Celebrated entertainment Lawyer and CEO, Lohli Africa Demilade Olaosun has opened up about his latest innovation. The top lawyer, who represents Funke Akindele, Chidinma, Niniola, Reminesce, Do2dtun, Qdot, among others, hinted that he is working on increasing the purchasing power of Nigerians through the same method people earn money by watching adverts.
Olaosun noted that the innovation will see lovers of entertainment earn money by listening to music and watching movies.
He said: “When your average movie, music producer releases a movie and put in the cinema, because somebody was not going to afford N10,000 to get a movie ticket, now that they have gotten N50,000 on our platform, will they not buy movie ticket? The effect will have a ripple effect across all sectors because now we are creating a new middle class. The reason American movies are doing the numbers they are doing is because they have purchasing power. The government cannot be putting all of these things in place.
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“In the American movie industry, they have over 33,000 cinema screens, in Nigeria, we don’t have up to 200 and we want to compete. How would the movie producer who stored up profit that he would make from his movie going to the cinema is less than 40 per cent as value disclosed as box office hit record? How does he get money to produce another one when even what he has made from the cinema does not even cover production cost but when more people can by the ticket, movie can stay more in the cinema. We are starting a campaign that we called; Lohli is Our Own. This is for Nigerians by Nigerians. We are not looking to dominate the world. It is about our people in Africa.”