Filmmaker, Chima Okoroji has shed light on the changing landscape of Nollywood, where actors – producers have become dominant forces.
According to Okoroji better known as Chimex, actor-producers, who have gained popularity and influence through their acting careers, now wield significant control over film productions.
This shift in dynamics highlights the challenges faced by traditional producers in Nollywood and the evolving nature of the industry.
In Chimex words: “There are two types of producers in Nollywood: producers and actor-producers. The latter, created by viewers who have made them stars, wield significant influence over producers. As a result, producers are often at the mercy of actor-producers, who dictate how productions should be run. Actor-producers have become so powerful that they produce their own movies and also produce films for their fellow actor-producers, leaving traditional producers waiting.
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“After keeping producers waiting for months, actor-producers often develop a dismissive attitude towards them. Consequently, many producers have been forced out of the market. They attempt to create new talent, but viewers’ preference for familiar faces makes this challenging. This is the harsh reality of the industry. To remain relevant, some producers have begun featuring in their own movies to establish themselves as actors.”
