapps team was warmly received by Professor Fassy Adetokunbo Yusuf, Bagbimo of Ijebuland and the Coordinator of the Ojude Oba Festival 2025 Organising Committee.
Speaking on behalf of the monarch, Professor Yusuf welcomed the Seaman’s Schnapps team with deep appreciation. “We are truly delighted that Seaman’s Schnapps, a household name with immense cultural significance, has chosen to co-sponsor this year’s festival. On behalf of His Royal Majesty and the entire festival committee, I express our gratitude to the team, and I pray for continued growth and progress for the brand, the management, and staff of Nigeria Distilleries Limited,” he said.
In her remarks, Uche-Onyenacho emphasised Seaman’s Schnapps’ role as a cultural pillar, stating: “The Ojude Oba Festival is more than a celebration—it is a convergence of cultural pride, spiritual reverence, and community identity. As Nigeria’s Original No. 1 prayer drink, Seaman’s Schnapps is proud to be part of this beautiful tradition, ensuring it remains vibrant and meaningful for generations to come.”
Mr. Gbemileke Lawal, Marketing Manager at Grand Oak Limited (parent company of Nigeria Distilleries Limited), further highlighted the brand’s deep connection to Nigeria’s traditional institutions: “Our presence here is a reaffirmation of Seaman’s Schnapps’ commitment to culture and community.
Multidisciplinary artist, Yusuf Dongo is set to unveil the largest upcycled metal sculpture in Ogun State at this year’s Ojude Oba Festival in Ijebu-Ode.
The artist, who hails from Ijebu-Ode, said the large-scale installation pays homage to the cultural legacy and historical figures of Ijebuland. The sculpture, completed over a span of three years, features intricate relief portraits and busts of both past and present Baloguns, as well as a bust of the Awujale, Nigeria’s longest-reigning monarch.
He said the new sculpture explores themes of identity, memory, and value through upcycling, while maintaining deep roots in Yoruba cultural traditions. Many of his works, he noted, are titled in Yoruba to preserve cultural resonance.
In a statement, Dongo described the work as a cultural monument, designed to foster dialogue and promote creative engagement.
In a display of cultural flair, Farooq Oreagba, a businessman and cultural enthusiast, has been named an Honorary Ambassador for the National Council for Arts and Culture (NCAC) following his remarkable appearance at the 2024 Ojude Oba Festival.
Oreagba’s striking outfit, featuring a flamboyant green and yellow Aso Oke Agbada, red coral beads, and a gold crossbody chain, made him the highlight of the festival.
His grand entrance on horseback, adorned with bold tattoos, a large tobacco pipe, an Apple wristwatch, and stylish sunglasses, earned him the title of the “King of Steeze.”
Despite a decade-long battle with terminal cancer, Oreagba has remained a beacon of positivity and inspiration to many.
His recognition by NCAC is a testament to his unwavering dedication to promoting Nigerian culture and heritage.
Obi Asika, Director-General of NCAC, praised Oreagba’s contributions, saying, “He represents all that is good about Nigeria… a true Nigerian original!”
Oreagba’s honour is a fitting tribute to his tireless efforts in showcasing the beauty of Nigerian culture to the world.
Obi on Instagram wrote: “I could not be happier to announce him as an Hon Ambassador for the National Council for Arts and Culture @ncac_nigeria and celebrate him and his boundless energy and spirit.
“He is now the King of Steeze and brought global attention to #OjudeOba the key traditional festival of Ijebu Ode celebrating the Awujale.
“For at least the last decade he has been getting on his horse, dressed in magnificent asoke and representing his family and culture.
“We discussed what made this year different and why the reaction, was it the photographer, was it the festival or was it just God’s time, I believe it was just meant to be.
“My brother is a fighter, diagnosed with terminal cancer he has been fighting it for a decade and never been anything but positive. He has been an inspiration to we his friends and now we are sharing him with the world.”
“He represents all that is good about Nigeria, pls celebrate him, a true Nigerian original!
“I know he is braver than almost anyone I know from the way he confronts his pain and has always repped naija since I have known him, Congrats again and thanks for all you do.”
The Managing Director of NG Clearing and former member of the Derivatives Product Advisory Committee of the Nigerian Stock Exchange Farooq Oreagba has said that being diagnosed with cancer is the best thing that ever happened to him.
He said the ailment changed his perspective about life.
Oreagba, who stood out at the Ojude Oba festival in Ogun, shared his transformative journey on Arise TV’s Morning Show on Sunday.
Despite battling multiple myeloma, an incurable form of cancer, Oreagba remains dedicated to giving hope to other cancer patients.
Diagnosed in February 2014, he underwent a bone marrow transplant and extensive chemotherapy.
Reflecting on his journey, he said: “I’ve always been a bit of a controversial person, but we’ll not go into that. I think from the moment I was diagnosed with cancer in February 2014—it’s an incurable form of cancer—priorities changed. I’ll say this to somebody, and it’s going to sound ridiculous. I’m 58, and if I could live another 20 years, I’ll say being diagnosed with cancer is the best thing that ever happened to me. It changes my perspective on life. What I’m there for. I’m there for it.”
“Counseling cancer patients, trying to improve access to better healthcare, I’ll do that all day long.”
Oreagba also mentioned that he runs marathons to raise money for cancer charities, aiming to give people hope.
“I got hope from places I least expected, and from some of those I expected, I got nothing. That’s life, and you learn your lessons,” he said.
He further spoke about how he has been able to find fulfillment and stay happy despite his health status.
“You don’t know how much time you’ve got; you line up your priorities. For me, it is family first because I don’t know how long I’m going to be around, but by God’s grace, I’m 10 years and counting, and since I’ve been crowned ‘king of steeze’, I’m not about to just go like that anytime soon.”
“I’ve been counseling cancer patients for a while. I was diagnosed in February 2014. I had a bone marrow transplant in August 2014. I did chemotherapy every day, 21 days a month, for eight years. I don’t do chemotherapy anymore; I’m living my best life; I’m back working. That gives me a sense of fulfillment because people ask me why I am so happy. ‘I’m alive!’ And as long as you’re in the game, you can win the game; each day is a blessing,” he said.
Oreagba also explained how being diagnosed with cancer reduced the number of friends he had.
“One thing I realized is that when I was a senior executive at the exchange in the early 2000s, let’s say I had five million friends. When I left the exchange in 2010, my five million friends went down to one million. When I was diagnosed with cancer in 2014, my one million went down to a hundred. That was a very important lesson; it’s important that you hold your friends close, keep your 10 toes down all the time, and be yourself.”
Speaking about his tattoos, he stated that they held significant meaning to him and that he had had them for years; hence, they were not curated for the Ojude Oba event.
“People talk about my tattoos; I’ve had tats for years, and I’m very particular about them. I try to make sure that I don’t have a tattoo on my face and that my sleeves are down when I’m in corporate mode. Here’s the famous tattoo,” he said, showing his arm, “it says, ‘I live each day as if it were my last. So don’t judge me.’ That says, ‘Only God can judge me,’ he said.
He further explained that he has other tattoos for his kids, some indicating the moment when he had lots of friends. ‘I’ve got ‘Ride or die.’ These were not curated; they’ve been there for years.’”
Discussing the importance of the Ojude Oba, Oreagba described it as a family tradition spanning generations that showcases their heritage and identity.
“Ojude Oba has evolved over the years; I’ve been doing it for 15 years. Within my family, the Oreagba family, my grandfather was the main rider going back to the 1960s; he died in 1967, so we only had one rider. My uncle took over, and he was the main rider from ’67 to ’84. It’s a family affair; it’s not about one individual, and it’s a very expensive venture,” he said.
He noted that he sees the festival as a unifying activity that brings families together, adding that preparations have begun for next year’s edition of the event.
“It also brings families together because you could have one cousin who wants to ride but can’t afford a horse, and you are all going to wear the same outfit. You have to be considerate of other people, or you must support them. But for me, it’s just an expression of who I am. I didn’t choose the clothes; the family did. They’ve started arranging clothes now for what we will wear next year.”
At the event, different groups of people wore matching attire, showcasing that they belonged to the same association.
However, Oreagba said that he doesn’t belong to any group and that the only association he belongs to pertaining to the festivity is the one created by the paramount ruler and the Awujale of Ijebuland.
“The only group that I’m a member of is called the Heritage Group, and it’s a group that was formed by Kabiyesi Awujale. I’m not a member of any ‘Egbe’; it is a heavy thing; you have to be back in Ijebu every weekend for meetings; and I have a primary job, which is important to me because that allows me to afford the medication that I have been using.”
He also gave credit to the photographers for how his pictures from the event went viral, stating that it wasn’t planned that way. “This is a total shock to me. I didn’t nail it; the cameraman nailed it,” he said.
Oreagba added: “The only thing that was curated is that it used to be two men at the front, and this time it was three. I was at the front. The outfits are chosen by family members. The entrance: I am one of my grandfather’s oldest grandchildren, and if you look closely, I’m one of the two light-skinned guys as well, but I look exactly like my grandfather.
“When we leave the palace, we go around town. It’s usually a great feeling when people see me they don’t know who I am, but by looking at me, they just know that I’m an Oreagba. My cousins and nephews want to throw horses up and down, but I’m too old for that; if I fall off, my cancer is bone cancer, and if I break a bone, it will never set properly.”
During the interview, he also described his unconventional living arrangement on the beach in Lagos for four years, highlighting his commitment to living life to the fullest despite challenges.
“What I did in my spare time up until last year was that I lived on the beach for four years. I lived in Lagos, on a beach, as my primary home for four years. I did not have a home in Lagos at all. I did not worry about security; I just lived my life,” he added.
The annual Ojude Oba Festival, a vibrant celebration of Ijebu culture and tradition, recently concluded with great success. The festival attracted thousands of participants and visitors who showcased elaborate traditional attires, captivating dances, music, and impressive equestrian displays. The festival showed how cultural traditions can drive economic growth by empowering local businesses, service providers, artists, and artisans from Ogun, Lagos and practically all the other states in South West Nigeria.
Affirming the economic and social development potential that could be harnessed from the festival through tourism, Ogun Governor, Adedapo Abiodun, committed to elevating the Ojude Oba Festival to a global stage. He envisions the festival as a permanent fixture on the international tourism calendar and its listing as one of the festivals backed by the United Nations Educational, Scientific, and Cultural Organization (UNESCO).
Central to the festival’s enduring legacy is the Regberegbe system, a tradition of age-grade solidarity and mutual support. Historically rooted in communal labour practices, the Regberegbe has evolved into a symbol of community cooperation, fostering social bonds and collective responsibility. This unique social structure empowers individuals. It has contributed to the overall resilience and development of the Ijebu community for centuries.
FCMB Group Plc, a major sponsor of the Ojude Oba festival, recognizes the festival’s significant contribution to social cohesion and development. By celebrating shared cultural heritage, promoting unity among diverse groups, and strengthening community bonds, the Ojude Oba festival fosters a favourable environment for socioeconomic development.
In his goodwill message, Ladi Balogun, Group Chief Executive of FCMB Group Plc, noted that the festival attracts visitors from across Nigeria and the diaspora, contributing to the growth of trade and tourism in Ijebuland, Ogun State and Nigeria. The FCMB Group Chief Executive urged Ijebu people to embrace the festival’s spirit of togetherness and use it as a springboard for further development and inspiration for younger generations.
From left: Group Chief Executive, FCMB Group Plc, Mr. Ladi Balogun and Governor of Ogun State, Prince Dapo Abiodun, during the Ojude-Oba festival held in Ijebu-Ode, Ogun State on June 18, 2024. FCMB has been a major sponsor of the festival for over 20 years.
This year’s Ojude Oba festival witnessed the participation of 90 Regberegbe groups, a significant increase from 76 in 2023. This surge indicates a rise in social cohesion, which is crucial in promoting unity and peaceful coexistence within the community.
Speaking on the festival’s economic impact, Adewale Adenugba, CEO of Blooms Hotel in Ijebu-Ode, said, “The festival has significantly boosted business activities across Ijebuland over the years, coinciding with the Muslim Eid-el-Kabr celebration when many Ijebus and their friends return home. During this period, hotels in Ijebu-Ode and surrounding towns experience full occupancy, and relaxation centres also see increased activity. Artisans, traders, and vendors of various items, including festival paraphernalia, food, drinks, and transportation services, enjoy brisk business and substantial income. If we aggregate all these, the festival generates billions in revenue, benefiting not only Ijebu-Ode and Ogun State but also Nigeria. I urge the government to leverage this platform to promote tourism further.”
From left: Chief Executive Officer, Metropolitan Motors Limited, Dr. Olutoyin Okeowo; Group Chief Executive, FCMB Group Plc, Mr. Ladi Balogun and a Director of FCMB Group, Professor Oluwatoyin Ashiru, during the Ojude-Oba festival held in Ijebu-Ode, Ogun State on June 18, 2024. FCMB has been a major sponsor of the festival for over 20 years.
FCMB Group Plc, a long-term supporter of the Ojude Oba Festival for over 20 years, is committed to fostering inclusive and sustainable growth within its communities by building a supportive ecosystem connecting people, capital, and markets across Africa.
